Publicidad > Cannes | COMIENZA EL DÍA TRES DEL FESTIVAL
Por Redacción Adlatina |
Cannes Lions 2018 – Finalistas iberoamericanos (lista parcial)
FILM
Food & Drink)
-Psicólogo, de Santo Buenos Aires para 1882, Argentina.
Other FMCG
-Ma'am, de J. Walter Thompson Argentina Buenos Aires para Issue, Argentina.
Consumer Durables
-Family, de Lola MullenLowe Madrid para Scrabble/Mattel, España.
-Fish, de Lola MullenLowe Madrid para Mattel, España.
Leisure
-Kitchen, de FCB Lisbon para Portuguese Film Academy, Portugal.
-Curiosidad (Curiosity), de The Juju Buenos Aires para TedXRíoDeLaPlata, Argentina.
Media / Entertainment
-The Great Robbery, de J. Walter Thompson Argentina Buenos Aires para Revista Alzas y Bajas/Mercado - Publicitaria Del Sur, Argentina.
Consumer Services
-Motorcycle, de Dhélet Y&R Buenos Aires para Banco Santa Fe, Argentina.
Corporate Social Responsibility (CSR) / Corporate Image
Start The Dance, de DDB Spain Madrid para Samsung, España.
Not-for-profit / Charity
-True Colors, de Propeg Salvador para Grupo Gay Da Bahia, Brasil.
-Help - Cliff, de Y&R Brazil São Paulo para Athosgls, Brasil.
-Hope, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
Healthcare
-The Nutshot, de Dhélet Y&R Buenos Aires para Diagnóstico Científico Integral, Argentina.
Retail
-The Race, de F/Nazca Saatchi & Saatchi São Paulo para BRF, Brasil.
Leisure
-Anthropophagy, de F/Nazca Saatchi & Saatchi São Paulo para Pinacoteca Do Estado De São Paulo, Brasil.
-The Unknown Is Strange, de McCann Barcelona para Gran Teatre Del Liceu, España.
Media / Entertainment
-Valderrama's Balls, de LOLA MullenLowe Madrid para Libero, España.
-Who?, de Ponce Buenos Aires para Fox Networks Group Latin America, Argentina.
B2B
-Endless Stories, de AlmapBBDO São Paulo para Getty Images, Brasil.
Not-for-profit / Charity
-Decisions, de Sra. Rushmore Madrid para International Committee Of The Red Cross, España.
-Survivors, de Young And Rubicam Mexico Mexico City para Save The Children Foundation, México.
-Astronauts 45'', de Y&R Brazil São Paulo para Cepia, Brasil.
Screens & Events
-Meaningful Meanings, de Brandcorp Zapopan / Omnilife Zapopan para Omnilife, México.
-Invisible Man Screen Film, de DDB Spain Madrid para Volkswagen Group España Distribución, s.a.-Audi, España.
-Why, de Dhélet Y&R Buenos Aires para Cruz Roja Argentina, Argentina.
-Equal Pay, de McCann Spain Madrid para IBWomen, España.
PR
Food & Drink
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Consumer Durables
-The All-In Promo, de David Buenos Aires para Newsan, Argentina.
Automotive
-Nissan's Follow The Ball, de Lew'Lara\TBWA São Paulo para Nissan Do Brasil, Brasil.
Leisure
-Museum For Rent, de DDB Colombia Bogota para Mambo, Colombia.
Media / Entertainment
-Miss Peru Measurements, de Latina Media Lima para Latina, Perú.
Not-for-profit / Charity
-Touch Your Footballs, de Lola MullenLowe Madrid y Elis Limitada Rio de Janeiro para Líbero, España.
Social Community Building & Management
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-#MyGameMyName, de Africa São Paulo para Telefonica's Vivo/ Wonder Women Tech, Brasil.
Use of Events & Stunts
-Miss Peru Measurements, de Latina Media Lima para Latina, Perú.
-Spotted, de J. Walter Thompson Argentina Buenos Aires para Key Biscayne, Argentina.
Use of Celebrity, Influencers & Key Opinion Leaders
-The Curse Of Tilcara, de David Buenos Aires para Coca-Cola, Argentina.
-The Blessed Emoji, de MullenLowe SSP3 Bogotá para Presidency Of Colombia, Colombia.
Brand Voice & Strategic Storytelling
-Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
-Stand By You, de David Miami y 3PM Agency New York para Budweiser, Estados Unidos.
Corporate Social Responsibility
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Bully Jr., de David Miami para Burger King, Estados Unidos.
Sponsorship & Brand Partnership
-The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.
Low Budget / High Impact Campaign
-Love Again, de Ogilvy Brasil São Paulo para Petz, Brasil.
-Stories Over Gray, de VML São Paulo para Amazon, Brasil.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Single Country Campaign
-Stories Over Gray, de VML São Paulo para Amazon, Brasil.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
MEDIA
Food & Drink
-The Gif Trilogy, de Lola MullenLowe Madrid para San Miguel, España.
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Automotive
-Nissan's Follow The Ball, de Lew'Lara\TBWA São Paulo para Nissan Do Brasil, Brasil.
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
Media / Entertainment
-Blind Eye, de Grey Brazil São Paulo para Redetv!, Brasil.
-The Game That Never Was, de Grey Colombia Bogotá y Blu Radio Bogota para Blu Radio, Colombia.
Corporate Social Responsibility (CSR) / Corporate Image
-The Day Women Left The Set, de Pagés BBDO Santo Domingo y OMD Dominicana Santo Domingo para La Sirena, República Dominicana.
-The Price Of Equality, de Wunderman Phantasia Lima y PHD Causamedia Lima para Scotiabank, Perú.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Not-for-profit / Charity
-Aid Media, de DDB Guaynabo para OAAPR, Puerto Rico.
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Asistir, de Ogilvy Honduras Tegiucigalpa para Honduran Education Department And The Presidential Scholarship Program 20/20, Honduras.
Use of Audio Platforms
-Whatsapp Costa Rica, de Madison San José y Camedia Central San José para Partido Acción Ciudadana, Costa Rica.
-Call Of Hope, de BBDO Chile Santiago y BBDO Chile Santiago para Corporación Del Trasplante, Chile.
-The Game That Never Was, de Grey Colombia Bogotá y Blu Radio Bogota para Blu Radio, Colombia.
Use of Print / Outdoor
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
-Fresh Prints, de McCann Spain Madrid Y Havas Media Barcelona para Aldi, España.
Use of Ambient Media: Small Scale
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Use of Ambient Media: Large Scale
-Drive-Thruck, de DPZ&T São Paulo para Arcos Dorados Comércio De Alimentos Ltda, Brasil.
-Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
-The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
Use of Events
-The Day Women Left The Set, de Pagés BBDO Santo Domingo y OMD Dominicana Santo Domingo para La Sirena, República Dominicana.
-The Beer Choir, de Ogilvy Peru Lima para Candelaria Beer, Perú.
Use of Stunts
-Whopper Neutrality, de David Miami para Burger King, Estados Unidos.
Use of Digital Platforms
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Mobile
-Bot Friends "Powered" By Whatsapp, de DDB Colombia Bogota para ABInBev, Colombia.
Use of Social Platforms
-Lego Playstories, de Isobar Brazil São Paulo para Lego, Brasil.
-Formula Songs, de J. Walter Thompson Brazil São Paulo para Sprite, Brasil.
Use of Technology
-My Line Powered By Google, de MullenLowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-Asistir, de Ogilvy Honduras Tegiucigalpa para Honduran Education Department And The Presidential Scholarship Program 20/20, Honduras.
Use of Data-driven Insight
-Tagwords, de Africa São Paulo para AB InBev, Brasil.
Use of Real-time Data
-The Lunch Gap Searcher, de Grey Spain Madrid para Fotawa, España.
-Delayed Flight Break Machine, de J. Walter Thompson Brazil São Paulo para Kitkat, Brasil.
-The Route, de Y&R Brazil São Paulo para JCDecaux, Brasil.
Data-driven Targeting
-Rethink, de Y&R Brazil São Paulo para Vivo, Brasil.
Use of Brand or Product Integration into a Programme or Platform
-Stranger Broadcast, de AKQA São Paulo y VML São Paulo para Netflix, Brasil.
-The Worst Soap Opera, de PAGÉS BBDO Santo Domingo y OMD Dominicana Santo Domingo para Unicef, República Dominicana.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
Use of Branded Content created for Digital or Social
-Bot Friends "Powered" By Whatsapp, de DDB Colombia Bogota para ABInBev, Colombia.
-Ricky Brasil, de Ogilvy Brasil São Paulo y Ogilvy Brasil São Paulo para Forbes Brasil, Brasil.
Excellence in Media Execution
-Volvo Live Reviews, de Grey Brazil São Paulo y Grey Brazil São Paulo para Volvo, Brasil.
CREATIVE DATA LIONS
Data-enhanced Creativity
-Ricky Brasil, de Ogilvy para Forbes Brasil, Brasil.
Data Driven Targeting
-Rethink, de Y&R São Paulo para Vivo, Brasil.
Data-driven Consumer Product
-Safecap, de GTB San Pablo para Ford Motor Company, Brasil.
-The Canceller, de Grey Brasil para Reclame Aquí, Brasil.
Data Storytelling
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Data Visualisation
-Living Statistics, de Wunderman Cato Johnson Buenos Aires para Fundación Huésped, Argentina.
-Next, R/GA São Paulo para Bradesco Banco, Brasil.
-The Dress For Respect, de Ogilvy São Paulo para Coca-Cola Brasil, Brasil.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Data-technology
-Safecap, de GTB San Pablo para Ford Motor Company, Brasil.
Use of Real-time Data
-Nissan's Follow The Ball, de LEW'LARA\TBWA São Paulo para Nissan, Brasil.
Social Data & Insight
-Instagram Menu, de DM9DDB São Paulo para Mcdonald's, Brasil.
Creative Data Collection & Research
-Eddie Highway, de Wunderman Brasil para Shell, Brasil.
DIRECT
Food & Drink
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Retail
-Evita, The Equality Bill., de Havas Buenos Aires paraDDL&CO, Argentina.
-Fresh Prints, de Mccann Barcelona para Aldi, España.
Media / Entertainment
-Ricky Brasi, de Ogilvy para Forbes Brasil, Brasil.
Consumer Services
-Maillot 45, de VCCP Madrid para Liberty Seguros, España.
Corporate Social Responsibility (CSR) / Corporate Image
-Clorox Dropper Frog, de PHD Puerto Rico para Clorox, Puerto Rico.
-The Financial Hack, de Wunderman Cato Johnson Buenos Aires para Tarjeta Cencosud, Argentina.
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Touch Your Footballs, de Lola Mullenlowe Madrid para Líbero, España.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Not-for-profit / Charity
-Fines For Conscience, de Prolam Y&R Santiago para Municipalidad De Las Condes, Chile. .
Mailing
-War Correspondents On Breast Cancer, de Cheil Worldwide Madrid para Samsung/FECMA, España.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
-Streetguard Tracking System, de Ogilvy México para México para Tracking Systems, México.
-Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
-Blizzard Store, de P4 Ogilvy Panama City para Dairy Queen, Panamá.
Use of Print / Outdoor
-Museum For Rent, de DDB Medellin para Mambo, Colombia.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Use of Technology
-Streetguard Tracking System, de Ogilvy Mexico para México para Tracking Systems, México.
-Nissan's Follow The Ball, de LEW'LARA\TBWA São Paulo para Nissan, Brasil.
-Asistir, de Ogilvy Honduras para Secretaria De Educación De Honduras, Honduras.
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
-The Canceller, de Grey Brazil São Paulo para Reclame Aquí, Brasil.
Data Strategy
-Ricky Brasil, de Ogilvy para Forbes Brasil, Brasil.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
Use of Real-time Data
-Maillot 45, de VCCP Madrid para Liberty Seguros, España.
-My Line, de Mullenlowe SSP3 Bogotá para Ministry Of Communications & Technology, Colombia.
Use of Digital Platforms
-Finding Fariña, de DDB Spain Madrid para Madrid Booksellers, España.
-Nature Represented, de Maruri Grey Guayaquil para Sambito, Ecuador.
-Tagwords, de Africa São Paulo para Ab Inbev, Brasil.
Use of Mobile
-Fly Like A President, de McCann San José para Destinations Travel Agency, Costa Rica.
-My Line, de MullenLowe SSP3 Bogotá para Ministry of Communications & Technology, Colombia.
-Corruption Detector, de Grey Brasil São Paulo para Reclame Aquí, Brasil.
-Job On The Shelf, de DM9DDB São Paulo para Walmart, Brasil.
-Low Cost Zone, de Grey Chile para Sky Airline, Chile.
Use of Social Platforms
-Hemoji, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Instagram Menu, de DM9DDB São Paulo para Mcdonald's, Brasil.
Real-time Response
-Bot Friends "Powered" By Whatsapp, de DDB Colombia para Abinbev, Colombia.
-The All-In Promo, de David Buenos Aires para Newsan, Argentina.
Co-creation & User Generated Content
-Welcome To @Apple, de TBWA\Media Arts Lab Los Ángeles para Apple, Estados Unidos.
Copywriting
-2'45" Without Breathing, de DDB Colombia para BBVA, Colombia.
Art Direction / Design
-The Curious Cat Book, de AlmapBBDO São Paulo para Mars Pet, Brasil.
-Inequality Balls, Africa São Paulo para ESPNW, Brasil.
-Tutorial Comics, de J. Walter Thompson Brasil para Tramontina, Brasil.
Experience Design
-Bully Jr., de Burger King David Miami, Estados Unidos.
-Scary Clown Night, de Lola MullenLowe Madrid para Burger King, España.
Acquisition & Retention
-My First Pad, de DM9DDB São Paulo para Johnson & Johnson, Brasil.
Low Budget / High Impact Campaign
-Faceblood, de Sancho Bbdo Bogotá para Colombian Red Cross, Colombia.
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
-Touch Your Footballs, de Lola MullenLowe Madrid para Líbero, España.
Single Country Campaign
-This Coke Is A Fanta, de David The Agency São Paulo para Coca-Cola, Brasil.
PRODUCT DESIGN
Integration of Technology into Daily Life
-Kingo, de Ogilvy Colombia para Kingo Energy, Colombia.
Social Impact
-Kingo, de Ogilvy Colombia para Kingo Energy, Colombia.
SOCIAL & INFLUENCER
Food & Drinks
-#WTFRonaldo, de ALMAPBBDO São Paulo para Mars, Brasil.
Consumer Durables
-The All-In Promo, de David Buenos Aires para Newsan, Argentina.
Automotive
-Ever After, de Proximity Barcelona para Audi España, España.
Retail
-Stories Ordering, de Lola MullenLowe Madrid para Burger King, España.
Emerging Platforms
-Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
Innovative Use of Community
-Stories Ordering, de Lola Mullenlowe Madrid para Burger King, España.
Reach & Impact
-Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
-#WTFRonaldo, de AlmapBBDO São Paulo para Mars, Brasil.
-The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.
-Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
-The Gif Trilogy, de Lola Mullenlowe Madrid para San Miguel, España.
Social Video
-Daddy yankee vs. Breast cáncer, de J. Walter Thompson Puerto Rico San Juan para Susan G. Komen, Puerto Rico.
Co-creation & User Generated Content
-Ever After, de Proximity Barcelona para Audi España, España.
Multi-platform Social Campaign
The Rock X Siri: Dominate The Day, de TBWA\Media Arts Lab Los Ángeles para APPLE, Estados Unidos.
Single Country Campaign
-The Neymarless Sponsorship, de AlmapBBDO São Paulo para Gol Linhas Aereas, Brasil.