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DESIGN FINALISTS
BOOK COVERS/BOOK JACKETS/MAGAZINE COVERS
Entrant: Merchan-Design, São Paulo
Professional Publish
Design Company: Merchan-Design, São Paulo
Executive Creative Director/Design Director/Art Director/Graphic Designer: Marcelo Lopes
Copywriter: Maria Teresa L. Peres Guerreiro
Photographer: Ary Diesendruck
BROCHURES/ CATALOGUES - CONSUMER
Entrant: Index Design, São Paulo
Linha Luminata Brastemp
Client: Multibrás
Agency: Index Design, São Paulo
Executive Creative Director: Rubens Altieri
Copywriter: Maiá Mendonça
Art Director: Norton Gomes
Photographer: Valentino Fialdini
Entrant: Merchan-Design, São Paulo
Jewelry Book
Client: Terra Das Artes Editora
Design Company: Merchan-Design, São Paulo
Executive Creative Director/Design Director/Art Director/Graphic Designer: Marcelo Lopes
Copywriter: Maria Teresa L. Peres Guerreiro
Photographer: Almir Pastore
Entrant: Rex Design, São Paulo
Portfolio Kiko Salomão
Client: Kiko Salomão Arquitetura e Planejamento
Design Company: Rex Design, São Paulo
Executive Creative Directors: Gustavo Piqueira/Marco Kato/ Valter Botosso Jr.
Entrant: Town Blue Publicidade, São Paulo
Brazilian/Art
Client: Cipesa Engenharia
Agency: Town Blue Publicidade, São Paulo
Executive Creative Director/Copywriter: Igal Lam
Art Director: Robert W. Celeghin
Photographer: Luis Eduardo Vaz
Production Manager: Eduardo Pereira
BROCHURES/CATALOGUES - TRADE
Entrant: DPZ, São Paulo
Revista Casa do Vaticano - “Casa do Vaticano Magazine”
Client: Graficos Burti
Agency: DPZ, São Paulo
Executive Creative Director/Copywriter/Art Director: Carlos Silverio
Photographers: C. Mascaro/ P. Vainer/ R. Fialdini/ A. Pappalardo/ W. Biondani/ E. Neves/K. Mitteldorf/R. Coser/M. Moran/ G. Lacaz/ A. Heiniger/ M. Nahas/ M. Xavier/R. Kohout/P. Martinelli/R. Donaire
Production Manager: Magda Mendonça
CORPORATE IDENTITY
Entrant: MTV Brazil, São Paulo
MTV Brazil
Design Company: Promo/Gráficos (Intern Department), São Paulo
Executive Creative Director: José Wilson Fonseca
Design Director: Jimmy Leroy
Client Supervisor: Ana Barbieri
Account Supervisor: Renata Ramires
Graphic Designer: Eliana Abitante
Typographer: Amir Admoni
Entrant: República das Idéias, Porto Alegre, Brazil
Cartão de Visitas - “Republic Coin”
Client: República das Idéias
Agency: República das Idéias, Porto Alegre
Executive Creative Directors/Art Directors:
Flávio Brasil/Henrique Santini/Lucas Levitan
Copywriter: Flávio Brasil
Illustrators: Henrique Santini/Lucas Levitan
Production Manager: Lucas Levitan
Entrant: Rex Design, São Paulo
Film Planet Group Corporate Identity
Client: Film Planet Group
Design Company: Rex Design, São Paulo
Executive Creative Directors: Gustavo Piqueira/Marco Kato/Valter Botosso Jr.
DIRECT MAIL - CONSUMER
Entrant: Brandgroup Strategic Design, São Paulo
Capim Santo Catering Division
Client/Copywriter: Restaurante Capim Santo
Design Company: Brandgroup Strategic Design, São Paulo
Executive Creative Director: Claudio Novaes
Creative Director/Design Director: Laura Corrêa
Art Director: Isabel Ferraz
Client Supervisor/Account Supervisor: Sandra Takao
Graphic Designer/Art Buyer: Siomara Irma Misiukas
Typographer: Incarto
Entrant: J. Walter Thompson de México, Mexico City
Carnation by Nestlé
Agency: J. Walter Thompson de México, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Manuel Techera/Enrique Codesido
Designer Director/Art Director: Ulises Manjarrez
Copywriter: Nivardo Silva
Entrant: Lobo, São Paulo
Future Kitsch
Client: Jum Nakao
Design Company: Lobo, São Paulo
Creative Director: Mateus de Paula Santos
Photographer: Sandra Bordin
DIRECT MAIL -TRADE
Entrant: Grey Direct, Lima
Varadero 2002 Positiva Convention (Incentives Plan for Brokers - Winners)
Client: La Positiva Compañia de Seguros y Reaseguros
Agency/Design Company: Grey Direct, Lima
Creative Director: Ricardo Zevallos
Design Director/Art Director: Renzo Sanguinetti
Copywriter: Diego Guzmán
Client Supervisors: Manuel Ferreyros/Djanira Otiura/Alexis Zuazo
Account Supervisor: Silvana Antoniazzi
Art Buyer: Milhuar Suclla
INVITATIONS & ANNOUNCEMENTS
Entrant: Merchan-Design, São Paulo
La Galerie Francine Invitation
Design Company: Merchan-Design, São Paulo
Executive Creative Director/Design Director/Art Director/Graphic Designer: Marcelo Lopes
Copywriter: Maria Teresa L. Peres Guerreiro
Entrant: Grottera, São Paulo
Absolut
Agency/Design Company: Grottera, São Paulo
Executive Creative Director: Cibar Ruiz
Creative Director: José Luiz Mendieta Filho
Copywriter: Débora Tenca
Art Directors: José Luiz Mendieta Filho/Achilles Milan
Client Supervisor: Ana Claudia Saba
Account Supervisors: Beatriz Carvalho/Serge Lories
Entrant: Pages BBDO, Santo Domingo
Segna/Bancredito
Client: Compannia Nacional De Seguros
Agency/Design Company: Pages BBDO, Santo Domingo
Executive Creative Director/Copywriter: Susan Bejar
Design Director/Art Director/Graphic Designer/Typographer: Maximo de Soto
Client Supervisor: Denisse Fondeur
Account Supervisor: Raysa Coste
SELF-PROMOTION
Entrant: BBDO Portugal, Lisbon
BBDO Portugal
Agency: BBDO Portugal, Lisbon
Creative Director: Pedro Bidarra
Copywriters: Pedro Bidarra/Patrícia Castanheira
Art Directors: José Heitor/Urandia Carvalho
Account Supervisor: Filipa Robalo
Photographer: On Shot
Entrant: Nuts Design & Comunicações, São Paulo
Nuts Design & Comunicações - Linha Boxes
Executive Creative Directors: Orlando Facioli Junior/Maria Cláudia Flora
Production Manager: Maria Cláudia Flora
INTERACTIVE MEDIA
BEYOND THE BANNER
Entrant: A1.Brasil, São Paulo
Bridgestone Tires
URL: www.a1.com.br/liaa2003/ball
Design Company/Agency: A1.Brasil, São Paulo
Client Supervisor: Pedro Marques
Account Executive: Priscila Tortoretti
Executive Creative Director/Copywriter: Roberto Guarnieri
Art Director: Renato Frigo
Entrant: DoubleYou, Barcelona
Diesel Live Action
URL: www.diesel.com/liveaction/
Design Company/Agency: DoubleYou, Barcelona
Account Manager: René Lönngren
Creative Director/Copywriter: Frédéric Sanz
Art Director: Blanca Piera
Programmer: Natalia Rojas
Flash Animations: Alejandro Bica
Server Side Programming: Borja Gómez
Sound Seite: Música Visual
INTERACTIVE BANNER
Entrant: AgênciaClick, São Paulo
Coca-Cola Recycling Program
URL: http://awards.agenciaclick.com.br/recyclingprogram/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luciana Feres
Account Executives: Ana Maria Nubié/Clara Pina
Creative Director: PJ Pereira
Art Director: Fred Siqueira
Designers: Fred Siqueira/Veni Cury
Programmer: Flavio Banyai
Producer: Alessandra Baptista
Technical Director: Abel Reis
Sound Design: Arthur Guidi
Entrant: AgênciaClick, São Paulo
MSN Woman/PMS Magazine
URL: http://awards.agenciaclick.com.br/tms/en
Design Company: AgênciaClick, São Paulo
Client Supervisors: Marcos Swarowsky/Max Petrucci
Account Executives: Pedro Cabral/Ana Carolina Escorel
Creative Director: PJ Pereira
Copywriter: Suzana Apelbaum
Art Director/Designer: Thiago Zanato
Producer: Alessandro Rombola Fonseca
Sound Design: Arthur Guidi
Entrant: AlmapBBDO, São Paulo
AUDI Cabriolet
URL: www.almapbbdo.com.br/awards/2003/audi/cabriolet/
Agency: ALMAPBBDO, São Paulo
Client Supervisor: Leonardo Senna
Account Executives: Martha Pereira/Joanna Guinle
Creative Directors: Marcello Serpa/Fabio Costa
Copywriter: Roberto Pereira
Art Directors: Luiz Sanches/Fabio Costa
Programmer: Paulo Pacheco
Entrant: AlmapBBDO, São Paulo
CIA Das Letras
URL: www.almapbbdo.com.br/awards/2003/cia/snake
Agency: ALMAPBBDO, São Paulo
Client Supervisor: Luiz Schwartz
Account Executives: Joanna Guinle/Izabella Vilaça
Creative Directors: Luiz Sanches/Roberto Pereira/Fabio Costa
Copywriter: Dulcídio Caldeira
Art Directors: Cesar Finamore/Fabio Costa
Programmer: Paulo Pacheco
Entrant: AlmapBBDO, São Paulo
LIZ Transforma
URL: www.almapbbdo.com.br/awards/2003/liz/breast
Agency: ALMAPBBDO, São Paulo
Client Supervisors: Carlos Rosset/Ligia Costa
Account Executives: Joanna Guinle/Izabella Vilaça
Creative Directors: Fabio Costa/Eduardo Foresti
Copywriter: Bruno Godinho
Art Director: Thais Lima
Programmer: Guilherme Cavallini
Entrant: AOL Brazil, São Paulo
AOL Adventure Channel
URL: www.aol.com.br/midiakit/festivals/adventure/adventure1.htm
Design Company: AOL Brazil, São Paulo
Agency: AOL Brazil Design Dept., São Paulo
Client Supervisor: Ricardo Daumas
Account Executive: Ricardo Andrez
Creative Director: Luli Radfahrer
Copywriters: Eco Moliterno/Luli Radfahrer
Art Director/Designer: Eco Moliterno
Programmer: Marcelo Nishio
Entrant: BOLT Brasil, Belo Horizonte
Revista Estilo
URL: http://premios.bolt.com.br/diamond/valentines2003
Design Company/Agency: Bolt Brasil, Belo Horizonte
Client Supervisor: Raquel Gonçalves
Account Executive: Andre Saliba Nazar
Creative Director/Art Director/Designer/Interaction Designer/Flash Programmer: Alexandre Estanislau Silva
Copywriter: Ticha Ribeiro
HTML Programmer: Ulysses Santos Lages
Script Programmer: Vinicius De Lemos Moreira
Producer: Ticha Ribeiro
Production Manager: Marco Antonio Estanislau Silva
Technical Director: Leonardo Levy
Photo: Marcio Rodrigues
Entrant: DoubleYou, Barcelona
American Nike - “Feet”
URL: www.doubleyou.com/festivals/nikeviral/london.html
Design Company/Agency: DoubleYou, Barcelona
Account Manager: Jordi Pont
Project Director: Daniel Solana
Concept Director: Esther Pino
Art Director: Blanca Piera
Screen Design: Rodrigo Estrada
Creative Interactive Director: Joakim Borgström
Flash Programming: Joakim Borgström/Jose Rublo
Technical Management: Ålvaro Sandoval
LINK ONLY
Entrant: AgênciaClick, São Paulo
Caixa Economica Federal - “Insurance”
URL: http://awards.agenciaclick.com.br/chainreaction/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luis Fernando Biagiotti
Account Executives: Ana Maria Nubié/Eliel Allebrandt
Creative Director: PJ Pereira
Copywriter: Jones Krahl Jr.
Art Director/Designer: Daniel Macedo
Producer: Vilca Damiani
Technical Director: Abel Reis
Entrant: AgênciaClick, São Paulo
Coca-Cola
URL: http://awards.agenciaclick.com.br/footbag/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luciana Feres
Account Executives: Ana Maria Nubié/Clara Pina
Creative Director: PJ Pereira
Copywriter: Suzana Apelbaum
Art Directors: Rodrigo Buim/Emerson Viegas
Designers: Diego Zambrano/Emerson Viegas
Producer: Alessandra Baptista
Technical Director: Abel Reis
Entrant: AgênciaClick, São Paulo
WWF Brasil - “Life Preservation”
URL: http://awards.agenciaclick.com.br/extition/en
Design Company: AgênciaClick, São Paulo
Client Supervisors: Ulisses Lacava/Bruno Mariaj
Account Executives: Ana Maria Nubié/Eliel Allebrandt/Ana Paula Bullus
Creative Director: PJ Pereira
Copywriters: Suzana Apelbaum/Jean Boechat
Art Director/Designer: Adhemas Batista
Producer: Ana Paula Bullus
Technical Director: Abel Reis
Entrant: TV1.Com, São Paulo
Gol TotalFlex Volkswagen
URL: www.tv1.com.br/awards2003/london/totalflex/pop1.html
Agency: TV1.Com, São Paulo
Client Supervisor: Guilhermo Gomes
Account Executive: Nagib Nassif
Executive Creative Director: Gustavo Donda
Copywriters: Mauricio Moreira/Karine Gomes/Ana Coli/Luciana Ribeiro
Art Director: Carlos Junior/Diorgenes Santos/Cibele Nunes
ON-LINE CAMPAIGN
Entrant: AgênciaClick, São Paulo
Stilo Experience
URL: http://awards.agenciaclick.com.br/stiloexperience/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luis Fernando Biagiotti
Account Executives: Ana Maria Nubié/Claudio Souza
Creative Director: PJ Pereira
Copywriter: Suzana Apelbaum
Art Directors/Designers: Rodrigo Buim/Veni Cury/Diego Zambrano/Emerson Viegas
Producer: Luciana Braga
Technical Director: Abel Reis
Entrant: AgênciaClick, São Paulo
Coca-Cola
URL: http://awards.agenciaclick.com.br/taps/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luciana Feres
Account Executives: Ana Maria Nubié/Clara Pina
Creative Director: PJ Pereira
Art Director/Designer: Fred Siqueira
Programmer: Flavio Banyai
Producer: Alessandra Baptista
Sound Design: Lva Web
Entrant: AgênciaClick, São Paulo
Messenger Change Alias Feature
URL: http://awards.agenciaclick.com.br/virtualcostumes/en
Client Supervisors: Max Petrucci/Marcos Swarowsky
Account Executives: Pedro Cabral/Ana Carolina Escorel
Creative Director: PJ Pereira
Copywriters: Suzana Apelbaum/Rafael Taiar
Art Director: Adhemas Batista
Designers: Adhemas Batista/Ricardo De Almeida Martins
Producer: Alessandro Rombola Fonseca
Technical Director: Abel Reis
INTERACTIVE MEDIA WEBSITES
APPAREL
Entrant: DoubleYou, Barcelona
American Nike - “Feet”
URL: www.doubleyou.com/festivals/nikeviral/london.html
Design Company/Agency: DoubleYou, Barcelona
Account Manager: Jordi Pont
Project Director: Daniel Solana
Concept Director: Esther Pino
Art Director: Blanca Piera
Screen Design: Rodrigo Estrada
Creative Interactive Director: Joakim Borgström
Flash Programming: Joakim Borgström/Jose Rublo
Technical Management: Ålvaro Sandoval
AUTOMOTIVE
Entrant: A1. Brasil, São Paulo
Bridgestone Tires
URL: www.a1.com.br/liaa2003/ball
Design Company/Agency: A1.Brasil, São Paulo
Client Supervisor: Pedro Marques
Account Executive: Priscila Tortoretti
Executive Creative Director/Copywriter: Roberto Guarnieri
Art Director: Renato Frigo
Entrant: DoubleYou, Bacelona
Audi A3
URL: www.doubleyou.com/festivals/audia3/london.html
Design Company/Agency: DoubleYou, Barcelona
Interactive Designer/Interactive Creative Director: Joakim Borgström
Project Manager: Natalia Bravo
Junior Account Manager: Gemma Martinez
Creative Director: Frédéric Sanz
Copywriters: Frédéric Sanz/Esther Pino
Art Direction: Enric Cano
Picture Processing: Lisi Badia
Multimedia Director/Flash Animator: Ale Bica
Flash Programming: Joakim Borgström/Jose Rubio
Interactive Supervisor: Jose Rubio
Technical Support: Álvaro Sandoval
Sound: 7Siete, Música Visual
BEVERAGES
Entrant: AgênciaClick, Säo Paulo
Coca-Cola
URL: http://awards.agenciaclick.com.br/footbag/en
Design Company: AgênciaClick, São Paulo
Client Supervisor: Luciana Feres
Account Executives: Ana Maria Nubié/Clara Pina
Creative Director: PJ Pereira
Copywriter: Suzana Apelbaum
Art Directors: Rodrigo Buim/Emerson Viegas
Designers: Diego Zambrano/Emerson Viegas
Producer: Alessandra Baptista
Technical Director: Abel Reis
Entrant: AgênciaClick, São Paulo
Coca-Cola
URL: http://awards.agenciaclick.com.br/taps/en
Design Company: Agênciaclick, São Paulo
Client Supervisor: Luciana Feres
Account Executives: Ana Maria Nubié/Clara Pina
Creative Director: PJ Pereira
Art Director/Designerr: Fred Siqueira
Programmer: Flavio Banyai
Producer: Alessandra Baptista
Sound Design: Lva Web
Entrant: F/Nazca Saatchi & Saatchi, São Paulo
Skol Is The Music
URL: www.fnazca.com.br/festival/london/06
Design Company/Agency/ Site Builder/Site Manager/Technical Developer:
Client Supervisors/Account Executives: Marco Aurélio Reis/Gal Barradas/Andreia Kalvon
Executive Creative Director: Fábio Fernandes
Creative Director: Fernand Alphen
Art Director: Fábio Simões
Designers/Interactive Designers: Fábio Simões/Maurício Zuardi
Programmer: Ricardo Tolomelli
Producer/Production Manager/Product Group Manager: Ana Carolina Ramos
Technical Director: Bruno Mosconi
Entrant: VIEW.Lda, Cascais, Portugal
Lipton - “Isle of MTV”
URL: www.lipton.pt/iomtv
Design Company: VIEW, Lda, Cascais
Creative Director/Copywriter: Joao Fernandes
Interactive Designer: Monia Nilsen/Jean Pierre
Programmers: Joao Fernandes/Rute França
Animator: Jean Pierre
CORPORATE IMAGE
Entrant: Storm/Ruiz Nicoli, Madrid
Storm/Ruiz Nicoli
URL: www.storm-mad.com/festivals/london2003/ruiznicoli/
Agency: Storm/Ruiz Nicoli, Madrid
Account Executives: Alfoso Aznar/Miguel Angel Juan
Executive Creative Director: Paco Ruiz Nicoli
Creative Director: Iñaki Marti
Copywriter: Chema Cuesta
Art Director: Belen Coca
Designer: Javier Jimenez
Programmer: Omar Rodriguez
Technical Director: Francisco Garcia
MEDIA PROMOTION
Entrant: AgênciaClick, São Paulo
AgênciaClick Online Agency
URL: http://awards.agenciaclick.com.br/404/en
Design Company: AgênciaClick, São Paulo
Client Supervisor/Account Executive: Pedro Cabral
Creative Director: PJ Pereira
Copywriters: PJ Pereira/Suzana Apelbaum/Veni Cury
Art Director: Sergio Stefano
Designers: Diego Zambrano/Adhemas Batista/Thiago Zanato/Fred Siqueira/Douglas Alves/Thiago Gomes/Nara Maitre
PUBLIC SERVICE/SOCIAL WELFARE
Entrant: Orbital Grupo Comunicacion, Barcelona
Save or Eliminate
URL: www.orbital.bbdo.es/festivales/greenpeace
Design Company: Orbital, Barcelona
Agency: Greenpeace, Madrid
Client Supervisor: Javier Bilbao
Creative Director: Ramon Castillo
Copywriter: Axel Casamiquela
Art Directors: Ramon Castillo/Jordi Trives
Programmers: Jordi Ministral/Jordi Collell/Oriol Pujadó
SELF-PROMOTION
Entrant: The Farm, Madrid
The Farm Interactive
URL: www.thefarmcf.com/
Design Company/Agency: The Farm, Madrid
Client Supervisor/Executive Creative Director/Production Manager/Site Manager: Martín Haas
Account Executive: Ricardo Manochi
Creative Director: Javier Furones
Copywriters: Martín Haas/Antonio Balseiro
Art Director/Designer: Jimena Nahon
Interactive Designers: Gabino Calónico/Andrew Martin
Site Builders/Programmers: Andrew Martin/Martin Haas/Gabino Calónico
Producers: Ricardo Manochi/Martín Haas
Technical Developers/Technical Directors: Martin Haas/Andrew Martin
Animator: Gabino Calónico
Illustrator/Graphic Artist: Jimena Nahon
Sound: Gerardo Morel
OUTDOOR
BILLBOARD CAMPAIGN
Entrant: SCARPATO, Buenos Aires
La Red AM 910 - Radio Station - “Politician 1”, “Politician 2”, “Politician 3”
Agency: Scarpato, Buenos Aires
Creative Director/Copywriter: Gustavo Scarpato
Art Directors: Gustavo Scarpato/Lorena Cianfagna
Photographer: Pepe Sarter
Illustrator/Production Manager: Lorena Cianfagna
POSTER CAMPAIGN
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “Just Do it”, “E=mc2”, “Mickey”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Ogilvy Brasil Comunicação, Rio de Janeiro
Sexual Relief for Dogs - “Insatiable Little Bitch”, “Lustful Bitch”, “Big Dominatrix Bitch”
Client: Mundo Cão
Agency: Ogilvy Brasil, Rio de Janeiro
Executive Creative Director: André Eppinghaus
Copywriter: Flavio Horacio
Art Director: Alessandra Migani
Photographer: Maria do Socorro Azevedo
SPECTACULAR CAMPAIGN
Entrant: J. Walter Thompson de México, Mexico City
Nike - “Sewer”, “Corner”, “Buildings”, “Bank”
Agency: J. Walter Thompson, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Alejandro Vázquez/Saúl Escobar/Manuel Techera/Enrique Codesido/Adrián Brizuela
Copywriter/Photographer: Pablo Armijo
Art Director: Miguel Brito
BILLBOARDS
Entrant: Bates Portugal, Lisbon
National Geographic Magazine - “Afghan Girl - 17 Years Later”
Client: National Geographic Portugal
Agency: Bates Portugal, Lisbon
Executive Creative Directors: Pedro Ferreira/Judite Mota
Copywriter: Antonio Páscoa
Art Director: Nuno Tristão
Production Manager: Telmo Carvalho
Entrant: Leo Burnett, São Paulo
Sony Ericsson T68i - “Flash”
Agency: Leo Burnett, São Paulo
Executive Creative Director: José Henrique Borghi
Creative Director: Bruno Prosperi
Copywriter: Otávio Schiavon
Art Director: Gustavo Victorino
Photographers: Du Ribeiro/Duda Oliveira
Production Manager: Zezinho Lima
Entrant: Ogilvy Guatemala, Guatemala
Prensa Libre - “The Best Place To Watch The World Cup”
Agency: Ogilvy Guatemala, Guatemala
Executive Creative Director/Photographer: Ramiro Eduardo
Creative Director: Rossana López
Copywriter/Art Director: Brucce Amado
POSTERS
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Giraffe”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solari/Daniel Fierro
Photographer: Julieta García Vázquez
Production Manager: Cosme Argerich
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Lion”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solari/Daniel Fierro
Photographer: Julieta García Vázquez
Production Manager: Cosme Argerich
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Polar Bear”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solari/Daniel Fierro
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “E=mc2”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “Just Do it”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “Mickey”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Ogilvy Brasil, São Paulo
Matchbox Toy Cars - “Garage”
Client: Mattel Do Brasil
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Creative Directors: Lilian M. Lovisi/Virgilio Neves
Copywriter: Flavia Coradini
Art Director: Luiz Tastaldi
Photographer: Rodrigo Ribeiro
Production Managers: Antonio Carlos De Oliveira/Marcello Venturinelli
Art Buyer: Nanci Bonani
SPECTACULAR
Entrant: DPZ, São Paulo
Fio Dental Reach - “Moto Reach”
Client: Johnson & Johnson, São Paulo
Agency: DPZ, São Paulo
Executive Creative Directors: Carlos Silverio/Francesc Petit
Copywriter: Tomas Correa
Art Director: Bruno Ribeiro
Photographer: Lucio Cunha
Production Manager: Magda Mendonça
Entrant: J. Walter Thompson de México, Mexico City
Nike - “Sewer”
Agency: J. Walter Thompson, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Alejandro Vázquez/Saúl Escobar/Manuel Techera/Enrique Codesido/Adrián Brizuela
Copywriter/Photographer: Pablo Armijo
Art Director: Miguel Brito
Entrant: Leo Burnett, São Paulo
Delta BusinessElite - “Feet”
Client: Delta Airlines
Agency: Leo Burnett, São Paulo
Executive Creative Director: Ruy Lindenberg
Creative Director: Bruno Prosperi
Copywriter: Rodrigo Skazufka Bergel
Art Director: James Ribeiro
Production Manager: Zezinho Lima
Entrant: zonazero, Monterrey, Mexico
Road Safety Awareness - “Sled”
Client: Poster Media
Agency: zonazero, Monterrey
Creative Director/Copywriter: Joel Jáuregui
Art Director: Carlos Ortiz
Typographer: Ivan Zapata
Photographer: Jacobo Parra
PACKAGE DESIGN FINALISTS
APPAREL
Entrant: 100% Design, São Paulo
In.Joy - Linha De Embalagens
Client: CMR
Container Company: CMR, São Paulo
Design Company: 100% Design, São Paulo
Creative Directors: Renata Melman/Patricia Oliveira
Client Supervisor: Monica Stange
Account Supervisor: Ellen Kiss
Photographer: Daniel Klajmik
Designers: Patricia Oliveira/Tatiana Valiengo
BEVERAGES - NON-ALCOHOLIC
Entrant: 100% Design, São Paulo
Linha de Embalagens Sàntal
Client: Parmalat
Container Company: Parmalat, Jundiaí
Design Company: 100% Design, São Paulo
Creative Directors: Renata Melman/Patricia Oliveira
Client Supervisor: Angela Sartori
Account Supervisor: Ellen Kiss
Illustrators: Carlos Sá/Daniel Cabalero
Designers: Patricia Oliveira/Tatiana Valiengo/Lilian Chiofolo/André Viceconti/Vinicius Vieira
COSMETICS
Entrant: BatlleGroup, Barcelona
Comodynes Convenient Cosmetics
Client: Laboratorios Dermofarm
Agency/Design Company: Batllegroup, Barcelona
Executive Creative Directors: Enric Batlle/Àngela Giró
Design Director/Art Director: Rosa Rascón
Copywriter: Elisabet Baurier
Client Supervisor/Account Supervisor: Gemma Álvarez
FOODS
Entrant: Usina Escritorio de Desenho, São Paulo
Knorr Soup
Client: Unilever Bestfoods Brasil
Container Company: Unilever Bestfoods Brasil, São Paulo
Design Company: Usina Escritorio de Desenho, São Paulo
Photographer: Carrieri
Illustrators: Marcelo Tonidandel/Silvia Pena
Designers: Marcelo Tonidandel/Silvia Pena/Paula Matara
TOILETRIES/HAIR CARE
Entrant: M Design, São Paulo
Kiss Kids - “Melecas”
Client: Santher
Design Company: M Design, São Paulo
Creative Director: Christian Noviot
Account Supervisor: Cristina Haynes
Illustrator/Designer: Lindomar Lopes
PRINT FINALISTS
CONSUMER CAMPAIGN
Entrant: Bassat Ogilvy, Barcelona
Fishing Equipment - “Bear”, “Pelican”, “Penguin”
Client: Grauvell
Agency: Bassat Ogilvy, Barcelona
Executive Creative Director: Ángel Sánchez
Creative Directors: Camil Roca/Óscar Pla
Copywriter: Karles Querol
Art Director: Carles Patrís
Photographers: Getty Images/Joan Garrigosa
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Polar Bear”, “Giraffe”, “Lion”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solar/Daniel Fierro
Photographer: Julieta García Vázquez
Production Manager: Cosme Argerich
Entrant: DPZ, São Paulo
About/Meio & Mensagem/Propaganda & Marketing -
“The Incredible Story Of The Man Who Shaved Only After Mardi Gras Was Over.”,
“The Searing Story Of The Woman Who Did Not Use Sun-Care Lotion In Summer.”,
“The Tale Of The Woman Who Did Not Use Deodorant In Summer.”,
“The Story Of The Family Who Brushed Their Teeth Only After Mardi Gras Was Over.”
Agency: DPZ, São Paulo
Creative Directors: José Zaragoza/Carlos Rocca
Copywriter: Mauricio Machado
Art Director: Robson Oliveira
Photographer: Lucio Costa
Production Manager: Magda Mendonça
Entrant: Ogilvy and Mather, México City
Hot Wheels - “Rain”, “Cop”, “Daredevil”
Client: Mattel
Agency: Ogilvy and Mather, Mexico City
Executive Creative Director: Marco Colin
Creative Director: Franz Rio de la Loza
Copywriters: Jacob Hanneman/Carlos Oxte/Rafael Martínez/Walter Nava
Art Directors: Matthew Sanabria/Pablo Puga/Mariana Orozco
Photographer: Manuel Santos
Entrant: Tiempo BBDO, Barcelona
Alka Seltzer - “The Comeback Of The Pig”, “Crab: The Revenge”
Client: Q.F. Bayer
Agency: Tiempo BBDO, Barcelona
Executive Creative Director: Jose Gamo
Creative General Manager: Siscu Molina
Copywriter: Miguel Coll
Art Director: Napi Rivera
Photographer: Joan Garrigosa
Entrant: Young & Rubicam, Buenos Aires
Tulipan Condoms - “Couch”, “Kitchen”, “Bed”
Client: Kopelco SA
Agency: Young & Rubicam, Buenos Aires
Executive Creative Director: Damian Kepel
Creative Directors: Guillermo Vega/Damian Coscia
Copywriter: Damian Coscia
Art Director: Guillermo Vega
Photographer: Martin Sigal
Production Managers: Fernando Costanza/Horacio Marquez
PUBLIC SERVICE/ SOCIAL WELFARE CAMPAIGN
Entrant: J. Walter Thompson Publicidade, Lisbon
Salvation Army - “João”, “Maria”, “Miguel”
Client: Exército de Salvação
Agency: J. Walter Thompson, Lisbon
Executive Creative Director: João Espírito Santo
Copywriter: Rui Soares
Art Director: Pedro Magalhães
Typographer: Irene Bandeira
Photographers: Rui Soares/Pedro Magalhães
Entrant: McCann-Erickson, Madrid
Médicos Sin Fronteras - “Dysentery”, “Pharingytis”, “AIDS-Red”, “AIDS-Blue”
Agency: McCann-Erickson, Madrid
Executive Creative Director: Nicolas Hollander
Copywriter: Isabel Lopez
Art Director: Vanessa Sanz
Photographer: Getty Images
Entrant: McCann-Erickson, Madrid
Medicos Sin Fronteras - “Flood”, “Earthquake”
Agency: McCann-Erickson, Madrid
Executive Creative Director: Nicolas Hollander
Copywriter: David Moure
Art Director: Victor Aguilar
Illustrator: Alvaro Ortega
Production Manager: Sara Fernández
Entrant: Tiempo BBDO, Barcelona
Greenpeace Antinuclear Campaign - “Matrioshkas Coffins”, “Matrioshkas Deformity”
Agency: Tiempo BBDO, Barcelona
Executive Creative Director: Ferran Blanch
Creative General Manager: Siscu Molina
Copywriter: Javi Ingles
Art Director: Manuel Padilla
Photographer: Joan Garrigosa
Entrant: Tiempo BBDO, Barcelona
Greenpeace Campaign Against Oil Spillage At Sea - “Seagull”, “Stones”, “Whale”
Agency: Tiempo BBDO, Barcelona
Executive Creative Director: Ferran Blanch
Creative General Manager: Siscu Molina
Copywriter: Tomas Ferrandiz
Art Directors: Jordi Comas/Eva Crespo
Photographer: Archive, ASA
APPAREL
Entrant: AlmapBBDO, São Paulo
Havaianas Style - “Do Like Brazil...Dark Big Toe”
Client: São Paulo Alpargtas
Agency: AlmapBBDO, São Paulo
Executive Creative Director/Art Director: Marcello Serpa
Copywriter: Cassio Zanatta
Photographers: Andreas Heiniger/Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Havaianas Style - “Do Like Brazil...Fair Big Toe”
Client: São Paulo Alpargtas
Agency: AlmapBBDO, São Paulo
Executive Creative Director/Art Director: Marcello Serpa
Copywriter: Cassio Zanatta
Photographers: Andreas Heiniger/Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Havaianas Style - “Love Is Blind...”
Client: São Paulo Alpargtas
Agency: AlmapBBDO, São Paulo
Executive Creative Director/Art Director: Marcello Serpa
Copywriter: Cassio Zanatta
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: Lew Lara Propaganda, São Paulo
Alpargatas Topper - “New Dynatech”
Agency: Lew Lara Propaganda, São Paulo
Creative Directors: Jaques Lewkowicz/Marco Versolato
Copywriter: Rodrigo Pinto
Art Director: Carlos Nunes
Photographers: Luis Moretti/Jorge Lepesteur
Production Manager: Katia Bontempo Leal
Entrant: Tiempo BBDO, Barcelona
Marie Claire Mini Tights - “Breasts”
Client: Aznar, S.A.
Agency: Tiempo BBDO, Barcelona
Executive Creative Director: Jose Gamo
Creative General Manager: Siscu Molina
Copywriter: Manel Fores
Art Director: Eulalia Pinart
Photographer: Miriam Negre
AUTOMOTIVE
Entrant: Duezt Euro RSCG Comunicações, São Paulo
Xsara Picasso - “Obstacles Detector (Tires)”
Client: Citroën
Agency: Duezt Euro RSCG Comunicações, São Paulo
Executive Creative Director/Copywriter: Zuza Tupinambá
Art Director: Martan
Photographer: Richard Kohout
Production Managers: Claudio Dirani/Gloria Afonso
Entrant: Ogilvy Brasil, São Paulo
Fiat - “Black Power”
Client: Fiat Automóveis
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Copywriter: Ricardo Crucelli
Art Director: Fernando Saú
Production Managers: Antonio Carlos De Oliveira/Marcello Venturinelli
Art Buyer: Nanci Bonani
AUTOMOTIVE PRODUCTS
Entrant: Giovanni, FCB, Rio de Janeiro
Grand Prix Car Wax - “Side Mirror”
Client: S.C. Johnson
Agency: Giovanni,FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Campos
Copywriter: Fábio Penedo
Art Directors: Fernanda Izar/Vico Benevides
Typographer: Luiz Cláudio Costa
Photographer: Max Moure
Production Manager: Paulo Moraes
Entrant: Slogan Propaganda, Fortaleza, Brazil
Toyota Hilux - “Nobody Knows More About 4X4 Than We Do.”
Client: Newland Veículos
Agency: Slogan Propaganda, Fortaleza
Executive Creative Director: Sérgio Fiuza
Copywriter: André Gurjão
Art Director: Eduardo Prado
Typographer: Joevan Pinheiro
Photographer: Christian Araújo
Production Manager: Paulo Moraes
Entrant: TBWA\Istanbul, Istanbul
Michelin Tire - “Curve”
Agency: TBWA\Istanbul, Istanbul
Creative Director: Derya Tambay
Copywriter: Bulent Ilterberk
Art Director: Guven Haktanir
Illustrator: Erol Günes
BANKING/FINANCIAL/INSURANCE
Entrant: Lowe/SSPM, Bogota, Colombia
ARP Colpatria - “Cat and Dogs”
Agency: Lowe/SSPM, Bogota
Executive Creative Director: Humberto Polar
Creative Directors: Jose M. Sokoloff/Alejandro Benavidez
Copywriters: Juan Pablo Navas/Juan Carlos Palma
Art Directors: Maria Paula Camacho/Mauricio Jimenez
Photographer: Jorge Gamboa
Production Manager: Gonzalo Perea
BEVERAGES - ALCOHOLIC
Entrant: Grey&Trace, Barcelona
Torres White Wines - “Seascape by M. Torres”
Client: Miguel Torres
Agency: Grey&Trace, Barcelona
Executive Creative Director: Jürgen Krieger
Creative Directors: Jose Miguel Tortajada/Joan Mas
Copywriter: Lidia González
Art Director: Jaime Vilalta
Photographer: Fernando Manso
BEVERAGES - NON-ALCOHOLIC
Entrant: AlmapBBDO, São Paulo
Pepsi - “I Want You”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Art Directors: Guilherme Jahara/Renato Fernandez/Luiz Sanches/Cesar Finamori/Rodrigo de Almeida
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: Grey México, Mexico City
Slim Fast - “Chair”
Client: Unilever de México
Agency: Grey México, Mexico City
Creative Directors/Copywriters: Andrés Cedillo/Alan Zabicky
Art Directors: Angel Beltrán/Alejandro Beltrán
Photographer: Diego Peréz
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “E=mc2”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “Just Do it”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Leo Burnett, Lisbon
Herédia Coffee - “Mickey”
Agency: Leo Burnett, Lisbon
Executive Creative Director/Copywriter: Alexandre Okada
Art Director: Carsus Dias
Photographer: Picto
Production Manager: Orlando Baptista
Entrant: Lew Lara Propaganda, São Paulo
Schin Guaraná Diet - “Belly”
Client: Schincariol
Agency: Lew Lara Propaganda, São Paulo
Creative Directors: Jaques Lewkowicz/Marco Versolato
Copywriter: Rodrigo Pinto
Art Director: Carlos Nunes
Photographer: Alexandre Catan
Production Manager: Katia Bontempo Leal
Entrant: Vinizius/Young&Rubicam, Barcelona
Hornimans Infu-Relax Herbal Tea - “Spoon”
Client: Sara Lee
Agency: Vinizius/Young&Rubicam, Barcelona
Executive Creative Director: Javier Villanueva
Copywriter: Darío Guberman
Art Directors: Victor Arriazu/Luis Moreno
Photographer: David Levin
CORPORATE
Entrant: AlmapBBDO, São Paulo
Mizuno - “India”
Client: São Paulo Alpargtas
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Tales Bahu
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Marcia Ramalho
Production Manager: José Roberto Bezerra
Entrant: Leo Burnett del Perú, Lima
Gran APAP 2003 - “Airplane”
Agency: Leo Burnett del Perú S.A., Lima
Executive Creative Director: Jose Luis Rivera y Pierola
Copywriter/Typographer: Ximena Castañeda
Art Director: Moises Urrutia
Photographer: Michelle Romero
Illustrator: Lapiz Digital
Production Manager: Ursula de la Jara
Entrant: Duck, Maceió, Brazil
Gazeta de Alagoas - “Blood Stain Of The Innocent”
Agency: Duck, Maceió
Executive Creative Director: Rodrigo Perdigão C. Pessõa
Copywriters: Lucas Barbosa/Marcia Danielli
Art Directors: Anderson Lima/Almir Lira
Photographer: Luis Eduardo Vaz
Entrant: Fischer América, São Paulo
Suzano Paper - “Our Paper Is Bringing Back The...”
Agency: Fischer América, São Paulo
Executive Creative Director: Átila Francucci
Copywriter: Daniela Ribeiro
Art Director: Max Geraldo
Photographer: Lúcio Cunha
Production Managers: Kiyoshi Takahashi/Fábio Alves
Entrant: Giovanni, FCB, São Paulo
BMW - “Lake”
Client: BMW do Brasil
Agency: Giovanni, FCB, São Paulo
Executive Creative Directors: Aaron Sutton/André Nassar
Copywriters: Aaron Sutton/Thiago Carvalho/Caroline Freire
Art Director: Christiano Neves
Photographer: Getty Images
Entrant: Giovanni, FCB, São Paulo
BMW - “Sky”
Client: BMW do Brasil
Agency: Giovanni, FCB, São Paulo
Executive Creative Directors: Aaron Sutton/André Nassar
Copywriters: Aaron Sutton/Thiago Carvalho/Caroline Freire
Art Director: Christiano Neves
Photographer: Getty Images
Entrant: Giovanni, FCB, São Paulo
BMW - “Waterfall”
Client: BMW do Brasil
Agency: Giovanni, FCB, São Paulo
Executive Creative Directors: Aaron Sutton/André Nassar
Copywriters: Aaron Sutton/Thiago Carvalho/Caroline Freire
Art Director: Christiano Neves
Photographer: Getty Images
Entrant: J. Walter Thompson de México, Mexico City
Nike - “The New Official T-Shirt of the Mexican Soccer Team”
Agency: J. Walter Thompson, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Manuel Techera/Enrique Codesido
Copywriter: Enrique Codesido
Art Director: Manuel Techera
Illustrator: Abraham Navarrete
Entrant: Leo Burnett del Perú, Lima
Gran APAP 2003 - “Sandwich”
Agency: Leo Burnett del Perú S.A., Lima
Executive Creative Director: Jose Luis Rivera y Pierola
Copywriter/Typographer: Ximena Castañeda
Art Director: Moises Urrutia
Photographer: Michelle Romero
Illustrator: Lapiz Digital
Production Manager: Ursula de la Jara
Entrant: Smart McCann-Erickson, La Paz
Coca-Cola - “Ballet Shoe”
Client: Soft Drink Services Co.
Agency: Smart McCann-Erickson, La Paz
Creative Director: Henry Medina
Art Director: Daniel Terrazas
Entrant: Young & Rubicam, Lima, Peru
Young & Rubicam Peru - “We Moved”
Agency: Young & Rubicam, Lima
Creative Director: Francisco Torrico
Copywriters: Francisco Torrico/Germán Garrido
Art Director: Andrés Ocampo
Photographer: Javier Ferrand
Production Manager: Leoni Lizarzaburu
COSMETICS/TOILETRIES
Entrant: CraveroLanis Euro RSCG, Buenos Aires
Elite Toilet Paper - “Shave”
Client: La Papelera Del Plata
Agency: CraveroLanis Euro RSCG, Buenos Aires
Executive Creative Directors: Juan Cravero/Darío Lanis
Copywriters: Juan Pablo Lufrano/Adolfo Rodriguez Saa
Art Director: Diego Sánchez
Production Manager: Hernán Esnaola
Entrant: Duck, Maceió, Brazil
Klin Gel - “Easy”
Client: Farmacro
Agency: Duck, Maceió
Executive Creative Director: Rodrigo Perdigão C. Pessõa
Copywriters: Lucas Barbosa/Marcia Danielli
Art Directors: Anderson Lima/Almir Lira
Photographer: Ailton Cruz
Entrant: FCB - Portugal, Lisbon
Off Spray - “Mosquito Net Girl”
Client: SC Johnson Wax
Agency: FCB - Portugal, Lisbon
Creative Director: Luis Silva Dias
Copywriter: Claudio Lima
Art Director: Tico Moraes
Photographer: Francisco Prata - Picto
Entrant: J. Walter Thompson de México, Mexico City
Coppertone - “Eclipse/Baseball”
Client: Schering Plough/Coppertone
Agency: J. Walter Thompson de México, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Manuel Techera/Enrique Codesido
Copywriter: Enrique Codesido
Art Directors: Manuel Techera/Demian Nájera
Illustrators: Genaro Altamira/Abraham Navarrete
Entrant: J. Walter Thompson de México, Mexico City
Coppertone - “Eclipse/Soccer”
Client: Schering Plough/Coppertone
Agency: J. Walter Thompson de México, Mexico City
Executive Creative Director: Carlos Betancourt
Creative Directors: Manuel Techera/Enrique Codesido
Copywriter: Enrique Codesido
Art Directors: Manuel Techera/Demian Nájera
Illustrators: Genaro Altamira/Abraham Navarrete
Entrant: Lowe Ginkgo, Montevideo
Lynx - “Woman”
Client: Sudy Lever
Agency: Lowe Ginkgo, Montevideo
Executive Creative Director: Gabriel Román
Creative Directors/Copywriters/Art Directors: Sofía Fornaro/Alejandro Rodríguez
Photographer: Freddy Fabris
Illustrator: Gerardo Daud
Production Manager: Ricardo Rodríguez
Entrant: Ogilvy Brasil, São Paulo
Dove Shampoo - “Psycho”
Client: Unilever do Brasil
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Copywriter: Ana Quarto
Art Director: Danilo Janjacomo
Photographer: Paulo Mancini
Production Managers: Antonio Carlos De Oliveira/ Marcello Venturinelli
Art Buyer: Nanci Bonani
Entrant: TBWA\ESPANA, Barcelona
Kin Nature - “Where’s Wally?”
Client: Laboratorios Kin
Agency: TBWA\ESPANA, Barcelona
Executive Creative Director: Joan Teixidó
Creative Directors: Ramón Sala/Jordi Sebastià
Copywriter: Gerard Garolera
Art Directors: David Garriga/Meritxell Horts
ENTERTAINMENT
Entrant: Betancourt Beker Euro RSCG, Mexico City
Sky - “Tyson”
Client: Sky Mexico
Agency: Betancourt Beker Euro RSCG, Mexico City
Executive Creative Director: Jose Beker
Creative Directors: Juan Quero/Martin Campo
Copyrwriter: Juan Quero
Art Director: Martin Campo
Photographer: Alumbra
Production Manager: Victor Bolaños
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Polar Bear”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solar/Daniel Fierro
Photographer: Julieta Garcia Vázquez
Production Manager: Cosme Argerich
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Giraffe”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solar/Daniel Fierro
Photographer: Julieta Garcia Vázquez
Production Manager: Cosme Argerich
Entrant: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Zoo de Buenos Aires - “Lion”
Agency: Del Campo Nazca Saatchi&Saatchi, Buenos Aires
Executive Creative Director: Chavo D’emilio
Creative Director: Chanel Basualdo
Copywriter: Mariano Serkin
Art Directors: Iñaki González del Solar/Daniel Fierro
Photographer: Julieta Garcia Vázquez
Production Manager: Cosme Argerich
Entrant: Giovanni, FCB, Rio de Janeiro
Reign of Fire - “Popcorn”
Client: Buena Vista International
Agency: Giovanni, FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Barcellos
Copywriter: Aline Arantes
Art Director: Sergio Lobo
Typographer: Luiz Cláudio Costa
Photographer: Alexandre Salgado
Illustrator: Cylo Toledo
Production Manager: Paulo Moraes
Entrant: Giovanni, FCB, Rio de Janeiro
Scratch’n Win - “Before - After”
Client: O Globo Newspaper
Agency: Giovanni, FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Campos
Copywriters: Alexandre Motta/Fernando Campos
Art Director: Carlos André Eyer
Typographer: Luiz Cláudio Costa
Photographer: Platinum
Production Manager: Paulo Moraes
FOODS
Entrant: AlmapBBDO, São Paulo
Mingau - “Tricycle”
Client: Quacker
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Roberto Pereira/Luiz Sanches
Copywriter: Andre Faria
Art Director: Evelyn Honda
Photographer: Gabriel Matarazzo
Production Manager: José Roberto Bezerra
Entrant: FCB Worldwide, Mexico City
Sandwiches Bimbo - “Magic Moment”
Client: Bimbo
Agency: FCB Mexico, Mexico City
Executive Creative Director: Yuri Alvarado
Creative Director: Hector Pallares
Art Director: Anselmo Chavez
Illustrator: Gerardo Manero
Entrant: Giovanni, FCB, Rio de Janeiro
Royal 5 Minutes - “Wind”
Client: Kraft Foods
Agency: Giovanni, FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Barcellos
Copywriter: Aline Arantes
Art Director: Sergio Lobo
Typographer: Luiz Cláudio Costa
Photographer: Alexandre Salgado
Illustrator: Ely Jr.
Production Manager: Paulo Moraes
Entrant: J. Walter Thompson Chilena SAC., Santiago
Sacarina Parke-Davis - “Belt”
Client: Pfizer Chile SA.
Agency: J. Walter Thompson Chilena SAC, Santiago
Executive Creative Directors: Claudio Letelier/Rodrigo Richards
Creative Director/Copywriter: Sergio Liberona
Art Director: Aliro Jara
Photographer: Foto Pixel
Production Manager: Eduardo Martínez
Entrant: J. Walter Thompson Colombia, Bogota
Chiclets Ice - “Bruise”
Client: Adams
Agency: J. Walter Thompson Colombia, Bogota
Creative Director: Rodrigo Torres
Copywriter: Jaime Perea
Art Director: Santiago Lozano
Photographer: Niels Van Iperen
Production Manager: Livia Correa
Entrant: Leo Burnett Argentina, Buenos Aires
All Bran - “Romeo & Juliet - William Shakespeare”
Client: Kellogg’s Argentina
Agency: Leo Burnett Argentina, Buenos Aires
Executive Creative Director: Fabían Bonelli
Copywriter: Rodrigo Grau
Art Director: Ramiro Rodriguez
Illustrator: Walter Becker
Production Manager: Eduardo Pirrello
Entrant: Lowe, São Paulo
Hellmann’s - “Biscuit”
Client: Unilever Brazil
Agency: Lowe, São Paulo
Creative Directors: Julio Andery/Martin Juarez/Valmir Leite
Copywriter: Rodrigo Kallas
Art Director: Edson Jimmy Kerber
Photographer: Fábio Ribeiro
Production Managers: Felipe Cunha/Renata El Dib
Entrant: Tiempo BBDO, Barcelona
Ruffles York’eso Potato Chips - “Chinese Girl”
Client: Frito Lay
Agency: Tiempo BBDO, Barcelona
Creative General Manager: Siscu Molina
Copywriter: Tomas Ferrandiz
Art Directors: Jordi Comas/Eva Crespo
Photographer: Regina Carnicer
HOME ENTERTAINMENT EQUIPMENT
Entrant: Fischer América, São Paulo
LG Plasma Screens - “Slimmer The Screen. Larger The . . .”
Agency: Fischer América, São Paulo
Executive Creative Director: Átila Francucci
Copywriter: Gustavo Diehl
Art Director: Keka Morelle
Photographers: Lúcio Cunha/Maurício Nahas
Production Managers: Kiyoshi Takahashi/Fábio Alves
HOME FURNISHINGS/APPLIANCES
Entrant: Ogilvy Brasil, São Paulo
Artex Bed Sheets - “June 12th. Valentine’s Day”
Client: Coteminas/Artex
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Copywriter: Lilian M. Lovisi
Art Director: Virgilio Neves
Production Managers: Antonio Carlos De Oliveira/ Marcello Venturinelli
Art Buyer: Nanci Bonani
HOME MAINTENANCE
Entrant: Euro RSCG Partners, Barcelona
FLOR Fabric Softener - “Buttonhole”
Client: Reckitt Benckiser
Agency: Euro RSCG Partners Barcelona, Barcelona
Executive Creative Director: Alex Ripolles
Art Director: Josep Marin
Photographer: Joan Garrigosa
Entrant: Euro RSCG Partners, Barcelona
FLOR Fabric Softener - “Zipper”
Client: Reckitt Benckiser
Agency: Euro RSCG Partners Barcelona, Barcelona
Executive Creative Director: Alex Ripolles
Art Director: Josep Marin
Photographer: Joan Garrigosa
Entrant: Giovanni, FCB, Rio de Janeiro
Gleid Odor Neutralizer - “Humming Bird”
Client: S.C. Johnson
Agency: Giovanni, FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Barcellos
Copywriter: Aline Arantes
Art Director: Sergio Lobo
Typographer: Luiz Cláudio Costa
Photographer: Studio H
Production Manager: Paulo Moraes
MEDIA PROMOTION
Entrant: AlmapBBDO, São Paulo
Art Directors Club - “Bedroom”
Client: Escola Panamericana de Arte (EPA)
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriters: Sophie Schoenburg/Roberto Pereira
Art Directors: Renato Fernandez/Luíz Sanches
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: Fischer América, São Paulo
Reciclato - “Freeze”
Client: Suzano
Agency: Fischer América, São Paulo
Executive Creative Directors: Átila Francucci/Paulo Pretti
Copywriter: Gustavo Diehl
Art Director: Keka Morelle
Photographer: J.R. Duran
Production Manager: Fábio Alves
Entrant: Giovanni, FCB, São Paulo
Nervo Óptico Magazine - “Rietveld”
Agency: Giovanni, FCB, São Paulo
Executive Creative Directors: Aaron Sutton/André Nassar
Copywriters: André Godoi/Sidney Braz
Art Directors: Marcelo Pallotta/Alessandro Bernardo
Photographers: João Ávila/Origami-Fabio Yamaji
OFFICE EQUIPMENT
Entrant: Grey Brasil, São Paulo
Post-It - “Buy Pen”
Client: 3M
Agency: Grey Brasil, São Paulo
Executive Creative Director: Fernando Luna
Copywriter: Fulvio Oriola
Art Director: Ulisses Agnelli
Photographer: Fernando Moussali
Production Manager: Valdir Cassio Lucas
PERSONAL GIFT ITEMS
Entrant: BBDO Mexico, Mexico City
Nicorette - “Lighter”
Agency: BBDO Mexico, Mexico City
Creative Directors: Carl Jones/Jose Luis Rosales
Copywriter: Jose Luis Rosales
Art Director: Jaime Brash
Entrant: Grey&Trace, Barcelona
Pilot Super Grip - “Prescription”
Client: Comercial Arge Pilot
Agency: Grey&Trace, Barcelona
Executive Creative Director: Jürgen Krieger
Creative Director: Gumer Díaz
Copywriter: Quim Crespo
Art Director: Jesús Urzanqui
Photographer: Richard Ausó
Entrant: Ogilvy & Mather Argentina, Buenos Aires
Parker Pens - “Poor Mr. Parker”
Client: Sanford
Agency: Ogilvy & Mather Argentina, Buenos Aires
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Mataloni/Javier Campopiano/Maximiliano Sanchez Correa/Walter Aregger
Copywriters: Mariano Duhalde/Walter Aregger
Art Directors: Maximiliano Sanchez Correa/Javier Busto
Production Manager: Osvaldo Bianco
PHARMACEUTICALS
Entrant: AlmapBBDO, São Paulo
Bayer Aspirin - “Bless You”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Copywriter: Roberto Pereira
Art Director: Luiz Sanches
Photographer: Fernanda Tricoli
Production Manager: José Roberto Bezerra
Entrant: Bates Portugal, Lisbon
Ginsana - “Rabbit”
Client: Boeringher IG
Agency: Bates Portugal, Lisbon
Executive Creative Directors: Pedro Ferreira/Judite Mota
Copywriter: Nuno Leal
Art Director: Nuno Tristão
Illustrator: Nuno Duarte
Entrant: Young & Rubicam, Buenos Aires
Tulipan Condoms - “Bed”
Client: Kopelco SA/Tulipan Condoms
Agency: Young & Rubicam, Buenos Aires
Executive Creative Director: Damian Kepel
Creative Directors: Guillermo Vega/Damian Coscia
Copywriter: Damian Coscia
Art Director: Guillermo Vega
Photographer: Martin Sigal
Production Managers: Fernando Costanza/Horacio Marquez
Entrant: BBDO Mexico, Mexico City
Alka-Aliv - “Bubbles”
Client: Bayer Mexico
Agency: BBDO Mexico, Mexico City
Creative Director: Carl Jones
Copywriter: Teresa Arana
Art Director: Adriana Robledo
Entrant: Giovanni, FCB, Rio de Janeiro
Off Insect Repellent - “On-Off”
Client: S.C.Johnson
Agency: Giovanni, FCB, Rio de Janeiro
Executive Creative Director: Adilson Xavier
Creative Directors: Cristina Amorim/Fernando Campos
Copywriter: Rogério Martins
Art Director: Daniel Gomes
Typographer: Luiz Cláudio Costa
Illustrator: Seagulls Fly
Production Manager: Paulo Moraes
Entrant: HC HealthCom, Barcelona
Hansamed - “Ring”
Client: Beiersdorf
Agency: HC HealthCom, Barcelona
Creative Director/Copywriter: Manu Croissier
Art Director: Victor Navarro
Photographer: Victor Jané
Production Manager: Begoña Gil
Entrant: Ogilvy Brasil, São Paulo
Eno - “Nausea”
Client: GlaxoSmithKline
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Creative Directors: Lilian M. Lovisi/Virgilio Neves
Copywriter: Paulo Henrique Santos
Art Director: Claudia Bortolotti
Illustrator: Julio De Freitas
Production Managers: Antonio Carlos De Oliveira/ Marcello Venturinelli
Art Buyer: Nanci Bonani
Entrant: Badillo Nazca Saatchi & Saatchi, San Juan
Mylanta -“Napoleón ”
Client: Johnson &Johnson
Agency: Badillo Nazca Saatchi &Saatchi,San Juan
Executive Creative Director: Juan Carlos Rodríguez
Associate Creative Director: Malcolm Walker
Copywriters: Juan Carlos Rodríguez/Malcolm Walker/
Clarissa Biaggi
Art Directors: Juan Carlos Rodríguez/Malcolm Walker
Photographer: Miguel Rocafort
Illustrators: Carlos Nieves/Héctor Soto
PUBLIC SERVICE/SOCIAL WELFARE
Entrant: AlmapBBDO, São Paulo
Fundacao Eye Care - “Braille”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Copywriter: Dulcidio Faria
Art Director/Illustrator: Cesar Finamori
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Fundacao Eye Care - “Ray Charles”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Copywriter: Dulcidio Faria
Art Director/Illustrator: Cesar Finamori
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Fundacao Eye Care - “Sex”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Copywriter: Dulcidio Faria
Art Director/Illustrator: Cesar Finamori
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: McCann-Erickson, Madrid
Médicos Sin Fronteras - “Leishmaniasis”
Agency: McCann-Erickson, Madrid
Executive Creative Director: Nicolas Hollander
Copywriter: Isabel Lopez
Art Director: Vanessa Sanz
Photographer: Getty Images
Production Manager: Sara Fernández
Entrant: McCann-Erickson, Madrid
Médicos Sin Fronteras - “Meningitis-Purple”
Agency: McCann-Erickson, Madrid
Executive Creative Director: Nicolas Hollander
Copywriter: Isabel Lopez
Art Director: Vanessa Sanz
Photographer: Getty Images
Production Manager: Sara Fernández
Entrant: McCann-Erickson, Madrid
Médicos Sin Fronteras - “Meningitis-Red”
Agency: McCann-Erickson, Madrid
Executive Creative Director: Nicolas Hollander
Copywriter: Isabel Lopez
Art Director: Vanessa Sanz
Photographer: Getty Images
Production Manager: Sara Fernández
RECREATION EQUIPMENT
Entrant: Ogilvy Brasil, São Paulo
Matchbox Toy Cars - “Garage”
Client: Mattel Do Brasil
Agency: Ogilvy Brasil, São Paulo
Executive Creative Director: Adriana Cury
Creative Directors: Lilian M. Lovisi/Virgilio Neves
Copywriter: Flavia Coradini
Art Director: Luiz Tastaldi
Photographer: Rodrigo Ribeiro
Production Managers: Antonio Carlos De Oliveira/Marcello Venturinelli
Art Buyer: Nanci Bonani
RETAIL FOODS
Entrant: Badillo Nazca Saatchi & Saatchi, Guaynabo, Puerto Rico
Da Luigi Ristorante - “Before & After”
Agency: Badillo Nazca Saatchi & Saatchi, Guaynabo
Executive Creative Director/Copywriter: Juan Carlos Rodríguez
Art Director: Mariel Lebrón
Photographer: Domino’s Uruguay
Illustrator: Carlos Nieves
Entrant: DPZ, São Paulo
Restaurante Rubaiyat - “Plates”
Agency: DPZ, São Paulo
Executive Creative Directors: Carlos Silverio/Francesc Petit
Copywriter: Tomas Correa
Art Director: Bruno Ribeiro
Photographer: Ricardo de Vicq de Cumpyich
Production Manager: Magda Mendonça
Entrant: JMC/Y&R, Caracas
Restaurant Sake House - “All You Can Eat”
Client: Corporación Sake House
Agency: JMC/Y&R, Caracas
Executive Creative Director: Maribel López
Creative Director/Copywriter/Art Director: Gilberto López
Typographer: Unigraphics
Photographer: Guido Malandrino
Production Manager: Maria Sanctis
RETAIL SERVICES
Entrant: Apex BBDO, San Salvador
Yellow Pages - “Yellow Submarine?”
Client: Publicom
Agency: Apex BBDO, San Salvador
Executive Creative Director: Ana Gladys de Romero
Creative Director/Copywriter: Salvador Martinez
Art Director: German Ceron
Entrant: CraveroLanis Euro RSCG, Buenos Aires
Power Gym - “Dog’s Owner”
Agency: CraveroLanis Euro RSCG, Buenos Aires
Executive Creative Directors: Juan Cravero/Darió Lanis
Copywriters: Ramiro Bernardo/Diego Sánchez
Art Director: Diego Sánchez
Production Manager: Hernán Esnaola
TRADE
Entrant: AlmapBBDO, São Paulo
FedEx - “Late Is As Good As Never - Cassette Recorder.”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriter: Andre Faria
Art Director: Alexandre “Rato” Pagano
Photographer: Andre Batistella
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
FedEx - “Late Is As Good As Never - Simon.”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriter: Andre Faria
Art Director: Alexandre “Rato” Pagano
Photographer: Gabriel Matarazzo
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
FedEx - “Late Is As Good As Never - Video Game”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriter: Andre Faria
Art Director: Alexandre “Rato” Pagano
Photographer: Alexandre Ermel
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Stock Photos - “No Matter What Photos You Need, You Find Them
At Stock Photos. - Poster”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriters: Sophie Schoenburg/Roberto Pereira
Art Directors: Renato Fernandez/Luiz Sanches/Marcello Serpa
Photographer: Paulo Mancini
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Stock Photos - “No Matter What Photos You Need, You Find Them At Stock Photos. - Sunset”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriters: Sophie Schoenburg/Roberto Pereira
Art Directors: Renato Fernandez/Luiz Sanches/Marcello Serpa
Photographer: Joege Lepesteur
Production Manager: José Roberto Bezerra
Entrant: AlmapBBDO, São Paulo
Stock Photos - “No Matter What Photos You Need, You Find Them
At Stock Photos. - Watch”
Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Roberto Pereira
Copywriters: Sophie Schoenburg/Roberto Pereira
Art Directors: Renato Fernandez/Luiz Sanches/Marcello Serpa
Photographer: Paulo Mancini
Production Manager: José Roberto Bezerra
RADIO FINALISTS
MEDIA PROMOTION
Entrant: McCann-Erickson Worldgroup/ Panama,
Rock & Pop FM Radio - “Aserejé”
Agency: McCann-Erickson Worldgroup/Panama,
Executive Creati