Publicidad > Global | 72° EDICIÓN DE CANNES LIONS – DÍA 3
Redacción Adlatina |
(Cannes, miércoles 18 de junio de 2025, 2.30 pm – hora local – Por enviados especiales) – La región sigue su cosecha de Leones en el tercer día del Festival. Entre las categorías Creative B2B, Creative Data, Direct, Media, PR y Social & Creator, Iberoamérica conquistó 24 platas y 29 bronces. Esta noche se conocerán los oros y Grandes Premios.
Ganadores iberoamericanos de plata y bronce
CREATIVE B2B
A04 (Targeting & Engagement)
PLATA: A04/041 -ESTIBADORES , de CIRCUS GREY, Miraflores para MIBANCO PERU
A05 (Effectiveness & Measurement)
PLATA: A05/001 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
CREATIVE DATA
A01 (Data-Enhanced Creativity)
BRONCE: A01/045 -HUMANIMAL TOURISM , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
A02 (Data-Driven Targeting)
PLATA: A02/039 -PIXVERTISING , de ALMAPBBDO, Sao Paulo para BURGER KING BRAZIL
A06 (Data Technology)
PLATA: A06/015 -THE AMAZON GREENVENTORY , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL
A10 (Data Integration)
BRONCE: A10/004 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
B07 (Corporate Purpose & Social Responsibility)
BRONCE: B07/009 -THE MISSING PORTRAITS , de AMPFY, Sao Paulo para PIRACANJUBA BRAZIL
B09 (Cultural Engagement)
PLATA: B09/021 -HEALTH TRACKER , de VML, Buenos Aires para ELEA LABORATORY ARGENTINA
DIRECT
A01 (Consumer Goods)
PLATA: A01/009 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
BRONCE: A01/078 DANCING WASHERS , de VML, Mexico City para WHIRLPOOL MEXICO
B02 (Small-Scale Media)
PLATA: B02/026 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
BRONCE: B02/086 SIX BACK , de GUT, Mexico City para VICTORIA MEXICO
B04 (Use of Broadcast)
BRONCE: B04/012 DRINKABLE ANTHEM , de JUDAS, Lisbon para SUPER BOCK PORTUGAL
BRONCE: B04/027 01. THE INTERRUPTED GOAL , de LEO BRAZIL, Sao Paulo para FIAT BRAZIL
B05 (Use of Print/Outdoor)
PLATA: B05/048 NIGHT SIGNALS , de OGILVY DOMINICAN REPUBLIC, Santo Domingo para CHEVROLET DOMINICAN REPUBLIC DOMINICAN REPUBLIC
BRONCE: B05/059 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
C02 (Data-Driven Targeting)
PLATA: C02/007 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
PLATA: C02/022 RESALE , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
D03 (Use of Social Platforms)
PLATA: D03/056 ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
E03 (Experience Design)
BRONCE: E03/017 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
F01 (Local Brand)
PLATA: F01/027 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
F03 (Single-Market Campaign)
BRONCE: F03/074 ANTENAGUILA , de DAVID, Buenos Aires para AGUILA ARGENTINA
F06 (Breakthrough on a Budget)
BRONCE: F06/017 W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
F07 (Corporate Purpose & Social Responsibility)
PLATA: F07/100 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL
BRONCE: F07/092 RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL
SOCIAL & CREATOR
Innovative Engagement of Community
BRONCE: -TRASH TALK CODES, de Africa Creative DDB, San Pablo para Brahma Brasil
BRONCE: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
Content Placement
PLATA: -CALL OF DISCOUNTS, de Gut, San Pablo para Mercado Livre Brasil
PLATA: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
Co-Creation & User Generated Content
PLATA: -RETRO INFLUENCERS, de Gut, San Pablo para Skol Brasil
Multi-Platform Social Campaign
PLATA: -LAY"S BAR CRAWL, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
Corporate Purpose & Social Responsibility
BRONCE: -UNDELETED, de VML, Buenos Aires para Dove Argentina
BRONCE: -PEDIGREE CARAMELO, de AlmapBBDO, San Pablo para Pedigree Brasil
Market Disruption
PLATA: -GULF OF MEXICO (BAR), de LePub, México City para Tecate México
Cultural Engagement
BRONCE: -TRACKING BAD BUNNY, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
MEDIA
Consumer Goods
BRONCE: -AD-FREE MOVIES , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
Consumer Services/Business to Business
BRONCE: -BAIT BOARDS , de GUT, Buenos Aires para MERCADO ADS ARGENTINA
Use of Audio Platforms
PLATA: -DIRTY MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL
Use of Outdoor
PLATA: -SPEED COUPONS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
BRONCE: -BOXED ADS , de GUT, Buenos Aires para MERCADO LIBRE ARGENTINA
Large-Scale Media
BRONCE: -W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
Use of Events & Stunts
PLATA:-GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
BRONCE: -TOUCHBOARDS DISCOUNT , de AFRICA CREATIVE DDB, Sao Paulo para ITAÚ UNIBANCO BRAZIL
Use of Digital Platforms
BRONCE: -RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL
Use of Social Platforms
BRONCE: -ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
Audience Insights
PLATA: -REPORT THIS AD , de PARADAIS DDB, Guayaquil para VERIS ECUADOR
Co-Creation of Branded IP
PLATA: -THANKS FOR COKE-CREATING, de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
Challenger Brand
BRONCE: -THE LUCKY SPONSOR, de MERCADO McCANN, Buenos Aires para SCHNEIDER ARGENTINA
Use of Humour
BRONCE: -LAY"S BAR CRAWL, de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES
PR
B06 (Innovative Use of Influencers/Creators)
BRONCE: B06/032 DIRTY -MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL
D02 (Use of Events & Stunts)
BRONCE: D02/121 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
F07 (Corporate Purpose & Social Responsibility)
BRONCE: F07/088 FILTER CAPS , de OGILVY COLOMBIA, Bogota para FILSA COLOMBIA
F08 (Market Disruption)
PLATA: F08/013 -BACK HOME , de JOYSTICK, FIFCO, San Jose para IMPERIAL COSTA RICA