Publicidad > Cannes | LOS GP FUERON PARA FRANCIA (PRESS) Y N. ZELANDA (OUTDOOR); PREMIOS PARA BRASIL, ESPAÑA, LA ARGENTINA, PORTUGAL Y CHILE
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CannesLions 2003: todos los ganadores de Press y Outdoor
Nota publicada el 17 de junio de 2003 – (Cannes, martes 17, 9:00 pm hora de Francia – Por Jorge Martínez y Pancho Dondo, enviados especiales) – La gran ganadora de Iberoamérica, en este rubro, fue la brasileña Almap BBDO: la agencia de Marcello Serpa se llevó dos oros, cuatro platas y un bronce (la agencia latina que ganó más oros fue la española McCann-Erickson Madrid, con tres; otra destacada fu
“Renacimiento”, la pieza francesa que se llevó el Grand Prix de Gráfica.
Nota: el orden en que aparecen los items en cada línea es: Título de la pieza, Agencia, Anunciante, País.
• GRAND PRIX DE PRESS: REBIRTH, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA (de Travel & Leisure) • GRAND PRIX DE OUTDOOR: “FLY”, “MOSQUITO” y “SPIDER”, GREY WORLDWIDE Auckland, KIWICARE, NUEVA ZELANDA (de Household maintenance products & pet products/toiletries/pharmacy)
PRESS Foods • Plata: “SHEEP” y “ONION”, LEW LARA PROPAGANDA Sao Paulo, ESPLANADA GRILL, BRASIL • Plata: “COMIC BOOK”, “MAGAZINE” y “NEWSPAPER”, LEO BURNETT Lisbon, KELLOGG, PORTUGAL • Bronce: “SHEEP” y “ZEBRA”, COLENSO BBDO Auckland, EFFEM, NUEVA ZELANDA • Bronce: COWBOY, TANDEM DDB Madrid, CHUPA CHUPS, ESPAÑA Alcoholic drinks • Oro: “OUR STATE” y “300% INFLATION”, OGILVY & MATHER FRANKFURT, ECKES NIEDER-OLM, ALEMANIA Non-alcoholic drinks • Oro: “MAN IN THE SHADOW” y “BARBER SHOP”, McCANN-ERICKSON INDIA Mumbai, COCA-COLA INDIA, INDIA • Bronce: DIET GUARANA, LEW LARA PROPAGANDA Sao Paulo, SCHINCARIOL, BRASIL Clothing & footwear • Oro: “EXCUSE”, “LICKING” y “PSYCHOANALYSIS”/font>“, KESSELS & KRAMER Amsterdam, DIESEL, ITALIA • Bronce: “THE COLOUR BLIND”, “CHAMELEON”, “LOVE IS BLIND”, “RAINBOW” y “WOMEN HAVE WON”, ALMAP BBDO Sao Paulo, SAO PAULO ALPARGATAS, BRASIL Health & beauty • Plata: “SALT SHAKER”, SAATCHI & SAATCHI (PARIS) Neuilly-sur-Seine, PROCTER & GAMBLE, FRANCIA • Plata: “MOSQUITO NET GIRL” y “MOSQUITO NET GUY”, FCB Lisbon, SC JOHNSON WAX, PORTUGAL • Plata: GANG, SPRINGER & JACOBY WERBUNG Hamburg, HGB, ALEMANIA • Plata: NOUGHT TO SIXTY, SAATCHI & SAATCHI Hong Kong, PROCTER & GAMBLE, HONG KONG • Bronce: “HARD TO REACH“, DENTSU YOUNG & RUBICAM Ho Chi Minh City, COLGATE PALMOLIVE, VIETNAM • Bronce: “BLACK SPOTS”, GREY WORLDWIDE BÉLGICA Brussels, BOOTS, BÉLGICA Cars • Bronce: ““HANDS”“, YOUNG & RUBICAM FRANCIA Boulogne-Billancourt, LAND ROVER, FRANCIA • Bronce: “URUBU”, “CAPRIMULGUS” y “ARACARI”, TBWAPARIS Boulogne-Billancourt, NISSAN, FRANCIA Other vehicles, auto products & services • Plata: THE FARMER, LG&F Brussels, LAMBORGHINI TRACTORS, BÉLGICA • Bronce: “SALES & REPAIR”, McCANN-ERICKSON BÉLGICA Brussels, OPEL BÉLGICA, BÉLGICA Household maintenance & pet products • Plata: “EINSTEIN”, BATES BRASIL Sao Paulo, PERMA INDUSTRIA E COMERCIO, BRASIL • Plata: “BAKKIE”, LOWE BULL CALVERT PACE Johannesburg, DULUX, SUDÁFRICA Home electronics & audio-visual • Plata: “BEATLES”, “KISS”, “MADONNA” y “MARILYN”, DM9DDB Sao Paulo, MOREL SPEAKERS, BRASIL • Bronce: “BRUTUS”, “HARPY”, “OBELIX” y “GREEN MAN”, GIOVANNI FCB Sao Paulo, SAMSUNG, BRASIL Personal effects - including perfumes, tobacco, & luxury items • Plata: “BIKE SADDLE”, “FAN”, “WATER TAP” y “FIRE EXTINGUISHER”, SCHOLZ & FRIENDS BERLIN, GOERTZ + KRASS OPTIK, ALEMANIA Travel & leisure • Oro: “GUM”, “MATCHES”, “TICKET” y “TOILET”, TAXI Toronto, CANADIAN FILM CENTRE, CANADÁ • Oro: “GIRAFFE” y “POLAR BEAR”, DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ZOO DE BUENOS AIRES, ARGENTINA • Plata: “JEWEL BOX”, “MASK OF SHAME”, “RACK” y “RECTAL PLOUGH”, LEO BURNETT ADVERTISING Prague, THE MUSEUM OF TORTURE PRAGUE, REPÚBLICA CHECA • Plata: “BROKEN THUMB”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA • Plata: “VETERAN”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA • Plata: “BIKINI”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA • Bronce: “SUPERMARKET”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA Publications & media • Oro: “AGE OF TERROR”, HOOPER GALTON London, DISCOVERY NETWORKS EUROPE, INGLATERRA • Plata: “LIVE FAST, DIE A SENIOR CITIZEN”, BARTLE BOGLE HEGARTY New York, WENNER MEDIA, ESTADOS UNIDOS • Plata: “FIVE PEOPLE” y “PETROLEUM”, FCB/ TAPSA Madrid, TVE, ESPAÑA • Plata: “BATHTUB”, “HUMIDITY” y “LIGHT”, SAATCHI & SAATCHI Madrid, AUNACABLE, ESPAÑA • Bronce: “911” y “JENIN”, BERRY BUSH BBDO Cape Town, NEWS24, SUDÁFRICA Retail stores, chains & restaurants • Bronce: “HEMINGWAY” e “IBSEN”, LEO BURNETT Oslo, NORLIS ANTIQUE BOOKSTORE, NORUEGA Banking/financial & insurance • Oro: “BOND”, “CHE GUEVARA” y “VAN GOGH”, CONTRAPUNTO Madrid, SANITAS, ESPAÑA • Plata: “GUESS GIRL”, “GUESS MAN” y “TIMBERLAND BOOTS”, TBWA HUNT LASCARIS Johannesburg, STANDARD BANK, SUDÁFRICA Business services & equipment • Bronce: “CASSETTE RECORDER”, “SIMON” y “VIDEOGAME”, ALMAP BBDO Sao Paulo, FEDEX, BRASIL • Bronce: “CLOCK”, BBDO ARGENTINA Buenos Aires, FEDERAL EXPRESS, ARGENTINA Other business to business • Oro: “BOWLS”, “SCHOOL” y “WEDDING”, COLENSO BBDO Auckland, JULIAN WOLKENSTEIN, NUEVA ZELANDA • Plata: “BABY”, “BEAUTY” y “PAIN”, SAATCHI & SAATCHI Petaling Jaya, LOOK, MALASIA • Plata: “TOBLERONE”, “PRINGLES”, “CHANEL” y “COCA-COLA”, CATHEDRAL THE CREATIVE CENTER Madrid, TDH, ESPAÑA • Plata: “FAT WOMAN”, “POSTER”, “SUNSET” y “WATCH”, ALMAP BBDO Sao Paulo, STOCK PHOTOS, BRASIL Commercial public services • Oro: “CHINATOWN”, NIGHT SIGNS” y “STRIP MALL”, PALMER JARVIS DDB Vancouver, SUPER PAGES, CANADÁ Public health & safety • Oro: ““TWO THINGS AT ONCE”“, ABBOTT MEAD VICKERS.BBDO London, DFT, INGLATERRA • Bronce: “BARRELS”, BETC EURO RSCG Paris, INPES, FRANCIA • Oro: “BRAILLE” y “FIREWORKS”, ALMAP BBDO Sao Paulo, FUNDACAO EYE CARE, BRASIL • Plata: ASTERISK, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA Corporate image • Plata: “ADIEU/ FAREWELL”, GRABARZ & PARTNER WERBEAGENTUR Hamburg, GRABARZ & PARTNER WERBEAGENTUR, ALEMANIA • Plata: “IN A FEW WORDS...”, ALMAP BBDO Sao Paulo, VOLKSWAGEN, BRASIL • Bronce: “MUD”, “NOT SEEN” y “WET”, CONTRAPUNTO Madrid, MERCEDES-BENZ, ESPAÑA • Bronce: “FATHER’S DAY”, MEDINA/TURGUL DDB Istanbul, MEDINA/TURGUL DDB, TURQUÍA Public awareness messages • Oro: “JOAO”, GOLO PUBLICIDADE Maputo, RED CROSS MOZAMBIQUE, MOZAMBIQUE • Oro: “ERROL”, “BILLY” y “PATRICK”, D’ARCY London, COI COMMUNICATIONS/ DEPARTMENT OF HEALTH, INGLATERRA • Plata: “FORCE”, LOWE BULL CALVERT PACE Johannesburg, POWA, SUDÁFRICA • Bronce: “SEAGULL”, “STONES” y “WHALE”, TIEMPO BBDO Barcelona, GREENPEACE, ESPAÑA • Bronce: “MTV HUNGER”, “MTV AIDS” y “MTV POVERTY”, AGE.COMUNICACOES Sao Paulo, MTV BRASIL, BRASIL Fund-raising & appeals • Oro: “RUBBER” y “SLAVERY”, TBWA HUNT LASCARIS Johannesburg, JUBILEE, SUDÁFRICA • Oro: “EARTHQUAKE” y “FLOOD”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA • Oro: “DYSENTERY”, “HIV VIRUS RED”, “HIV VIRUS BLUE”, “MENINGITIS BACTERIA 1”, “PURPLE MENINGITIS” y “PHARYNGITIS”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA • Oro: “MIGUEL”, “JOÃO” y “MARIA”, J WALTER THOMPSON Lisbon, SALVATION ARMY, PORTUGAL OUTDOOR Foods • Bronce: “COWBOY”, TANDEM DDB Madrid, CHUPA CHUPS, ESPAÑA • Bronce: “HAND”, TROPA GREY Santiago, PROCTER & GAMBLE, CHILE Alcoholic drinks • Plata: “BLACK”, “BLONDE” y “BRUNETTE”, LEO BURNETT Sydney, DIAGEO, AUSTRALIA Non-alcoholic drinks • Plata: “I WANT YOU”, ALMAP BBDO Sao Paulo, PEPSI, BRASIL Clothing & footwear • Oro: “GIRL” y “MAN”, NEOGAMA BBH Sao Paulo, LEVI’S, BRASIL • Plata: “COAT”, “SKIRT”, “TROUSERS” y “JEANS”, devarrieuxvillaret Paris, BOCAGE, FRANCIA • Plata: “SPREADING LEGS: BURGER JOINT”, “SPREADING LEGS: GAS STATION” y “SPREADING LEGS: URINAL”, & CO. Copenhagen, BIANCO FOOTWEAR, DINAMARCA Cars & automotive services • Bronce: “SQUARES”, ARNOLD WORLDWIDE Boston, VOLKSWAGEN OF AMERICA, ESTADOS UNIDOS Household maintenance products & pet products/toiletries/pharmacy • Bronce: “MT RUSHMORE”, “RIO DE JANEIRO” y “FLYING SAUCER”, SAATCHI & SAATCHI Bangkok, INDOSPORT TAILANDIA, TAILANDIA Home appliances & furnishings • Bronce: “NOTES”, FNL COMMUNICATIONS Sydney, SONY AUSTRALIA, AUSTRALIA • Bronce: “SLIPPERS” y “ASPARAGUS”, SAATCHI & SAATCHI Hong Kong, CANON, HONG KONG Personal effects - including perfumes, tobacco & luxury items • Plata: “BIKE SADDLE” y “FAN”, SCHOLZ & FRIENDS BERLIN , GOERTZ + KRASS OPTIK, ALEMANIA Travel & leisure • Oro: “GIRAFFE” y “POLAR BEAR”, DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ZOO DE BUENOS AIRES, ARGENTINA • Oro: “REBIRTH”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA • Plata: “STAIRS”, “TUNNEL” y “BAR”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA • Plata: “BROKEN THUMB”, TBWAPARIS Boulogne-Billancourt, SONY PLAYSTATION, FRANCIA Publications & media • Plata: “CHARLTON HESTON”, “NOT STARRING” y “TRENCH COATS”, SAATCHI & SAATCHI Sydney, HOPSCOTCH FILMS, AUSTRALIA • Plata: UNDER CONSTRUCTION, TBWALONDON, FIVE, INGLATERRA • Oro: “OPINION”, ABBOTT MEAD VICKERS.BBDO London, THE ECONOMIST, INGLATERRA Retail stores, chains & restaurants • Oro: “POPPY SEEDS”, SPRINGER & JACOBY WERBUNG Hamburg, DAT BACKHUS H BRAUER, ALEMANIA • Bronce: “LITTLE HAND”, LOWE Madrid, MOTHERCARE, ESPAÑA • Bronce: “BURNT ROOM”, “DIVORCEE” y “DOT.COM”, BMP DDB London, HEALS, INGLATERRA Banking/financial & insurance • Plata: COP TRAP, RAFINERI Istanbul, TURKIYE IS BANKASI, TURQUÍA Business equipment & services • Oro: “TOBLERONE”, “PRINGLE’S”, “CHANEL” y “COCA-COLA”, CATHEDRAL THE CREATIVE CENTER Madrid, TDH, ESPAÑA • Plata: “FAT WOMAN”, “POSTER”, “SUNSET” y “WATCH”, ALMAP BBDO Sao Paulo, STOCK PHOTOS, BRASIL Public health & safety • Oro: “TWO THINGS AT ONCE”, ABBOTT MEAD VICKERS.BBDO London, DFT, INGLATERRA • Oro: “BLUES”, “BRAILLE”, “FIREWORKS”, “RAY CHARLES” y “SEX”, ALMAP BBDO Sao Paulo, FUNDACAO EYE CARE, BRASIL • Oro: “CANCER CURES SMOKING”, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA • Plata: “ASTERISK”, OGILVY & MATHER Mumbai, CANCER PATIENTS AID ASSOCIATION, INDIA • Bronce: “DOUBLE VISION”, SAATCHI & SAATCHI Cape Town, GUINNESS UDV, SUDÁFRICA Public awareness messages/fund-raising & charities • Oro: “SLAVERY”, TBWA HUNT LASCARIS Johannesburg, JUBILEE, ARMS RUNNING, SUDÁFRICA AGE.COMUNICACOES Sao Paulo, SPORTS ASSOCIATION FOR THE HANDICAPPED, BRASIL • Oro: “DYSENTERY”, “HIV VIRUS RED”, “HIV VIRUS BLUE”, “MENINGITIS”, “PURPLE MENINGITIS” y “PHARYNGITIS”, McCANN-ERICKSON Madrid, MEDICOS SIN FRONTERAS, ESPAÑA • Plata: “SHOE SHINE”, “BEGGAR”, “SWEEPER” y “SERVER”, SALLES D’ARCY Rio de Janeiro, SOLIDARY DOCTORS, BRASIL • Bronce: “SWASTIKA”, BARTLE BOGLE HEGARTY London, NATIONAL UNION OF STUDENTS, INGLATERRA Street Furniture • Bronce: “TURNING CIRCLE”, SPRINGER & JACOBY WERBUNG Hamburg, DAIMLERCHRYSLER, ALEMANIA Transit • Plata: “NIKE WORLD CUP CAMPAIGN”, LG AD Seoul, NIKE SPORTS COREA, COREA • Plata: “BRAINY”, HARRISONHUMAN BATES Johannesburg, THE ECONOMIST, SUDÁFRICA • Bronce: “MINI BUS”, LEO BURNETT Hong Kong, TFH MANAGEMENT, HONG KONG • Bronce: “GATE”, DDB ARGENTINA Buenos Aires, VOLKSWAGEN, ARGENTINA Ambient • Oro: “DOUBLE VISION”, SAATCHI & SAATCHI Cape Town, GUINNESS UDV, SUDÁFRICA • Plata: “INDONESIA”, “COLOMBIA”, “SYRIA” y “TURQUÍA”, TBWAPARIS Boulogne-Billancourt, AMNESTY INTERNATIONAL, FRANCIA • Bronce: “URINAL”, THEME MEDIA & PRODUCTION Singapore, CLARKE QUAY & LOX ENTERTAINMENT, SINGAPUR • Bronce: “WRONG FAITH”, “WRONG COLOUR” y “WRONG OPINION”, MICHAEL CONRAD & LEO BURNETT Frankfurt, AMNESTY INTERNATIONAL, ALEMANIA • Bronce: “RIDE”, CRISPIN PORTER + BOGUSKY Miami, MINI, ESTADOS UNIDOS
