Lay’s campaign launched in March this year, centered on making each day of the week “a great day,” comes to an end by raising the bet on the digital scene. After having appealed to hotsites, banners and Facebook, this time the BBDO Argentina team presented a collective blog.

Four months after taking over the presidency of Interactive Advertising Bureau of Chile, Marisol Docmac pointed out that the online investment in our country is not yet comparable to the high level of national penetration of the Web in the region. Responding to adlatina.com, she identified the new and old advertising formats and spoke about IAB’s plans.

The survey “Sex, lies and reality: breaking down the myths of Web 2.0”, drawn up by Proximity Worldwide, suggests that many of the assumptions about the behavior of online users are false. And, in general terms, brands are actually welcome in the world of the Web.