What possibilities do mobile phones provide as a communication and marketing tool? This query could be one of the most popular topics discussed recently among announcers and agencies seeking insight into the advantages and use of the “third screen” as a field for advertising. At the invitation of the Cámara Argentina de Anunciantes [Argentine Announcers’ Chamber] a specialist in the subject mentions some key indications and trends.

As part of the “We are more, we can achieve more” Movistar cell phone company campaign, the British born street artist is visiting Buenos Aires to draw one of his original works opposite the city’s Obelisk. The marketing action is developed by Wunderman Argentina. When questioned by adlatina.com, the artist explained the Web helps to overcome the difficulties posed by the fleeting nature of his work. The article below includes some of the statements he made exclusively to this media.