Lista de finalistas iberoamericanos
DIRECT LIONS
Flat Mailing
-Rear view collar , de DDB ESPAÑA Madrid para Vaesa Vw rear view assist technology ESPAÑA
Dimensional Mailing
-Money calendar , de LAPIZ Chicago para Mujeres latinas en accion Mujeres latinas en accion USA
-Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
Ambient Media: large scale
-Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
-My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
-Real test ride , de MOMA PROPAGANDA Sao Paulo para Harley-davidson do brasil Test ride BRASIL
-Injured text , de PUBLICIS MEXICO para Mini cooper Mini cooper MEXICO
-Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
-#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
-Same , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Same ARGENTINA
-Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Ambient Media: small scale
-Hunger bags , de AGE ISOBAR São Paulo para BRASILian red cross Campaign against hunger BRASIL
-Barcode reader ad , de AGE ISOBAR São Paulo para British airways British airways BRASIL
-The buddy cup , de AFRICA Sao Paulo para Ambev Budweiser BRASIL
-Likes that help , de Y&R SÃO PAULO para Santa casa de são paulo Donation BRASIL
-The social home tour 2.0 , de ARTPLAN Rio de Janeiro para Carvalho hosken Carvalho hosken BRASIL
-Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
-The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
-The last meal: a strong dish , de DDB LATINA PUERTO RICO San Juan para Amnesty international Amnesty international PUERTO RICO
Direct response broadcast: TV, radio & infomercials
-Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
Direct response print or standard outdoor, including inserts
-Children against bullets , de BADILLO SAATCHI & SAATCHI Guaynabo para United way Crime prevention PUERTO RICO
Websites, Microsites & Banners
-Real banner , de THE CYRANOS Barcelona / McCANN WORLDGROUP Barcelona para Coca-cola Coca-cola ESPAÑA
-Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Mobile Marketing
-Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi foundation Cartagena music festival COLOMBIA
-Word finder , de OGILVY GUATEMALA para Pelikan americas Pelikan highlighter GUATEMALA
Social Media & Viral Marketing
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Email Marketing
-Blocked images , de DDB ESPAÑA Madrid para Vaesa Volkswagen genuine parts® ESPAÑA
Retention
-The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Low Budget Campaign
-Droga give me 5 , de UNDERGROUND Buenos Aires para Underground Digital career ARGENTINA
-Reading feeds project , de LEO BURNETT TAILOR MADE São Paulo para Livraria da vila / cesta nobre Livraria da vila / cesta nobre BRASIL
-Qr code , de MSTF PARTNERS Lisbon para Associação valorização do chiado / turismo de portugal Qr code PORTUGAL
-The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
-Fresh news , de PHD GUATEMALA para Sc johnson Ziploc GUATEMALA
-Watch me steal from you , de OGILVY & MATHER COLOMBIA Bogotá para Sovip Security cameras COLOMBIA
-Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Fast Moving Consumer Goods
-The dream remote , de AFRICA Sao Paulo para Ambev Brahma beer BRASIL
-The real ice cold coca-cola , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Cars & Automotive Services
-Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
-Sprinter receipt , de DDB BRASIL São Paulo para Mercedes-benz Sprinter BRASIL
-Jeep legendary accessories , de LEO BURNETT IBERIA Madrid para Jeep (fiat group) Jeep ESPAÑA
Other Consumer Products (including Durable Goods)
-Tupperware alarm , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Microwaves ARGENTINA
-Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Financial Products & Services
-The intruder , de OGILVY & MATHER Mexico City para Mexican insurance association Insurance MEXICO
Commercial Public Services, incl. Healthcare & Medical
-Delivery dogs , de Y&R MEXICO para .+Kota .+kota MEXICO
-Terra vip , de DDB BRASIL São Paulo para Terra portal Terra portal BRASIL
-Artist rescue , de DDB BRASIL São Paulo para Abra / academy of art Class of art BRASIL
Travel, Entertainment & Leisure
-Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Retail & E-Commerce, including Restaurants
-Taxi , de ALMACEN Olivos para Ribeiro Minicuotas ribeiro ARGENTINA
Publications & Media
-Sensitive bricklayers , de ONIRIA/TBWA Asuncion para Radio corazón Radio corazón PARAGUAY
Corporate Image & Information
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
-My very first friend , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies ARGENTINA
Public Health & Safety, Public Awareness Messages
-My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
-Sky voices , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised (pahd) COLOMBIA
-Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
-The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
-Radio ambulance , de MARURI GREY Guayaquil para Aer (ecuadorian radio association) Corporate image campaign ECUADOR
-Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
-10 steps for human rights , de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
-Anx , de OGILVY GUATEMALA para Corporacion batarse Lee jeans GUATEMALA
Best Integrated Campaign Led by Direct Marketing
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
PROMO & ACTIVATION
Best Use of Experiential Marketing in a Promotional Campaign
-Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
-Photoball , de ALMAPBBDO São Paulo para Hp Hp BRASIL
-The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
Best Use of Guerilla Marketing in a Promotional Campaign
-Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
-Operation bethlehem , de LOWE-SSP3 Bogotá para Ministerio de defensa Programa de atención humanitaria al desmovilizado (pahd) COLOMBIA
-The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
-Nike fc247 - anytime, anywhere. , de DOUBLEYOU Barcelona para Nike Nike football ESPAÑA
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Best Use of Ambient in a Promotional Campaign
-Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
-Only for children , de GREY ESPAÑA Madrid para Fundación anar Help line for children and teenagers ESPAÑA
-Solarad charger , de DRAFTFCB BRASIL São Paulo para Nivea Nivea sun BRASIL
-Catraca da boa , de ALMAPBBDO São Paulo para Ambev Antarctica BRASIL
-Wall goal , de F/NAZCA SAATCHI & SAATCHI São Paulo para Nike Nike football BRASIL
-The bill-board , de OGILVY & MATHER Mexico City para Casa de la amistad Fundraising MEXICO
-Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
-Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Use of Shopper Marketing in a Promotional Campaign
-Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Best New Product Launch/Re-Launch or Multi-Product Promotion
-Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
-Huewo , de MARURI GREY Guayaquil para Expollitos Special edition ECUADOR
Best Temporary In-Store Displays in a Promotional Campaign
-A small demonstration , de O ESCRITORIO Estoril para Microsoft portugal Windows 8 PORTUGAL
-9.58 catalogue , de CIRCUS DF Mexico City para Puma Puma training gear MEXICO
-The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Use of Broadcast in a Promotional Campaign
-Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
-No name match , de ONIRIA/TBWA Asuncion para Unicef Id campain PARAGUAY
Best Use of Print or Standard Outdoor in a Promotional Campaign
-Amplifier , de JWT BRASIL São Paulo para Coca-cola Coca-cola fm BRASIL
Best Sponsorship or Partnership Campaigns
-Inmessionante , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
-Water in the desert , de JWT MEXICO Mexico City para Coca-cola / mexican red cross Ciel MEXICO
Best Online Advertising in a Promotional Campaign
-O restaurador , de SANTA CLARA São Paulo para Nebacetin Nebacetin cream BRASIL
Best Use of Other Digital Media in a Promotional Campaign
-Easy way subtitles , de LODUCCA São Paulo para Easy way language center Language center BRASIL
-Bic files , de GREY ESPAÑA Madrid para Bic Bic files ESPAÑA
-Virtual makeup mirror , de ID\ São Paulo para Natura Una makeup BRASIL
-Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
-Safe driving miles , de DRAFTFCB MEXICO Mexico City para Banorte Banorte car insurance MEXICO
-Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
-The end of silent magazine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
-Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
Best use of Social Media Marketing in a Promotional Campaign
-Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
-Single flower , de AGÊNCIACLICK ISOBAR São Paulo para Giuliana flores Flowers' e-commerce BRASIL
-Celeb grammar cops , de OGILVY BRASIL São Paulo para Red balloon English school for kids BRASIL
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Food and Non-Alcholic Drinks
-Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
-Sweat and win , de JWT SAN JUAN para Pepsico americas beverages Gatorade PUERTO RICO
Alcoholic Drinks
-Wide thumb , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Ab inbev Norte beer ARGENTINA
-Jukebox , de KEPEL & MATA Buenos Aires para Budweiser Budweiser ARGENTINA
-Long life to rugby , de OGILVY & MATHER ARGENTINA Buenos Aires para Compañía industrial cervecera Cerveza salta ARGENTINA
Fast Moving Consumer Goods (not including food)
-Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
-Rexona gym plan: do more, pay less , de TORKE+CC Lisbon para Unilever - jerónimo martins Rexona PORTUGAL
-#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
-The glad tent , de ALMA DDB Miami para Clorox company Glad forceflex USA
-Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
Durable Goods
-Hot wheels my ride , de AGE ISOBAR São Paulo para Mattel Hot wheels BRASIL
-Enter the game , de HAVAS SPORTS & ENTERTAINMENT Madrid para Konami Videogames / durable goods ESPAÑA
Retail (Incl. Restaurants)
-Domino’s pizza disc , de ARTPLAN Rio de Janeiro para Domino’s pizza Pizza delivery BRASIL
Entertainment & Leisure
-Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi fundation Cartagena music festival COLOMBIA
Publications & Media
-Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
-Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
-Sound typeface , de DDB BRASIL São Paulo para Club nme brasil Magazine / website BRASIL
Financial Products & Servcies
-The race of a country , de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO
-If you think about it, you choose us , de DON Buenos Aires para Zurich Zurich ARGENTINA
Corporate Image & Information
-The first auction of ideas that could not wait for the brief. , de DRAFTFCB ESPAÑA Madrid para Draftfcb ESPAÑA Advertising agency ESPAÑA
-Ringphonic orchestra , de JWT MEXICO Mexico City para Nokia / orquesta sinfonica nacional Nokia MEXICO
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Commercial Public Services Incl. Healthcare & Medical
-The conscious plate , de DDB BRASIL São Paulo para Ecobeneficios Supplies meal card BRASIL
Charities
-Rock and roll seeds , de FISCHER & FRIENDS São Paulo para Instituto rolling stone Instituto rolling stone BRASIL
-A loja vazia , de LODUCCA São Paulo para Shopping villalobos Shopping villalobos BRASIL
-My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Public Health & Safety, Pubic Awareness Messages
-Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
-Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates animal shelter COSTA RICA
-Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
-The children notwork , de COUPE BUENOS AIRES para Advertisers without borders Child labour ARGENTINA
-Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
-Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Integrated Campaign Led by Promotion and Activation
-Longer merry christmas , de JWT SAN JUAN para Heineken Heineken PUERTO RICO
-My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
-Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness of mexican rivers pollution MEXICO
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
PR LIONS
Consumer Goods, including FMCG and Household Products
-My mattress savings bank , de VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
-Axe morning after pillow , de DDB LATINA PUERTO RICO San Juan para Unilever Axe body spray PUERTO RICO
Charity and Not for Profit
-Imaginary toys , de DDB BRASIL São Paulo para Fundacao pao dos pobres Charity BRASIL
Corporate Communication
-Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Public Affairs
-No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Public Sector
-Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
Corporate Responsibility
-My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Environmental PR
-Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Best Use of Digital PR
-Evolucionarios , de AWA Quito / LA FACULTAD Quito para Government of ecuador Senacom ECUADOR
-Banana ambassador , de MARURI GREY Guayaquil para Ministry of tourism of ecuador Ecuador´s promotional campaign ECUADOR
Best Use of Social Media
-Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
-Censored tweet , de DDB BRASIL São Paulo para Amnesty international Amnesty international BRASIL
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Best Use of Live Events and/or Stunts
-Electric pee , de JWT BRASIL São Paulo para Afroreggae Afroreggae BRASIL
-The exhibition that shouldn't exist , de LEO BURNETT LISBOA para Control arms Arms trade treaty PORTUGAL
-The solar bbq , de Y&R Lima para Peruvian league against cancer Skin cancer awareness PERU
Best use of Broadcast
-Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
-No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Best Use of Sponsorship
-Inmessionante , de ADVERPR Buenos Aires / BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
Best Launch or Re-launch
-My mattress savings bank VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
Best Use of Media Relations
-Beat for me, argentina , de KETCHUM ARGENTINA Buenos Aires para Danone argentina s.a. Vidacol ARGENTINA
-The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
Best Integrated Campaign Led by PR
-Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates dog shelter COSTA RICA
-Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
-The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
-Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
INNOVATION LIONS
-Necomimi, Biosensor tecnológico / herramienta de comunicación, de Dentsu, Japón.
-Two Screens Are Better Than One, nuevo tipo de teléfono, de Yota Devices, Rusia.
-Ingress, juego masivo multijugadores basado en locación, de Niantic Labs At Google. Estados Unidos
-Vision Shift System, nuevo sistema de video experience, de Dentsu, Japón.
-Motley - Telling Stories At The Speed Of Culture, social media publishing tool, de Digital Arts Network, Dinamarca.
-Cinder, software technology, de The Barbarian Group, Estados Unidos.
-PZU Drive, connected car ecosystem, de K2, Polonia.
-Engen Fireblanket, calendario fireblanket, de Draftfcb Cape Town, Sudáfrica.
-Adidas Window Shopping, el shopping dentro de una ventana, de TBWA\Helsinki, Finlandia.
-tshirtOS, Wearable, sharable, programmable, 100% cotton status update, de MediaMonks, Holanda.
-Google Street View Hyperlapse, experimento de laboratorio, de Teehan + Lax, Canadá.
-Virtual Makeup Mirror, espejo con tecnología kinect, de ID\, Brasil.
-The Feed, visual news feed, de R/GA London, Reino Unido.
-Sky Rec, hashtag que funciona como un botón de grabación, de AgênciaClick Isobar, Brasil.
-Guide Dots, aplicación móvil para ciegos, de Y&R, Singapur
-Natalia Project, sistema global de alarma para seres humanos en riesgo, con el poder de las redes sociales, de RBK Communication, Suecia.
-Small World Machines, máquina expendedora con live streaming, de Leo Burnett Sydney, Australia.
-Terra VIP, glasses invention, de DDB, Brasil
-Thunderclap, social media technology, de DE-DE, Estados Unidos
-Chrome Web Lab, website interactivo conectado con experiencia de museo, de Google Creative Lab, Rino Unido.
-Radio Ambulance, sistema de notificación de lugares de una ambulancia, de Maruri Grey, Ecuador.
-A Boy And His Atom: The World's Smallest Movie, Stop-motion animation made with atoms, de Ogilvy New York, Estados Unidos.
-Nike+ Kinect Training, fitness title for Xbox 360, de AKQA, Reino Unido.
-Karta Mastercard Display, nowe technologie, de Getin Noble Bank, Polonia.
-Tech Ball, sports technology, de SapientNitro, Reino Unido.
