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“We are sure that this is only the first step of a long and successful journey in that market,” said Gómez.

The agency headed by the creative Rodrigo Gomez announced that a new client had been added to their portfolio: Nexustel. This addition is relevant because it will allow them to work for the North American market.

Mesquita will report to Gleidys Salvanha (photo), media director.

The Washington Olivetto agency continues to set their stakes on strengthening their media leadership. Following the incorporation of Fabiola Sidorenko in February as media manager at the Sao Paulo office, Simone Mesquita now joins in a similar position at the Rio de Janeiro branch.

Martínez Núñez: “One of the main advantages of the mobile marketing is its mensurability”.

What possibilities do mobile phones provide as a communication and marketing tool? This query could be one of the most popular topics discussed recently among announcers and agencies seeking insight into the advantages and use of the “third screen” as a field for advertising. At the invitation of the Cámara Argentina de Anunciantes [Argentine Announcers’ Chamber] a specialist in the subject mentions some key indications and trends.

Beever: “On the Internet, my work will be there forever and for the whole world”.

As part of the “We are more, we can achieve more” Movistar cell phone company campaign, the British born street artist is visiting Buenos Aires to draw one of his original works opposite the city’s Obelisk. The marketing action is developed by Wunderman Argentina. When questioned by adlatina.com, the artist explained the Web helps to overcome the difficulties posed by the fleeting nature of his work. The article below includes some of the statements he made exclusively to this media.

Recognition goes to Unilever Latin America for its creative track record.

In May Unilever Latin America will carry off the prize for Advertiser of the Year in El Sol, to become the first Latin American company ever to be awarded this honor in the Festival.

Practically half those consulted declare online interaction with brands defines their personality.

The survey “Sex, lies and reality: breaking down the myths of Web 2.0”, drawn up by Proximity Worldwide, suggests that many of the assumptions about the behavior of online users are false. And, in general terms, brands are actually welcome in the world of the Web.