Publicidad > Global | 72° EDICIÓN DEL FESTIVAL
Redacción Adlatina |
(Cannes Lions, lunes 16 de junio de 2025, 9:00 pm hora local - Por enviados especiales) - Un Grand Prix, ocho oros, dieciséis platas y veintiún bronces es la cosecha de Iberoamérica durante la primera jornada del Festival Cannes Lions. En la noche de entrega de premios de Audio & Radio, Print & Publishing, Outdoor, Pharma y Health & Wellness, la brasileña Africa Creative DDB se quedó con el único premio mayor de la región. Mientras que David España, DM9 Brasil, DDB Latina Puerto Rico, Africa, LePub México, Lola MullenLowe España, Artplan Brasil, Circus Grey Perú conquistaron Leones dorados. En la nota, la lista completa.
Agencia del año en Health: Área 23, IPG, USA
Red de Health del Año: FCB Health
GRAND PRIX FOR GOOD: -The best place in the qorld to have Herpes, de Motion Sickness, Finch Sydney y New Zeland Herpes Foundation. Australia / Nueva Zelanda
AUDIO & RADIO
GRAND PRIX: -One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
Use of Audio & Radio as a Medium
BRONCE: -The Sound of Divorce, de Ogilvy Argentina, Buenos Aires para Calm, Argentina
F:-Legal Tracks, de BETC Havas, San Pablo para KWAI, Brasil
Use of Audio & Radio Technology
F:-Senna, the Voice of an Icon, de CPB, San Pablo para Guaraná Antarctica, Brasil
F:-Game Guardian, de VML, Buenos Aires para Movistar Argentina
Voice Activation
F:-Game Guardian, de VML, Buenos Aires para Movistar Argentina
Branded Content/Podcasts
F:-Fishermen Storytellers, de Africa Creative DDB, San Pablo para Corona, Brasil
Content Placement
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
F:-Stay Tuned, Stay Awake, de Ogilvy Guatemala, Guatemala City para Shell, Guatemala
Audio-Led Creativity
ORO: -One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
F:-The Sound of Divorce, de Ogilvy Argentina, Buenos Aires para Calm, Argentina
Use of Music
BRONCE: -Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Sound Design
F:-The Colombian National Anthem, performed by its biodiversity, de McCann, Bogotá para Sura, Colombia
Script
PLATA: -1. High Energy Intern, Boyfriend, Dad de David, Madrid para Fusion Energy Drink, España
Casting & Performance
PLATA: -Chill Enough, Cold Detector, Mountin Cold, de Alma Advertising Agency, Miami para Coors Light, Estados Unidos
PLATA: -Fishermen Storytellers, de Africa Creative DDB, San Pablo para Corona, Brasil
Local Brand
F:-Unlucky Mentions, de Paradais DDB, Guayaquil para Cris-Sal, Ecuador
Use of Humour
PLATA: -From Hurt to Hit, de Africa Creative DDB, San Pablo para Brahma, Brasil
F:-Cold Activated Announcers, de Alma Advertising Agency, Miami para Coors Light, Estados Unidos
F:-Dirty Mouth Sponsorship, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, Sao Paulo para Cif, Brasil
Breakthrough on a Budget
F:-Dancing Washers, de VML, Mexico City para Whirlpool, México
Corporate Purpose & Social Responsibility
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Cultural Engagement
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
F:-Music Over Noise, de LePub, San Pablo para Billboard, Brasil
F:-Stay Tuned, Stay Awake, de Ogilvy Guatemala, Guatemala City para Shell, Guatemala
Consumer Goods
F:-One Second Ads, de Africa Creative DDB, San Pablo para Budweiser, Brasil
F:-From Hurt to Hit, de Africa Creative DDB, San Pablo para Brahma, Brasil
Not-for-Profit / Charity / Government
F:-Air Raid Alarm Clock, de Officer And Gentleman, Madrid / arriba! Media group, Kharkiv / Fabs Robotics, Madrid / Goloso Creative Studio, Madrid para Razom, España / Ucrania
HEALTH & WELLNESS
GRAND PRIX: -Vaseline Verified, de Ogilvy Singapur para Unilever, Singapur
OTC Oral Medicines
F:-Allevia Pollen Passport, de MRM Worldwide, Madrid para Opella-Allegra, España
OTC Products
F:-Bleed With Pride, de BBDO Chile, Santiago / UFF Conteniidos, Santiago para Padmad, Chile
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
F:-Bleed With Pride, de BBDO Chile, Santiago / UFF Conteniidos, Santiago para Padmad, Chile
Health & Wellness Tech
PLATA: -The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
F:-Design your sleep while you Sleep, de MRM Worldwide, Madrid para Ikea,España
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Design your sleep while you Sleep, de MRM Worldwide, Madrid para Ikea,España
F:-Menopause Mode, de AlmapBBDO, Sao Paulo para LG Brasil
F:-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
F:-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung,España
Brand-Led Education & Awareness
ORO: -Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed, Brasil
ORO: -Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
BRONCE: -Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed, Brasil
BRONCE: -This Is Not A Game, de VML, Mexico City para Movistar, México
F:-This Is Not A Game, de VML, Mexico City para Movistar, México
F:-Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
F:-This Is Not A Game, de VML, Mexico City para Movistar, México
F:-Sightwalks, de Circus Grey, Miraflores para Cemento Sol, Perú
Non-profit/Foundation-led Education & Awareness
BRONCE: -Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Thermal Sensation Of Urgency, de Lew"laraTBWA, San Pablo para Red Cross São Paulo, Brasil
F:-Fer, de Anonimo, Mexico City para Save The Children, México
Fundraising & Advocacy
F:-Car Parts For Life, de De La Cruz Ogilvy, San Juan para Plaza Las Américas y Plaza Del Caribe, Puerto Rico
F:-Car Parts For Life, de De La Cruz Ogilvy, San Juan para Plaza Las Américas y Plaza Del Caribe, Puerto Rico
Corporate Image & Communication
F:-Me Feat. Me, de DDB Chile, Santiago para Nosotras, Chile
Health Services & Facilities
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
F:-Her Dome, de DPZ, San Pablo para Government Of The State Of São Paulo, Brasil
OUTDOOR
GRAN PRIX: -Crowd, Public Transport y Street de VML Praga para KitKat, República Checa
Consumer Goods
BRONCE: -Mimi"s Red, Prado’s Red y El Campo’s Red, de David, Madrid para Coca-Cola España
BRONCE: -The Shining, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-A house for Mr. Biswas, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-Extreme Metaphors, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-It Falls From The Plant, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-If It"s Not John, It"s Peter, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Above The Pigeon Peas, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Corona Eclipse - Uruguay, de David, Miami para Corona Estados Unidos
F:-Corona Eclipse - Argentina 1, de David, Miami para Corona Estados Unidos
F:-Corona Eclipse - Argentina 2, de David, Miami para Corona Estados Unidos
Media/Entertainment
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Crimes, de Dentsu Creative, Lisboa para History Channel Portugal
Consumer Goods
PLATA: -Windsurf, Surfer, Waves y Boat de Lola Mullenlowe, Madrid para Cornetto España
Media/Entertainment
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Crimes, de Dentsu Creative, Lisboa para History Channel Portugal
Not-for-Profit / Charity / Government
F:-Cause & Effect, de Alma Advertising Agency, Miami para Change The Ref Estados Unidos
Displays
ORO: -Scratch & Sniff, de Lola Mullenlowe, Madrid para Axe/Lynx España
F:-Lynx With Catnip, de Lola Mullenlowe, Madrid para Axe/Lynx España
Special Build
ORO: -Shades Of Red, de David, Madrid para Coca-Cola España
PLATA: -Night Signals, de Ogilvy República Dominicana, Santo Domingo para Chevrolet República Dominicana
F:-Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
Live Advertising and Events
F:-Lay"s Bar Crawl, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
F:-Atacama Fashion Week, de Artplan, San Pablo para Desierto Vestido & Fashion Revolution Brasil
Interactive Experiences
ORO: -Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
BRONCE: -Touchboards Discount, de Africa Creative DDB, San Pablo para Itaú Unibanco Brasil
Transit
ORO: -Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
BRONCE: -Followers Store, de LePub, San Pablo para New Balance Brasil
F:-Night Signals, de Ogilvy República Dominicana, Santo Domingo para Chevrolet República Dominicana
Immersive Experiences
F:-Sun Reserve, de Grey, San Pablo para Corona Brasil
Standard Sites
PLATA: -Speed Coupons, de Gut, San Pablo para Mercado Livre Brasil
Ambient Outdoor
PLATA: -Sun Reserve, de GREY, San Pablo para Corona Brasil
F:-Antenaguila, de David, Buenos Aires para Aguila Argentina
F:-Followers Store, de LePub, San Pablo para New Balance Brasil
Technology
F:-Shade Tracker, de Gut, San Pablo para Michelob Ultra Brasil
F:-Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
Local Brand
F:-Gulf Of Mexico (Bar), de LePub, México City para Tecate México
Social Behaviour
F:-The Outside Book, de VML, Sao Paulo para Frutella Brasil
F:-Skip The Line, de LePub, Sao Paulo para Heineken Brasil
F:-Undeleted, de VML, Buenos Aires para Dove Argentina
F:-The Beer Behind Backstage, de Africa Creative DDB, Sao Paulo para Budweiser Brasil
F:-Lynx With Catnip, de Lola Mullenlowe, Madrid para Axe/Lynx España
Corporate Purpose & Social Responsibility
PLATA: -Estibadores, de Circus Grey, Miraflores para Mibanco Perú
PLATA: -Still Open, de David, Madrid para Jcdecaux España
BRONCE:-Plastic Blood, de DM9, Sao Paulo para Oka Biotech Brasil
BRONCE: -Gold = Death, de DM9, Sao Paulo para Urihi Yanomami Brasil
Market Disruption
F:-Save Us From The Usa, de Stream And Tough Guy, Lisbon / Atlantic, New York para Change The Ref Portugal / Estados Unidos
F:-Sun Reserve, de Grey, Sao Paulo para Corona Brasil
F:-Still Open, de David, Madrid para Jcdecaux España
F:-Gulf Of Mexico (Bar), de LePub, Mexico City para Tecate México
F:-Nescafe Decaf Billboards, de Star5, Panamá para Nescafe Panamá
Cultural Engagement
PLATA: -Found In Translation, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
BRONCE: -Aeromexicanos, de Ogilvy, Mexico City para Aeromexico México
F:-Music Over Noise, de LePub, Sao Paulo para Billboard Brasil
F:-Ads Cover Rents, de Africa Creative DDB, Sao Paulo para Brahma Brasil
F:-Shades Of Red, de David, Madrid para Coca-Cola España
F:-Undeleted, de VML, Buenos Aires para Dove Argentina
F:-Tracking Bad Bunny, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
PHARMA
GRAN PRIX: -Make love last – Bedroom, de Ogilvy Shangai para Viatris, China
Branded Product or Service Promotion
PLATA: -Glowing Relief, de De La Cruz Ogilvy, San Juan / Ogilvy Health, New York para Alivia Health Puerto Rico / Estados Unidos
BRONCE: -Pick Up Your Poop, de The Community, Miami para Cologuard, Estados Unidos
Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
BRONCE: -Friedreich & I, de VML, Madrid para Biogen, España
Disease Awareness & Understanding: Direct to Patient or Healthcare Professional
BRONCE: -Don"t Stop Motion, de VML, Santiago para Cenabast Chile
F:-Don"t Stop Motion, de VML, Santiago para Cenabast Chile
Innovative Use of Technology: Patient or Healthcare Professional
BRONCE: -Painvisible, de VML, Madrid / VML, New York para Aritium, España / Estados Unidos
F:-Health Tracker, de VML, Buenos Aires para Elea Laboratory, Argentina
PRINT & PUBLISHING
GRAND PRIX: -Price Packs, de Pion3ers para Peny, Alemania
Consumer Goods
PLATA: -Toilet Paper, Eggs, Roses, Bananas y Duck, de LePub Bogotá / LePub, Amsterdam para Oreo Colombia / Países Bajos
BRONCE: -Lemon, Coffee, Eye - Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil
BRONCE: -Diver, Windsurf, Surfer, Waves, Boat, de Lola Mullenlowe, Madrid para Cornetto España
F:-The Beer Behind The Rappers Against The Power, de Africa Creative DDB, San Pablo para Budweiser Brasil
Media/Entertainment
F:-Window, de Grey, México City para La Unión Newspaper / Articulo 19 México
F:-Corner, de Grey, México City para La Unión Newspaper / Articulo 19 México
F:-Likes, de Dentsu Creative, Lisboa para History Channel Portugal
F:-Marches, de Dentsu Creative, Lisboa para History Channel Portugal
Consumer Services/Business to Business
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
F:-Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
Not-for-Profit / Charity / Government
F:-Gold = Death, de DM9, San Pablo para Urihi Yanomami Brasil
Commercial Publications
F:-Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Publications for Good
F:-Nigrum Corpus, de Artplan, Rio De Janeiro para Idomed Brasil
F:-Atacama Fashion Week, de Artplan, San Pablo para Desierto Vestido & Fashion Revolution Brasil
Innovative and adapted use of Print & Publishing
PLATA: -The Shakespeare Bic, de VML, Sao Paulo para BIC Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
F:-Blood Aid, de DM9, Sao Paulo para Dasa Diagnostics Brasil
Challenger Brand
PLATA: -Gold = Death, de DM9, San Pablo para Urihi Yanomami Brasil
F:-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Single-Market Campaign
BRONCE: -Coupon Rain, de Gut, San Pablo para Mercado Livre Brasil
F:-Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil
F:-Branded Shadows, de Grey, San Pablo / Grey Argentina, Buenos Aires para Brahma Brasil / Argentina
F:-Certified By The Sun, de Gut, Mexico City / Gut, Madrid para Corona México / España
F:-Corona Eclipse, de David, Miami para Corona Estados Unidos
Social Behaviour
F:-Coca-Cola Classic, de VML, Nueva York / VML, San Pablo para Coca-Cola Estados Unidos / Brasil
F:-Lost Faces, de WMcCann, San Pablo para Banco Do Brasil Brasil
F:-Corona Eclipse, de David, Miami para Corona Estados Unidos
Corporate Purpose & Social Responsibility
ORO: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
BRONCE: -Scholarship In Books, de BETC Havas, Sao Paulo para Uniasselvi Brasil
F:-History Outnumbered, de Dentsu Creative, Lisboa para History Channel Portugal
F:-The Shooting, de Grey, Mexico City para La Unión Newspaper / Articulo 19 México
Market Disruption
F:-Just Lime, de Gut, Buenos Aires para Corona Argentina
Cultural Engagement
BRONCE: -Found In Translation, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F:-Lost Faces, de WMcCann, San Pablo para Banco Do Brasil Brasil