Cannes Lions 2016 - Lions Entertainment - Lista de finalistas

ENTERTAINMENT LIONS

Cinema & Theatrical: Fiction Film   
-Candies, de BBDO Argentina Buenos Aires para Tarjeta Naranja, Argentina.
-Cinergía II, de Arena Media Madrid para Gas Natural Fenosa, España.
TV & Broadcast: Non-Fiction 15 minutes or under in Length
-Behind The T-Shirt, de Ogilvy Brasil São Paulo para IBCC, Brasil.
Online: Non-Fiction 15 minutes or under in Length
-Doppelgänger Tourists, de Lapiz Chicago para Mexican Tourism Board, Estados Unidos.
-Magic Words - The Documentary, de AlmapBBDO São Paulo para HP, Brasil.
-Chamki: The Girl From The Future, de MullenLowe SSP3 Bogotá D.C. / MullenLowe Lintas Group India Mumbai para Unilever Global, Colombia.
Use of Brand/Product Integration into Existing Content
-38 Years Later, de J. Walter Thompson Puerto Rico San Juan para TRIPLE S, Puerto Rico.
Audio Content in Branded Entertainment
-Truth Detector, de DDB Brasil São Paulo para 89 FM, Brasil.
Talent: Visual Storytelling
-Behind The T-Shirt, de Ogilvy Brasil São Paulo para IBCC, Brasil.
Talent: Live Experience
-Let Girls Be Girls, de Grey Argentina Buenos Aires y Grey Melbourne para Procter & Gamble, Argentina.
Live Brand Experience
-The Mute Performance, de Fahrenheit DDB Lima para BBVA, Perú.
Digital Brand Experience
-Mashimachine, de Leo Burnett México para 4pelagatos.com, México.
Social Brand Experience
-The Tweeting Pothole, de P4 Ogilvy & Mather Panama City para Medcom, Panamá.
-Whopper Sign, de David Miami para Burger King, Estados Unidos.
-Pinlist, de DDB Brasil São Paulo para Tok&Stok, Brasil.
(Use of Brand/Product Integration into an Existing Brand Experience
-Pepito, de McCANN San Juan / Harold Jessurun San Juan para GFR Media, Puerto Rico.
Use of User Generated Content in a Brand Experience
-Whopper Sign, de David Miami para Burger King, Estados Unidos.
Visual Storytelling in Sports Entertainment
-Conversos, de Mercado McCann Buenos Aires para TyC Sports, Argentina.
Social in Sports Entertainment
-The Fight Book, de Pereira & O'Dell San Francisco para UFC Brasil, Estados Unidos.
-Eto’o, de Wieden + Kennedy São Paulo para Twitter, Brasil.
Cross Channel Sports Entertainment
-Invisible Players, de Africa São Paulo para ESPN, Brasil.

ENTERTAINMENT LIONS FOR MUSIC

Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand
-Sr. Toronjo The Celebrity Project, de Sancho BBDO para Postobon, Colombia.
Production of Exclusive Artist Content in Partnership with a Brand
-Sambra, 100 Years Of Samba, de WMcCann São Paulo para Bradesco, Brasil.
Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause
-Don't Look Away, de AKQA São Paulo para Usher, Brasil.
Artist Event Appearance or Performance in Partnership with a Cause
-The Mute Performance, de FAHRENHEIT DDB Lima para BBVA, Perú.
Artist Associated Stunt or Activation in Partnership with a Cause
-Raising Voices, de Ogilvy & Mather Argentina para Lomas Oral School, Argentina.
Best Music/Brand Partnership
-The Mute Performance, de Fahrenheit DDB Lima para BBVA, Perú.
Fan Engagement/Community Building
-#McCartneyHit, de AlmapBBDO São Paulo para Kiss FM, Brasil.
Use of Remastered Music for a Brand or Campaign
-Raising Voices, de Ogilvy & Mather Argentina para Lomas Oral School, Argentina.
Excellence in Interactive Music Video
-Don't Look Away, de AKQA São Paulo para Usher, Brasil.