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Por Redacción Adlatina |
Cannes Lions 2016 – Lista de ganadores iberoamericanos
Agencia del Año
AlmapBBDO
Red del Año
Ogilvy & Mather
Holding del Año
WPP
Agencia Independiente del Año
Droga5
Palme d’Or
Tool
FILM LIONS
Grand Prix
-Shoplifters, de Adam&EveDDB London para Harvey Nichols, Reino Unido.
Savoury foods
-Bronce: Wiener Stampede, de David Miami para Heinz, Estados Unidos.
Alcoholic drinks
-Oro: Party, de Del Campo Saatchi & Saatchi Buenos Aires para Ab Inbev, Argentina.
-Plata: Trip, de Del Campo Saatchi & Saatchi Buenos Aires para Ab Inbev, Argentina.
Cosmetics & toiletries
-Bronce: Not Just A Pretty Hairstyle, de Ponce Buenos Aires para Unilever, Argentina.
Healthcare & pharmacy
-Plata: Envy, de Tapsa | Y&R Madrid para Hair Treatment Clinic, España.
-Plata: Moving, de J. Walter Thompson Buenos Aires para Savant, Argentina.
-Bronce: Break Up, de J. Walter Thompson Buenos Aires Para Savant, Argentina.
Clothing, footwear & accessories
-Plata: Fashion To Be Free, de DDB Madrid para David Delfin, España.
Cars & automotive products & services
-Bronce: Opening Doors, de ALMAPBBDO São Paulo para Volkswagen do Brasil, Brazil.
-Bronce: Son’s Friend, Co-Worker (C), de BBDO México para Daimler, México.
Entertainment & leisure
-Oro: Justino, de Leo Burnett Madrid para Loterías y Apuestas del Estado, España.
Media & publications
-Bronce: Closet, de J. Walter Thompson Argentina Buenos Aires para AGEA, Argentina.
Corporate image & sponsorship
-Plata: Gender Violence, de Nómades México para Heineken México, México.
Public sector & awareness messages
-Bronce: Devices, de Shooter Films San Antonio para United Communities of San Antonio, Estados Unidos.
Food & Drinks
-Bronce: The Fairest Night Of All, de Del Campo Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.
Business Products & Services
-Bronce: Endless Possibilities, de ALMAPBBDO São Paulo para Getty Images, Brasil.
Public Health & Safety
-Oro: Manboobs, de David Buenos Aires para Macma, Argentina.
Use of Online Film
-Bronce: Don't look Away de AKQA São Paulo para Usher, Brasil.
FILM CRAFT LIONS
Grand Prix
-Under Armour Phelps, de Droga5 New York para Under Armour, Estados Unidos.
Use of original music
-Bronce: Envy, de Tapsa | Y&R Madrid para Hair Treatment Clinic, España.
Use of licensed / adapted music
-Bronce: Wiener Stampede, de David Miami para Heinz, Estados Unidos.
Animation
-Plata: Justino, de Leo Burnett Madrid para Loterías y Apuestas del Estado, España.
INTEGRATED LIONS
Grand Prix
-House of Cards – FU 2016, de BBH New York para Netflix, Estados Unidos.
Integrated Campaign
-Bronce: Endless Possibilities, de AlmapBBDO São Paulo para Getty Images, Brasil.
TITANIUM LIONS
Grand Prix
-#OptOutside, de Venables Bell & Partners San Francisco para REI, Estados Unidos.
ENTRETAINMENT LIONS
Grand Prix
-The Displaced, de VRSE.WORKS Los Ángeles para The New York Times, Estados Unidos.
Use of Brand/Product Integration into Existing Content
-Bronce: 38 Years Later, de J. Walter Thompson Puerto Rico San Juan para TRIPLE S, Puerto Rico.
Social Brand Experience
-Bronce: The Tweeting Pothole, de P4 Ogilvy & Mather Panama City para Medcom, Panamá.
ENTRETAINMENT LIONS FOR MUSIC
Grand Prix
-Formation,
-Home for Christmas, de Jung von Matt Hamburg para Edeka Zentrale, Alemania.
Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand
-Bronce: Sr. Toronjo The Celebrity Project, de Sancho BBDO para Postobon, Colombia.
Artist Event Appearance or Performance in Partnership with a Cause
-Bronce: The Mute Performance, de FAHRENHEIT DDB Lima para BBVA, Perú.
Fan Engagement/Community Building
-Bronce: #McCartneyHit, de AlmapBBDO São Paulo para Kiss FM, Brasil.
Excellence in Interactive Music Video
-Oro: Don't Look Away, de AKQA São Paulo para Usher, Brasil.
CYBER LIONS
Grand Prix:
-Justino, de Leo Burnett Madrid para Loterías y Apuestas Del Estado, España.
-The Next Rembrandt, de J. Walter Thompson Amsterdam para ING, Países Bajos.
Durable Consumer Goods
-Bronce: Magic Words - The Unwritten Stories, de AlmapBBDO São Paulo para HP, Brasil.
Retail, e-Commerce, Restaurants & Fast Food Chains
-Oro: Colormaps, de J. Walter Thompson México Mexico City / Google Mexico City para PPG Comex, México.
Financial Products & Services
-Bronce: Kidsbook Collection, de Africa São Paulo para Itau Bank, Brasil.
Web Service / Apps
-Plata: Emergency Pin Code, de Grey Brasil São Paulo para Sekron Security Systems, Brasil.
Social Video
-Oro: Manboobs, de David Buenos Aires para MACMA, Argentina.
Social Purpose
-Oro: Manboobs, de David Buenos Aires para MACMA, Argentina.
-Bronce: Donate The Bars, de J. Walter Thompson Brasil São Paulo para Atados, Brasil.
Co-Creation & User Generated Content
-Plata: Donate The Bars, de J. Walter Thompson Brasil São Paulo para Atados, Brasil.
Innovative Use of Social or Community
-Bronce: Truth Detector, de DDB Brasil São Paulo para 89 FM, Brasil.
Use of Social Data & Insight
-Plata: Mirrors Of Racism, de W3haus São Paulo para NGO Criola, Brasil.
Tangible Tech
-Bronce: Pinlist, de DDB Brasil São Paulo para Tok&Stok, Brasil.
Integrated Multi-Platform Campaign (Online & Offline)
-Oro: Magic Words - The Unwritten Stories, de AlmapBBDO São Paulo para HP, Brasil.
LIONS INNOVATION: CREATIVE DATA
Grand Prix:
-The Next Rembrandt, de J. Walter Thompson Amsterdam para ING, Países Bajos.
Creative Data Enhancement
-Oro: Gascale, de Maruri Grey Guayaquil para Mabe, Ecuador.
Data Visualisation
-Oro: Live Logo, de Maruri Grey Guayaquil para INEC: National Statistics Institute, Ecuador.
Data-Technology Models / Tools / Platforms
-Bronce: Emergency Pin Code, de Grey Brasil São Paulo para Sekron Security Systems, Brasil.
-Bronce: Wifialarm, de Grey Brasil São Paulo para Wifialarm, Brasil.
Use of Real-time Data
-Oro: The Second Scoreboard, de J. Walter Thompson Costa Rica San José para Teletica, Inamu, Fedefutbol, Costa Rica.
-Bronce: The Thermometer That Gets Cold, de WMcCann Rio De Janeiro para The Salvation Army, Brasil.
-Bonce: Life Signal, de Circus Grey Lima para UNACEM, Perú.
Social Data
-Bronce: Mirrors Of Racism, de W3haus São Paulo para NGO Criola, Brasil.
-Bronce: Untypic, de The Cyranos//McCann Barcelona / McCann Worldgroup Barcelona para Vueling - Ling, España.
-Bronce: The Second Scoreboard, de J. Walter Thompson Costa Rica San José para Teletica, Inamu, Fedefutbol, Costa Rica.
Creative Data Collection & Research
-Plata: Hashtags For Life, de McCann Lima para Peruvian Red Cross, Perú.
LIONS INNOVATION: INNOVATION
Grand Prix:
-Google Deepmind Alphago, de Google Deepmind para Google Deepmind, Reino Unido.
Creative Innovation
-Innovation Lion: Edible Six Pack Rings, de We Believers para Saltwater Brewery, Estados Unidos.
MEDIA
Grand Prix:
-McWhopper, de Y&R New Zealand para Burger King, Nueva Zelanda.
Food & Drinks
-Bronce: Where Is My Otorongo?, de FCB Mayo Lima para Backus Sabmiller, Perú.
-Bronce: Champions' Boss, de Leo Burnett Madrid para Heineken, España.
-Bronce: Front Page Pack, de Lew’Lara\TBWA São Paulo para CIA Cacique De Café Soluvel, Brasil.
Fast Moving Consumer Goods
-Plata: Breaking News, de Ogilvy Guatemala para Henkel, Guatemala.
Travel, Transport & Leisure
-Justino, de Leo Burnett Madrid para Loterías Y Apuestas Del Estado, España.
Commercial Public Services
-Bronce: 38 Years Later, de J. Walter Thompson Puerto Rico San Juan para Triple S, Puerto Rico.
Public Health & Safety
-Bronce: Cancer Uncensored, de McCann San José para Gollo, Costa Rica.
Public Sector & Awareness Messages
-Oro: The Second Scoreboard, de J. Walter Thompson Costa Rica San José para -Teletica, Inamu, Fedefutbol, Costa Rica.
-Oro: End The Silence, de Pagés BBDO Santo Domingo para La Sirena, República Dominicana.
Use of Screens
-Bronce: Saving Hands, de J. Walter Thompson Argentina Buenos Aires para LALCEC, Argentina.
Use of Audio Platforms
-Oro: Songs Of Violence, de FCB Brasil São Paulo para Estadao Digital, Brasil.
Use of Print
-Plata: Pepito, de McCann San Juan / Harold Jessurun San Juan para GFR Media, Puerto Rico.
Use of Ambient Media: Large Scale
-Bronce: Whopper Sign, de David Miami para Burger King, Estados Unidos.
Use of Events
-Plata: End The Silence, de Pagés BBDO Santo Domingo para La Sirena, República Dominicana.
Use of Stunts
-Bronce: Testimonies, de Wunderman Buenos Aires para Fundación Huésped, Argentina.
Use of Digital Platforms
-Bronce: Don't Look Away, de AKQA São Paulo para Usher, Brasil.
Use of Social Platforms
-Bronce: Manboobs, de David Buenos Aires para MACMA, Argentina.
Use of Data
-Bronce: Songs Of Violence, de FCB Brasil São Paulo para Estadao Digital, Brasil.
Use of Brand or Product Integration into a Programme or Platform
-Oro: The Second Scoreboard, de J. Walter Thompson Costa Rica San José para Teletica, Inamu, Fedefutbol, Costa Rica.
-Bronce: #Donateforpriscila, de Leo Burnett Tailor Made São Paulo para Clube Sangue Bom, Brasil.
Use of Branded Content created for Digital or Social Media
-Bronce: The Mindchanger Workout, de Ogilvy Brasil São Paulo para Rio 2016, Brasil.
MOBILE
Activation by Proximity
-Oro: Samsung Blind Cap, de Cheil España Madrid para Samsung España, España.
Augmented Mobile Experience
-Plata: Ayrton Senna: The Heart Of Brasil, de J. Walter Thompson Brasil São Paulo para Instituto Ayrton Senna, Brasil.
Connected Devices
-Bronce: Pinlist, de DDB Brasil São Paulo para Tok&Stok, Brasil.
Wearable Technology
-Bronce: Commitment Rings, de Lola MullenLowe Madrid para Unilever, España.
Utilities
-Bronce: Life Signal, de Circus Grey Lima para UNACEM, Perú.
Corporate / Commercial
-Bronce: Songs Of Violence, de FCB Brasil São Paulo para Estadao Digital, Brasil.
-Bronce: Kidsbook Collection, de Africa São Paulo para Itau Bank, Brasil.
Accessibility, Charity & Non-profit
-Plata: Songs Of Violence, de FCB Brasil São Paulo para Estadao Digital, Brasil.
Co-Creation & User Generated Content
-Plata: Donate The Bars, de J. Walter Thompson Brasil São Paulo para Atados, Brasil.
Social Purpose
-Oro: Hashtags For Life, de McCann Lima para Peruvian Red Cross, Perú.
-Oro: Manboobs, de David Buenos Aires para MACMA, Argentina.
-Plata: Songs Of Violence, de FCB Brasil São Paulo para Estadao Digital, Brasil.
-Bronce: Donate The Bars, de J. Walter Thompson Brasil São Paulo para Atados, Brasil.
Messaging Campaign
-Bronce: Snap King, de David Buenos Aires para Burger King Argentina, Argentina.
CREATIVE EFFECTIVENESS
Grand Prix
-Monty’s Christmas, de Adam&EveDDB London para John Lewis, Reino Unido.
OUTDOOR
Grand Prix
-Brewtroleum, de Colenso BBDO Auckland para Heineken New Zealand, New Zealand.
Clothing, Footwear & Accessories
-Plata: Samba, Futebol, Bossa Nova, Pier (C), de Almapbbdo São Paulo para São Paulo Alpargatas, Brasil.
Cars & Automotive Products & Services
-Plata: Volvo "Airbag" Cyclist, Pedestrian, Runner (C), de Grey México para Volvo México, México.
Charities, Public Health & Safety, Public Sector & Awareness Messages
-Oro: Walls, Problems, People (C), de Wing New York para Jorge Castañeda, Estados Unidos.
-Bronce: Skyline, Iceberg, Dunes, White Face, Grey Face, Black Face (C), de J. Walter Thompson Brasil São Paulo para Alcoholics Anonymous, Brasil.
Food
-Bronce: Chocolate, Mint, Strawberry (C), de Y&R São Paulo para Freddo, Brasil.
-Bronce: Unconditional Kisses, First Kiss, Loving Kiss, Forever Kiss (C), de Y&R San Juan para Hershey's, Puerto Rico.
Household Goods
-Bronce: Man, Couple (C), de Fahrenheit DDB Lima para CPPQ, Perú.
Cosmetics, Toiletries, Healthcare & Pharmacy
-Bronce: .MP3, DOC, .MOV (C), de AlmapBBDO São Paulo para Bayer, Brasil.
Cars & Automotive Products & Services
-Plata: Volvo "Airbag" Cyclist, Pedestrian, Runner (C), de Grey México México City para Volvo México, México.
-Bronce: Ass, Armpit, Belly (C), de TAPSA | Y&R Madrid para General Motors, España.
Retail, e-Commerce, Restaurants & Fast Food Chains
-Bronce: Whopper Sign, I Want You, King's Font (C), de David Miami para Burger King, Estados Unidos.
Media & Publications
-Bronce: Gulliver, Scarlet, Gatsby (C), de Y&R São Paulo para Penguin Companhia Das Letras, Brasil.
-Bronce: Watchmaker, Shoemaker (C), de Africa São Paulo para ESPN, Brasil.
Financial Products & Services
-Plata: Germany/Netherlands, Jamaica/Scotland, Sweden/Switzerland (C), de AlmapBBDO São Paulo para Visa, Brasil.
Static Digital Billboards / Posters
-Bronce: Mc Code, de DDB Brasil São Paulo para Mc Donald's, Brasil.
Small Scale Special Solutions
-Bronce: #LeyDeMierda (#ShitLaw), de Garnier BBDO Comunidad San José para Territorio de Zaguates, Costa Rica.
Special Build
-The Smallest Car Dealership Ever, de BBDO Portugal Lisbon para Mercedes-Benz Portugal, Portugal.
Live Advertising and Events
-Oro: The Fairest Night Of All, de Del Campo Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.
-Bronce: Children’s Elections, de McCann Worldgroup Madrid para Save The Children, España.
-Bronce: #Smarteffect, de BBDO Portugal Lisbon para Mercedes-Benz Portugal, Portugal.
Transit
-Bronce: The Invisible Police, de J. Walter Thompson Caracas para Alcaldía El Hatillo, Venezuela.
Use of Adapted Billboards / Posters
-Bronce: Mercado For Rent, de J. Walter Thompson Argentina Buenos Aires para Mercado Magazine, Argentina.
Use of Ambient Outdoor
-Bronce: Flights, de Grey Argentina Buenos Aires para El Cronista Comercial, Argentina.
Copywriting
-Bronce: 14 Years, de AlmapBBDO São Paulo para Mars Pet, Brasil.
Art Direction
-Plata: Charles, Samba, Pier, Futebol, Pin Up, Arara (C), de AlmapBBDO São Paulo para Getty Images, Brasil.
-Plata: Angela, Bondinho (C), de AlmapBBDO São Paulo para Getty Images, Brasil.
-Bronce: White Face, Grey Face, Black Face (C), de J. Walter Thompson Brasil São Paulo para Alcoholics Anonymous, Brasil.
Illustration
-Bronce: Dunes, White Face, Grey Face, Black Face (C), de J. Walter Thompson Brasil São Paulo para Alcoholics Anonymous, Brasil.
-Bronce: Art Never Forgets, de AlmapBBDO São Paulo para Escola Panamericana De Arte E Design, Brasil.
Integrated Campaign led by Outdoor
-Bronce: The Fairest Night Of All, de Del Campo Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.
PR
Grand Prix
-The Organic Effect, de Forsman & Bodenfors Gothenburg, Suecia.
Food and Drinks
-Plata: Edible Six Pack Rings, de We Believers New York para Saltwater Brewery, Estados Unidos.
Healthcare & Wellbeing
-Oro: Nivea Doll, de FCB Brasil San Pablo para BDF Nivea Brasil, Brasil.
Commercial Public Services
-Oro: Paper Glasses, de Grey México para Save The Children And Santillana Children Education, México.
-Bronce: Plant Lamp, de FCB Mayo Lima para University Of Engineering And Technology, Perú.
Public Sector
-Oro: The Bulletpen, de McCann Colombia Bogotá para Ministry Of National Education Colombia, Colombia.
Charity & not for Profit
-Oro: Manboobs, de David Argentina para MACMA, Argentina.
Public Affairs & Lobbying
-Bronce: Diggers Against Injustice, de Publicidad Comercial Lowe El Salvador, El Salvador.
Business Citizenship / Corporate Responsibility
-Oro: Edible Six Pack Rings, de We Believers New York para SaltwaterBrewery, Estados Unidos.
-Plata: Striking Lessons, de Leo Burnett Lisboa para Brisa Highway Company, Portugal.
Business Citizenship / Environmental
-Bronce: Vultures Warn, de FCB Mayo para Estados UnidosID, Perú.
Internal Communications & Employee Engagement
-Plata: Almiral, de Shakleton Madrid para Pharma, España.
Events & Stunts
-Plata: SL Benfica Safety Demonstration, de O Escritorio Estoril para SL Benfica, Emirates, Portugal.
Live Shows / Concerts / Festivals
-Oro: SL Benfica Safety Demonstration, de O Escritorio Estoril para SL Benfica, Emirates, Portugal.
Celebrity Endorsement
-Oro: The Last Mask, de J. Walter Thompson Colombia Bogotá para Natalia Ponce De Leon Foundation, Colombia.
Sponsorship & Partnership
-Oro: Paper Glasses, de Grey México México City para Save The Children And Santillana, México.
Content-led Engagement & Marketing
-Bronce: The Mindchanger Workout, de Ogilvy Brasil São Paulo para Rio 2016, Brasil.
Audience Targeting / Engagement Strategies
-The Mindchanger Workout, de Ogilvy Brasil São Paulo para Rio 2016, Brasil.
Influencer Communication & Social Amplification
-Plata: The Last Mask, de J. Walter Thompson Colombia Bogotá para Natalia Ponce De Leon Foundation, Colombia.
Response / Real-time Activity
- Bronce:The Second Scoreboard, de J. Walter Thompson Costa Rica San José para Teletica, Inamu, Fedefutbol, Costa Rica.
Innovative Use of Social Media
-Plata: Manboobs, de David Buenos Aires para MACMA, Argentina.
Research, Data Analytics & Insight Generation
-Bronce: Mirrors Of Racism, de W3HAUS São Paulo para NGO Criola, Brasil.
Territory Marketing & Communication
-Bronce: Chocó To Dance, de MullenLowe SSP3 Bogotá D.C. para JPGC Foundation, Colombia.
-Bronce: The Bulletpen, de McCann Colombia Bogotá para Ministry Of National Education Colombia, Colombia.
Integrated Campaign led by PR
-Plata: The Last Mask, de J. Walter Thompson Colombia Bogotá para Natalia Ponce De Leon Foundation, Colombia.
DIGITAL CRAFT
Grand Prix
-Because Recollection, de 84.Paris para Because Music, Francia.
Image Design
-Plata: Endless Possibilities, de AlmapBBDO São Paulo para Getty Images, Brasil.
DESIGN
Grand Prix
-Life is Electric, de Dentsu Tokyo para Panasonic, Japón.
Posters
-Bronce: Maps, de AlmapBBDO São Paulo para Volkswagen Do Brasil, Brasil.
Promotional Item Design
-Bronce: Kobe's Rules Book, de Africa São Paulo para ESPN, Brasil.
Books
-Bronce: Magic Words - The Book, de AlmapBBDO São Paulo para HP, Brasil.
UX Interface & User Journey
- Bronce: Samsung Blind Cap, de Cheil España Madrid para Samsung España, España.
Sculptural Brand Installation & Experience
- Bronce: #Smarteffect, de BBDO Portugal Lisbon para Mercedes-Benz Portugal, Portugal.
- Bronce: Reincarnation, de J. Walter Thompson Brasil São Paulo para J.Walter Thompson, Brasil.
Healthcare & Pharmacy
-Plata: Braille Bricks, de Lew'Lara\TBWA São Paulo para Dorina Nowill Foundation, Brasil.
Typography: Print & Editorial
-Bronce: Kobe's Rules Book, de Africa São Paulo para ESPN, Brasil.
Illustration: Packaging
-Bronce: Cement For Collectors, de TBWA\Colombia Bogota para Argos Cements, Colombia.
Copywriting
-Bronce: Magic Words - The Book, de AlmapBBDO São Paulo para HP, Brasil.
PRODUCT DESIGN
Grand Prix:
-Jacquard, de Google Creative Lab London para Google, Reino Unido.
DIRECT LIONS:
Grand Prix:
-The Swedish Number, de Ingo Stockholm para Swedish Tourist Association, Suecia.
Food and Drinks
-Plata: The Fairest Night of All, de Del Campo Saatchi & Saatchi para Ab Inbev.
Argentina.
Business Products & Services
-Bronce: Endless Possibilities, de AlmapBBDO São Paulo para Getty Images, Brasil.
Corporate Image
-Bronce: The Payback Dinner, de Grey Brasil São Paulo para Reclame Aqui, Brasil.
Public Health & Safety
-Oro: Manboobs, de David Buenos Aires para MACMA, Argentina.
Use of Ambient Media: Small Scale
-Bronce: Protective Bucket, de Grey Brasil São Paulo para La Fabril, Brasil.
Use of Mobile
-Bronce: Donate The Bars, de J. Walter Thompson Brasil São Paulo para Atados, Brasil.
Use of Social Platforms
-Plata: Manboobs, de David Buenos Aires para MACMA, Argentina.
Retention
-Plata: The Fairest Night Of All, de Del Campo Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.
-Bronce: Hagglers, de Del Campo Saatchi & Saatchi Buenos Aires para AB InBev,
Argentina.
Experience Design
-Bronce: The Real Ice Cold Coca-Cola, de Ogilvy & Mather Colombia Bogotá para Coca-
Cola, Colombia.
PRINT & PUBLISHING LIONS
Grand Prix
-McWhopper, de Y&R New Zealand y David Miami para Burger King, Nueva Zelanda.
Savoury Foods
-Bronce: Pug (C), de Y & R São Paulo para Chez Oscar, Brasil.
-Bronce: Labrador (C), de Y & R São Paulo para Chez Oscar, Brasil.
-Bronce: Mutt (C), de Y & R São Paulo para Chez Oscar, Brasil.
Sweet Foods & Snacks
-Oro: Chocolate (C), de Y&R São Paulo para Freddo, Brasil.
-Oro: Mint (C), de Y&R São Paulo para Freddo, Brasil.
-Oro: Strawberry (C), de Y&R São Paulo para Freddo, Brasil.
-Plata: Skate Park (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina,
Argentina.
-Plata: Pinball (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina,
Argentina.
-Plata: Roller Coaster (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina, Argentina.
Alcoholic Drinks
-Bronce: Fishermen, de Prolam Y&R Santiago para Cooperativa Agricola Pisquera Elqui, Chile.
-Bronce: Soccer, de Prolam Y & R Santiago para Huünen, Chile.
-Bronce: Paintball, de Prolam Y & R Santiago para Huünen, Chile.
Non-Alcoholic Drinks
-Bronce: Mansion (C), de Prolam Y&R Santiago para Café Caribe, Chile.
-Bronce: Church (C), de Prolam Y&R Santiago para Café Caribe, Chile.
-Bronce: Restaurant (C), de Prolam Y&R Santiago para Café Caribe, Chile.
Healthcare & Pharmacy
-Bronce: Wood, de DDB Brasil São Paulo para Johnson's, Brasil.
-Bronce: Jeans, de DDB Brasil São Paulo para Johnson's, Brasil.
-Bronce: Box, de AlmapBBDO São Paulo para Bayer, Brasil.
-Bronce: Bald, de AlmapBBDO São Paulo para Bayer, Brasil.
Consumer Electronics & Technology
-Plata: Colorful (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
-Plata: Future (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
-Plata: Black & White (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
Cars
-Bronce: Robbery (C), de Contrapunto BBDO Madrid para Mercedes-Benz España,
España.
-Bronce: Fire (C), de Contrapunto BBDO Madrid para Mercedes-Benz España, España.
-Bronce: Emergency (C), de Contrapunto BBDO Madrid para Mercedes-Benz Españ,,
España.
-Bronce: Airbag Cyclist (C), de Grey México México City para Volvo México, México.
-Bronce: Airbag Pedestrian (C), de Grey México México City para Volvo México, México.
-Bronce: Airbag Runner (C), de Grey México México City para Volvo México, México.
-Bronce: Road (C), de Africa São Paulo para Mitsubishi Motors, Brasil.
Other Vehicles, Automotive Products & Services
-Bronce: Deer, de TAPSA | Y&R Madrid para General Motors, España.
-Bronce: Warthog, de TAPSA | Y&R Madrid para General Motors, España.
-Bronce: Pedestrian, de TAPSA | Y&R Madrid para General Motors, España.
Retail & e-Commerce
-Oro: Valentine's Day (C), de TAPSA | Y&R Madrid para Interflora, España.
-Oro: Vacation (C), de TAPSA | Y&R Madrid para Interflora, España.
-Oro: Search History (C), de TAPSA | Y&R Madrid para Interflora, España.
-Oro: Bridesmaid (C), de TAPSA | Y&R Madrid para Interflora, España.
Travel & Transport
-Plata: Dog (C), de The Community Miami para City Of Buenos Aires, Estados Unidos.
-Plata: Coffee (C), de The Community Miami para City Of Buenos Aires, Estados Unidos.
Media & Publications
-Oro: Gulliver (C), de Y & R São Paulo para Penguin Companhia Das Letras, Brasil.
-Oro: Scarlet (C), de Y & R São Paulo para Penguin Companhia Das Letras, Brasil.
-Oro: Gatsby (C), de Y & R São Paulo para Penguin Companhia Das Letras, Brasil.
-Plata: Merkel (C), de Y & R Lisbon para Jornal I, Portugal.
-Plata: Obama (C), de Y & R Lisbon para Jornal I, Portugal.
-Plata: Pope (C), de Y & R Lisbon para Jornal I, Portugal.
-Plata: Putin (C), de Y & R Lisbon para Jornal I, Portugal.
-Plata: Dilma (C), de Grey Argentina Buenos Aires para El Cronista, Argentina.
-Plata: Trump (C), de Grey Argentina Buenos Aires para El Cronista, Argentina.
-Plata: Hillary (C), de Grey Argentina Buenos Aires para El Cronista, Argentina.
Financial Products & Services
-Plata: Germany/Netherlands (C), de AlmapBBDO São Paulo para Visa, Brasil.
-Plata: Sweden/Switzerland (C), de AlmapBBDO São Paulo para Visa, Brasil.
Business Products & Services
-Oro: Charles, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Oro: Angela, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Oro: Francis, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Oro: Dalai, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Plata: Salad (C), de Ogilvy & Mather Chile Santiago para Getty Images, Chile.
-Plata: Product (C), de Ogilvy & Mather Chile Santiago para Getty Images, Chile.
-Plata: Executive (C), de Ogilvy & Mather Chile Santiago para Getty Images, Chile.
Charities & Appeals
-Bronce: Hungary (C), de Contrapunto BBDO Madrid para International Amnesty,
España.
-Bronce: Eu (C), de Contrapunto BBDO Madrid para International Amnesty, España.
-Bronce: Prisioner (C), de Y&R São Paulo para Hospital São Paulo - Banco De Olhos,
Brasil.
-Bronce: Ebola (C), de Y&R São Paulo para Hospital São Paulo - Banco De Olhos, Brasil.
Use of Print & Publishing: Offline
-Plata: Paper Glasses, de Grey México, México. City para Save The Children And
Santillana, México.
-Bronce: Opel Intellilux, de TAPSA | Y&R Madrid para General Motors, España.
Original Print & Publishing: Content including Special or Limited Edition
-Bronce: Politibooks, de Prolam Y&R Santiago para El Ciudadano, Chile.
Copywriting
-Oro: Colorful (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
-Oro: Future (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
-Oro: Black & White (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.
Art Direction
-Plata: Charles (C), de AlmapBBDO São Paulo para Getty Images, Brasil.
-Plata: Pope (C), de AlmapBBDO São Paulo para Getty Images, Brasil.
-Bronce: Colorful (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São
Paulo, Brasil.
-Bronce: Future (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São
Paulo, Brasil.
-Bronce: Black & White (C), de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery
São Paulo, Brasil.
Illustration
-Plata: Skate Park (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina,
Argentina.
-Plata: Pinball (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina,
Argentina.
-Plata: Roller Coaster (C), de La Comunidad Buenos Aires para Ferrero Rocher Argentina, Argentina.
-Plata: Kim (C), de Y&R Lisbon para Jornal I, Portugal.
-Plata: Merkel (C), de Y&R Lisbon para Jornal I, Portugal.
-Plata: Obama (C), de Y&R Lisbon para Jornal I, Portugal.
-Plata: Pope (C), de Y&R Lisbon para Jornal I, Portugal.
-Plata: Putin (C), de Y&R Lisbon para Jornal I, Portugal.
Photography
-Plata: Mohmmad, de Prolam Y&R Santiago para Amnistia, Chile.
-Plata: Sayid, de Prolam Y&R Santiago para Amnistia, Chile.
-Plata: Ahmed, de Prolam Y&R Santiago para Amnistia, Chile.
-Plata: Chocolate, de Y&R São Paulo para Freddo, Brasil.
-Plata: Mint, de Y&R São Paulo para Freddo, Brasil.
-Plata: Strawberry, de Y&R São Paulo para Freddo, Brasil.
RADIO LIONS:
Grand Prix
-The Everyman meal (C), de Ogilvy & Mather Johannesburg para KFC, Sudáfrica.
Household Goods
-Plata: Mom At 40 (C), de Grey Argentina Buenos Aires para Procter & Gamble,
Argentina.
-Plata: Last One To Get Married (C), de Grey Argentina Buenos Aires para Procter &
Gamble, Argentina.
Miscellaneous
-Plata: Rounded, de Alma DDB Miami / DDB Guaynabo para Walmart, Estados Unidos.
-Plata: Rolled, de Alma DDB Miami / DDB Guaynabo para Walmart, Estados Unidos.
Cars & Automotive Products & Services
-Plata: Autodiagnosis, de TAPSA | Y & R Madrid para General Motors, España.
Entertainment & Leisure
-Bronce: Bukake (C), de TAPSA | Y&R Madrid para Universidad De Málaga, España.
-Bronce: Tinder (C), de TAPSA | Y&R Madrid para Universidad De Málaga, España.
-Bronce: Donald Trump (C), de TAPSA | Y&R Madrid para Universidad De Málaga,
España.
Media & Publications
-Plata: Football Memories FM, de Lola MullenLowe Madrid para Libero, España.
-Bronce: John Lennon, de TAPSA | Y&R Madrid para Mariskal Rock Radio, España.
-Bronce: Truth Detector, de DDB Brasil São Paulo para 89 FM, Brasil.
Commercial Public Services
-Plata: Canelo (C), de Y&R Lima para Britanico English Institute, Perú.
-Plata: Ramires (C), de Y&R Lima para Britanico English Institute, Perú.
Use of Radio as a Medium
-Plata: School Zone Radio, de Africa São Paulo para Suzuki, Brasil.
-Bronce: Truth Detector, de DDB Brasil São Paulo para 89 FM, Brasil.
-Bronce: The Sound Of Glory, de Ogilvy Madrid / Blue Hive Madrid para Ford, España.
Use of Audio Technology
-Bronce: Dont Look Away, de AKQA São Paulo para Usher, Brasil.
Use of Branded Content / Programming
-Oro: Football Memories FM, de Lola MullenLowe Madrid para Libero, España.
Script
-Plata: Big Bang, de Alma DDB Miami para The Clorox Company, Estados Unidos.
-Bronce: Tobacco Downs, de Alma DDB Miami para Tobacco Free Florida, Estados
Unidos.
-Bronce: Auctioneer, de Alma DDB Miami para Tobacco Free Florida, Estados Unidos.
-Bronce: Gravity, de Alma DDB Miami para The Clorox Company, Estados Unidos.
Casting & Performance
-Bronce: Tobacco Downs, de Alma DDB Miami para Tobacco Free Florida, Estados
Unidos.
-Bronce: Auctioneer, de Alma DDB Miami para Tobacco Free Florida, Estados Unidos.
PROMO AND ACTIVATION LIONS
Grand Prix
