Publicidad Cannes

PARA CONSULTAR

Cannes 2017: Todos los ganadores iberoamericanos

En la nota, los ganadores de todas las categorías: Creative Data, Creative Effectiveness, Cyber, Direct, Entertainment Lions, Entertainment Lions for Music, Film, Film Craft, Digital Craft, Design, Glass, Health & Wellness, Innovation, Integrated, Media, Mobile, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio y Titanium.

Cannes 2017: Todos los ganadores iberoamericanos
La región obtuvo en total 4 GP, 39 Oros, 70 Platas y 146 Bronces.

Cannes Lions 2017 – Ganadores iberoamericanos

CREATIVE DATA LIONS

Grand Prix:
Care Counts, de DigitasLBi Chicago para Whirpool, Estados Unidos.

Data-Technology 
-Plata: Powered By Respect, de Instituto Rodrigo Mendes São Paulo para Globo TV And Instituto Rodrigo Mendes, Brasil.

Data Driven Targeting
-Bronce: Talking Numbers, de Wunderman Buenos Aires para Fundación Huesped, Argentina.

Data Driven Consumer Product 
-Bronce: Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Data Storytelling
-Bronce: Google Home Of The Whooper, de David Miami para Burguer King, Estados Unidos.

Data Visualisation
-Bronce: Al Buddy, de We Believers para Vidax Center, Estados Unidos.

Use of Real-time Data 
-Bronce: Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Data Integration 
-Bronce: The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

CREATIVE EFFECTIVENESS LIONS

Grand Prix:
Van Gogh's Bedrooms: Let Yourself In, de Leo Burnett Chicago para Art Intitute Of Chicago, Estados Unidos.

Creative Effectiveness 
-Bronce: Justino, de Leo Burnett Madrid para Loterías y Apuestas Del Estado, España.

Creative Effectiveness for Good

-Oro: ManBoobs4Boobs, de David Buenos Aires para MACMA, Argentina.
-Plata: The Last Mask, de J. Walter Thompson Colombia Bogotá para Natalia Ponce De Leon Foundation, Colombia.

CYBER LIONS

Grand Prix: Aland Index/Baltic Sea Project, de RBK Communication para The Bank Of Aland, Suecia.
Grand Prix: Meet Graham, de Clemenger BBDO para Transport Accident CommissionVictoria, Australia.
Grand Prix: Did You Mean MailChimp?, de Droga5 para MailChimp, Estados Unidos.

Food & Drinks
-Bronce: The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Media & Publications
-Bronce: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.

B2B Products & Services
-Plata: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.

Corporate Social Responsibility
-Bronce: The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.
-Bronce: Dytective For Samsung, de Cheil Spain Madrid para Samsung Spain, España.

Charities & Non-profit
-Bronce: EcoAlarm, de Wunderman Buenos Aires para Fundación Banco De Bosques, Argentina.

Interactive Video
-Plata: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.
-Bronce: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Influencer / Talent 
-Oro: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Innovative Use of Social or Community
-Bronce: Episode Leak, de Alma DDB Miami para Netflix, Estados Unidos.
-Bronce: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Content Placement 
-Oro: The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Tangible Tech 
-Oro: MotorDreams, de GTB Madrid y Ogilvy Madrid para Ford, España.

Spatial Tech
-Bronce: The Voice Of Art, de Ogilvy Brasil São Paulo para IBM, Brasil.

Integrated Multi-Platform Campaign (Online & Offline)
-Bronce: The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Real-Time Response
-Plata: December 21st, de Leo Burnett Madrid para Loterías y Apuestas Del Estado, España.

Cross-device Campaign
-Plata: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Interactive Video
-Bronce: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

DESIGN LIONS

Grand Prix:
The Unusual Football Field, de AP Tailandia/CJ Worx para AP Tailandia Public Company Limited.

Data Visualisation 
-Plata: The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

Data Visualisation 

-Plata: The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

UX Interface & User Journey 
-Plata: The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Posters
-Bronce: Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

Other Digital Design Solutions 
-Bronce: Hijacked Highway, de McCann Lima para Sodimac, Perú.

Retail - Temporary & Pop-Up Environment & Experience Design
-Bronce: Scariest BK, de David Miami para Burger King, Estados Unidos.
-Bronce:
Chamaleon, de Contrapunto BBDO Madrid para Mercedes-Benz España, S.A. (Smart), España.

Point of Sale, Consumer Touchpoints & Instore Collateral 
-Bronce: Weight Tag, de AC McGarryBowen Mexico City para Samsonite, México.
-Bronce:
Friendly Bars, de Grey Chile Santiago para Coca-Cola, Chile.

DIGITAL CRAFT LIONS

Grand Prix:
Real Time Virtual Reality Experience For Bjork's Notget, de Analog London/W&N Studio para Bjork, Reino Unido.

Interface & Navigation (UI)
-Bronce: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.

Music / Sound Design

-Oro: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.

Virtual Reality (VR)

-Plata: Nikeid VR Studio, de R/GA Buenos Aires para Nike, Argentina.

DIRECT LIONS

Grand Prix:
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Food & Drinks
-Bronce: Andes Bar 45, de Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.

Retail, e-Commerce, Restaurants & Fast Food Chains
-Oro: Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.
-Plata: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Bronce: Burger Clan, de Lola MullenLowe Madrid para Burger King, España.

Media & Publications
-Bronce: Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Commercial Public Services
-Oro: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Charities & Non-profit
-Bronce: Anonymous Friend, de J. Walter Thompson Brazil São Paulo para Alcoholics Anonymous, Brasil.

Use of Broadcast
-Bronce: We Are Parrilla, de David Buenos Aires para Burger King, Argentina.

Use of Technology
-Oro: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Bronce: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Use of Digital Platforms
-Plata: Burger Clan, de Lola MullenLowe Madrid para Burger King, España.

Use of Mobile
-Bronce: Hijacked Highway, de McCann Lima para Sodimac, Perú.

Use of Social Platforms
-Oro: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.

Data Strategy
-Oro: The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Experience Design
-Bronce: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.
 
Low Budget / High Impact Campaign
-Plata: Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.
-Bronce: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.

ENTERTAINMENT LIONS

Grand Prix:
Beyond Money, de MRM//McCann Spain para Santander Bank, España.

Cinema & Theatrical: Fiction Film

-Plata: Beyond Money, de MRM//McCann Spain para Santander Bank, España.

Online: Fiction 15 minutes or over

-Plata: Beyond Money, de MRM//McCann Spain para Santander Bank, España.

Audio Content
-Oro: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Sports: Integrated 
-Bronce: Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.

Excellence in Audience Engagement or Distribution Strategy for Branded Content
-Plata: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Excellence in Audience Engagement or Distribution Strategy for Brand Experience
-Bronce: Christmas Flight, de McCann Buenos Aires para Latam Airlines, Argentina.

Innovation in Brand Experience
-Bronce: Episode Leak, de Alma DDB Miami para Netflix, Estados Unidos.

Talent: Film, Series & Audio
-Plata: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Talent: Sports
-Plata: The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Brand Integration into Existing Content 

-Bronce: Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.

Excellence in Partnerships for Branded Content
-Bronce: Pass The Heinz, de David Miami para The Kraft Heinz Company, Estados Unidos.

Excellence in Partnerships with a Talent
-Bronce: Xuxa And The Missing Child, de Soko São Paulo para Netflix, Brasil.

Brand Experience: Emerging Tech
-Bronce: Hijacked Highway, de McCann Lima para Sodimac, Perú.

Brand Experience: Co-creation & User Generated Content
-Bronce: Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

ENTERTAINMENT LIONS FOR MUSIC

Grand Prix
: Original Is Never Finished, de Human New York para Adidas Originals, Estados Unidos.

Artist Associated Event or Stunt in Partnership with a Brand
-Bronce: On Hold Music Festival, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Production of Exclusive Artist Content in Partnership with a Cause
-Oro: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Artist as an Ambassador for a Cause

-Plata: More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Use of Music Streaming Platform or Video Hosting Service
-Plata: Parkinsounds, de Havas Life São Paulo para Teva Neuroscience, Brasil.

FILM LIONS

Gran Prix:
We're The Superhumans, de Blink Productions para Channel 4, Reino Unido.

Long Fiction Film (over 10 minutes) 

-Oro: Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Viral Film
-Plata: Patria-Homeland, de Vimema Productions Barcelona para Salon Erótico De Barcelona, España. 

Non-Alcoholic Drinks

-Bronce: Pool Boy, de Santo Buenos Aires para Coca-Cola, Argentina.

Cosmetics & Toiletries

-Bronce: Tommy Hugs, de Ponce Buenos Aires para Unilever, Argentina.

Healthcare & Pharmacy
-Bronce: Clean Talk, de BBDO Argentina Buenos Aires para Kopelco, Argentina.

Consumer Electronics & Technology

-Bronce: Everything In Black & White, de F/Nazca Saatchi & Saatchi São Paulo para Leica Gallery São Paulo, Brasil.

Travel & Transport
-Bronce: For You, de La Comunidad Buenos Aires para Presidencia La Nación, Argentina.

Entertainment & Leisure

-Bronce: December 21st, de Leo Burnett Madrid para Loterias Y Apuestas Del Estado, España. 
-Bronce: Slumber, It's Tuna (C), de La Comunidad Buenos Aires para Film Suez, Argentina.


Short Fiction Film (under 10 minutes) 
-Bronce: The Doll That Chose To Drive (150 Seconds), de Proximity Barcelona para Audi Spain, España.

FILM CRAFT LIONS

Grand Prix
: The Blaze-Territory, de Iconoclast Culver City para The Blaze, Estados Unidos.

Direction
-Bronce: Woza, de Pantera & Co. Buenos Aires para Mami Wata, Argentina.

GLASS LIONS

Grand Prix:
Fearless Girl, de McCann New York para State Street Global Advisors, Estados Unidos.

-Oro: Gender Violence, de Nómades México DF para Cervecería Cuauhtemoc Moctezuma Heineken México, México.
-Bronce: Breastfeeding Manninquies, de J. Walter Thompson Bogotá para Amigos de la Lactancia and Coalition Brands, Colombia.
-Bronce: Strong Girls, de Ogilvy São Paulo para Nestlé, Brasil.

HEALTH & WELLNESS LIONS

Grand Prix: Meet Graham, de Clemenger BBDO Melbourne para Transport Accident Commission Victoria, Australia.     

Print & Outdoor Craft: Illustration
-Bronce: Ipain
High School (C)de Publicis México para Liomont, México.         


Radio
-Bronce: Disclaimer, de FCB Lisboa para Beiersdorf Harmony Condoms, Portugal.

Events / Experiential
-Bronce: Talk To Me, de Maruri Grey Guayaquil para Panasonic Comma Speakers, Ecuador.                  

Direct and Promo
-Bronce: Amazon Warriors Safe Collection, de Little George (Ketchum) São Paulo para Ananse, Brasil.            

Direct and Promo & Activation
-Bronce: Amazon Warriors Safe Collection, de Little George (Ketchum) São Paulo para Ananse, Brasil.            

Digital: Web Platforms
-Bronce: Last Call, de Raya Santiago para Corporación Del Transplante Institucional, Chile.                    

Film Craft: Direction
-Bronce: Iris & Thula, de AlmapBBDO São Paulo para Mars Pet Whiskas, Brasil.       

INNOVATION LIONS

Grand Prix:
The Human Metal Initiative, de Akestam Holst para In Swedish Development Partner, Suecia.

INTEGRATED LIONS

Grand Prix:
Boost Your Voice, de180LA para Boost Mobile, Estados Unidos.

Integrated
-Bronce: Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.

MEDIA LIONS

Grand Prix:
Innovation Saving, de R/GA New York para Jet.com, Estados Unidos.

Food & Drinks
-Plata: Broken Hearts, de Y&R Madrid para Fiesta, España.
-Bronce:
The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.

Use of Outdoor
-Oro: Equality Signs, de J. Walter Thompson Colombia Bogotá para Nike Colombia, Colombia.

Use of TV 
-Bronce: EqualiTV, de Pagés BBDO Santo Domingo para La Sirena, Dominican Republic.
-Bronce:
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Use Of Social Platforms
-Plata: #
ZeroPointFiveEffect, de Tribal 121 Lima para Pacifico Insurance, Perú.
-Bronce:
Run For Your Balls, de Ogilvy Bogotá para Colombian Urology Society, Colombia.

Use of Audio Platforms
-Bronce: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Use of Branded Content created for Digital or Social Media
-Plata: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.

Use of Print

-Bronce:
Foot Type Test Ad, de Neogama São Paulo para Asics, Brasil.
-Bronce:
The Cookbook You Can Cook, de Wing New York para Nestlé, Estados Unidos.

Use of Ambient Media: Small Scale
-Bronce: Talking Numbers, de Wunderman Buenos Aires para Fundación Huesped, Argentina.

Use of Events
-Bronce: Let's Change The Numbers, de New360 Belo Horizonte Para Cruzeiro Esporte Clube And Azmina NGO, Brasil.

Use of Stunts
-Bronce: The Fantastic Problem Solving Machine, de Z+ Comunicação São Paulo para AACD, Brasil.

Use of Digital Platforms

-Bronce: Burger Clan, de Lola MullenLowe Madrid para Burger King, España.
-Bronce:
The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

MOBILE LIONS

Grand Prix:
The Family Way, de Dentsu Y&R Tokyo para Recruit LifeStyle Co. LTD, Tokio.

Activation by Proximity
-Plata: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Augmented Mobile Experience
-Oro: The Never-Ending Forest App, de David The Agency São Paulo para Faber-Castell, Brasil.

Data / Insight
-Bronce: The Voice Of Art, de Ogilvy Brasil São Paulo para IBM, Brasil.

Real-time Response
-Plata: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Plata: Kiss The Kremlin, de DM9DDB São Paulo para Ssex Bbox, Brasil.

Co-Creation & User Generated Content
-Bronce: Kiss The Kremlin, de DM9DDB São Paulo para Ssex Bbox, Brasil.

Social Purpose
-Plata: Kiss The Kremlin, de DM9DDB São Paulo para Ssex Bbox, Brasil.

Cross-device Campaign
-Oro: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

OUTDOOR LIONS

Grand Prix:
Cannabis, Gloria Steinem & Dorothy Pitman Hughes, Guns, Muhamad Ali, Putin, Sonogram, Prince, Saturday Night Live, Hands Up, Eyes: Hillary Clinton & Donald Trump(C), de Twitter, Estados Unidos.
Grand Prix: Fearless Girl, de McCann New York para State Street Global Advisors, Estados Unidos.

Ambient Use of Digital Technology
-Oro: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Art Direction
-Plata: Endless Energy, Instant Friendship, Pure Spontaneity, Free Spirit, Cup, Matches, Bowl
(C) de AlmapBBDO São Paulo para Alpargatas,

B2B Products & Services
-Plata: CEO, Supermarket, Housekeeper
(C) de AlmapBBDO São Paulo para Getty Images, Brasil.
-Bronce: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.

Cars & Automotive Products & Services
-Oro: Grey Gate, White Gate (C) de AlmapBBDO São Paulo para Man Latin America, Brasil.
-Bronce: Sauna, Urinals
(C) de DDB Argentina Buenos Aires para Volkswagen, Argentina.

Charities & Non-profit
-Bronce: Tequila, Gin, Vodka
(C) de Y&R Brasil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.

Commercial Public Services
-Bronce: Adolf Salvador, Francisco Pablo (C), de Wing Nueva York para Liga de Arte, Estados Unidos.

Corporate Image
-Bronce: Inequality Courts, de Africa São Paulo para ESPNW, Brasil.

Cosmetics, Toiletries, Healthcare & Pharmacy
-Bronce: Lion, Bull
(C) de Dhélet Y&R Latam Buenos Aires para Laboratorios Fecofar, Argentina.

Food
-Oro: Steak, Burger, Fries
(C) de David Miami para The Kraft Heinz Company, Estados Unidos.
-Plata: John, JFK
(C) de Museo Santiago para Mondelez, Chile.

Interactive & Dynamic Billboards / Posters
-Oro: Orgasm Sound Library, de Proximity Madrid para Bijoux Indiscrets, España.

Live Advertising and Events
-Oro: The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.

Media & Publications
-Bronce: The Sons Of All Bombs, de Mercado McCann Buenos Aires para Perfil, Argentina.

Miscellaneous
-Bronce: Old Lady/Young Man, Woman/Monk, Soldier/Hippie
(C), de AlmapBBDO São Paulo para Mars Pet, Brasil.

Non-Standard Indoor Advertising
-Oro: Dog Channel, de AlmapBBDO São Paulo para Mars Pet, Brasil.
-Bronce: Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition brands, Colombia.

Special Build
-Bronce: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.
-Bronce: Scariest BK, de David Miami para Burger King, Estados Unidos.

Transit
-Plata: No Metro, de Shackleton Madrid para Sony Pictures España, España.

Travel & Transport
-Oro: Borders San Luis Rio Colorado, Borders Ciudad Juarez, Borders Rio Bravo
(C), de Ogilvy & Mather México City para AeroMéxico, México.

Use of Ambient Outdoor
-Plata: Tequila Cloud, de Lapiz Chicago y MSLGroup Chicago para México Tourism Board, Estados Unidos.
-Bronce: No Metro, de Shackleton Madrid para Sony Pictures España, España.

Use of Digital Outdoor
-Bronce: VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.

PHARMA LIONS

Events / Experiential

-Oro: VR Vaccine, de Ogilvy São Paulo para Hermes Pardini Diagnosis Lab, Brasil.

Digital Craft: User Experience (UX)
-Plata: VR Vaccine, de Ogilvy São Paulo para Hermes Pardini Diagnosis Lab, Brasil.

PR
-Bronce: Talking Hands Therapy, de Flock México para Mexican Foundation For Rheumatic Patients, México.                  

Use of Technology
-Bronce: Phantom Limb Therapy, de Leo Burnett México para Samsung VR, México.
        
Digital: Web Platforms
-Bronce: Sign Therapy, de Prolam Y&R para Me Muevo Foundation y Sordos Chilenos Foundation, Chile.                              


PR LIONS

Grand Prix: Fearless Girl, de McCann New York para State Street Global Advisors, Estados Unidos.

Audience Targeting / Engagement Strategies
-Plata: On Hold Music Festival, de Grey Brazil
São Paulo para Reclame Aqui, Brasil.

Business Citizenship / Environmental
-Bronce: The Invisible Fish, de Ogilvy Dominican Republic Santo Domingo y para Centro Cuesta Nacional, República Dominicana.

Charities & Non-profit
-Plata: Braille Bricks, de Lew'Lara\TBWA São Paulo y Giusti Comunicação Integrada São Paulo para Dorina Nowill Foundation For The Blind, Brasil.

Content-led Engagement & Marketing
-Oro: Spanish Lessons, de Alma DDB Miami y para Netflix, Estados Unidos.

Food & Drinks
-Bronce: Hangar 1 Fog Point, de Ache México City y Exposure PR New York para Hangar 1, México.
-Bronce: Delicious Calm, de McCann Madrid y Llorente & Cuenca Madrid para Campofrío, España.

Healthcare & Wellbeing
-Plata: Amazon Warriors Safe Collection, de Little George (Ketchum) São Paulo para ANANSE, Brasil.

Events & Stunts
-Bronce: Whopper Exchange, de AKQA São Paulo y para Burger King, Brasil.

Live Shows / Concerts / Festivals
-Bronce: On Hold Music Festival, de Grey Brasil São Paulo y Grey Brasil São Paulo para Reclame Aqui, Brasil.

Media Relations
-Plata: Woman Interrupted, de BETC São Paulo y Giusti Comunicação Integrada São Paulo para Woman Interrupted, Brasil.

Public Affairs & Lobbying
-Plata: Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.

Real-time Response
-Bronce: Kiss The Kremlin, de DM9DDB São Paulo y Ello Agency Rio De Janeiro para Ssex Bbox, Brasil.

Social Community Building / Management
-Plata: Kiss The Kremlin, de DM9DDB São Paulo y Ello Agency Rio De Janeiro para Ssex Bbox, Brasil.

Sponsorship & Partnership
-Bronce: The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.
-Bronce: The Debut, de Africa São Paulo y para AB InBev (Budweiser) / ESPN, Brasil.

Use of Technology
-Bronce: Talk To Me, de Maruri Grey Guayaquil para Panasonic, Ecuador.

PRINT & PUBLISHING LIONS

Grand Prix:
Burning Stores, de David Miami para Burger King, Estados Unidos.

Savoury Foods
-Plata: Burger, Fries, Steak (C), de David Miami para The Kraft Heinz Company, Estados Unidos.

Sweet Foods & Snacks
-Plata: Hair brush, Screw driver, Whisk (C), de Y&R São Paulo para Freddo, Brasil.

Non-Alcoholic Drinks
-Plata: Indian, Chinese (C), de BBDO Santiago para Amman Tea Blend, Chile.
-Plata: Keys, de Y&R Santiago para Café Caribe, Chile. 
-Bronce: Cage, Iron, de Y&R Santiago para Café Caribe, Chile.
                                              
Healthcare & Pharmacy
-Bronce: Entrance, Poker, Bed (C), de Dhélet Y&R Latam Buenos Aires para Laboratorios Fecofar, Argentina.

Clothing, Footwear & Accessories
-Oro: Cup, Bowl, Matches (C), de Almap BBDO São Paulo para Alpargatas, Brasil.
-Plata: Endless energy, Good vibes, Delicious hapiness, Instant friendship, Free spirit (C), de Almap BBDO São Paulo para Alpargatas, Brasil.

Home Appliances & Furnishings
-Plata: Swat, Firemen, Army, Rescuers (C), de Circus Grey Lima para Forte, Perú.

Consumer Electronics & Technology
-Bronce: Old women, de Ogilvy Bogotá para Sovip LTDA, Colombia.
-Bronce: Bald, de Ogilvy Bogotá para Sovip LTDA, Colombia.

Cars
-Oro: Epidemics, Catastrophe, Deforestation, Education (C), de Y&R Madrid para Opel, España.
-Bronce: Battery 2, Battery 1 (C), de Marcel México DF para Renault, México.

Other Vehicles, Automotive Products & Services
-Bronce: Grandparents, Pablo (C), de Y&R Madrid para Opel, España.

Retail & e-Commerce.
-Plata: Highway 1, Highway 2, Highway 3 (C), de Mercado McCann Buenos Aires para Sommiercenter, Argentina.
-Bronce: Disasters, 2, 3, 4, 5, 6 (C), de Y&R Madrid para Aefi Spanish Florist Association, España.

Travel & Transport
-Plata: Borders San Luis Rio Colorado, Borders Rio Bravo, Borders Ciudad Juarez (C), de Ogilvy & Mather México DF para Aeroméxico, México.

Entertainment & Leisure
-Bronce: Girlfriend, Father, Son (C), de DDB Santiago para Hasbro, Chile.

Media & Publications
-Oro: Billie Gates, Marcia Zuckerberg, Carla Slim (C), de Ogilvy São Paulo para Forbes Brasil, Brasil.
-Bronce: Father 1, Father 2, Father 3, Father 4 (C), de Y&R Madrid para Bein Sports, España.

B2B Products & Services
-Oro: Horns, Soldier, Trash, Poverty, Strike (C), de DDB Buenos Aires para Getty Images, Argentina.
-Bronce: Housekeeper, CEO, Supermarket, Biker (C), de Almap BBDO São Paulo para Getty Images, Brasil.

Commercial Public Services
-Plata: There is life, A big step, We are not alone (C), de Mercado McCann Buenos Aires para Fundación Repro, Argentina.

Corporate Social Responsibility
-Plata: Baby, Dive, Couple, Cat (C), de Marcel São Paulo para Mapfre, Brasil.

Public Sector
-Bronce: Toni, Ester (C), de Africa São Paulo para Disque Denuncia, Brasil.

Charities & Non-profit
-Plata: Stockbroker, IT Manager, Architect, Engineer (C), de J. Walter Thompson São Paulo para Alcoholics Anonymous, Brasil.

Adapted Print
-Bronce: Protest sign, de McCann Lima para Perú 21, Perú.
-Bronce: Foot type test ad, de Neogama BBH São Paulo para Asics, Brasil.

Innovative Use of Print
-Oro: Pass the Heinz, de David Miami para The Kraft Heinz Company, Estados Unidos.
-Bronce: Behind the teardrops, de McCann Madrid para Telefónica, España.

Books
-Oro: Opening Act, de Grey Bogotá para Ecopetrol, Colombia.
-Plata: The book of rock, de Almap BBDO São Paulo para Kiss FM, Brasil.

Magazines
-Bronce: The outside edition, de Talent Marcel São Paulo para Go Outside, Brasil.

Digital Publications
-Plata: Bedtime stories, de Ogilvy São Paulo para Bandsports, Brasil.

Books
-Bronce: The book of rock, de Almap BBDO São Paulo para Kiss FM, Brasil.

Art Direction
-Oro: Matches, Bowl, Cup (C), de Almap BBDO São Paulo para Alpargatas, Brasil.
-Plata: Endless energy, Good vibes, Delicious hapiness, Instant friendship, Free spirit (C), de Almap BBDO São Paulo para Alpargatas, Brasil.

Illustration
-Oro: Billie Gates, Marcia Zuckerberg, Carla Slim, de Ogilvy São Paulo para Forbes Brasil, Brasil.
-Plata: Typewriter, Quill, Telegraph (C), de La Comunidad Buenos Aires para City of Buenos Aires, Argentina.
-Plata: Lion, Dragon, Octopus (C), de The Community Miami para Nutcase, Estados Unidos.
-Bronce: The book of wara’ná, de F/Nazca Saatchi & Saatchi São Paulo para Ambev, Brasil.
-Bronce: The book of rock, de Almap BBDO São Paulo para Kiss FM, Brasil.

Photography
-Plata: 4, 5, Disasters, 2 (C), de Y&R Madrid para Aefi Spanish Florist Association, España.
-Bronce: Food, de Y&R São Paulo para Santa Casa de Misericórdia de São Paulo, Brasil.
-Bronce: Toy cars, de Y&R São Paulo para Santa Casa de Misericórdia de São Paulo, Brasil.

PRODUCT DESIGN LIONS

Grand Prix:
Payphone Bank, de Grey Colombia para Tigo-Une, Colombia.

Solution

-Bronce: Confetti Prosthetic Leg Cover, de Furf Design Studio Curitiba para Ethnos, Brasil.

Integration of Technology in Daily Life
-Bronce: Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Social Impact

-Bronce: Writing Our Rights: The Empowerment Workbook, de Pereira & O’Dell San Francisco para Ignite, Estados Unidos.

PROMO & ACTIVATION LIONS

Grand Prix: Boost Your Voice, de 180LA Santa Monica para Boost Mobile, Estados Unidos.

Durable Consumer Goods
-Plata: Foot Type Test Ad, de Neogama BBH São Paulo para Asics, Brasil.

Cars & Automotive Products & Services
-Plata: Volvo Survivor Sales Agents, de We Believers New York para Volvo North Miami, Estados Unidos.

Retail, e-Commerce, Restaurants & Fast Food Chains
-Bronce: Scariest BK, de David Miami para Burger King, Estados Unidos.
-Bronce: Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Bronce: Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.

Media & Publications
-Plata: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.
-Bronce: Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

B2B Products & Services
-Plata: Nosferatu, de AlmapBBDO São Paulo para Getty Images, Brasil.

Commercial Public Services
-Plata: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Corporate Image
-Bronce: Weight Tag, de AC McGarryBowen México City para Samsonite, México.

Use of Ambient Media: Large Scale
-Bronce: Volvo Survivor Sales Agents, de We Believers New York para Volvo North Miami, Estados Unidos.

Use of Technology
-Oro: Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Guerrilla Marketing & Stunts
-Bronce: Scariest BK, de David Miami para Burger King, Estados Unidos.

Exhibitions / Installations
-Bronce: Andes Bar 45, de Saatchi & Saatchi Buenos Aires para AB InBev, Argentina.

Immersive Customer Experience
-Bronce: VR Vaccine, de Ogilvy Brasil São Paulo para Hermes Pardini, Brasil.

Use of Digital Platforms
-Plata: Eaternet, de Aktuellmix São Paulo para Hershey’s, Brasil.

Use of Social Platforms
-Plata: Episode Leak, de Alma DDB Miami para Netflix, Estados Unidos.

Launch / Re-launch
-Plata: Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.
-Plata: No Metro, de Shackleton Madrid para Sony Pictures España, España.

RADIO LIONS

Grand Prix
: Repeat The Punchline (C), de Ogilvy&Mather Johannesburg para Double Down Burguer.

Food 
-Bronce: Elena, de McCann Madrid para Campofrío, España.

Cosmetics & Toiletries

-Bronce: Cheese Burger, Barbacue Ribs y Pepperoni Pizza (C), de Grey Argentina Buenos Aires para Random Corp, Argentina.


Home Appliances, Furnishings, Consumer Electronics & Technology
-Bronce: Parking Garage Radio, de Sra. Rushmore Madrid para Flex, España.

Media & Publications
-Oro: GPS, Magic Noodles, BBQ (C), de Y&R Madrid para Mariskal Rock Radio, España.

Charities & Non-profit
-Oro: Hitler, de Y&R Brazil São Paulo para CEPIA - Cidadania Estudo Pesquisa Informação Ação, Brasil.

Entertainment & Leisure
-Plata: History Worth Playing, de DDB Spain Madrid para Computer Spiele Museum, España.

Use of Radio & Audio as a Medium
-Oro: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-Plata: Eyes, Heart (C) de CCZ*WOW Curitiba para Jovem Pan Radio, Brasil.
-Bronce: There's Nothing To Celebrate Yet, de Ogilvy & Mather Costa Rica San José para Instituto Nacional De Seguros, Costa Rica.
-Bronce: More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.


Use of Music
-Oro: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-Bronce: More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Use of Audio Technology
-Plata: Talk To Me, de Maruri Grey Guayaquil para Panasonic, Ecuador.
-Bronce: History Worth Playing, de DDB Spain Madrid para Computer Spiele Museum, España.
-Bronce: The Spot I'll Never Hear, de Y&R Madrid para Fundación Telefónica, España.
-Bronce: Speed - O - Track, de Dentsu Latin America Propaganda São Paulo para Arteris, Brasil.

Branded Content / Programming 
-Plata: A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-Bronce: More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Script
-Bronce: Messi, Leave, de Grey Uruguay Montevideo para 180 News, Uruguay.


TITANIUM LIONS

Grand Prix:
Fearless Girl, de McCann New York para State Street Global Advisors, Estados Unidos.


Redacción Adlatina

Por Redacción Adlatina

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