Publicidad > Cannes | LO SIGUIERON ALEMANIA (45), FRANCIA (43), LOS ESTADOS UNIDOS (39) E INGLATERRA (36)
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Press: Brasil, con 59, el país con más finalistas
(Lunes 21, 7:30 pm hora de Cannes - Por enviados especiales) – La historia se repite en el Festival Internacional de la Publicidad de Cannes: la estrategia brasileña de inundar el festival con inscripciones de Gráfica funcionó una vez más a la hora de los finalistas, y es probable que alguna de sus agencias termine siendo la más premiada en ese rubro (y quizás hasta alcance el soñado Grand Prix de
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A01 Savoury Foods Category • “FEET”, UNILEVER BESTFOODS, ARISCO LITE MAYONNAISE, OGILVY BRAZIL, BRAZIL • “FISH TANK”, HEINZ, HEINZ HOT KETCHUP, LEO BURNETT LISBON, PORTUGAL • “WATER VASE”, HEINZ, HEINZ HOT KETCHUP, LEO BURNETT LISBON PORTUGAL, PORTUGAL A02 Sweet Foods Category • “4X4”, COMPAÑIA NESTLE, CHIQUITIN YOGHURT, LOWE, MEXICO A03 Alcoholic Drinks Category • “HE/SHE”, SCHINCARIOL, NOVA SCHIN NON-ALCOHOLIC BEER, FISCHER AMERICA, BRAZIL A04 Non-Alcoholic Drinks Category • “GIRL”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA • “GLASSES”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA • “SHIRT”, DANONE, VILLA DEL SUR MINERAL WATER, DDB ARGENTINA, ARGENTINA A05 Household Category • “BARBIE”, PANASONIC CHILE, BATTERY, LOWE PORTA, CHILE • “CLAMP”, HENKEL IBERICA, LOCTITE SUPERGLUE, DDB ESPANA, SPAIN • “TRAIN RAILS”, ENERGIZER, BATTERIES, DDB ARGENTINA, ARGENTINA • “WINDSCREEN”, ENERGIZER, BATTERIES, DDB ARGENTINA, ARGENTINA A06 Home Appliances & Furnishings Category • “CHICKEN”, FAGOR, EXTRACTOR FAN, EURO RSCG LORENTE, SPAIN • “CHICKEN ON SLIDE”, T-FAL COOKWARE, T-FAL COOKWARE, F/NAZCA SAATCHI & SAATCHI, BRAZIL • “PIG ON SLIDE”, T-FAL COOKWARE, T-FAL FRYING PAN, F/NAZCA SAATCHI & SAATCHI, BRAZIL A07 Cosmetics & Beauty Category • “MOTORIST”, L’ÒREAL, LEGENDARY HARLEY-DAVIDSON EAU DE TOILETTE, McCANN ERICKSON SPAIN, SPAIN A08 Toiletries & OTC Pharmacy Category • “DEFLATED”, BRISTOL-MYERS SQUIBB, LUFTAL ANTI-GAS, GIOVANNI FCB, BRAZIL • “DOWNLOADING”, PAMPERS, BABYSAN, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA • “KISS”, GLAXOSMITHKLINE, OXY SKIN TREATMENT, OGILVY & MATHER MEXICO, MEXICO A10 Miscellaneous Category • “MIJAIL”, SHARPIE, PERMANENT MARKER, OGILVY & MATHER ARGENTINA, ARGENTINA A11 Cars Category • “ADHESIVE”, MERCEDES-BENZ, SMART, CONTRAPUNTO, SPAIN • “BEAR TRAP”, SUZUKI, SUZUKI 4X4, ZEGERS DDB, CHILE • “BIRDS”, LAND ROVER, LAND ROVER, OGILVY & MATHER MEXICO, MEXICO • “CHINESE VASE”, AUDI SENNA, AUDI WITH QUATTRO TRACTION, ALMAP BBDO, BRAZIL • “FOOTBALL FAN”, MERCEDES-BENZ, MERCEDES-BENZ E-CLASS, Y&R, BRAZIL • “PAGES”, AUTO SUECO, VOLVO S80, TBWA\EPG, PORTUGAL • “SPRINGBOARD”, NISSAN EUROPE NMESA, NISSAN X-TRAIL, TBWA\ESPANA, SPAIN • “THERE’S ALWAYS SPACE”, MERCEDES-BENZ, SMART, CONTRAPUNTO, SPAIN • “WASHING UP”, CONCESSIONAIRES FIAT OF MINAS GERAIS, FIAT DOBLÔ ADVENTURE, DNA PROPAGANDA, BRAZIL A12 Other Vehicles, Auto Products & Services Category • “DRINK”, BMW DO BRASIL, BMW MOTORCYCLES, GIOVANNI FCB, BRAZIL • “FLIP THE PAGES”, FIAT CAR DEALERS, FIAT, OGILVY BRASIL, BRAZIL • “GOLF”, BMW DO BRASIL, BMW MOTORCYCLES, GIOVANNI FCB, BRAZIL • “MOTOR OIL”, GENERAL MOTORS, GENUINE SPARE PARTS, SALLES CHEMISTRI, BRAZIL • “NAVIGATOR”, MERCEDES-BENZ, MERCEDES GPS NAVIGATION SYSTEM, EL LABORATORIO SPRINGER & JACOBY, SPAIN • “PASSPORT”, MONTESA-HONDA, HONDA VARADERO, J WALTER THOMPSON, SPAIN • “SCRATCHES”, HONDA, HONDA MOTORCYCLES, OGILVY GUATEMALA, GUATEMALA • “WEIGHTS”, VOLKSWAGEN, VW VAN, Z PUBLICIDAD, MEXICO A16 Travel, Transport & Tourism Category • “FISH”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL • “LIZARD”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL • “SKY 180º”, TAM AIRLINES, NEW BUSINESS CLASS, DDB BRASIL, BRAZIL • “SUNSET 180º”, TAM AIRLINES, NEW BUSINESS CLASS, DDB BRASIL, BRAZIL • “WORM”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL • “YOUR FLIGHT MAKES A LOT OF STOPS”, UNITED AIRLINES, UNITED AIRLINES, FALLON, BRAZIL A17 Entertainment & Leisure Category • “AQUA”, SONY COMPUTER ENTERTAINMENT, PLAYSTATION2, TBWA\ESPANA, SPAIN • “ARROW”, LEGO, LEGO TOYS, DPZ, BRAZIL • “BOTERO”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL • “FINGERNAILS”, SONY CHILE, SONY PLAYSTATION, BBDO CHILE, CHILE • “HAND”, LEGO, LEGO TOYS, DPZ, BRAZIL • “LICHENSTEIN”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL • “MODIGLIANI”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL • “MUNCH”, MUSEUM OF MODERN ART RIO DE JANEIRO, MODERN ART EXHIBITION, QUE COMUNICACAO, BRAZIL • “STREETS”, MATTEL, MATCHBOX MINIATURE TOY CARS, OGILVY BRASIL, BRAZIL • “WORLD MAP”, MATTEL, MATCHBOX MINIATURE TOY CARS, OGILVY BRASIL, BRAZIL A18 Publications & Media Category • “BIN LADEN”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL • “BLUE”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA ,BRAZIL • “BUSH”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL • “CAT”, EL COMERCIO, CHILDREN’S CRAFT GUIDE, LEO BURNETT PERU, PERU • “COMPUTER GAME”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA • “FIDEL CASTRO”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL • “FOOTBALL”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA • “GREEN”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA, BRAZIL • “I JUST CALLED”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL • “JACKSON”, ROLLING STONE, 36 YEAR ANNIVERSARY, LA COMUNIDAD, ESTADOS UNIDOS • “KNOCK KNOCK KNOCKING”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL • “MATE, CLAXON/I-SAT, CABLE TV CHANNEL, OGILVY & MATHER ARGENTINA, ARGENTINA • “MILK”, CLAXON/I-SAT, CABLE TV CHANNEL, OGILVY & MATHER ARGENTINA, ARGENTINA • “OH LORD WON´T YOU BUY ME”, 96 ROCK, RADIO STATION, LODUCCA PUBLICIDADE, BRAZIL • “RUGBY”, NUEVO SIGLO CABLE TV, CABLE TV, PUBLICIS IMPETU, URUGUAY • “SADDAM”, CLAXON, FASHION TV CHANNEL, CRAVEROLANIS EURO RSCG, ARGENTINA • “SADDAM”, EDITORA ABRIL, VEJA MAGAZINE, ALMAP BBDO, BRAZIL • “YELLOW”, CASA CLAUDIA, CASA MAGAZINE, LEW LARA, BRAZIL A19 Banking, Investment & Insurance Category • “VOTING”, COLPATRIA, EURO INVESTMENTS, LOWE/SSPM, COLOMBIA A20 Business Equipment & Services Category • “BRASÍLIA, BRASIL TELECOM, CYBER DATA CENTRE, PUBLICIS SALLES NORTON, BRAZIL • “NEW YORK”, BRASIL TELECOM, CYBER DATA CENTRE, PUBLICIS SALLES NORTON, BRAZIL A21 Advertising & Media Category • “KENNEDY, QUORUM/NAZCA SAATCHI & SAATCHI, ADVERTISING AGENCY, QUORUM NAZCA SAATCHI & SAATCHI, PERU A22 Other Business to Business Category • “LION”, ABPO (BRAZILIAN CORRUGATED CARDBOARD ASSOCIATION), CORRUGATED CARDBOARD PACKAGES, MASTER COMUNICACAO, BRAZIL A23 Healthcare & Prescription Drugs Category • “TOURIST”, INDUSTRIAS DE OPTICA, NATURAL INDO SPECTACLES, GREY & TRACE, SPAIN A24 Commercial Public Services Category • “AIRPLANE”, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL • “ALL THE IMPORTANT THINGS”, EDITEL, PHONE BOOK, MASTER COMUNICACAO, BRAZIL • “BIRDS”, VELCONET, VELCONET WIRELESS INTERNET, SAVAGLIO\TBWA, ARGENTINA • “CAR”, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL • “FEET”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL • “MERCEDES-BENZ”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL • “MOVEMENT”, PÚBLICO, E-U ONLINE CAMPUS, BBDO PORTUGAL, PORTUGAL • “SILVER VIOLIN”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL • “STREET, OI, GSM MOBILE PHONE VIDEO SERVICE, NBS, BRAZIL • “THE ECONOMIST, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL • “TRAIN, EMBRATEL, RATES PROMOTION, ALMAP BBDO, BRAZIL A25 Corporate Image Category • “BETIS”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN • “DOG, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA • “HANDS”, BUENOS AIRES ZOO, 115TH ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA • “HEART”, NIKE ARGENTINA, NIKE RUN, BBDO ARGENTINA, ARGENTINA • “MAN”, BRADESCO BANK, HOMAGE TO THE CITY OF SÃO PAULO, PUBLICIS SALLES NORTON, BRAZIL • “MERCIA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN • “ROSES”, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA • “SEVILLA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN • “TREES”, NIKE ARGENTINA, NIKE FOOTBALL, BBDO ARGENTINA, ARGENTINA • “VALENCIA”, PEPSI-COLA DE ESPAÑA, SPONSORSHIP MESSAGE, TIEMPO/BBDO, SPAIN • “WOMAN”, BRADESCO BANK, HOMAGE TO THE CITY OF SAO PAULO, PUBLICIS SALLES NORTON, BRAZIL • “WRINKLES”, BUENOS AIRES ZOO, 115TH ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA A26 Public Health & Safety Category • “SKULL, CATALONIAN SOCIETY FOR HEALTH & SAFETY AT WORK, ANTI-DRUG CAMPAIGN, BASSAT OGILVY & MATHER BARCELONA, SPAIN A27 Public Awareness Messages Category • “CIGARETTE BUTT”, SOS MATA ATLANTICA, CAUTION WHEN DISCARDING CIGARETTES, F/NAZCA SAATCHI & SAATCHI, BRAZIL • “EXECUTION, AMNESTY INTERNATIONAL, 25TH ANNIVERSARY, CONTRAPUNTO, SPAIN • “FAVELA, THE AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION, PRESERVING NATURAL RESOURCES, LEO BURNETT, BRAZIL • “MATCH”, SOS MATA ATLANTICA, CAUTION WHEN DISCARDING MATCHES, F/NAZCA SAATCHI & SAATCHI, BRAZIL • “OCEAN”, CDNA (NATIONAL COUNCIL OF ENVIRONMENTAL DEFENSE), ENVIRONMENTAL AWARENESS, PUBLICIS SALLES NORTON, BRAZIL • “STALL, ALCOHOLICS ANONYMOUS, MEETINGS FOR ALCOHOLICS, J WALTER THOMPSON, BRAZIL • “WATER”, INSTITUTO AYRTON SENNA, JOURNALIST INCENTIVE CAMPAIGN, ALMAP BBDO, BRAZIL A28 Fund-Raising & Appeals Category • “AMMOXICILIN, TIERRA DE HOMBRES, KEEP MEDICINE OUT OF THE REACH OF CHILDREN, BASSAT OGILVY, SPAIN • “FOOTBALL, LET’S HELP A CHILD, SPONSOR A CHILD, CONTRAPUNTO, SPAIN • “GETTING A MEAL”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL • “HERE’S A FATHER”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL • “OLD MAN”, FUNDACIÓN PADRE HURTADO, FUNDRAISING, PROLAM YOUNG & RUBICAM, CHILE • “SCHOOL”, LET’S HELP A CHILD, SPONSOR A CHILD, CONTRAPUNTO, SPAIN • “STREET CHILDREN”, TEN YAD, COMMUNITY CHARITY, FISCHER AMERICA, BRAZIL • “SUPPER”, CASA DE ACOGIDA FLORENCIA, HELPLINE FOR ABUSED WOMEN, CONTRAPUNTO, SPAIN • “WEDDING”, CASA DE ACOGIDA FLORENCIA, HELPLINE FOR ABUSED WOMEN, CONTRAPUNTO, SPAIN
