Publicidad > Global | 72° EDICIÓN DEL FESTIVAL
Redacción Adlatina |
(Cannes, martes 17 de junio de 2025, 9.30 pm – hora local – Por enviados especiales) – Tras anunciarse los ganadores de Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft e Industry Craft, Latinoamérica se quedó con tres GP, en manos de DDB Latina Puerto Rico por “Tracking Bad Bunny”; Gut San Pablo y Mercado Libre con “Call of discounts”; Artplan Brasil y Idomed con “Nigrum Corpus”. En la nota, todos los ganadores.
Ganadores iberoamericanos
ENTERTAINMENT
Influencer & Co-Creation
ORO: -Dungeon&Dragons: The lost episode, de Ogilvy San Pablo para Hasbro Brasil
Fiction Film: Up to 5 minutes
PLATA: -The Shotting, de Grey México para La Unión Newspaper / Artículo 19 México
F: A01/015 SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA
Social Behaviour
BRONCE: -Cheering for the rain, de Artplan San Pablo para Globoplay Brasil
Non-Fiction Film: 5–30 minutes
F: A04/007 9,90 PRESENTED BY $9,90 , de THE WALT DISNEY COMPANY BRASIL, São Paulo para DISNEY BRAZIL
Promotional Content for Publishers & Networks
F: A10/005 BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Audience Engagement/Distribution Strategy
F: C01/020 DUNGEONS&DRAGONS: THE LOST EPISODE , de OGILVY, Sao Paulo para HASBRO BRAZIL
Brand Partnerships, Sponsorships & Collaborations
F:D01/025 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
F: D01/048 FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
Partnerships with Talent
F: D02/007 LAY"S BAR CRAWL , de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES
Diversity & Inclusion in Entertainment
F: E01/018 LETTERS FROM SIMONE , de AFRICA CREATIVE DDB, Sao Paulo / ATENAS.AG, Sao Paulo para ITAÚ UNIBANCO BRAZIL
Social Behaviour
F: E04/008 THE SHOOTING , de GREY, Mexico City para LA UNIÓN NEWSPAPER / ARTICULO 19 MEXICO
ENTERTAINMENT FOR SPORTS
Influencer & Co-Creation
PLATA: -Saving pelotica de goma, de Lawebb Buentipo Caracas / Buentipo Bogotá para Vacílate esto Venezuela / Colombia
Diversity & Inclusion in Sport
PLATA: -RUNNING IN FEAR , de LEW"LARATBWA, Sao Paulo para ALMA PRETA BRAZIL
Fan Engagement/Distribution Strategy
BRONCE: -SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA
BRONCE: -BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
BRONCE: -FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA
Innovation in Sport
BRONCE: -THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL
Cultural Engagement
BRONCE: -AEROMEXICANOS , de OGILVY, Mexico City para AEROMEXICO MEXICO
Promotional Content for Publishers & Networks
F: A03/003 RUN, ESPN ANCHORS! , de THE WALT DISNEY COMPANY BRASIL, São Paulo / ESPN BRASIL, Sumare para ESPN BRAZIL
Brand Storytelling
F: A04/039 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
Sports Live Experience
F: B01/002 SAVING PELOTICA DE GOMA , de LAWEB BUENTIPO, Caracas / BUENTIPO, Bogota para VACÍLATE ESTO VENEZUELA / COLOMBIA
F: B01/015 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
F: B01/048 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU
Fan Engagement/Distribution Strategy
F: C01/045 FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA
F: C01/076 SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA BRAZIL
Brand Partnerships, Sponsorships & Collaborations
F: D01/017 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
F: D01/038 SENNA, THE VOICE OF AN ICON , de CPB, São Paulo / AB INBEV, Sao Paulo para GUARANÁ ANTARCTICA BRAZIL
Partnerships with Sports Talent
F: D02/043 SPONSORSHIP BEYOND THE RINGS , de PUBLICIS BRASIL, Sao Paulo / WHITE RABBIT, Budapest para DECATHLON BRAZIL / HUNGARY
F: D02/048 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU
Diversity & Inclusion in Sport
F: E01/032 THE INVISIBLE DEFEAT , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL
Innovation in Sport
F: E02/014 FIELDS OF GLORY , de MONKS, Bogota para PILSEN BEER COLOMBIA
F: E02/019 THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL
F: E02/024 SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA BRAZIL
Challenger Brand
F: E03/014 BRAND OF THE MATCH , de DAVID, Bogota para AGUILA COLOMBIA
Social Behaviour
F: E04/033 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
Cultural Engagement
F: E07/019 RUNNING IN FEAR , de LEW"LARATBWA, Sao Paulo para ALMA PRETA BRAZIL
ENTERTAINMENT FOR MUSIC
Cultural Engagement
GRAND PRIX: -TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
Excellence in Music Video
PLATA: -"LOVE", de SPECIALGUEST, New York / SPECIALGUESTX, Madrid para OK GO UNITED STATES / SPAIN
BRONCE: -JOVEM MK - MEU KARMA , de AFRICA CREATIVE DDB, Sao Paulo para KONDZILLA BRAZIL
F: A01/032 PAPOTA , de REBOLUCION, Buenos Aires / ABOUT ENTERTAINMENT, Buenos Aires para CA7RIEL&PACO AMOROSO ARGENTINA
Cultural Engagement
PLATA: -ME FEAT. ME , de DDB CHILE, Santiago para NOSOTRAS CHILE
Partnerships with Music Talent
BRONCE: -TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
Use of Original Composition
F: A03/030 THE SURRENDER BY HANS ZIMMER , de OGILVY SPAIN, Madrid para TURISMO DE ANDALUCÍA SPAIN
Live Music Experience
F: B01/007 ME FEAT. ME , de DDB CHILE, Santiago para NOSOTRAS CHILE
F: B01/009 HEINEQUEEN , de LEPUB, Sao Paulo / ATENAS.AG, Sao Paulo para HEINEKEN BRAZIL
Fan Engagement/Community Building
F: C01/002 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL
F: C01/006 SPOTIFY COLOMBIA | SINGING IN YOUR INGLISH , de FOUNDERS, Miami para SPOTIFY UNITED STATES
F: C01/031 TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
Influencer & Co-Creation
F: C02/002 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL
Brand Partnerships, Sponsorships & Collaborations
F: D01/016 ALL IN FOR MACARIO , de LEPUB, Mexico City para TECATE MEXICO
Breakthrough on a Budget
F: E06/001 ART HITS , de TECH AND SOUL, Sao Paulo para B3 BRAZILIAN STOCK EXCHANGE BRAZIL
Cultural Engagement
F: E07/024 SHOT ON IPHONE | ¡SUERTE! , de TBWAMEDIA ARTS LAB, Los Angeles / TBWAMEDIA ARTS LAB, Miami para APPLE UNITED STATES
ENTERTAINMENT FOR GAMING
Use of Gaming/Streaming Platforms
GRAND PRIX: -CALL OF DISCOUNTS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
Social Behaviour
BRONCE: -LAG OR BAD , de PARADAIS DDB, Guayaquil para XTRIM ECUADOR
F: C01/013 THE WHATSAPP SAGA , de DAVID, Sao Paulo para BIS BRAZIL
Use of Humour
F: E05/013 CALL OF DISCOUNTS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
Breakthrough on a Budget
F: E06/007 NEW AVATARS OF HOPE , de DRUID CREATIVE GAMING, Sao Paulo para MÃES DA SÉ BRAZIL
INDUSTRY CRAFT
GRAND PRIX: -NIGRUM CORPUS , de ARTPLAN, Sao Paulo para IDOMED BRAZIL
Typography: Brand & Communications Design
F: A01/025 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
Art Direction: Brand & Communications Design
PLATA: -PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
F: B01/085 MOCTEZUMA — CEMENT REIMAGINED IN MEXICO , de BRANDS&PEOPLE, San Pedro Garza Garcia para MOCTEZUMA MEXICO
BRONCE: -WINIS FONT , de THE KLASS COMPANY, Tepotzotlan / CATORCE DIAS, Mexico City para WINIS MEXICO
Art Direction: Outdoor
BRONCE: BOAT, WAVES. SURFER, de LOLA MULLENLOWE, Madrid para CORNETTO SPAIN
F: B02/072 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
F: B02/132 GOLD = DEATH , de DM9, Sao Paulo para URIHI YANOMAMI BRAZIL
Art Direction: Print & Publishing
BRONCE: -"THE SHINING", A HOUSE FOR MR. BISWAS, EXTREME METAPHORS , de VML, New York / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
BRONCE: -THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
Art Direction: Packaging Design
PLATA: -MOCTEZUMA — CEMENT REIMAGINED IN MEXICO , de BRANDS&PEOPLE, San Pedro Garza Garcia para MOCTEZUMA MEXICO
Illustration: Brand & Communications Design
F: C01/015 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
Illustration: Outdoor
F: C02/036 HYPERREAL TASTES BETTER , de BURGER KING, La Reina / WOLF BCPP, Santiago para BURGER KING CHILE
Illustration: Print & Publishing
F: C03/006 THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
Photography: Brand & Communications Design
ORO: -PROJECT 4270 , de BBDO CHILE, Santiago para BANCO DE CHILE CHILE
F: D01/017 CORONA ECLIPSE , de DAVID, Miami para CORONA UNITED STATES
Photography: Outdoor
F: D02/081 CORONA ECLIPSE , de DAVID, Miami para CORONA UNITED STATES
Photography: Print & Publishing
F: D03/032 CAR , de GREY, Mexico City para LA UNIÓN NEWSPAPER / ARTICULO 19 MEXICO
Copywriting: Excellence in Image Description
F: E05/001 TOUCHING COLORS , de VML, Sao Paulo para CORAL BRAZIL
DIGITAL CRAFT
Video/Moving Image
-SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA
Music/Sound Design
-LEGAL TRACKS , de BETC HAVAS, Sao Paulo para KWAI BRAZIL
Experience Design: Multi-Platform
BRONCE: -BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Data Storytelling
-COOL DOWN CONTROLLER , de LEPUB, Sao Paulo / LEPUB, Milan para HEINEKEN BRAZIL / ITALY
BRONCE: -THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL
Data Visualisation
BRONCE: -ALLEVIA POLLEN PASSPORT , de MRM WORLDWIDE, Madrid para Opella-Allegra SPAIN
-THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL
Curation of Data
-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
AI Storytelling
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Innovative Use of Technology
-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
-THE EYES DRIBBLE , de LEPUB, Milan / PUBLICIS, Buenos Aires para HEINEKEN ITALY / ARGENTINA
-SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA BRAZIL
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Technological Achievement in Digital Craft
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
DIGITAL CRAFT
Video/Moving Image
-SENNA"S CUT , de MONKS, Buenos Aires / MONKS, Bogota para NETFLIX ARGENTINA / COLOMBIA
Music/Sound Design
-LEGAL TRACKS , de BETC HAVAS, Sao Paulo para KWAI BRAZIL
Experience Design: Multi-Platform
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Data Storytelling
-COOL DOWN CONTROLLER , de LEPUB, Sao Paulo / LEPUB, Milan para HEINEKEN BRAZIL / ITALY
BRONCE: -THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL
Data Visualisation
BRONCE: -ALLEVIA POLLEN PASSPORT , de MRM WORLDWIDE, Madrid para Opella-Allegra SPAIN
-THE ODISSEY OF WILSON , de AFRICA CREATIVE DDB, Sao Paulo para VIVO BRAZIL
Curation of Data
-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
AI Storytelling
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Innovative Use of Technology
-THE SHAKESPEARE BIC , de VML, Sao Paulo para BIC BRAZIL
-THE EYES DRIBBLE , de LEPUB, Milan / PUBLICIS, Buenos Aires para HEINEKEN ITALY / ARGENTINA
-SHADE TRACKER , de GUT, Sao Paulo para MICHELOB ULTRA BRAZIL
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
Technological Achievement in Digital Craft
-BODY SWAP , de AKQA, Auckland / AKQA, Melbourne / AKQA, Sao Paulo para NETFLIX NEW ZEALAND / AUSTRALIA / BRAZIL
DESIGN
Product Design
-Living Fabric, de VML, Bogotá para Universidad De Los Andes & Atratus Colombia
Books
PLATA: -The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil
ORO: -Nigrum Corpus, de Artplan, San Pablo para Idomed Brasil
Design-Driven Effectiveness
BRONCE: -Justice By Her Type, de Garnier BBDO, San Jose para Families Surviving Feminicides Collective Costa Rica
-Brand Of The Match, de David, Bogotá para Aguila Colombia
Special Editions & Bespoke Items
PLATA: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
-The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil
-Brand Of The Match, de David, Bogotá para Aguila Colombia
Posters
-Coca-Cola Classic, de VML, New York / VML, Sao Paulo para Coca-Cola United States / Brasil
-Unwrap The Summer, de Lola Mullenlowe, Madrid para Cornetto España
-Shot On Faber-Castell, de David, San Pablo para Faber-Castell Brasil
-The Beer Behind Backstage, de Africa Creative DDB, Sao Paulo para Budweiser Brasil
Promotional Items/Promotional Printed Media
ORO: -Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
BRONCE: -Rice Of Glory, de Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, San Pablo para Super Extra Rice Ecuador / Argentina / Brasil
Sustainability-Focused Design
-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
Innovation in Design
PLATA: -The 100% Home Compostable Sticker, de Grey, San Pablo / Zespri International, Mt Maunganui para Zespri Brasil / Nueva Zelanda
-The Shakespeare Bic, de VML, Sao Paulo para Bic Brasil
PLATA: -Self-Packing Cheese, de Ogilvy Colombia, Bogota para Nestlé Colombia
-Living Fabric, de VML, Bogotá para Universidad De Los Andes & Atratus Colombia
Design for Behavioural Change
-The Mind Guardian, de Cheil Worldwide, Madrid / Samsung Electronics Iberia, Madrid para Samsung España
-Plastic Blood, de DM9, San Pablo para Oka Biotech Brasil
FILM CRAFT
Direction
BRONCE: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
BRONCE: -The cause of the accident that started the fire, de Canadá, Barcelona / ICEX, Madrid para ICEX España
F: -Coffin, de Alto, New York para Life 360 Estados Unidos
F: -Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia
F: -The Journey, de O Positive
Script
F: -Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia
F:-Born to be the last, de Maruri Guayaquil para Born Free UK Ecuador
F:-The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
Casting
F:-Fer, de Anónimo, Mexico City / Anónimo Bogotá, para Save the children México / Colombia The aviators, de
F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
Cinematography
F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
Use of Original Music
F:-The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
Achievement in Production
F:-Ok go – Love (Official Video), de 1StaveMachine, Nueva York / Specialguestx, Madrid Specialguest Nueva York para Ok go Estados Unidos / España
F: -Don’t stop motion, de VML Santiago para Cenabast Chile
Editing
F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
F: -Recruitment – We never children, de The Maestros México / Made, México City para Reinserta México.
Sound Design
F: -The Shooting, de Grey México City para La Unión Newspaper / Artículo 19 México
Animation
BRONCE: -My gut friend, de GUT México City para GUT México
F: -Eco-Illogical, de Darwin & Verne, Madrid para SEO/Birdlife España
F: -Being Vegan is good sho*t, de Flamboyant Paradise, Buenos Aires / Samy Alliance, Madrid para Peta Argentina / España