Publicidad > Global | BRASIL SE DESTACÓ CON 14 PREMIOS
Redacción Adlatina |
(Cannes, martes 21 de junio de 2022, 10 pm hora local - Por enviados especiales) - La región obtuvo un Grand Prix en Design, por el caso “Portuguese (Re) Constitution” creado por FCB Lisboa para Penguin Books. Además, Iberoamérica sumó 10 oros, 10 platas y 16 bronces. En la nota, el listado de ganadores.
DESIGN
Grand Prix: Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
A01 (Creation of a New Brand Identity)
-Oro: Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
A03 (Design-driven Effectiveness)
-Oro: Piñatex, de Lanfranco & Cordova para Ananás Anam, Estados Unidos
B01 (Posters)
-Bronce: The Polygraph, de Almap BBDO para CNN Brasil, Brasil
B03 (Promotional Item Design)
-Oro: CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal
F02 (Lifestyle, Fashion, Leisure, Sports & Outdoor)
-Bronce: CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal
DIGITAL CRAFT
Grand Prix: Backup Ukraine, de Virtue Worldwide Nueva York para Polycam X UNESCO, Estados Unidos
A06 (UX & Journey Design)
-Plata: E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
C01 (Data Storytelling)
-Bronce: Black Characters, de FCB Brasil para Revista Raça, Brasil
ENTERTAINMENT
Grand Prix: Eat a Swede, de McCann Estocolmo para Swedish Food Federation, Suecia
A01 (Fiction Film: Up to 5 minutes)
-Oro: Victoria Cempasúchil: The Taste Of Reunion, de Ogilvy para AbInbev, México
A10 (Brand Integration & Sponsorships / Partnerships)
-Bronce: Getting Luis Miguel On Board, de Slap Global para Pepsico México, Argentina
B03 (Talent: Digital & Social)
-Bronce: Series Tour, de Wolf BCPP para Netflix, Chile
-Trapped In The 90s, de McCann para Ikea, España
-The Legacy Of Tomiii11, de BBDO Chile para Fundación Nuestros Hijos, Chile
-Plata: What Whack Wears, de Pereira O’Dell para Adobe, Estados Unidos hispano
C02 (Brand Integration for Games)
-Oro: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
E01 (Innovation in Branded Content)
-Plata: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
ENTERTAINMENT FOR MUSIC
Grand Prix: This is not America ft. Bey, de Doomsay Entertainment Los Ángeles y Sony Music Miami para Residente, Estados Unidos
A01 (Excellence in Music Video)
-Plata: Sonho, de AKQA para Nego Bala, Brasil
D04 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)
-Plata: Black Business Beats, de Gut para Mercado Livre (Ebazar), Brasil
ENTERTAINMENT FOR SPORTS
Grand Prix: Nikesync, de R/GA Londres para Nike, Reino Unido
A01 (Film Series and Audio)
-Bronce: The Dream, de DDB España, Madrid para Heroes of Today Platform, España
A02 (Live Broadcast / Live Streaming)
-Oro: Native Sportscasters, de We Believers para AB InBev, Estados Unidos hispano
A04 (Gaming)
-Oro: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
C01 (Fan Engagement)
-Bronce: Unbreakable Courts, de Africa DDB Institutional, Brasil
C02 (Influencer & Co-creation)
-Plata: The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
D01 (Innovative Use of Tech & Platforms for Sport)
-Bronce: E-nterpreters, deFahrenheit DDB para Pilsen Callao, Perú
E02 (Brand Storytelling)
-Oro: Stuck In The 80s, de Soko para ABINBEV - Guaraná Antarctica, Brasil
E03 (Audience Targeting or Distribution Strategy)
-Bronce: The Pirate Match, de Mirum Agency Brasil para Directvgo, Brasil
E05 (Sports for Good)
-Plata: The Sacrifice - The Most Dangerous Surf Tournament, de McCann para Greenpeace, Chile
E06 (Diversity & Inclusion in Sport)
-Bronce: The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
FILM CRAFT
Grand Prix: The wish, de Serviceplan Alemania para Penny, Alemania
A01 (Art Direction)
-Bronce: Christmas Clowns, de Senor Z Sac, Lima y Fahrenheit DDB para Real Plaza, Perú
A02 (Script)
-Bronce: Even More Confusing Times, de David Madrid para Burger King, España
INDUSTRY CRAFT
Grand Prix: Hope Reef, de AMV BBDO para Mars Petcare, Reino Unido
A01 (Brand & Communications Design)
-Oro: Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
B02 (Outdoor)
-Plata:Better with Pepsi - McDonald’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Plata:Better with Pepsi –Wendy’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Plata:Better with Pepsi – Burger King, de Alma DDB, Miami, para Pepsi. Estados Unidos
B03 (Print & Publishing)
-Bronce: Radicchio, de David para Burger King, España
-Bronce: Red Bell Pepper, de David para Burger King, España
C03 (Print & Publishing)
-Bronce: Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
D03 (Print & Publishing)
-Oro: Nonartificial Mexico, de We Believers para Corona, Estados Unidos hispano
E03 (Print & Publishing)
-Bronce: A Dog"s Name, de David para Burger King, España