Los finalistas iberoamericanos de The One Show:
Branded Entertainment
Branded Film
-Kombi Last Wishes, de AlmapBBDO para Volkswagen do Brasil, Brasil.
-Speaking Exchange, de FCB Brasil para CAN, Brasil.
Short Form
-Speaking Exchange, de FCB Brasil para CNA, Brasil.
-The Lionfish Invasion - Terribly Delicious, de Geometry Global y Ogilvy & Mather para Colombia's Ministry of Environment, Colombia.
Branded Mobile
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Creative Use of Music Supporting a Brand
-The Hair Fest, de Ogilvy & Mather para Casa de la Amistad, México.
Custom Content
-Bald Cartoons, de Ogilvy Brasil para GRAACC, Brasil.
Direction
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Animation
-War on Drugo, de Vetor Zero – Lobo para Global Commission on Drug Policy, Brasil.
Editing
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Cross-Platform
Events & Competitions
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Installations
-Green Santa, de The Cyranos//McCann para Coca-Cola, España.
Guerilla
-Proud Whopper, de David Miami para Burger King, Brasil.
-Incomplete Bios, de Leo Burnett San José para Fundación Paniamor, Costa Rica.
Events, Competitions & Installations
-Tattoo Skin Cancer Check, de Ogilvy Brasil para Sol de Janeiro, Brasil.
-The Hair Fest, de Ogilvy & Mather México para Casa de la Amistad, México.
-Abortion travel, de DDB España para CELEM (European Women's Lobby), España.
Ambient & Guerilla
-Radiometries, de Sancho BBDO para Éxito Foundation, Colombia.
-The Lionfish Invasion - Terribly Delicious, de Geometry Global y Ogilvy & Mather Bogotá para el Ministerio de Medioambiente de Colimbia, Colombia.
-Abortion travel, de DDB España para CELEM (European Women's Lobby), España.
-HomelessFonts, de The Cyranos//McCann para Fundació Arrels, España.
Public Service Campaign
-Bald Cartoons, de Ogilvy Brasil para GRAACC, Brasil.
Design
P.O.P. & In-Store – Single
-Proud Whopper, de David Miami para Burger King, Brasil.
Promotional Items - Single or Series
-Soundlab Box, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Collateral Design - Single or Series
-Tourists, de F/Nazca Saatchi & Saatchi para Pinacoteca do Estado de S. Paulo, Brasil.
-Better by bike, de The Community (La Comunidad) Buenos Aires para Ciudad de Buenos Aires, Argentina.
Printing & Paper Craft - Single or Series
-The Barbecue Bible, de JWT (J. Walter Thompson) para Tramontina, Brasil.
Typography - Single or Series
-Soundlab Posters, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Single or Series
-Rain For Sale, de Ogilvy & Mather y Geometry Global para The Coca-Cola Company, Colombia.
Brand Installations
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Short Films & Videos
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Animation
-Brincante, de Vetor Zero – Lobo para Gabriel Nóbrega, Brasil.
-Wish You Were Here?, de Vetor Zero – Lobo para D&AD, Brasil.
Government / Non-Profit Initiated
-HomelessFonts, de The Cyranos//McCann para Fundació Arrels, España.
Design Craft: Photography
-Alzheimer’s Gallery, de Grupo Gallegos para Alzheimer’s Association.
Outdoor Spaces
-Fight the Gray, de The Community (La Comunidad) Miami para Converse.
Direct
Flat Mailing
-Ranger User’s Manual, de BlueHivepara Ford, Brasil.
Dimensional Mailing
-Soundlab Box, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
-The Barbecue Bible, de JWT (J. Walter Thompson) para Tramontina, Brasil.
Ambient Media
-Bald Cartoons, de Ogilvy Brasil para GRAACC, Brasil.
-Proud Whopper, de David Miami para Burger King, Brasil.
-Tattoo Skin Cancer Check, de Ogilvy Brasil para Sol de Janeiro, Brasil.
-Vroom Ring Boom, Ogilvy & Mather Guatemala para Claro, Guatemala.
-The Hair Fest, de Ogilvy & Mather México para Casa de la Amistad, México.
-The Non-Violence Bus, de McCann México para The Non-Violence Project México, México.
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
-Rafa Nadal's Seat, de OgilvyOne Madrid para Iberia, España.
Websites, Microsites & Banners
-My Home is an Oven, de Del Campo Saatchi & Saatchi para BGH, Argentina.
-Skip Ad Festival, de Publicis Brasil para Sony Entertainment Television, Brasil.
Mobile
-Hellmann's WhatsCook, de CUBOCC para Unilever - Hellmann's, Brasil.
Social Media & Viral Marketing
-Kombi Last Wishes, de AlmapBBDO / São Paulo para Volkswagen do Brasil, Brasil.
-Speaking Exchange, de FCB Brasil para CNA, Brasil.
-The first tweet without words, de McCann España para Reporters without borders, España.
Film
60 Second – Campaign
-If They Explain It With Football, You Get It, de Lola Lowe & Partners para Libero/Football Magazine, España.
Over :60 – Single
-CPR, de The Community (La Comunidad) Buenos Aires para VH1, Argentina.
-Redneck, de The Community (La Comunidad) Buenos Aires para VH1, Argentina.
:30 / :25 – Single
-Elevator, de AlmapBBDO para Volkswagen do Brasil, Brasil.
-Road, de AlmapBBDO para Volkswagen do Brasil, Brasil.
Commercials of Varying Length – Campaign
-Saint Exupèry, de Madre para Aerolineas Argentinas, Argentina.
Long Form - Over :90 – Single
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
-There Is No Bigger Price Than Sharing, de Leo Burnett Madrid para Loterias y Apuestas del Estado, España.
Cinema
-HomelessFonts, de The Cyranos//McCann para Teatreneu, España.
Direction
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Scriptwriting
-100, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
-Kombi Last Wishes, de AlmapBBDO para Volkswagen do Brasil, Brasil.
Event or Live Webcast – Single
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Long Form – Single
-Kombi Last Wishes, de AlmapBBDO para Volkswagen do Brasil, Brasil.
Interactive
Automotive Products & Services
-Kombi Last Wishes, de AlmapBBDO para Volkswagen de Brasil, Brasil.
Cosmetics, Toiletries & Personal Care
-Tattoo Skin Cancer Check, de Ogilvy Brasil para Sol de Janeiro, Brasil.
Food & Drinks
-Brahma Selecao Especial, de Africa para AmBev/Brahma, Brasil.
Durable Goods
-My Home is an Oven, de Del Campo Saatchi & Saatchi para BGH, Argentina.
Social Networks / Community
-Kombi Last Wishes, de AlmapBBDO para Volkswagen, Brasil.
Travel, Entertainment & Leisure
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Other Interactive Media – Single
-Skip Ad Festival, de Publicis Brasil para Sony Entertainment Television, Brasil.
Public Service / Non-Profit
-Bald Cartoons, de Ogilvy Brasil para GRAACC, Brasil.
-The Hair Fest, de Ogilvy & Mather para Casa de la Amistad, México.
-HomelessFonts, de The Cyranos//McCann para Fundació Arrels, España.
Animation / Motion Graphics
-Moon, de OgilvyOne Madrid para ING Direct, España.
Mobile
Branded Games
-The Goal Screen, de Mood\TBWA para Giraffas, Brasil.
Consumer Goods
-Protection Ad, de FCB Brasil para NIVEA, Brasil.
-Tweet Machine, de The Cyranos//McCann para Coca-Cola, España.
Media, Entertainment & Leisure
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Public Service / Non-Profit
-Unlock Lessons, de Y&R São Paulo para Vivo / Telefônica, Brasil.
-HomelessFonts, de The Cyranos//McCann para Fundació Arrels, España.
Location-Based Services or Proximity Marketing
-Sat-JF14, de Loducca para Record Collection, Brasil.
Product & Mobile Integration
-ELO Teddy Bears, de DM9DDB para Amaral Carvalho Hospital, Brasil.
-Pay Per Laugh, de The Cyranos//McCann paraTeatreneu , de España.
Other Digital Solutions
-ELO Teddy Bear, de DM9DDB para Amaral Carvalho Hospital, Brasil.
Print & Outdoor
Full Page or Spread – Single
-Child, de AlmapBBDO para Audi Brasil, Brasil.
-Calendar, de Y&R São Paulo para Grupo Petrópolis, Brasil.
Full Page or Spread – Campaign
-Orange, de Y&R São Paulo para Penguin Companhia das Letras, Brasil.
Small Space Print – Single
-Jury, de DDB Latina Puerto Rico para Unilever, Puerto Rico.
-Loan, de DDB Latina Puerto Rico para Unilever, Puerto Rico.
-Ticket, de DDB Latina Puerto Rico para Unilever, Puerto Rico.
Full Page or Spread – Single
-Coordinates: Deserts, de Leo Burnett Tailor Made para Jeep, Brasil.
-Coordinates: Forests, de Leo Burnett Tailor Made para Jeep, Brasil.
-Coordinates: Mountains, de Leo Burnett Tailor Made para Jeep, Brasil,
-Low Budget: Drama, de Leo Burnett Tailor Made para Lemonade Films, Brasil.
-Family, de BBDO México para Mars, México.
-Matilda, de BBDO México para Mars, México.
Full Page or Spread – Campaign
-Coordinates, de Leo Burnett Tailor Made para Jeep, Brasil.
-Low Budget, de Leo Burnett Tailor Made para Lemonade Films, Brasil.
-Orange, de Y&R São Paulo para Penguin Companhia das Letras, Brasil.
-Park Assist, de Leo Burnett Tailor Made para Fiat, Brasil.
-Who Saves Who Campaign, de BBDO México para Mars, México.
-Volkswagen 360º Area View Campaign, de DDB España para VAESA/Volkswagen, España.
Posters – Single
-Coordinates: Forests, de Leo Burnett Tailor Made para Jeep, Brasil.
Posters – Campaign
-Soundlab Posters, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Promotional Materials - Single or Campaign
-Soundlab Box, de F/Nazca Saatchi & Saatchi para Leica Gallery São Paulo, Brasil.
Newspaper or Magazine – Single
-Don't make-up and drive: Curve, de Leo Burnett Tailor Made para Fiat, Brasil.
-Don't make-up and drive: Tree, de Leo Burnett Tailor Made para Fiat , Brasil.
-Don't make-up and drive: Tunnel, de Leo Burnett Tailor Made para Fiat, Brasil.
-Real Suicide Notes: William, de Leo Burnett Tailor Made para CVV (emotional support hotline), de Brasil.
-Erase The Difference / Houses, de Publicis México para CDC/ Banamex, México.
Campaign
-Don't make-up and drive, de Leo Burnett Tailor Made para Fiat, Brasil.
-Erase The Difference, de Publicis / México para CDC/ Banamex, México.
-Catapult, de Alma para Rosetta Stone, Estados Unidos Hispano.
-Species, de Alma para Clorox, Estados Unidos Hispano.
-Funeral, de Prolam Y&R para Rothhammer, Chile.
Collateral – Single
-Don't make-up and drive: Tunnel, de Leo Burnett Tailor Made para Fiat, Brasil.
Collateral – Campaign
-Real Suicide Notes, de Leo Burnett Tailor Made para CVV (emotional support hotline), Brasil.
Writing - Single Only
-Matilda, de BBDO México para Mars, México.
Billboards or Transit – Campaign
-Orange, de Y&R São Paulo para Penguin Companhia das Letras, Brasil.
Outdoor – Single
-Erase The Difference / Houses, de Publicis México para CDC/ Banamex, México.
-Abortion travel, de DDB España para CELEM (European Women's Lobby), España.
Single
-Shutter Billboards, de Ogilvy & Mather Colombia para Carulla, Colombia.
-Protection Ad, de FCB Brasil para Nivea, Brasil.
Consumer – Single
-Draw and Tell - Lone Ranger, de Ogilvy & Mather Guatemala para La Juguetería, Guatemala
Radio
Public Service – Single
-Tsunami, de J. Walter Thompson Chile para Cruz Roja Chilena, Chile.
-War, de J. Walter Thompson Chile para Cruz Roja Chilena, Chile.
-Radiometries, de Sancho BBDO para Éxito Foundation, Colombia.
-Lost, de J. Walter Thompson Chile para Cruz Roja Chilena, Chile.
Single
-Rising Voices, de Ogilvy & Mather Argentina para Colegio Las Lomas Oral, Argentina.
-Spot Against Silence, de DM9DDB para Amnesty International, Brasil.
-Radiometries, de Sancho BBDO para Éxito Foundation, Colombia.
Music and/or Sound Design
-Radiometries, de Sancho BBDO para Éxito Foundation, Colombia.
-Draw and Tell - Lone Ranger, de Ogilvy & Mather Guatemala para La Juguetería, Guatemala.
-Money, de LatinWorks para Cine Las Américas, Estados Unidos Hispano.
Responsive Environments
Commercial / Private / Other
-Pay Per Laugh, de The Cyranos//McCann para Teatreneu, España.
Social Media
Branded Social Post
-The First Post in Braille, de McCann Lima para Union Nacional de Ciegos del Perú, Perú.
Branded Social Campaign
-Kombi Last Wishes, de AlmapBBDO para Volkswagen, Brasil.
Best Integrated Campaign Led by Social
-Kombi Last Wishes, de AlmapBBDO para Volkswagen, Brasil.
UX / UI
User Experience
-Protection Ad, de FCB Brasil¡ para Nivea, Brasil.
Online Data Visualization & Infographics
-The Feeling Tree, de Y&R São Paulo para IPÊ (Instituto de Pesquisas Ecológicas), Brasil.
-Word Map, de Loducca para Easy Way Language Center, Brasil.
