España acaparó oros en los Echo Awards

En la edición 2007 de los Echo Awards se inscribieron en total 1.124 campañas, cifra record para el certamen internacional de marketing directo que organiza la DMA (Direct Marketing Association).

En la ceremonia de premiación se entregaron 6 premios especiales, 24 oros, 51 platas y 55 bronces.

A continuación, la lista completa de ganadores.

 

Ganadores Echo Awards 2007

Diamond ECHO

-Have a Ball. Or Two, de Draftfcb Nueva York para Eagle, ID Volunteer Fire Department, ESTADOS UNIDOS

Search Marketing Award

-Set Your Sites on a Target Audience, de SearchAdNetwork Colorado para Starz Entertainment of Englewood, ESTADOS UNIDOS

Digital Award

-Magic on Your Desktop, de Buena Vista Worldwide Home Entertainment de California para True North Inc. de Nueva York, ESTADOS UNIDOS

Eicoff Broadcast Innovation Award

-Dove Pro-age, de Ryan iDirect de Coneticut para Unilever/Dove, ESTADOS UNIDOS

US Postal Service Gold Mailbox Award

-Greatest Show on Earth, de Arc Worldwide/Leo Burnett Advertising Malasia para la Direct Marketing Association de MALASIA

Henry Hoke Award

-Hasselblad Anniversary Campaign, de GEKKO Dinamarca para Hasselblad DINAMARCA

 

Business-to-Business

Automotive

-BRONCE: Fairy tales of success!, de Proximity Germany GmbH para Smart GmbH Böblingen, ALEMANIA

 

Consumer

Automotive

-ORO: BMW Aftersales Program, de Shackleton Madrid para BMW ESPAÑA

-PLATA: Una Passione, de Datamidia+Draftfcb São Paulo para Fiat Automoveis BRASIL

-PLATA: Eosfera, de CP Proximity Barcelona para Volkswagen ESPAÑA

-PLATA: Small Business Owners, de Young & Rubicam Brands California para Land Rover, ESTADOS UNIDOS

-BRONCE: Awake your play instinct!, de Proximity Germany GmbH para Smart GmbH Böblingen, ALEMANIA

-BRONCE: Pick Up the Trail!, de Proximity Germany GmbH para Smart GmbH Böblingen, ALEMANIA

-BRONCE: Schlämmer Gets His Drivers License, de Tribal DDB GmbH para Volkswagen AG-Wolfsburg, ALEMANIA

-BRONCE: Audi TT Life, de CP Proximity para AUDI S.A. ESPAÑA

-BRONCE: Sled, de Harrison Troughton Wunderman para Land Rover REINO UNIDO

-BRONCE: No Need to Scrimp, de Arc Worldwide Reino Unido para Fiat Auto UK Ltd REINO UNIDO

 

Business-to-Business

Business and Consumer Services

-ORO: Apology (Unreserved), de TBWA\ Whybin & TEQUILA Auckland para TEQUILA\Auckland NUEVA ZELANDA

-ORO: Document Solutions, de Pat Berryhill-Decatur Atlanta para Lanier Worldwide/Ricoh Americas Georgia, ESTADOS UNIDOS

-PLATA: The Sack Chair, de Momentum Øresund Copenhagen para Denmark Copenhagen V, DINAMARCA

-PLATA: The Greatest Show on Earth, de Arc Worldwide/Leo Burnett Advertising Malasia para la Direct Marketing Association de MALASIA

-PLATA: Yellow Pages 'Happy Families' Acquisition Campaign, de Proximity Londres para Yell UK-Reading, REINO UNIDO

-PLATA: Scottish Development 3D Mailer, de Mullen Advertising para Scottish Development International (SDI), REINO UNIDO

-BRONCE: Smoke Signals, de Di Paola y Asociados Buenos Aires para Entel PCS Telecomunicaciones S.A. ARGENTINA

-BRONCE: 2006 Seasonal Greetings, de Midori Co. para DHL JAPÓN

-BRONCE: aQa Pickwick "Watertank Reintegration Program", de Proximity Amsterdam para aQa Pickwick-Utrecht, PAÍSES BAJOS

-BRONCE: Yellow Pages Call Monitoring Client, de Aim Proximity para Yellow Pages Auckland, NUEVA ZELANDA

-BRONCE: This Year Yes, I Can, de Shackleton Madrid para Shackleton Events ESPAÑA

-BRONCE: A Better Way Online Ads, de True North Inc. para Constant Contact Waltham ESTADOS UNIDOS

-BRONCE: ThomasNet "Robot" Emails & Landing Page, de True North para ThomasNet Nueva York ESTADOS UNIDOS

-BRONCE: Volume One de Grizzard Performance Group Atlanta ESTADOS UNIDOS

-BRONCE: Plant Tour, de Cox Target Media (In-house agency) para Valpak -Cox Target Media ESTADOS UNIDOS

 

Business-to-Business & Consumer

Business and Consumer Services

-PLATA: USPS Guess & Win Sweepstakes, de Draftfcb Chicago para United States Postal Service®, Washington, ESTADOS UNIDOS

-BRONCE: Stop Lateness, de Proximity Londres para Royal Mail Ltd REINO UNIDO

 

Consumer

Business and Consumer Services

-ORO: The factory of dreams, de Uncommon (de Havas) Madrid para Pozuelo De Alarcón, ESPAÑA

-PLATA: Transport for London-Air Driving 2007, de Chemistry para Transport for London, REINO UNIDO

-BRONCE: Trophy, de Salem para Comunique-se Rio de Janeiro, BRASIL

-BRONCE: Dove Dimensions Programs 2006, de Ryan Partnership-Wilton, CT para Unilever ESTADOS UNIDOS

 

Business-to-Business

Communications/Utilities

-ORO: Staff Leads Generation de OgilvyOne Dublín para Vodafone, IRLANDA 

-ORO: Cisco boooming, de OgilvyOne GmbH para Cisco Systems GmbH, ALEMANIA

-ORO: The Winter Hit, de Shackleton Madrid para CEPSA, ESPAÑA

-PLATA: Invisible Bus DM, de Blitz Direct, Data & Promotion Toronto para Bell Mobility, CANADÁ

-PLATA: Nostalgia, de MRM Partners Norway McCann Direkte Oslo para Klart Svar NORUEGA

-PLATA: The Voice Box, de Primaplus para MWEB Business SUDÁFRICA

-BRONCE: Verizon Business DSL "Interoffice Envelope", de Draftfcb Nueva York para Verizon Wireless ESTADOS UNIDOS

-BRONCE: Christmas-A Welcome Surprise, de OgilvyOne Dublin para Vodafone IRLANDA

 

Business-to-Business & Consumer

Communications/Utilities

-PLATA: 10 Ways to Get Under Your Door, de CP Comunicación Proximity Buenos Aires para Telecom ARGENTINA

 

Consumer

Communications/Utilities

-ORO: Good Luck From Now On, de Shackleton Madrid para YACOM, ESPAÑA

-ORO: Yacom Loyalty Program, de Shackleton Madrid para YACOM, ESPAÑA

-PLATA: Scarecrow, de CP Comunicación Proximity Buenos Aires para Telecom ARGENTINA

-PLATA: Free Sample, de Di Paola y Asociados Buenos Aires para Fibertel ARGENTINA

-PLATA: 3-Flavor Pizza, de Sun MRM Worldwide São Paulo para NET São Paulo BRASIL

-PLATA: BLAH BLAH de Shackleton Madrid para YA.COM ESPAÑA

-BRONCE: MTN SMS Ya Seiva, de Wunderman para MTN SUDÁFRICA

-BRONCE: Wet Paper, de CP Proximity Barcelona para Aguas de Barcelona ESPAÑA

 

Business-to-Business

Financial Products and Services

-PLATA: Western Union Games 2006, de Draftfcbi Directmarketing & Interactive Viena para Western Union Financial Services GmbH AUSTRIA

 

Consumer

Financial Products and Services

-ORO: Restaurant Mock Card de OgilvyOne México para American Express Company MÉXICO

-ORO: Look at my card!, de McCann Direkte MRM Partners Oslo para DnB NORUEGA

-ORO: Fuzzy Felt, de Craik Jones Londres para First direct-Leeds, REINO UNIDO

-PLATA: Freezing Taxes, de Blitz Direct, Data & Promotion para Prospera Credit Union, CANADÁ

-PLATA: Goodbye Landlord, de TEQUILA\Auckland para ASB Bank NUEVA ZELANDA

-PLATA: SEB/World Cup, de Draftfcb Estocolmo para SEB SUECIA

Consumer

-BRONCE: Westpac Redraw Campaign, de Lavender* para Westpac AUSTRALIA

-BRONCE: Lopetegui Deposit, de Shackleton para Banco Gallego ESPAÑA

 

Business-to-Business

Information Technologies

-ORO: Chained envelope de Touch_Me Wunderman Lisboa para Microsoft, PORTUGAL

-ORO: 2007 IBM Web Documentary Program, de OgilvyOne Nueva York para IBM — Armonk, ESTADOS UNIDOS

Business-to-Business

-PLATA: Picasso and You, de OgilvyOne Kuala Lumpur para IBM Malasia Sdn Bhd MALASIA

-PLATA: Metamorphosis, de OgilvyOne Madrid para Telefónica ESPAÑA

-PLATA: The Server Flattener, de OgilvyOne Madrid para IBM ESPAÑA

-PLATA: On the Map, de MRM Worldwide Londres para Microsoft REINO UNIDO

-PLATA: Promoting IBM's 2006 CEO Study-High Impact Print, de OgilvyOne Nueva York para IBM-Somers, Nueva York

 

Consumer

Information Technologies

-PLATA: Babushkalopes, de OgilvyOne Ciudad del Cabo para MWEB Home SUDÁFRICA

 

Business-to-Business

Insurance

-PLATA: Do You Want the Good or the Bad News First?, de OgilvyOne Dinamarca para Nordea Liv & Pension DINAMARCA

-BRONCE: GMAC Insurance for Insiders Kit and Order Web Site, de o2kl para GMAC Insurance ESTADOS UNIDOS

 

Consumer

Insurance

-ORO: Caveman Campaign, de The Martin Agency para GEICO-Chevy Chase, ESTADOS UNIDOS

-PLATA: Testimonials Campaign, de The Martin Agency para GEICO-Chevy Chase, ESTADOS UNIDOS

-BRONCE: Insurance-Test-Drive, de Sepia Proximity A/S para Tryg A/S DINAMARCA

-BRONCE: Anonymous Quote, de OgilvyOne Chicago para Allstate Insurance ESTADOS UNIDOS

-BRONCE: SecureHorizons Brand Migration, de Doner para SecureHorizons by UnitedHealthcare ESTADOS UNIDOS

 

Business-to-Business

Not-For-Profit

-PLATA: A Sense That Makes Sense, de Di Paola y Asociados Buenos Aires para Fundación Luz-Providencia Santiago, ARGENTINA

PLATA: Minor Report, de Proximity Bucharest para Save The Children RUMANIA 

 

Business-to-Business & Consumer

Not-For-Profit

-ORO: Intolerants Anonymous de Shackleton Madrid para Instituto de la Juventud ESPAÑA

-PLATA: Listen to Teddy, de Proximity Praga para Endangered children fund- REPÚBLICA CHECA

-PLATA: 1 in 4 Women, de Craik Jones Waston Mitchell Voelkel para Refuge REINO UNIDO

 

Consumer

Not-For-Profit

-ORO: NSPCC Pencil Pack, de WWAV Rapp Collins para NSPCC London, REINO UNIDO

-ORO: Have a Ball. Or Two, de Draftfcb Nueva York para Eagle, ID Volunteer Fire Department, ESTADOS UNIDOS

-PLATA: Rewrite The Future, de Proximity Londres para Save the Children REINO UNIDO

-PLATA: Deworming Pharmaceutical Gifts In Kind, de Russ Reid Company California para World Vision-Federal Way, ESTADOS UNIDOS

-PLATA: Can You Open - Major Donor Sock Pkg., de CreativeOne Direct para American Leprosy Missions ESTADOS UNIDOS

-BRONCE: US Navy Women in Non-Traditional Ratings Campaign, de Campbell-Ewald Advertising para US Navy Recruiting Command ESTADOS UNIDOS

 

Business-to-Business

Pharmaceutical/Healthcare

-PLATA: Listerine Embossed Letter, de Marketing Agency Londres para Pfizer- Tadworth, REINO UNIDO

-PLATA: Nuclear Receptor Magnet Set Campaign para Invitrogen Corporation, ESTADOS UNIDOS

-BRONCE: The Enbrel Relaunch, de RappCollins Oslo para Wyeth NORUEGA

 

Consumer

Pharmaceutical/Healthcare

-PLATA: KnowMenopause.com, de OgilvyOne Nueva York para Wyeth Pharmaceuticals ESTADOS UNIDOS

-BRONCE: Lucentis "Shirley" Direct-to-Patient Campaign, de CDMiConnect para Genentech Inc. San Francisco ESTADOS UNIDOS

BRONCE: Protonix-The RENEW Program, de OgilvyOne Nueva York para Wyeth Pharmaceuticals ESTADOS UNIDOS

 

Business-to-Business

Product Manufacturing and Distribution

-ORO: The Response Project, de Martin Williams Advertising para NewPage Corporation Ohio, ESTADOS UNIDOS

-PLATA: Stop Playing Games with Your Business, de Blitz Direct, Data & Promotion para Vancouver, British Columbia, CANADÁ

-PLATA: Hasselblad Anniversary Campaign, de GEKKO-Copenhagen Ø para   Hasselblad DINAMARCA

-PLATA: The Hearwell family, de GEKKO-København Ø para Oticon-Smørum, DINAMARCA

-BRONCE: Beat the Autopilot, de Klausen + Partners para F.L.Smidth Automation - Valby, DINAMARCA

 

Business-to-Business & Consumer

Product Manufacturing and Distribution

-BRONCE: XR Mystery Case, de Finelight Strategic Marketing para Bombardier Aerospace CANADÁ

 

Consumer

Product Manufacturing and Distribution

-PLATA: Book of Revelations, de Arc Worldwide Las Filipinas para Procter & Gamble, LAS FILIPINAS

-PLATA: Bell's Loyalty Programme, de Craik Jones para Diageo REINO UNIDO

-BRONCE: Platinum Human Testing Program, de BMF para Lion Nathan AUSTRALIA

-BRONCE: Guinness: A Passion Shared, de RMG Target para Diageo IRLANDA

-BRONCE: Greatness. In Any Language, de OgilvyOne Malasia para Guinness Anchor Marketing MALASIA

-BRONCE: The Baileys Lounge Client de Chemistry Communications Group para Diageo REINO UNIDO

-BRONCE: Dove Pro-age, de Ryan iDirect para Unilever/Dove ESTADOS UNIDOS

-BRONCE: Kraft - Chef to the Rescue, de Modem Media San Francisco para Kraft Foods North America ESTADOS UNIDOS

 

Consumer

Publishing/Entertainment

-ORO: The old widow plays bullshit-bingo, de Proximity BBDO para Unibet.com — Oslo, NORUEGA

-PLATA: Pinnacle Acquisition Program, de Nimblefish Technologies San Francisco para Pinnacle Entertainment Group Las Vegas ESTADOS UNIDOS

-PLATA: Magic on Your Desktop, de True North Inc. para Buena Vista Worldwide Home Entertainment ESTADOS UNIDOS

-PLATA: Runner's World "Get Fit, Stay Fit" para Rodale Subscription Marketing ESTADOS UNIDOS

-BRONCE: Wash Bag, de PKP proximity para schlager@falter.at AUSTRIA

-BRONCE: The Welcoming Dialogue, de Relationshuset para Bonnier Publications DINAMARCA

-BRONCE: Chivas Art Invite, de OgilvyOne India para Seagrams INDIA

-BRONCE: Tabloid Thesis, de Aim Proximity Auckland para The Press Christchurch NUEVA ZELANDA

-BRONCE: Fame X-The Hermit, para SET India Pvt Ltd Mumbai INDIA

-BRONCE: Woman's Health Magalog para Rodale Publishing ESTADOS UNIDOS

 

Business-to-Business

Retail/Direct Sales

-BRONCE: Filter, de Shackleton Madrid para BMW ESPAÑA

 

Business-to-Business & Consumer

Retail/Direct Sales

-BRONCE: La Carte des Vins XMAS Campaign, de Shackleton Madrid para La Carte des Vins ESPAÑA

 

Consumer

Retail/Direct Sales

-ORO: Wong Best Clients, de 121 Rapp Collins Lima para Grupo Wong, PERÚ

-BRONCE: Lost Item No. 309, de Rapp Collins Hamburgo para CAP Customer Advantage Program ALEMANIA

-BRONCE: Friskies G.U.T.S, de OgilvyOne Auckland para Nestlé Purina Petcare Ltd NUEVA ZELANDA

-BRONCE: Ardbeg 1965-The Envy of Islay, de Story para The Glenmorangie Company REINO UNIDO

 

Business-to-Business & Consumer

Travel & Hospitality/Transportation

-ORO: SAS EuroBonus-The Up- and Downgrading Program, de GEKKO & Relationshuset København Ø para Scandinavian Airlines, DINAMARCA

-PLATA: Upgrading Campaign-From Economy to Economy Flex Client, de Relationshuset para SAS Scandinavian Airlines DINAMARCA

 

Consumer

Travel & Hospitality/Transportation

-ORO: Get to Know BC from A to Z, de Blitz Direct, Data & Promotion Canadá para

Tourism British Columbia, CANADÁ

ORO: 2007 Grand Voyages Announcement, de DDB Washington para Holland America Line Seattle, ESTADOS UNIDOS

-PLATA: Family, de PKP proximity Viena para ÖBB Austrian Railways AUSTRIA

-PLATA: Customized Brochure for Consumer Fulfillment, de PIL Creative Group para Regent Seven Seas Cruises ESTADOS UNIDOS

-PLATA: When Solving Vacation Pain Isn't Enough, de DDB Seattle para Exclusive Resorts, LLC Denver, Colorado, ESTADOS UNIDOS

Consumer

-BRONCE: Gulf Air Frequent Flyer Programme, de OgilvyOne Medio Este-Dubai para Gulf Air EMIRATOS ÁRABES

-BRONCE: Budget Thank You Mailing, de MRM Gillespie para Avis Budget Group ESTADOS UNIDOS

-BRONCE: Disney Vacation Club Prospects Pop-Up Book & DVD, de Upshot Chicago para Disney Vacation Club, The Walt Disney Company ESTADOS UNIDOS