Publicidad > Colombia | HASTA EL 20 DE OCTUBRE
Por Redacción Adlatina |
El festival El Dorado 2015 arranca hoy en la Cámara de Comercio de la ciudad de Bogotá. Hasta el 20 de octubre funcionará como punto de encuentro para profesionales de industrias creativas de toda la región, con seminarios, workshops y clases magistrales a cargo de expertos reconocidos internacionalmente.
Algunas de las figuras que participarán del Festival son Stefan Sagmeister (Sagmeister & Walsh), Barry Wacksman (R/GA), Anuraag Trikha (Heineken), Matt Drinkwater (Twitter), Josh Rabinowitz (Grey), Juan Carlos Arciniegas (CNN), Juan Señor (Innovation Media), Tom Herman (Dashbid) y José Miguel Sokoloff (Lowe SSP3).
A días de dejar Mother, Carlos Bayala presidirá el jurado del Festival que completan Joanna Monteiro (FCB Brasil), Nacho Gayán (Agosto), Álvaro Fernández Mendy (Publicitas Saatchi & Saatchi), Dave Dye (J. Walter Thompson), y Pedro Izique (W+K).
PROGRAMA GENERAL
VIERNES, OCTUBRE 16
08:00-09:30 | Master Class: Carlos Bayala
Creative Director, Londres.
Evento exclusivo para Geometry Global
09:00-12:30 | Rueda de negocios
09:00-10:30 | Berlin School Program - The Lighthouse model
10:30-10:45 | Break
10:45-12:30 | Berlin School Program - Scoping Change
12:30-13:30 | Almuerzo Libre
13:30-15:00 | Berlin School Program - Planning Change
15:00-16:30 | Berlin School Program - Executing Change
16:30-16:45 | Break
16:45-18:00 | Berlin School Program - Leading and Sustaining Change
SÁBADO, OCTUBRE 17
09:00-10:30 | Berlin School Program - The New Changing Value
10:30-10:45 | Break
10:45-12:30 | Berlin School Program - Stakeholder Empathy
12:30-13:30 | Almuerzo Libre
13:30-15:00 | Berlin School Program - Client Business Acumen
15:00-16:30 | Berlin School Program - Value Proposition Creation
16:30-16:45 | Break
16:45-18:00 | Berlin School Program - Value Proposition Delivery
LUNES, OCTUBRE 19
Innovation Morning
08:30-10:00 | Apertura de Registro y Exhibición del Shortlist
08:30-13:15 | Workshop de diseño: Stefan Sagmeister
Fundador, Sagmeister & Walsh, Nueva York.
“How to Touch Someone’s Heart with Design”.
10:00-10:45 | Joanna Monteiro
Chief Creative Officer, FCB Brasil, Sao Paulo.
10:45-11:30 | Barry Wacksman
EVP, Global Chief Strategy Officer, R/GA, Nueva York.
“The Whole Idea: Building Brands at the Speed of Culture”
11:30-11:45 | Break
11:45-12:30 | Matt Drinkwater
Head of Agency Relations, Twitter, Miami.
“The Power of #Now”
12:30-13:15 | Panel Programmatic Advertising for Publishers: The Video Opportunity in Latam
Juan Señor, Innovation Media Consulting Group; María Carolina Hoyos, Mintic; Olga Britto, IAB; Tom Herman, Dashbid; Julio Mario Camacho, Pulzo.com; Lina Ramírez, CEET; Camilo Plazas, Mediacom.
12:30-13:15 | Berlin School Master Class
Closed door master class with Barry Wacksman in an intimate session + de-briefing discussion/analysis
13:15-14:45 | Almuerzo Libre
Diseño y arquitectura
14:45-15:30 | Conversatorio: autores/creadores
Federico Soriano, Arquitecto, Soriano y Asociados, España
Giancarlo Mazzanti, Arquitecto, El Equipo Mazzanti, Colombia
14:45-15:30 | Berlin School Master Class
Closed door master class with Stefan Sagmeister in an intimate session + de-briefing discussion/analysis
15:30-16:15 | Dave Dye
Head of Art, J. Water Thompson, Londres.
“Being Human”
16:15-17:15 | Stefan Sagmeister
Fundador, Sagmeister&Walsh, Nueva York.
“Why Beauty Matters”
16:30-18:00 | Master Class: Joanna Monteiro
Chief Creative Officer, FCB Brasil, Sao Paulo.
Evento exclusivo para Twitter
18:00 | Lions Night (Cóctel de Apertura)
Entrega oficial de los trofeos ganados por Colombia en Cannes Lions
MARTES, OCTUBRE 20
08:30-10:00 |Apertura de Registro y Exhibición del Shortlist
Entretenimiento
10:00-10:45 | Josh Rabinowitz
EVP, Director of Music, Grey Worldwide, Nueva YOrk.
“Music in Advertising: A subjective discussion of it’s History and CRAFT”
10:00-10:45 | Berlin School Program - Why are you here? - The El Dorado Festival as Classroom for Creative Leadership and Innovation
10:45-11:30 | Juan Carlos Arciniegas
Anchor, Correspondent and Producer, CNN, Los Ángeles.
“Placer en la Sala Oscura”
10:45-11:30 | Berlin School Master Class
Closed door master class with Carlos Bayala in an intimate session + de-briefing discussion/analysis
11:30-11:45 | Break
Ideas
11:45-12:45 | Mindfulness in Communications
Plum Village Delegation, Bordeaux
“The Art of Mindful Communications”
11:45-12:45 | Berlin School Program
Closed door master class + de-briefing discussion/analysis
12:45-13:30 | Álvaro Fernández Mendy
VP Creativo, Publicitas Saatchi & Saatchi, Ecuador.
“Sexo Pago”
12:45-13:30 | Berlin School Master Class
Closed door master class with Anuraag Trikha in an intimate session + de-briefing discussion/analysis
13:30-14:45 | Almuerzo Libre
14:45-17:00 | Berlin School Program - Conclusions & Program Closure
14:45-15:30 | José Miguel Sokoloff
Presidente del Consejo Creativo Mundial de Mullen Lowe Group y Socio de Lowe-SSP3, Colombia.
“Work in Progress”
15:30-16:15 | Anuraag Trikha
Global Director of Integrated Communications, Heineken, Amsterdam.
“Creativity with a Smiling e”
16:15-17:00 | Carlos Bayala
Creative Director, Londres.
“Doping”
18:00 | Ceremonia de premiación
Teatro Colsubsidio Roberto Árias Pérez - Calle 26 n° 25-40
21:00 | Fiesta de cierre
Céntrico Cra. 7 # 32-16