POR JUAN KORMAN

Head of digital de BBDO Argentina

Acá ponemos a disposición nuestra “lista curada”:

VIERNES 11:

• Trust Me, I’m an Algorithm

Speaker: Martin Harrinson, Head of Strategy (Huge)

• Google Self-Driving Car Project

Speaker: Chris Urmson, Director Self driving Cars (Google)

• Marketing to Moments That Matter

Speaker: Ann Mack, Head of content & activation (Facebook)

SÁBADO 12:

• Iot: A thousand Touchpoints of Marketing?

Speakers:Deon Newman, VP of mktg (IBM). Derek Myers, Director of Strategy for vending & on premise (Coca-Cola), Madelyn SheldonSr MGR, mktg (Amazon) y Samantha Holland, Client services director (IPG media lab)

• The future of Media companies

Speakers: Frank Cooper, CMO (Buzzfeed)

• When #LoveWins: How to Sustain a Viral Moment

Speakers: Nick Law, Global Creative Officer (R/GA), Lauren Harper, Senior Marketing Manager, Univeler.

DOMINGO 13:

• Human-centered Design: Why Empathy isn’t enough

Speaker: Steve Selzer, Experience Design Manager (Airbnb)

• Let’s drop the Term Millenials

Speaker: Philippe von Borries, CEO & Co-founder (Refinery29)

LUNES 14:

• Why Gif’s?

Speaker: Alex Chung, CEO (Giphy)

• Wearables: The Future Isn’t in Measuring the Past

Speakers: Abhi Bhatt, Director of Wearables (Under Armour). Josh Gunkel, Sr Developer (Garmin)

• Partners for Successful On-Demand Grocery Delivery

Speakers: Jason Buechel, Executive VP (Whole Foods Market), NilanGanenthiran (Instacart)

MARTES 15:

• Taking it to Streets: Digital Gets Physical

Speakers: John Moon, Dir of Data Strategy (Annalect), Dave Etherington, CSO (Intersection)

• Instagram and Snapchat Content: The New Hustle

Speakers:  Jake Kats, VP Audience insights &Stragegy (Revolt TV)