Cannes Lions 2017 – Finalistas iberoamericanos

ENTERTAINMENT LIONS

Cinema & Theatrical: Fiction Film  
-Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

TV & VOD: Fiction under 15 minutes
-Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Online: Fiction 15 minutes or over
-Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Audio Content
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.
-On Hold Music Festival, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Co-creation & User Generated Content
-Spain In A Day, de Zenith Madrid para Campofrio Food Group, España.

Excellence in Brand Integration into Existing Content
-More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.
-Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.

Excellence in Partnerships for Branded Content
-Olympic Moms, de Grey Brazil São Paulo para P&G, Brasil.
-Pass The Heinz, de David Miami para The Kraft Heinz Company, Estados Unidos.

Excellence in Audience Engagement or Distribution Strategy for Branded Content
-Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.
-The Doll That Chose To Drive, de Proximity Barcelona para Audi Spain, España.
-Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Talent: Film, Series & Audio
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Talent: Live Experience
-Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.
-The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Talent: Sports
-Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.
-The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Partnerships with a Talent
-Xuxa And The Missing Child, de Soko São Paulo para Netflix, Brasil.
-More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Live Brand Experience
-Titans Bootcamp, de McCann Colombia Bogotá para Step Ahead Fitness Studios, Colombia.
-Rio 2016 Paralympic Opening Ceremony, de Srcom Rio De Janeiro para Rio 2016 Organizing Committee, Brasil.

Brand Experience: Mobile
-Speed Control, de Fahrenheit DDB Lima para Telefónica Del Perú, Perú.
-Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Brand Experience: Emerging Tech
-Hijacked Highway, de McCann Lima para Sodimac, Perú.

Brand Experience: Co-creation & User Generated Content
-Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

Excellence in Audience Engagement or Distribution Strategy for Brand Experience
-Christmas Flight, de McCann Buenos Aires para Latam Airlines, Argentina.
-Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Innovation in Brand Experience
-Episode Leak, de Alma DDB Miami para Netflix, Estados Unidos.
-Hijacked Highway, de McCann Lima para Sodimac, Perú.
-Scariest BK, de David Miami para Burger King, Estados Unidos.

Sports: Film, Series & Audio
-The Debut - Documentary, de Africa São Paulo para AB InBev (Budweiser)/ ESPN, Brasil.

Sports: Co-creation & User Generated Content
-Titans Bootcamp, de McCann Colombia Bogotá para Step Ahead Fitness Studios, Colombia.
-Special Sponsors, de Leo Burnett Colombia Bogotá para Special Olympics, Colombia.

Sports: Integrated
-Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.

Excellence in Use of Brand Integration into Existing Sports Entertainment
-The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Sponsorship or Partnerships in Sports Entertainment
-Photo Without Borders, de Leo Burnett México Mexico City para Corona, México
-The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.
-Special Sponsors, de Leo Burnett Colombia Bogotá para Special Olympics, Colombia.

Innovation in Sports Entertainment
-Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.

ENTERTAINMENT LIONS FOR MUSIC

Artist Associated Event or Stunt in Partnership with a Brand
-On Hold Music Festival, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Production of Exclusive Artist Content in Partnership with a Brand
-Unforgettable Songs, de Isobar Brazil São Paulo para Mares Films, Brasil.
-Put It Down, de Dieste Dallas para Chevrolet, Estados Unidos.

Artist as an Ambassador for a Cause
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Artist Associated Event or Stunt in Partnership with a Cause
-Blood Tickets, de Ariadna Communications Group San Salvador para Tigo El Salvador, El Salvador.
-Evidence Car, de Casadigital Rio De Janeiro para Dughettu, Brasil.

Production of Exclusive Artist Content in Partnership with a Cause
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Use of Original Composition
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Use of Music Streaming Platform or Video Hosting Service
-Parkinsounds, de Havas Life São Paulo para Teva Neuroscience, Brasil.

Use of Music Technology or Innovation
-Aldofeat.Me, de Wieden + Kennedy São Paulo para Aldo The Band, Brasil.

Use of Music App/Device
-Talk To Me, de Maruri Grey Guayaquil para Panasonic, Ecuador.

Brand Integration into Existing Music Event
-Epic Refill, de Anónimo Mexico City para AB InBev, México

DESIGN LIONS

Posters
-Stone Milk, de FCB Brasil São Paulo para Clube De Criação, Brasil.
-Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.
-Shoe Sole City, de Y&R Brazil São Paulo para Norte Marketing Esportivo, Brasil.

Promotional Item Design
-Made Of Brazilian Summer, de AlmapBBDO São Paulo para Alpargatas, Brasil.

Data Visualisation
-The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

Brand Collateral
-Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Data Visualisation
-The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

UX Interface & User Journey
-The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Social Engagement
-Hijacked Highway, de McCann Lima para Sodimac, Perú.

Other Digital Design Solutions
-Hijacked Highway, de McCann Lima para Sodimac, Perú.

Retail - Temporary & Pop-Up Environment & Experience Design
-Scariest BK, de David Miami para Burger King, Estados Unidos.
-Chamaleon, de Contrapunto BBDO Madrid para Mercedes-Benz España, S.A. (Smart), España.

Point of Sale, Consumer Touchpoints & Instore Collateral
-Weight Tag, de AC McGarryBowen Mexico City para Samsonite, México.
-Friendly Bars, de Grey Chile Santiago para Coca-Cola, Chile.
-The Every Drop Counts Cone, de Y&R Brazil São Paulo para MV Grupo, Brasil.

Food
-Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Alcoholic Drinks
-Hangar 1 Fog Point, de Ache Mexico City para Proximo Spirits - Hangar 1, México.

Sustainable Packaging
-Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Logo Design: Local Companies & Brands
-Identidade Visual, de Wieden + Kennedy São Paulo para Wieden + Kennedy São Paulo, Brasil.

Typography: Poster
-Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

Illustration: Poster
-Shoe Sole City, de Y&R Brazil São Paulo para Norte Marketing Esportivo, Brasil.

Illustration: Packaging
-Made Of Brazilian Summer, de AlmapBBDO São Paulo para Alpargatas, Brasil.

Illustration: Digital
-The Never-Ending Forest App, de David The Agency São Paulo para Faber-Castell, Brasil.

Sound Design
-Carzaam, de Maruri Grey Guayaquil para Renault, Ecuador.

Motion Graphics Design & Animation
-The Unlikely Hero, de Vetor Zero / Lobo São Paulo para Interface, Brasil.

MEDIA

Food & Drinks
-Broken Hearts, de Y&R Madrid para Fiesta, España.
-The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.
-Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Cars & Automotive Products & Services
-AMG Vrace, de Pixel And Pixel Marketing Madrid para Mercedes Benz España SAU, España.
-Test Drive Takeover, de Grey Brazil São Paulo para Volvo, Brasil.

Retail, e-Commerce, Restaurants & Fast Food Chains
-#LogoChallenge, de DDB Spain Madrid para Telepizza, España.

Media & Publications
-Redcard To Violence, de Wunderman Phantasia Lima para Movistar, Perú.

Financial Products & Services
-Chamba Billboards, de Leo Burnett Guatemala para Bantrab. The Bank of the Workers, Guatemala.

Commercial Public Services
-Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Corporate Social Responsibility
-Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition Brands, Colombia.
-The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of TV
-EqualiTV, de Pagés BBDO Santo Domingo para La Sirena, Dominican Republic.
-Zombie Prank, de Fox International Channels Brasil São Paulo para Coca-Cola, Brasil.
-Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Inequality Courts, de Africa São Paulo para ESPNW, Brasil.

Use of Audio Platforms
-Ecoalarm, de Wunderman Buenos Aires para Fundación Banco De Bosques, Argentina.
-Child Labour’s Call, de Wunderman Phantasia Lima para Movistar, Perú.
-A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
-Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Use of Print
-Foot Type Test Ad, de Neogama São Paulo para Asics, Brasil.
-Revealing Light, de Dhélet Y&R Latam Buenos Aires para Asociación Argentina De Dermatología, Argentina.
-The Cookbook You Can Cook, de Wing New York para Nestlé, Estados Unidos.

Use of Outdoor
-Equality Signs, de J. Walter Thompson Colombia Bogotá para Nike Colombia, Colombia.

Use of Ambient Media: Small Scale
-Placemat For Two, de Sancho BBDO Bogotá para Postobon S.A, Colombia.
-Trojan Piggy Bank, de J. Walter Thompson Colombia Bogotá para Banco Caja Social, Colombia.
-Talking Numbers, de Wunderman Buenos Aires para Fundación Huesped, Argentina.

Use of Ambient Media: Large Scale
-Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition Brands, Colombia.
-No Metro, de Shackleton Madrid para Sony Pictures Spain, España.

Use of Events
-Let's Change The Numbers, de New360 Belo Horizonte Para Cruzeiro Esporte Clube And Azmina NGO, Brasil.
-The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.

Use of Stunts
-Whopper Dealer, de Interaction San José para Burger King, Costa Rica.
-The Fantastic Problem Solving Machine, de Z+ Comunicação São Paulo para AACD, Brasil.
-Invisible Sexism, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

Use of Digital Platforms
-Burger Clan, de Lola MullenLowe Madrid para Burger King, España.
-The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of Mobile
-Theater For All Ears, de Leo Burnett Tailor Made São Paulo para Samsung, Brasil.
-Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.

Use of Social Platforms
-#ZeroPointFiveEffect, de Tribal 121 Lima para Pacifico Insurance, Perú.
-Run For Your Balls, de Ogilvy Bogotá para Colombian Urology Society, Colombia.
-The Rewearable Dress, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
-Kiss The Kremlin, de DM9DDB São Paulo para Ssex Bbox, Brasil.

Use of Technology
-Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Use of Data Driven Insight
-The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of Real-Time Data
-Undercover Advisors, de Grey Spain Madrid para Selmark, España.

Data Driven Targeting
-City Watch, de Grey Brazil São Paulo para Sulamerica, Brasil.

Use of Co-Creation & User Generated Content
-Spain In A Day, de Zenith Madrid para Campofrio Food Group, España.

Use of Branded Content created for Digital or Social Media
-Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.
-The Doll That Chose To Drive, de Proximity Barcelona para Audi Spain, España.
-Hijacked Highway, de McCann Lima para Sodimac, Perú.

Use of Integrated Media
-Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
-Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.
-The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Media Insights & Strategy
-Sex Guardian, de Geometry Global Colombia Bogotá para Beiersdorf, Colombia.
-The Most Aired Campaign, de Fahrenheit DDB Lima para Fundación Peruana De Cáncer, Perú.

Excellence in Media Execution
-Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition brands, Colombia.

PRODUCT DESIGN

Communication Devices
-Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Infant Products, Toys & Educational Products
-Life Bandages, de J. Walter Thompson Mexico para Astrazeneca, México.

Medical Products
-Confetti Prosthetic Leg Cover, de Furf Design Studio Curitiba para Ethnos, Brasil.

Brand Communication
-Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.
-Percebeiro Shield, de TBWA\España Madrid para Nissan, España.

Solution
-Confetti Prosthetic Leg Cover, de Furf Design Studio Curitiba para Ethnos, Brasil.
-Life Line, de Havas Colombia Bogotá para Agencia Nacional De Seguridad Vial, Colombia.

Integration of Technology in Daily Life
-Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.
-Yournalist, de The Cyranos//McCann Barcelona para EITB - Euskal Irrati Telebista, España.
-Getty Pen Project, de AlmapBBDO São Paulo para Getty Images, Brasil.

Social Impact
-Dytective For Samsung, de Cheil Spain Madrid para Samsung Spain, España.

Product Design for Promotional Purposes
-Max Motor Dreams, de Ogilvy Madrid para Ford Spain, España.
-Vegetable Insecticide, de Y&R Brazil São Paulo para Casa Orgânica, Brasil.
-Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.
-Vans3xtraShoe, de VCCP Spain Madrid para Vans Shop Madrid, España.
-Ocean Dildos, de Africa São Paulo para MTV, Brasil.

Bespoke Items & Designed Objects
-Skin Colors, de Sancho BBDO Bogotá para Fundación Pies Descalzos, Colombia.