Cannes 2012: Todos los ganadores de Iberoamérica en el festival

Listas de ganadores iberoamericanos – CannesLions 2012

PREMIOS ESPECIALES

Red del Año: OGILVY

Agencia del Año: W+K PORTLAND

Holding del Año: WPP

Palme d’Or: MJZ USA

Grand Prix for Good: HELP I WANT TO SAVE A LIFE, de Droga5 para Bandages, USA

Anunciante del Año: MARS

Persona de medios del Año: JACK DORSEY, creador, cofundador y chairman ejecutivo de Twitter

Agencia de medios del Año: DUVAL GUILLAUME MODEM

Agencia Directa del Año: SERVICEPLAN ALEMANIA

Agencia Independiente del Año: W+K PORTLAND

León de St Mark: DAN WIEDEN

FILM

GRAND PRIX: -Back to the start, de Creative Artists Agency para Chipotle, USA

Savoury Foods

FINALISTA: -Toads, de Mccann Erickson para Campofrio Ham España

FINALISTA: -Ping pong, de Borghierh/Lowe para Unilever Knorr quick Brasil

Sweet Foods & Snacks

FINALISTA: -Mentor, de Latinworks Austin para Wrigley Skittles Usa

Alcoholic Drinks

BRONCE: -Ballerina, de Del Campo Nazca Saatchi & Saatchi para Abinbev Andes beer Argentina

FINALISTA: -With/without, de Del Campo Nazca Saatchi & Saatchi para Abinbev Norte beer Argentina

FINALISTA: -Equalism, de Y&R Buenos Aires para Cerveceria y malteria quilmes Quilmes Argentina

FINALISTA: -Rock giant, de Neogama/BBH para Diageo brazil Johnnie walker Brasil

Non-Alcoholic Drinks

PLATA: -Security cams, de Wunderman Buenos Aires para Coca-cola Argentina

FINALISTA: -Ice-skating, de BBDO Argentina para Pepsico argentina H2oh! Argentina

FINALISTA: -Couple, de Talent para Sara lee Pilão coffee Brasil

FINALISTA: -Partner, de Talent para Sara lee Pilão coffee Brasil

FINALISTA: -Catoast, de Ogilvy Brasil para Globalbev Flying horse Brasil

Home Appliances & Furnishings

ORO: -Dads in briefs, Friends, No signal, de Del Campo Nazca Saatchi & Saatchi para Bgh Air conditioners Argentina

Cosmetics & Beauty

FINALISTA: -2012, de Ponce para Unilever Axe body spray Argentina

Pharmacy

FINALISTA: -Ungrateful, de Y&R Buenos Aires  para Kopelco  Tulipan Argentina

Cars

BRONCE: -Letter, de Badillo Nazca Saatchi & Saatchi para Toyota corolla Puerto Rico

Other Vehicles, Auto Products & Services

FINALISTA: -Cylinder, de JWT Caracas  para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela

FINALISTA: -Column, de JWT Caracas  para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela

FINALISTA: -Tree, de JWT Caracas  para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela

FINALISTA: -Widescreen maker, de lew'lara\tbwa são paulo para Nissan do brasil Nissan frontier Brasil

FINALISTA: -Lost in translation 1, de AlmapBBDO para Volkswagen do brasil Original parts Brasil

FINALISTA: -Lost in translation 2, de AlmapBBDO para Volkswagen do brasil Original parts Brasil

FINALISTA: -Lost in translation  3, de AlmapBBDO para Volkswagen do brasil Original parts Brasil

Retail Stores

BRONCE: -Woods, Buried, Executed, de Ogilvy México para Gandhi bookstores México

Entertainment & Leisure

BRONCE: -Yes/no, de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Playstation Sony Argentina

FINALISTA: -Street cleaner, de Euro RSCG Mexico para Sorteos del trebol Lottery México

FINALISTA: -Good morning, good afternoon, good night , de F/Nazca Saatchi & Saatchi para Associação cultural videobrasil/sesc 17° festival internacional de arte contemporânea Brasil

Publications & Media

BRONCE: -Is the new, de DDB Brasil para Follow magazine Follow magazine Brasil

FINALISTA: -Kick, de Mccann Colombia para Editorial televisa Tv & novelas awards Colombia

FINALISTA: -Vocal chords, de Loducca para Mtv Brasil

Business Equipment & Services

PLATA: -Grandmother, de Draftfcb Buenos Aires  para Zonajobs Job searcherArgentina

PLATA: -From love to bingo, de AlmapBBDO para Getty images Brasil

Commercial Public Services

FINALISTA: -Look-alikes, de Y&R Buenos Aires  para Directv Directv Argentina

FINALISTA: -The biggest stadium in the world, de Mccann Erickson para Telefonica Movistar imagenio España

Corporate Image

BRONCE: -The day the stadium spoke, de BBDO Argentina para Nike footballArgentina

Broadcast Idents & Sponsorships

BRONCE: -Play miguel, Play Ramirez, Play Fabricio, de Loducca para Mtv brasil Brasil

Public Health & Safety

BRONCE: -Abc, de Ogilvy Brasil para Abramet National association of traffic medicine Brasil

BRONCE: -Chef, de DDB Argentina para Volkswagen de argentina Drive carefully Argentina

FINALISTA: -Archery, de DDB Argentina para Volkswagen de argentina Drive carefully Argentina

Fundraising & Appeals

FINALISTA: -Fix you, de Mccann Erickson para Aecc (the spanish cancer research association) Cancer research España

Short Format Internet Film

BRONCE: -Before & after, de F/Nazca Saatchi & Saatchi para Nike Football Brasil

FINALISTA: -Some time together , de Wieden + Kennedy para Nike Nike lunarglide 3+ shield Brasil

Branded Content Internet Film

FINALISTA: -Evidence 1, de Ponce para Unilever Axe shower gel Argentina

Other Screens

FINALISTA: -The counter demoralization, de Y&R Buenos Aires para Editorial dossier Lapiz de platino Argentina

TITANIUM AND INTEGRATED

GRAND PRIX: -Nike+Fuel band, de R/GA para Nike

TITANIUM LION: -Rivers of light, de Lowe-SSP3 Bogotá para Ministry Of Defense Colombia

BRONCE: -Bid your sweat, de JWT México para Nike + México

FINALISTA: -The most popular song, de JWT San Juan  para Banco Popular de Puerto Rico

FINALISTA: -Things that happen in a car, de Lola/Lowe & Partners Madrid paraClick Seguros Car Insurance Policy España

FINALISTA: -Yasuni itt, de Maruri Grey Guayaquil para Government Cima Ecuador

FILM CRAFT

GRAND PRIX: -Bear, de BETC París para Canal +, Francia

Direction

FINALISTA: -Siesta, de Wieden + Kennedy / Hungry Man para Comedy Central Tv Network Brasil

FINALISTA: -Equalism, de Young & Rubicam Brands / Argentinacine para Cervecería y Maltería Quilmes Argentina

Editing

FINALISTA: -From love to bingo, de AlmapBBDO / ParanoidBR para Getty Images Brasil

BRONCE: -Addiction, de F/Nazca Saatchi & Saatchi / Delibistrot Filmes para Nike Running Brasil

Script

FINALISTA: -The counter demoralization, de Y&R Buenos Aires / Fight Films para Editorial Dossier Argentina

FINALISTA: -Equalism, de Young & Rubicam Brands / Argentinacine para Cervecería y Maltería Quilmes Argentina

Best Use of Music

BRONCE: -Play Ramírez, de Loducca / ParanoidBR para MTV Brasil

BRONCE: -Is the new, de DDB Brasil / AD Studio para Follow Magazine Brasil

FINALISTA: -Do what you want, de Shackleton Madrid / Agosto Barcelona para Spanish State Lottery Euromilliones España

FINALISTA: -Toads, de McCann Erickson / Planta Films para Campofrio Ham España

Animation

BRONCE: -Deaths, de JWT / ParanoidBR para 91 Rock Brasil

BRANDED CONTENT

GRAND PRIX: -Cultivate campaign, de Creative Artists Agency paraChipotle, USA

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

FINALISTA: -From perú for perú, de Y&R Lima para Prom Perú

Best brand or product integration into an existing TV show or series

BRONCE: -The tv star that saved millions of dogs, de Havas Sports & Entertainment Madrid para Mars Pedigree España

Best use or integration of experiential events

BRONCE: -The concert of toys, de China Madrid para Toys'r'us España

FINALISTA: -Karaoke breathalizer, de Ogilvy Brasil para Bar Aurora & Boteco Ferraz Chain of bars Brasil

FINALISTA: -Back to garbarino, de Leo Burnett Argentina para Garbarino Argentina

Best use or integration of music

ORO: -The most popular song, de JWT San Juan para Banco Popular Puerto Rico

PLATA: -The code, de DDB COLOMBIA Bogotá para Military Forces of Colombia Hostage Awareness Colombia

BRONCE: -Plan b - ballantine's, de Optimedia Madrid para Pernod Ricard Ballantine's whisky España

Best use or integration of offline media such as print, outdoor etc

BRONCE: -Recipe receipt, de Ogilvy Brasil para Unilever Hellmann's Brasil

Best use or integration of digital media

ORO: -Corrida sp-rio, de Livead para Nike Running Brasil

PROMO & ACTIVATION LIONS

GRAND PRIX: -Small business gets an official day, de Crispin Porter + Bogusky para American Express, Estados Unidos

Best Use of Experiential Marketing in a Promotional Campaign

PLATA: -Curiosism , de F/Nazca Saatchi & Saatchi para Pinacoteca do estado de são paulo New exhibition of the collection Brasil

PLATA: -Real fruit boxes , de Age Isobar São Paulo para Camp nectar Juice Brasil

BRONCE: -The smurf village , de Bungalow25 Madrid para Sony pictures releasing The smurfs 3d movie España

FINALISTA: -Time travelling agency , de La Despensa Madrid para Nestlé España Cafes La Estrella España

Best Use of Guerilla Marketing in a Promotional Campaign

PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian Demobilization Program Colombia

BRONCE: -Prank calls campaign 065 , de Saatchi & Saatchi México para la Cruz roja México

FINALISTA: -Green picks , de Loducca para MTV Brasil

FINALISTA: -Mom calling cards , de Ogilvy & Mather Buenos Aires para Ammar Argentina

FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted Talks Argentina

FINALISTA: -The finish line men , de DM9SUL Porto Alegre para Olympikus Runnins Brasil

FINALISTA: -Rescue-drive , de Monumenta Brasília para Orca Chevrolet cobalt Brasil

FINALISTA: -Karaoke breathalyzer , de Ogilvy Brasil para Bar Aurora & Boteco Ferraz Brasil

Best Use of Ambient in a Promotional Campaign

ORO: -Sprite shower , de Ogilvy Brasil São Paulo para The Coca-Cola Company Sprite Brasil

BRONCE: -VW QR load , de DDB México para Volkswagen Crafter México

FINALISTA: -Control toys , de Publicis Brasil para SBT Broadcast Television Super Nanny Tv Reality Show Brasil

Best Use of Shopper Marketing in a Promotional Campaign

PLATA: -The world´s fastest purchase , de Circus para Puma Faas México

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

FINALISTA: -90 minute card , de Maruri Grey para Club Emelec 90 Minutes Card Ecuador

FINALISTA: -Double ball, de Ogilvy & Mather Colombia para Coca-Cola Colombia Powerade ion4 Colombia

Best Temporary In-Store Displays in a Promotional Campaign

BRONCE: -Fashion like , de DDB Brasil para C&A Brasil

FINALISTA: -Glam shelf , de Ogilvy & Mather Argentina para Unilever Suave shampoo Argentina

Best Use of Print or Standard Outdoor in a Promotional Campaign

FINALISTA: -I will work for free , de Publicis México para Paralife Foundation Disability unemployment awareness México

Best Sponsorship or Partnership Campaigns

BRONCE: -Motorola urban art, de Human (B-Side) Buenos Aires para Motorola Argentina

FINALISTA: -Eco sport runner x, de JWT Buenos Aires para Ford Ecosport Argentina

Best Use of Other Digital Media in a Promotional Campaign

FINALISTA: -Tattoo admission , de Draftfcb España para Varma Sailor Jerry Rum España

FINALISTA: -Virtual dinner table , de Circus Lima San fernando San Fernando Poultry Perú

Food and Non-Alcholic Drinks

ORO: -Recipe receipt , de Ogilvy Brasil para Unilever Hellmann’s mayonnaise Brasil

BRONCE: -Real fruit boxes , de Age Isobar para Camp nectar Juice Brasil

BRONCE: -Sprite shower, de Ogilvy Brasil para The Coca-Cola Company Sprite Brasil

Alcoholic Drinks

FINALISTA: -Tattoo admission , de Draftfcb España para Varma Sailor Jerry Rum España

Fast Moving Consumer Goods (not including food)

FINALISTA: -Downy softness exchange machine , de Grey México para P&G Downy México

Durable Goods

PLATA: -Bid your sweat , de JWT México para Nike + México

Retail (Incl. Restaurants)

FINALISTA: -Fashion like , de DDB Brasil para C&A Brasil

FINALISTA: -Look block , de DDB Brasil para C&A Brasil

FINALISTA: -Magazineyou , de Ogilvy Brasil para Magazine luiza Magazine Brasil

Cars & Automotive Services

FINALISTA: -How to disappear a 25,000 car jam? , de Bungalow25 Madrid para Tom Tom Hd Traffic España

Entertainment & Leisure

BRONCE: -Sheikh , de McCann Erickson España Madrid para Asefa Estudiantes  Basketball club España

FINALISTA: -Curiosism exhibition , de F/Nazca Saatchi & Saatchi para Pinacoteca do Estado De São Paulo New exhibition of the collection Brasil

FINALISTA: -An unexpected visit , de Shackleton Madrid para Spanair Christmas campaign España

Publications & Media

BRONCE: -The book that can´t wait , de Draftfcb Buenos Aires para Eterna cadencia Argentina

FINALISTA: -Guitar pee , de AlmapBBDO para Billboard magazine Brasil

FINALISTA: -Download concert , de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia

FINALISTA: -Mix against aids , de Quê Comunicação Rio de Janeiro para Radio Mix Fm Radio Station Brasil

FINALISTA: -Alcatraz delivery , de Leo Burnett Iberia para La sexta Alcatraz television show España

Corporate Image & Information

FINALISTA: -The world's most downloaded man , de Filadelfia Comunicação Belo Horizonte para Camera Clara Photography Studio Photography Studio Brasil

FINALISTA: -Turn on christmas with vodafone , de Tango Madrid para Vodafone Vodafone para España

FINALISTA: -Cheer o meter, de Ogilvy & Mather Buenos Aires Coca-Cola Argentina

FINALISTA: -The finish line men, de DM9SUL Porto Alegre para Olympikus Runnins Brasil

FINALISTA: -Baby look , de Fischer & Friends para Marisa Brasil

Commercial Public Services Incl. Healthcare & Medical

BRONCE: -+ Arte , de DDB Brasil para Brasilian academy of art Institutional Brasil

FINALISTA: -Terra poo wifi , de DDB México para Terra México

FINALISTA: -Bin the worst of 2011 , de Shackleton Madrid para FCC - citizen services FCC season's greetings España

Charities

BRONCE: -I will work for free , de Publicis México para Paralife Foundation Disability Unemployment Awareness México

FINALISTA: -Amazon project, de Loducca para Waves for water para Brasil

Public Health & Safety, Pubic Awareness Messages

PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian demobilization program Colombia

BRONCE: -Tweetbullets , de Ogilvy México para Museo de Memoria Y Tolerancia México

FINALISTA: -Waiting ticket , de Y&R para Santa Casa de Misericórdia de são paulo Organ donation Brasil

FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted talks Argentina

Best Integrated Campaign Led by Promotion and Activation

FINALISTA: -The world´s fastest purchase , de Circus México City para Puma faas para México

DIRECT

GRAND PRIX: -Small business get’s an official day, de Crispin Porter + Bogusky para American Express

Flat mailing

FINALISTA: -Shampoo Paper Invitation, de JWT Brasil para Unilever Seda Shampoo Brasil

FINALISTA: -Bin The Worst Of 2011 - Flat Mailing, de ShackletonMadrid para FCC España

Dimensional mailing

BRONCE: -Latinstock's Books, de DDB Brasil para Latinstock Image Bank Brasil

FINALISTA: -Festival Invitation Director´S Chair, de Tapsa Madrid paraUniversity Of Malaga Fancine Film Festival Of MalagaEspaña

FINALISTA: -Virou.gr, de F/Nazca Saatchi & Saatchi para Carrefour Retail Brasil

FINALISTA: -How To Make A Sound, de DDB Brasil para Zeed Sound Production Brasil

Direct response digital: email marketing

FINALISTA: -Forgot your password?, de Grupo Gallegoshuntingtonbeach para Alzheimer's Association Estados Unidos hispano

Direct response digital: Mobile marketing

FINALISTA: -Happiness Refill, de Ogilvy Brasil para The Coca-Cola Company Brasil

FINALISTA: -Kid Rescue, de Y&R Colombia para Fundación Telefónica Colombia

FINALISTA: -Hijack, de 4 am Saatchi & Saatchi Guatemala para Alias Meat Pack Guatemala

Direct response digital: Websites, microsites & banners

FINALISTA: -#wesleynoverdao, de Wieden + Kennedy para mop Brasil football Brasil

Socila media & Viral marketing

PLATA: -Smart twitter spot, de BBDO Argentina Buenos Aires para Mercedes-Benz Argentina Smart Argentina

BRONCE: -Look block, de DDB Brasil São Paulo para C&A Brasil

FINALISTA -Guti's quiniela, de Shackleton Madrid para Spanish State Lottery / Loterías y Apuestas del Estado la Quiniela Lottery España

Ambient media (large scale)

FINALISTA: -Double Ball, de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia Powerade Ion4 Colombia

FINALISTA: -3D Live Theatre, de Draftfcb Buenos Aires para New San JVC 3D Camcorder Argentina

Ambient media & Print collateral, non-mail (small scale)

PLATA: -Recipe receipt, de Ogilvy Brasil São Paulo para Unilever Hellmann’s Mayonnaise Brasil

BRONCE: -Real fruit boxes, de Age Isobar São Paulo para Camp Nectar Juice Brasil

BRONCE: -Fashion Like, de DDB Brasil São Paulo para C&A C&A Brasil

FINALISTA: -Reuse/Whatdoidowiththis.org, de McCann Erickson Costa Rica San José para Cofarma Plastigel Costa Rica

FINALISTA: -Waiting Ticket, de Y&R São Paulo para Santa Casa de Misericórdia de São Paulo Organ Donation Brasil

FINALISTA: -The world´s fastest purchase, de Circus Buenos Aires para Puma México Puma Faas Argentina

FINALISTA: -Mom calling cards, de Ogilvy & Mather Argentina Buenos Aires para Ammar Argentina

Direct response broadcast: TV, Radio & Infomercials

ORO: -Half of HBO for free, de Ogilvy Guatemala para Claro TV HBO Premium Package Guatemala

FINALISTA: -Moment of silence, de Maruri Grey Guayaquil para Asociación ecuatoriana de radiodifusión campaign don't drink and drive Ecuador

Acquisitions

FINALISTA: -Back to garbarino, de Leo Burnett Argentina Buenos Aires para Garbarino Argentina

Retention

FINALISTA: -Audi GPS: Geopositioned stories, de CP Proximity Barcelona para Volkswagen Audi España

FINALISTA: -Hotel for plants, de Ogilvyaction Madrid para Islazul Shopping Center España

Product launches

FINALISTA: -Tang shaker, de Ogilvy & Mather Argentina Buenos Aires para Tang drink Argentina

Cars & automotive services

FINALISTA: -Rearview camera race, de Ogilvy & Mather Colombia Bogotá para Kia Motors Colombia Rearview Camera Colombia

Other consumer products (including durable goods)

PLATA: -Bid your sweat, de JWT México City para Nike + México

Commercial public services, incl. healthcare & medical

BRONCE: -Leaving the light off, de JWT Lima para Enersur GDF Suez Electric Company Perú

FINALISTA :-+ Art , de DDB Brasil São Paulo para Abra - BrasilianAcademy of Art Brasilian Academy of Art Brasil

Travel, entertainment & leisure

FINALISTA: -Scrabble Tales, de Ogilvy Guatemala para la juguetería Scrabble Game Guatemala

Retail & e-commerce, including restaurants

FINALISTA: -Magazineyou, de Ogilvy Brasil São Paulo para Magazine Luiza Magazine Brasil

Publications& media

FINALISTA: -The book that can´t wait, de Draftfcb Buenos Aires para Eterna Cadencia Argentina

Business products & services

FINALISTA: -Delivered by Liberty, de JWT Costa Rica San José para Liberty Express Courier Costa Rica

FINALISTA: -Latinstock's books, de DDB Brasil São Paulo para Latinstock Image Bank Brasil

Corporate image & information

FINALISTA: -El ojo beer, de Santa Clara São Paulo para Festival el Ojo de Iberoamérica Festival el Ojo de Iberoamérica Brasil

FINALISTA: -Cheer o meter, de Ogilvy & Mather Argentina Buenos Aires para Coca-Cola Argentina

Charities

FINALISTA: -Barcelonaworld race, de Tiempo BBDO Barcelona para We Are Water Foundation Water Foundation España

Public health & safety, public awareness messages

BRONCE: -Bank of memories, de Contrapunto BBDO Madrid para Fundación Reina Sofía Social Conciousness España

FINALISTA: -Kid rescue, de Y&R  Colombia Bogotá para Fundación Telefónica Telefónica/ Fundación Telefónica Colombia

Best integrated campaign led by direct marketing

FINALISTA: -A bullet follows you, de Badillo Nazca Saatchi & Saatchi San Juan para United Way of Puerto Rico Crime Prevention Puerto Rico

PR LIONS

GRAN PRIX: -The most popular song , de JWT SAN JUAN para Banco popular de puerto Rico Bank PUERTO RICO

Media, Arts and Entertainment

ORO: -The book that can't wait , de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA

Travel, Tourism & Leisure

BRONCE: -From Perú for Perú, de Y&R Lima para From perú Country branding PERU

Financial Services, incl. Investor Relations and Corporate Finance

ORO: -The most popular song, de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO

Charity and Not for Profit

PLATA: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA

BRONCE: -Alzheimer experience, de MARURI GREY Guayaquil para Alzheimer foundation Alzheimer foundation ECUADOR

FINALISTA: -Scarecrooks , de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA

Public Affairs

BRONCE: -0 views, de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY

Public Sector

PLATA: -Rivers of light, de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization programme COLOMBIA

BRONCE: -Urban art gallery, de TORKE Lisbon para Lisbon's city hall Urban art gallery PORTUGAL

FINALISTA: -Epidemic of violence against children, de McCANN ERICKSON COSTA RICA San Jose para Children's national hospital Public awareness COSTA RICA

Internal Communications

FINALISTA: -Drink timesheet, de JWT BRAZIL São Paulo para Jwt Timesheet BRAZIL

Best Use of Live Events and/or Stunts

FINALISTA: -Scarecrooks, de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA

Celebrity Endorsement

FINALISTA: -Donate your fame , de OGILVY BRASIL São Paulo para Graacc Non-profit institution BRAZIL

Best Launch or Re-launch

ORO: -The book that can't wait, de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA

FINALISTA: -The citizen's comic book, de PUBLICIDAD COMERCIAL LOWE EL SALVADOR para El faro digital newspaper Www.elfaro.net EL SALVADOR

FINALISTA: -Rock in rio’s comeback, de ARTPLAN Rio de Janeiro para Rock in rio Music festival BRAZIL

Best Integrated Campaign Led by PR

BRONCE: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA

Best International PR Campaign

ORO: -Yasuni itt, de MARURI GREY Guayaquil para Ecuador government Cima ECUADOR

MEDIA LIONS

GRAND PRIX: -Google Voice Search, de Manning Gottlieb OMD para Google. Reino Unido

Best Use of Screens

PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay

BRONCE: -Half of hbo for free , de OGILVY GUATEMALA  para Claro tv Hbo premium package Guatemala

Best Use of Audio

FINALISTA: -Radio ad 12.000 feet , de SANCHO BBDO Bogotá para Pepsi Mountaindew Colombia

FINALISTA: -On hold jam session , de ALMAPBBDO São Paulo para Billboard brasil Billboard magazine Brasil

Best Use of Print

ORO: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru

BRONCE: -Smelling like coffee , de OMNICOMMEDIAGROUP CHILE Santiago para Mcdonald´s Coffee Chile

BRONCE: -Airbag , de LODUCCA São Paulo para Peugeot Peugeot 408 Brasil

FINALISTA: -Origami news , de UNIVERSAL MCCANN COLOMBIA Bogota para Lan colombia Airline Colombia

Best Use of Outdoor

FINALISTA: -Cooling bowl of frozen yogurt , de STAFF BRASIL Rio de Janeiro para Yogoberry Frozen yoghurt Brasil

Best Use of Ambient Media: Small Scale

BRONCE: -Qr thanks , de Y&R SÃO PAULO  para Santa casa hospital Blood donation Brasil

FINALISTA: -Prank calls campaign 065 , de SAATCHI & SAATCHI MÉXICO  para Red cross Red cross México

FINALISTA: -Hunger delivery , de ONIRIA/TBWA Asuncion para Fundación banco de alimentos Food collection Paraguay

FINALISTA: -Control toys , de PUBLICIS BRASIL São Paulo para Sbt broadcast television Super nanny tv reality show Brasil

Best Use of Ambient Media: Large Scale

FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil

FINALISTA: -Kangoo street vendors , de PUBLICIS MÉXICO  para Renault Renault kangoo México

FINALISTA: -Straightening copacabana´s waves , de ARTPLAN Rio de Janeiro para Niely Niely gold hair straightener Brasil

Best Use of Branded Content & Sponsorship

PLATA: -Fueling buzz , de JWT SAN JUAN  para Pepsico Gatorade Puerto rico

BRONCE: -It´s time to unlearn , de YMEDIA Madrid para Ing direct Banking España

BRONCE: -Fashion for less , de PAGÉS BBDO Santo Domingo para La sirena Fashion department Dominican republic

FINALISTA: -Coronamusic.com , de SONY MUSIC ENTERTAINMENT MÉXICO  México City para Grupo modelo / corona Corona México

FINALISTA: -Blurry scripts 2.0 , de PHD COLOMBIA Bogota para Hewlett packard Hp supplies Colombia

FINALISTA: -The castaway diaries , de STARCOM MEDIAVEST GROUP México para The coca-cola company Ciel water México

FINALISTA: -The most popular song , de JWT SAN JUAN  para Banco popular de puerto rico Bank Puerto rico

Best Localised Campaign

PLATA: -The tv star that saved millions of dogs , de HAVAS SPORTS & ENTERTAINMENT Buenos Aires para Mars Pedigree Argentina

FINALISTA: -Subtitle man , de OGILVY PERU Lima para English excellence English excellence Peru

FINALISTA: -Sheikh , de McCANN ERICKSON ESPAÑA Madrid para Asefa estudiantes (basketball club) Sports campaign  España

FINALISTA: -T-shirt , de YELLOW  Lima para Ambev Brahma Peru

Best Consumer Engagement

BRONCE: -The little guy inside the atm machine , de VOLVER D6 SAC LIMA para Bbva continental foundation Reading is to be ahead program Perú

BRONCE: -Tedx hairdressers , de OGILVY & MATHER ARGENTINA Buenos Aires para Ted Ted talks Argentina

BRONCE: -Fashion like , de DDB BRASIL São Paulo para C&A Brasil

FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil

FINALISTA: -Happiness refill , de OGILVY BRASIL São Paulo para The coca-cola company Coca-cola Brasil

FINALISTA: -Printed twitcam , de PHD COLOMBIA Bogota para Hewlett packard Hp e-print Colombia

FINALISTA: -Look block , de DDB BRASIL São Paulo para C&a C&a Brasil

Best Use of Digital Media

BRONCE: -The life saver t-shirt , de SAATCHI & SAATCHI MÉXICO  para Procter & gamble Olay / breast cancer awareness México

BRONCE: -Forgot your password? , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association us Alzheimer's association Usa

FINALISTA: -The original click , de ALMAPBBDO São Paulo para Volkswagen do brasil Original parts Brasil

Best Use of Social Media Marketing

FINALISTA: -Robot cat , de F/NAZCA SAATCHI & SAATCHI São Paulo para Pinacoteca do estado de são paulo Institutional Brasil

FINALISTA: -Papertweetos , de OGILVY & MATHER ARGENTINA Buenos Aires para Coca-cola Coca-cola Argentina

Best Use of Mobile Devices

FINALISTA: -Ex-lover blocker , de DDB BRASIL São Paulo para Ambev Guarana antarctica soft drink Brasil

Best Use of Integrated Media

BRONCE: -The most popular song , de JWT SAN JUAN  para Banco popular de puerto rico Bank Puerto rico

FINALISTA: -Fashion attack , de PAGÉS BBDO Santo Domingo para La sirena dept.Stores Fashion department Dominican republic

FINALISTA: -See it in action , de GREY GROUP PORTUGAL Lisbon para Dreamia MovPortugal

Fast Moving Consumer Goods

PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay

Financial Products & Services

FINALISTA: -Lucky soaps , de LEO BURNETT GUATEMALA Guatemala City para Bantrab bank Bank Guatemala

FINALISTA: -The most popular song , de JWT SAN JUAN  para Banco popular de puerto rico Bank Puerto rico

FINALISTA: -Bebe , de ITAU UNIBANCO Sao Paulo para Itaú Itaú Brasil

Commercial Public Services incl. Healthcare & Medical

BRONCE: -More than 5,000 different covers , de Y&R SÃO PAULO  para Telefonica Optic fiber Brasil

Travel, Entertainment & Leisure

FINALISTA: -Garage concerts , de LOLA/LOWE & PARTNERS Madrid para Monkey week Independent music festival España

Retail and E-Commerce, including Restaurants

FINALISTA: -Magazineyou , de OGILVY BRASIL São Paulo para Magazine luiza Magazine Brasil

Publications & Media

BRONCE: -Cold line , de DDB ARGENTINA Buenos Aires para Revista maxim Revista maxim Argentina

FINALISTA: -The book that can´t wait , de DRAFTFCB BUENOS AIRES  para Eterna cadencia Eterna cadencia Argentina

Charities, Public Health & Safety, Public Awareness Messages

FINALISTA: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru

FINALISTA: -Rivers of light , de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization program Colombia

FINALISTA: -Blood for sale , de Z+ Sao Paulo para Albert einstein hospital Blood bank Brasil

CREATIVE EFFECTIVENESS

GRAND PRIX: -Axe Excite, returning to universal truths to create global hits, de BBH Londres para Axe, Unilever, Reino Unido

FINALISTA: -Operación Navidad, de Lowe SP3 Colombia para Ministerio de Defensa, Colombia

FINALISTA: -Axe premature perspiration, de Ponce para Axe, Unilever, Argentina

MOBILE

GRAND PRIX: -HIlltop reimagined for Coca-Cola, de Grow Interactive para Google, Estados Unidos

Activation by Location or Proximity

PLATA: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat PackGUATEMALA    

BRONCE: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA    

Use of Innovative Technology for mobile

BRONCE: -Happiness Refill, de Ogilvy Brasil São Paulo para The Coca-Cola Company BRASIL    

FINALISTA: -Wake Up, de DDB ESPAÑA Madrid para VAESA / Audi Fatigue Detection System ESPAÑA

Products

BRONCE: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat PackGUATEMALA    

Entertainment, Lifestyle and Leisure

BRONCE: -Medida Certa, de Globo Comunicação E Participações para TV Globo Fantástico - Medida Certa BRASIL    

Charities, Not for Profit and Public Information

PLATA: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA    

Tablets and Other Devices

ORO: -Fake Ad, de ALMAPBBDO São Paulo para Bradesco Seguros Auto BRASIL    

Products

FINALISTA: -Dirty, de Agênciaclick Isobar São Paulo para Nivea Visage Q10 BRASIL    

Best User Experience

FINALISTA: -Happiness Refill, de OGILVY BRASIL São Paulo para The Coca-Cola Company BRASIL    

OUTDOOR

GRAND PRIX: -#Cokehands, de Ogilvy Shangai para Coca-Cola, China

GRAND PRIX: -The invisible drive, de Jung von Matt para Mercedes Benz, Alemania

Foods

ORO: -Smartphone, Meeting, de JWT México para Nestlé Kit-kat México

FINALISTA: -X-ray, de JWT México para Nestlé Kit-kat México

Household

FINALISTA: -Cup, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela

FINALISTA: -Spoon, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela

FINALISTA: -Wine glass, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges <