Todos los ganadores de Latino Marketing Awards

El festival Latino Marketing Awards reconoce, desde hace cuatro años, a lo mejor en publicidad, relaciones públicas y marketing dirigido a las audiencia latinas. Éste es el único evento dedicado íntegramente a este segmento, al cual suele considerarse dentro de las campañas multiculturales que incluyen grupos sexuales y religiosos. De esta manera, se pone de manifiesto la creciente importancia del mercado hispano en los Estados Unidos.

La entrega de los LMAs de este año se realizó el 10 noviembre en los Liberman Broadcasting Studios. Allí se expusieron las nuevas tendencias en marketing hispano. A continuación, la lista de las categorías y los ganadores.

 

-2005 Product Brand Development Advertising Campaign

 Conill Advertising—Procter & Gamble

 

-2005 Corporate Branding Advertising Campaign

 Cultura Advertising—Lowe’s Home Improvement

 

-2005 Nonprofit Advertising Campaign

 California Children & Families Commission—GMMB

 

-2005 Cause-Related Advertising Campaign

 Ponce Publicidad

 

-2005 Public Service Advertising Campaign

 Ofrenda Inc.

 

-2005 Public Education Advertising Campaign

 California Children & Families Commission—GMMB

 

-2005 Multicultural Advertising Campaign

 Cultura Advertising—Footsteps Group—Lowe’s Home Improvement

 

-2005 International Advertising Campaign

 Fox Pan American Sports

 

-2005 Advertising Service Launch

 GlobalHue

 

-2005 Advertising Product Launch/Automotive Campaign

 ONAC Productions, Inc.

 

-2005 Advertising Product Launch/Restaurant/Fast-Food Campaign

 LatinoLandia USA, Inc.

 

-2005 Advertising Product/Service Launch/Arts Entertainment & Media Campaign

 Cultura Advertising – Cox Communications, Inc.

 

-2005 Political Advertising Campaign

 Ofrenda Inc.

 

-2005 Advertising Ongoing Service/Technology Campaign

 GlobalHue

 

-2005 Advertising Ongoing Service/Automotive Products/Services Campaign

 iNSPIRE!

 

-2005 Advertising Ongoing Product/Retail Stores Campaign

 ConocoPhillips – Acento Advertising, Inc.

 

-2005 Advertising Ongoing Product/Food/Grocery Campaign

 General Mills – Yoplait – Casanova Pendrill, Inc.

 

-2005 Advertising Ongoing Product/ Restaurant/Fast-Food Campaign

 Castells & Asociados

 

-2005 Advertising Ongoing Product/ Alcoholic Beverage Campaign

 Español Marketing & Communications

 

-2005 Advertising Ongoing Service/ Arts, Entertainment & Media Campaign

 Castells & Asociados

 

-2005 Advertising Ongoing Product/ Cosmetics Campaign

 Samy Salon Systems

 

-2005 Advertising Ongoing Product/ Sports Teams/ Franchises Campaign

 LatinoLandia USA, Inc.

 

-2005 Product Brand Development Public Relations Campaign

 Alternative & Innovative Marketing (AIM)

 

-2005 Public Relations Corporate Communications

 Ponce Publicidad

 

-2005 Public Relations Nonprofit Campaign

 Euro RSCG Magnet

 

-2005 Public Relations Public Service Campaign

 Perry Communications Group, Inc.

 

-2005 Public Relations Public Education Program

 American Legacy Foundation

 

-2005 Community Relations Campaign

 Alternative & Innovative Marketing (AIM)

 

-2005 Multicultural Marketing Campaign

 LAGRANT Communications

 

-2005 Public Relations Product Launch/ Alcoholic Beverage Campaign

 Axis The Multicultural Agency

 

-2005 Public Relations Product Launch/ Cosmetics Campaign

 Samy Companies

 

-2005 Public Relations Ongoing Healthcare Campaign

 California Family Health Council, Inc.

 

-2005 Public Relations Ongoing Product—Pharmaceutical Products

 GCI Group

 

-2005 Best Direct Mail Campaign

 Cultura Advertising—Cox Communications

 

-2005 Best One-Time Event

 Pepe & Elmer Media

 

-2005 Best Media Relations Campaign

 Santa Cruz Communications

 

-2005 Best Media Event

 LAGRANT Communications

 

-2005 Best Electronic Media Presentation – VNR

 Ruder Finn and TeleNoticias

 

-2005 Best Electronic Media Presentation – Satellite Event

 Medialink and Reader’s Digest

 

-2005 Best Corporate Creative and Collateral Materials

 Cultura Advertising – Lowe’s Home Improvement

 

-2005 Best Logo Design

 Cultura Advertising – Lowe’s Home Improvement

 

-2005 Best Radio: Creative

 Cultura Advertising – Cox Communications, Inc.

 

-2005 Best Print: Creative

 Cultura Advertising – Lowe’s Home Improvement

 

-2005 Best Television: Creative

 Cultura Advertising – Cox Communications, Inc.

 

-2005 Best Multimedia Campaign: Creative

 Viscom International, Inc.

 

-2005 Best Consumer Web Site

 Cultura Advertising – Lowe’s Home Improvement