Publicidad > Estados Unidos | POR EL GRAN IMPACTO CAUSADO
Por Redacción Adlatina |
Effie Awards Norteamérica 2016 – Lista de Ganadores
Gran Effie
-Groceries Not Guns, de Grey Canada para Moms Demand Action for Gun Sense in America.
Automotive – Vehicles
-Plata: Lincoln Brand Reinvention, de Hudson Rouge para The Lincoln Motor Company.
-Bronce: The Personal SUV that Goes Beyond Utility, de Team One para Lexus.
Beauty
-Bronce: Pantene Haircast, de Leo Burnett/Arc para Procter & Gamble.
Beverages – Alcohol
-Plata: I Am Rich, de Leo Burnett/Arc para Miller Coors.
-Bronce: Beringer Taste Station, de Twinoaks para Treasury Wine Estates.
Beverages – Non Alcohol
-Plata: Big Problem, Lil’ Solution, de Deutsch LA para Dr. Pepper Snapple Group.
-Bronce: Keep Sweating, de TBWA\Chiat\Day Los Angeles para Gatorade.
-Bronce: Mountain Dew Kickstart Comes Alive, de BBDO New York para PepsiCo.
Brand Experience
-Bronce: #HorseWithHarden, de BBDO New York para Foot Locker.
-Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.
Branded Content
-Plata: The Madden Giferator, de Heat y Grow para EA Sports.
-Bronce: Together, We’ve Got This, de Ogilvy & Mather para Nestlé Infant Nutrition.
-Bronce: #MoreMusic, de Deutsch LA para Target.
Branded Utility
-Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health.
-Bronce: Mobile World Congress, de Ogilvy & Mather para IBM.
Business-To-Bronce:usiness
-Plata: US Open Sessions with James Murphy, de Ogilvy & Mather para IBM.
-Bronce: Run Simple, de BBDO New York para SA.
-Bronce: FDIC Tradeshow, de Partners + Napier para Invista.
Corporate Reputation
-Plata: This is Our Season, de McCann para United States Postal Service
-Plata: Wishes Delivered, de Ogilvy & Mather para UPS.
David vs. Goliath
-Oro: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid.
-Plata: Dairy Done Right, de 72andSunny para Tillamook.
-Plata: The Greatest Interception, de Grey New York para Volvo Cars of North America.
-Bronce: New Balance 4040v3 Claim Your Power, de Arnold Worldwide para New Balance.
Electronics
-Oro: Apple iPhone 6 “World Gallery”, de TBWA\Media Arts Lab y OMD para Apple.
Entretainment & Sports
-Plata: Madden Season, de Heat para EA Sports.
-Bronce: Truth, Lies and Video Games, de twofifteenmccann para Microsoft.
Fashion
-Bronce: Converse, The Chuck Taylor All Star II Launch, de Anomaly y PHD para Converse.
-Bronce: #ImNoAngel, de Laird+Partners para Lane Bryant.
Finance
-Plata: KeyBank – Mission Responsible, de Mithun para KeyBank.
Goodworks – Brands
-Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health.
-Bronce: Listen: Help End Domestic Violence and Sexual Assault, de Grey New York para National Football League.
Goodworks – Non-profit
-Oro: Groceries not guns, de Grey Canada para Moms Demand Action for Gun Sense in America.
-Plata: Love Has No Labels, de R/GA para Ad Council.
-Plata: More than a Costume, de Publicis North America para Doctors of the World USA.
-Bronce: Talking is Teaching: “Talk, Read, Sing”, de Goodby Silverstein & Partners para Bay Area Council - Too Small to Fail.
-Bronce: It’s On Us, de Mekanism para The White House.
Government, Institutional & Recruitment
-Plata: #WhoWillYouHelp, de Leo Burnett Toronto para Ontario Women’s Directoriate.
-Bronce: Educating the Exceptional Squared, de Terri & Sandy para Bridges Academy.
Hispanic
-Bronce: Más que un auto: More than a car, de Conill para Toyota Motor Sales USA.
Home Furnishings & Appliances
-Bronce: Right at Home, de McKinney para Sansung.
-Bronce: Every Day, Care, de DigitasLBi Chicago para Whirlpool.
Home Supplies & Services
-Plata: Kleenex. Someone Needs One, de VSA Partners y Mindshare para Kimberly-Clark.
-Bronce: Have You Gone Noseblind?, de Grey New York para Procter & Gamble.
Influencers
-Plata: Left Swipe Dat, de 72anSunny para trith initiative.
-Bronce: #ShareHumanity, de Ogilvy & Mather para United Nations OCHA.
Insurance
-Plata: Allstate Social Savvy Burglar, de Leo Burnett/Arc para Allstate Insurance Company.
-Bronce: Sorta You Isn’t You, de Leo Burnett/Arc para Esurance.
Internet/Telecom
-Oro: Emily’s Oz, de Goodby Silverstein & Partners para Comcast/XFinity.
-Bronce: Lowe Versus Lowe, de Grey New York para DirecTV.
Leisure & Recreation
-Plata: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid.
New Product or Service
-Bronce: Save the Bros, de Humanaut para OPrganic Valley.
Office & Delivery
-Bronce: UPS: United Problem Solvers, de Ogilvy & Mather para UPS.
-Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.
Packaged Food
-Oro: Gerber’s Chew University, de Terri & Sandy y Ogilvy & Mather para Gerber.
-Plata: Respect The Bean, de Ogilvy & Mather para Kraft Canada.
-Bronce: Dairy Done Right, de 72andSunny para Tillamook.
Personal Care
-Plata: Always #LikeAGirl – Unstoppable, de Leo Burnett Toronto y Leo Burnett/Arc para Procter & Gamble.
-Bronce: Prepare for the Second Hug, de Ogilvy & Mather para Kimberly-Clark.
Pet Care
-Plata: Home Delights Launch, de BBDO San Francisco para Mars Petcare.
-Plata: Not in the shape they used to be?, de Red Fuse Communications para Hill’s Pet Nutrition.
Renaissance
-Oro: The Rebirth of an Iconic Brand, de DigitasLBi Chicago para Whirlpool.
-Plata: Give Extra, Get Extra, de Energy BBDO para Wm. Wrigley Jr. Company
-Bronce: So Much More Than Just a Bath, de BBDO New York para Johson & Johnson.
Restaurants
-Oro: Breakfast Defect from the Routine Republic, de Deutsch LA para Taco Bell.
-Plata: Taco Bell Blackout, de DigitasLBi San Francisco para Taco Bell.
-Bronce: Arby’s Engages Anti-Audience with “Vegetarian Support” program to introduce Brown Sugar Bacon, de Edelman para Arby’s.
-Bronce: Salad Society, de Tribal Worldwide para McDonald’s Canada.
Retail
-Plata: Cigarettes Out. Health In, de BBDO New York para CVS Health.
Seasonal
-Bronce: Mustang Speed Dating, de Team Detroit para Ford.
Single Impact Engagement – Products
-Plata: Lovin’ the Super Bowl, de DDB Chicago para McDonald’s.
-Bronce: BMW i3 Super Bowl: Newfangled Idea, de KBS+ para BMW of North America.
-Bronce: Made in New York, de TBWA\Chiat\Day Los Angeles para Gatorade.
-Bronce: #Unclaimed: The Hunt for a Missing Millionaire, de McCann para New York Lottery.
Single Impact Engagement – Services
-Plata: Allstate Social Savvy Burglar, de Leo Burnett/Arc para Allstate Insurance Company.
-Plata: YWCA #NotOkay, de Juniper Park\TBWA para YWCA Canada.
-Bronce: Left Swipe Dat, de 72anSunny para trith initiative.
Small Budgets – Products
-Plata: #Unclaimed: The Hunt for a Missing Millionaire, de McCann para New York Lottery.
-Bronce: How many infomercials does it take to change a light bulb?, de BBDO New York para GE.
-Bronce: Movement to Mass with “Save the Flavors”, de BBDO San Francisco para Mars Food.
Small Budgets – Services
-Plata: You wouldn’t… so why would you?, de Ogilvy & Mather para FINRA.
-Bronce: DXM Labworks: Test Drive a Dextrobot, de Tribal Worldwide y MediaMonks para Consumer Healthcare Products Association y Partnership for Drug-Free Kids.
Snacks & Desserts
-Bronce: 5 Gum Truth or Dare Challenge, de Energy BBDO para Wm. Wrigley Jr. Company.
Software & Apps
-Bronce: Norton Presents: In Search of the Most Dangerous Town on the Internet, de Grey San Francisco para Norton by Symantec.
Sustained Success – Products
-Oro: Old Spice: The Scent of Success, de Wieden+JKennedy para Procter & Gamble.
-Plata: Domino’s – The Pizza Company Turnaround, de CP+B para Domino’s.
-Plata: A ‘Love’ Story, de Carmichael Lynch para Subaru of America.
-Bronce: You’re Not You When You’re Hungry, de BBDO New York para Mars Chocolate North America.
Sustained Success – Services
-Oro: Geico: 20 Years in the Making, de The Martin Agency para Geico.
-Plata: Pure Michigan, de McCann Erickson Detroit para Michigan Economic Development Corporation.
-Bronce: Mayhem is Everywhere, de Leo Burnett/Arc para Allstate Insurance Company.
Transportation
-Plata: Air on the Side of Humanity, de MullenLowe US para JetBlue Airways.
-Bronce: Nonstop Love, de GSD&M para Southwest Airlines.
Travel & Tourism
-Bronce: Never a Stranger, de TBWA\Chiat\Day Los Angeles y Starcom para Airbnb.
-Bronce: Visit Idaho 18 Summers, de Drake Cooper para Idaho Tourism.
Youth Marketing – Teens & Young Adults
-Oro: Finish It, de 72andSunny para Truth Initiative.
-Plata: Free Killer Tan, de Area 23 para Mollie’s Fund.
-Bronce: 5 Gum Truth or Dare Challenge, de Energy BBDO para Wm. Wrigley Jr. Company.
-Bronce: Madden Season, de Heat para EA Sports.
The Health Effies
Disease Awareness & Education: Advocacy
-Oro: Free Killer Tan, de Area 23 para Mollie’s Fund.
-Oro: Finish it, de 72andSunny para Truth Initiative.
-Plata: Wake up, de Duncan/Channon para California Department of Public Health – Tobacco Control Program.
-Bronce: DXM Labwork’s Test Drive a Dextrobot, de Tribal WW y MediaMonks para Consumer Healthcare Products Association Partnership for Drug-Free Kids.
Healthcare – OTC
-Oro: In Support of New Moms, de Publicis North America para Abbott Nutrition.
-Plata: Guys With Hair Get It, de BBDO New York para Johnson & Johnson.
-Bronce: Let’s End This, de para McCann para RB J3.
-Bronce: #HowWeFamily, de JWT para McNeil Consumer Healthcare.
Healthcare – RX – Consumer/DTC
-Plata: Getting this ONE done, de Y&R New York para Pfizer Inc.
Healtcare Services
-Plata: The 11 Initiative, de Ogilvy & Mather y Wunderman Health para Aetna Life Insurance.
-Bronce: The MSSNG Project, de BBDO New York para Autism Speaks.
-Bronce: Turning a Drugstore into a Health Leader, de BBDO New York para CVS Health.
The Media Effies
Media Idea
-Oro: From Advertiser to Publisher: How Smirnoff embraced social publishing to win the flavored vodka recipe game, de 72andSunny para Diageo North America.
-Oro: Not there, de Droga5 paraThe Clinton Foundation.
-Plata: #SpeakBeautiful, de Mindshare para Unilever.
-Bronce: #MoreMusic, de Deutsch LA para Target.
Media Innovation – New Channel Creation
-Oro: The Madden Giferator, de Heat y Grow para EA Sports.
Programmatic
-Plata: Apartments.com Programmatic, de RPA para CoStar Group.
-Bronce: Serving What’s Trending, de Starcom para The Kraft Heinz Company.
Single Media Company Activation
-Plata: Night at the Conan Studio, de Starcom para Airbnb.
Global Effies
Electronics
-Oro: iPhone World Gallery, de TBWA\Media Arts Lab para Apple.
Fast Moving Consumer Good (FMCG)
Bronce: The world goes Noseblind, de Grey NY para Procter & Gamble.
Transportation, Travel & Tourism
-Plata: Never a stranger, de TBWA\Chiat\Dayy Starcom para Airbnb.
Positive Change Effies
Norteamérica
-Plata: At home with Ra, de Arnold WW para SolarCity.
APAC
-Bronce: The We Compost Weekend, de DDB New Zealand para We Compost.