Publicidad > Global | 72° EDICIÓN DEL FESTIVAL
Redacción Adlatina |
(Cannes, martes 17 de junio de 2025, 2.30 pm – hora local – Por enviados especiales) – En la segunda jornada del festival se darán a conocer las categorías Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft e Industry Craft. Iberoamérica conquistó, hasta el momento, once platas y veintiún bronces. El resto de los premios se develarán esta noche.
Ganadores iberoamericanos de plata y bronce
ENTERTAINMENT
Fiction Film: Up to 5 minutes
PLATA: -The Shotting, de Grey México para La Unión Newspaper / Artículo 19 México
Social Behaviour
BRONCE: -Cheering for the rain, de Artplan San Pablo para Globoplay Brasil
ENTERTAINMENT FOR SPORTS
Influencer & Co-Creation
PLATA: -Saving pelotica de goma, de Lawebb Buentipo Caracas / Buentipo Bogotá para Vacílate esto Venezuela / Colombia
Diversity & Inclusion in Sport
PLATA: -RUNNING IN FEAR , de LEW"LARATBWA, Sao Paulo para ALMA PRETA BRAZIL
Fan Engagement/Distribution Strategy
BRONCE: -SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA
BRONCE: -BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
BRONCE: -FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA
Innovation in Sport
BRONCE: -THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL
Cultural Engagement
BRONCE: -AEROMEXICANOS , de OGILVY, Mexico City para AEROMEXICO MEXICO
ENTERTAINMENT FOR MUSIC
Excellence in Music Video
PLATA: -"LOVE", de SPECIALGUEST, New York / SPECIALGUESTX, Madrid para OK GO UNITED STATES / SPAIN
BRONCE: -JOVEM MK - MEU KARMA , de AFRICA CREATIVE DDB, Sao Paulo para KONDZILLA BRAZIL
Cultural Engagement
PLATA: -ME FEAT. ME , de DDB CHILE, Santiago para NOSOTRAS CHILE
Partnerships with Music Talent
BRONCE: -TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
ENTERTAINMENT FOR GAMING
Social Behaviour
BRONCE: -LAG OR BAD , de PARADAIS DDB, Guayaquil para XTRIM ECUADOR
INDUSTRY CRAFT
Art Direction: Brand & Communications Design
PLATA: -PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
BRONCE: -WINIS FONT , de THE KLASS COMPANY, Tepotzotlan / CATORCE DIAS, Mexico City para WINIS MEXICO
Art Direction: Outdoor
BRONCE: BOAT, WAVES. SURFER, de LOLA MULLENLOWE, Madrid para CORNETTO SPAIN
Art Direction: Print & Publishing
BRONCE: -"THE SHINING", A HOUSE FOR MR. BISWAS, EXTREME METAPHORS , de VML, New York / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
BRONCE: -THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
Art Direction: Packaging Design
PLATA: -MOCTEZUMA — CEMENT REIMAGINED IN MEXICO , de BRANDS&PEOPLE, San Pedro Garza Garcia para MOCTEZUMA MEXICO
DIGITAL CRAFT
Experience Design: Multi-Platform
BRONCE: -BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Data Storytelling
BRONCE: -THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL
Data Visualisation
BRONCE: -ALLEVIA POLLEN PASSPORT , de MRM WORLDWIDE, Madrid para Opella-Allegra SPAIN
DESIGN
Books
PLATA: -The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil
Design-Driven Effectiveness
BRONCE: -Justice By Her Type, de Garnier BBDO, San Jose para Families Surviving Feminicides Collective Costa Rica
Special Editions & Bespoke Items
PLATA: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Promotional Items/Promotional Printed Media
BRONCE: -Rice Of Glory, de Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, San Pablo para Super Extra Rice Ecuador / Argentina / Brasil
Innovation in Design
PLATA: -The 100% Home Compostable Sticker, de Grey, San Pablo / Zespri International, Mt Maunganui para Zespri Brasil / Nueva Zelanda
PLATA: -Self-Packing Cheese, de Ogilvy Colombia, Bogota para Nestlé Colombia
FILM CRAFT
Direction
BRONCE: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
BRONCE: -The cause of the accident that started the fire, de Canadá, Barcelona / ICEX, Madrid para ICEX España
Animation
BRONCE: -My gut friend, de GUT México City para GUT México