El foro que organiza The Store, de WPP, se centrará en el análisis de las mejores prácticas de Retail poniendo el foco en los consumidores latinoamericanos.

A continuación, la agenda del evento que tendrá lugar en San Pablo la semana próxima.

Cronograma de actividades WPP Global Retail Forum

22 de octubre

8.00 – 9.00 Desayuno y acreditación

9.00 – 9.30 Apertura (Gwen Morrison: CEO, The Americas, The Store)

9.30 – 10.45 Can the Growth Continue for Retailers in the Changing Latin American Market? (David Marcotte, director de Retail Insight, MVI)

10.45 – 11.45 The Story of Casas Bahia. The Journey of a Company that Strives to Make Dreams Come True (Raphael Klein – Marketing Director del retailer brasileño Casas Bahia

11.45 – 12.00 Recreo

12.00 – 12.45 A Glimpse into the Future of Retailing (Sonia Misak – Executive Director, The Futures Company)

12.45 – 1.30 Building Brands through POS (Rodrigo Padua – Retail Communications Manager, Souza Cruz)

13.30 – 2.30 Almuerzo

14.30 – 3.30 Targeting the Middle Class Consumer Segment (Ruby Anik – SVP and Director of Brand Marketing, JC Penney)

15.30 – 4.15 Nuevo Escenario, Realidad y tendencias de Retail en Brasil (Marcos Gouvêa de Souza – Principle, GS&MD)

16.15 – 4.30 Recreo

16.30 – 5.15 Creating Experiences in Challenging Environments (Rodney Fitch – Chairman, Fitch)

17.15 – 5.30 Debate y cierre

23 de octubre

8.00 – 9.00 desayuno y acreditación

9.00 – 9.15 Apertura (Gwen Morrison – CEO, The Americas, The Store)

9.15 – 9.45 How Mobile Technology is Changing the Retail Landscape (Gustavo Jaramillo – Head of Go-to-Market, Nokia)

9.45 – 10.15 The Mobile Consumer – How The Evolution of Mobile is Changing Consumer Shopping Behavior (Joe Grigsby – Director of Mobile Strategy, VML)

10.15 – 10.45 Retail Marketing In A Social Networked Economy (César Trujillo – Managing Director, Studiocom Latin America)

10.45 – 11.00 Recreo

11.00 – 11.45 In-Store Media Networks (Flávia Sampaio – CEO, CerejaPRN)

11.45 – 12.15 Interactivity and “The Happiness Factory”. A Brand Experience Case (Adriana Knackfuss – Interactive Marketing Manager, Coca-Cola Brasil; Daniel

12.15 – 13.00 Magazine Luiza. Creating A Retail Movement (Frederico Trajano – Sales and Marketing General Manager, Magazine Luiza)

13.00 – Cierre