Publicidad > Global | TERCERA ENTREGA DE PREMIOS EN CANNES LIONS 2025
Redacción Adlatina |
(Cannes, miércoles 18 de junio de 2025, 9.30 pm – hora local – Por enviados especiales) – Con una amplia supremacía de agencias brasileñas, Iberoamérica cierra otra muy buena jornada en Cannes. Entre las categorías Creative B2B, Creative Data, Direct, Media, PR y Social & Creator, Iberoamérica conquistó 1 GP, 12 oros, 24 platas y 29 bronces. DM9 se quedó con el Grand Prix en Creative Data, mientras que los Leones dorados fueron para David Madrid, VMl Uruguay, DDB Colombia, Uzina Portugal (2) y el resto para las brasileñas Gut (3), DM9, Africa Creative, Le Pub, y Grey.
Ganadores iberoamericanos
CREATIVE B2B
A02 (Brand Experience)
F: A02/003 IMAGINE WITH PETACOS , de BUENTIPO, Bogota / DDB COLOMBIA, Bogota para CERVEZA POKER COLOMBIA
F: A02/019 RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
A04 (Targeting & Engagement)
PLATA: A04/041 -ESTIBADORES , de CIRCUS GREY, Miraflores para MIBANCO PERU
F: A04/011 RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
A05 (Effectiveness & Measurement)
PLATA: A05/001 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
A08 (Challenger Brand)
F: A08/013 ADD YOUR LOGO , de GUT, Mexico City para NOTCO MEXICO
A09 (Corporate Purpose & Social Responsibility)
F: A09/020 BUILDING FUTURES , de DM9, Sao Paulo para MRV BRAZIL
F: A09/043 STILL OPEN , de DAVID, Madrid para JCDECAUX SPAIN
F: A09/063 EARTH"S BURNOUT , de ALMAPBBDO, Sao Paulo para UN GLOBAL COMPACT BRAZIL
A10 (Market Disruption)
ORO: A10/033 -STILL OPEN , de DAVID, Madrid para JCDECAUX SPAIN
F: A10/040 ESTIBADORES , de CIRCUS GREY, Miraflores para MIBANCO PERU
CREATIVE DATA
A01 (Data-Enhanced Creativity)
GRAND PRIX: A01/046 -EFFICIENT WAY TO PAY, de DM9, Sao Paulo para CONSUL APPLIANCES BRAZIL
BRONCE: A01/045 -HUMANIMAL TOURISM , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
F: A01/016 RECIPE FOR GROWTH, de DM9, Sao Paulo para IFOOD BRAZIL
F:A01/036 SELF GALLERY, de VML, Sao Paulo para GENERA DNA LAB BRAZIL
A02 (Data-Driven Targeting)
PLATA: A02/039 -PIXVERTISING , de ALMAPBBDO, Sao Paulo para BURGER KING BRAZIL
F: A02/002 KFC FRIES COMPENSATION , de PS21, Madrid para KFC SPAIN
A03 (Data-Driven Consumer Product)
F: A03/018 MENOPAUSE MODE , de ALMAPBBDO, Sao Paulo para LG BRASIL BRAZIL
A04 (Data Storytelling)
ORO: A04/006 -IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
F: A04/046 HUMANIMAL TOURISM , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
A05 (Data Visualisation)
F: A05/014 RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
A06 (Data Technology)
PLATA: A06/015 -THE AMAZON GREENVENTORY , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL
F: A06/006 BACK HOME , de JOYSTICK, FIFCO, San Jose para IMPERIAL COSTA RICA
F: A06/016 GAME GUARDIAN , de VML, Buenos Aires para MOVISTAR ARGENTINA
A07 (Use of Real-Time Data)
F: A07/026 HER DOME , de DPZ, Sao Paulo para GOVERNMENT OF THE STATE OF SÃO PAULO BRAZIL
F: A07/037 AIR RAID ALARM CLOCK , de OFFICER AND GENTLEMAN, Madrid / ARRIBA! MEDIA GROUP, Kharkiv / FABS ROBOTICS, Madrid / GOLOSO CREATIVE STUDIO, Madrid para RAZOM SPAIN / UKRAINE
F: A07/048 MENOPAUSE MODE , de ALMAPBBDO, Sao Paulo para LG BRASIL BRAZIL
A10 (Data Integration)
BRONCE: A10/004 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
F: A10/012 HUMANIMAL TOURISM , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
B01 (Local Brand)
F: B01/007 SELF GALLERY , de VML, Sao Paulo para GENERA DNA LAB BRAZIL
B04 (Social Behaviour)
F: B04/028 AEROMEXICANOS , de OGILVY, Mexico City para AEROMEXICO MEXICO
B07 (Corporate Purpose & Social Responsibility)
BRONCE: B07/009 -THE MISSING PORTRAITS , de AMPFY, Sao Paulo para PIRACANJUBA BRAZIL
F: B07/019 EFFICIENT WAY TO PAY , de DM9, Sao Paulo para CONSUL APPLIANCES BRAZIL
F: B07/032 HISTORY OUTNUMBERED , de DENTSU CREATIVE, Lisbon para HISTORY CHANNEL PORTUGAL
B08 (Market Disruption)
F: B08/001 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
F: B08/006 THANKS FOR COKE-CREATING , de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
F: B08/007 THE AMAZON GREENVENTORY , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL
B09 (Cultural Engagement)
PLATA: B09/021 -HEALTH TRACKER , de VML, Buenos Aires para ELEA LABORATORY ARGENTINA
DIRECT
A01 (Consumer Goods)
PLATA: A01/009 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
BRONCE: A01/078 DANCING WASHERS , de VML, Mexico City para WHIRLPOOL MEXICO
F: A01/043 SUN RESERVE , de GREY, Sao Paulo para CORONA BRAZIL
F: A01/066 ANTENAGUILA , de DAVID, Buenos Aires para AGUILA ARGENTINA
A02 (Healthcare)
F: A02/025 PAINVISIBLE , de VML, Madrid / VML, New York para ARITIUM SPAIN / UNITED STATES
F: A02/027 GLOWING RELIEF , de DE LA CRUZ OGILVY, San Juan / OGILVY HEALTH, New York para ALIVIA HEALTH PUERTO RICO / UNITED STATES
A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
ORO: A04/048 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
F: A04/020 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
F: A04/039 CLANDESTINATION , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
F: A04/041 SPEED COUPONS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
A05 (Media/Entertainment)
F: A05/016 TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
A06 (Consumer Services/Business to Business)
F: A06/018 TOUCHBOARDS DISCOUNT , de AFRICA CREATIVE DDB, Sao Paulo para ITAÚ UNIBANCO BRAZIL
F: A06/028 FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
A07 (Not-for-Profit / Charity / Government)
F: A07/027 LESSONS OF SHAME , de HAVAS COSTA RICA, San Antonio para WORLD VISION COSTA RICA
F: A07/046 MY VOICE, MY VOTE , de OGILVY SPAIN, Barcelona para ADELA SPAIN
F: A07/058 CHILDREN OF THE DICTATORSHIP , de CHEIL WORLDWIDE, Santiago para HIJOS Y MADRES DEL SILENCIO FOUNDATION CHILE
B02 (Small-Scale Media)
ORO: B02/013 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
PLATA: B02/026 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
BRONCE: B02/086 SIX BACK , de GUT, Mexico City para VICTORIA MEXICO
B03 (Large-Scale Media)
F: B03/033 BRANDED SHADOWS , de GREY, Sao Paulo / GREY ARGENTINA, Buenos Aires para BRAHMA BRAZIL / ARGENTINA
F: B03/038 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
B04 (Use of Broadcast)
BRONCE: B04/012 DRINKABLE ANTHEM , de JUDAS, Lisbon para SUPER BOCK PORTUGAL
BRONCE: B04/027 01. THE INTERRUPTED GOAL , de LEO BRAZIL, Sao Paulo para FIAT BRAZIL
F: B04/009 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
F: B04/019 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU
B05 (Use of Print/Outdoor)
PLATA: B05/048 NIGHT SIGNALS , de OGILVY DOMINICAN REPUBLIC, Santo Domingo para CHEVROLET DOMINICAN REPUBLIC DOMINICAN REPUBLIC
BRONCE: B05/059 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
F: B05/026 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
C01 (Data-Driven Direct Strategy)
F: C01/026 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL
C02 (Data-Driven Targeting)
PLATA: C02/007 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
PLATA: C02/022 RESALE , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
C03 (Use of Real-Time Data)
F: C03/025 CHEERING FOR THE RAIN , de ARTPLAN, Sao Paulo para GLOBOPLAY BRAZIL
C04 (New Realities & Emerging Tech)
F: C04/012 THE AMAZON GREENVENTORY , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL
F: C04/018 MY VOICE, MY VOTE , de OGILVY SPAIN, Barcelona para ADELA SPAIN
F: C04/026 MENOPAUSE MODE , de ALMAPBBDO, Sao Paulo para LG BRASIL BRAZIL
D01 (Use of Digital Platforms)
F: D01/049 FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
F: D01/062 TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
D02 (Use of Mobile)
F: D02/017 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
F: D02/046 FANTASIAPP , de GUT, Sao Paulo para MERCADO PAGO BRAZIL
F: D02/048 ICON DISCOUNTS , de DIGITAS COLOMBIA, Bogota para MCDONALD"S COLOMBIA
D03 (Use of Social Platforms)
PLATA: D03/056 ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: D03/075 SEARCH FOR MAGIC , de DAVID, Madrid / GUT, Buenos Aires / DAVID, Miami para COCA-COLA SPAIN / ARGENTINA / UNITED STATES
D04 (Real-Time Response)
F: D04/012 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
F: D04/026 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
D05 (Co-Creation & User-Generated Content)
F: D05/017 W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
E01 (Copywriting)
F: E01/005 MARATHON HIJACK CDMX , de WIEDEN+KENNEDY, Mexico para NIKE MEXICO
E02 (Art Direction/Design)
F: E02/011 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
E03 (Experience Design)
BRONCE: E03/017 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
F: E03/030 ICON DISCOUNTS , de DIGITAS COLOMBIA, Bogota para MCDONALD"S COLOMBIA
E04 (Launch/Relaunch)
ORO: E04/020 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
F: E04/010 KFC FRIES COMPENSATION , de PS21, Madrid para KFC SPAIN
F: E04/027 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
F: E04/033 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
E05 (Personalised Campaigns)
F: E05/031 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL
F01 (Local Brand)
F: F01/022 UNMELTING LOYALTY , de DAVID, Bogota para BEES - AB INBEV COLOMBIA
PLATA: F01/027 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
F: F01/030 RETRO INFLUENCERS , de GUT, Sao Paulo para SKOL BRAZIL
F02 (Challenger Brand)
F: F02/012 W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
F03 (Single-Market Campaign)
BRONCE: F03/074 ANTENAGUILA , de DAVID, Buenos Aires para AGUILA ARGENTINA
F: F03/027 STREAMING BARS , de LEPUB, Sao Paulo para HEINEKEN BRAZIL
F04 (Social Behaviour)
F: F04/046 RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
F: F04/058 POWERING CONNECTION , de BETC HAVAS, Sao Paulo para TIM TELECOM BRAZIL
F:F04/114 ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: F04/118 THE FAN REMOTE , de TALENT MARCEL, São Paulo para CLARO BRAZIL
F06 (Breakthrough on a Budget)
BRONCE: F06/017 W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
F07 (Corporate Purpose & Social Responsibility)
PLATA: F07/100 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL
BRONCE: F07/092 RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL
F: F07/050 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
F: F07/078 EFFICIENT WAY TO PAY , de DM9, Sao Paulo para CONSUL APPLIANCES BRAZIL
F: F07/081 STILL OPEN , de DAVID, Madrid para JCDECAUX SPAIN
F: F07/086 GLOWING RELIEF , de DE LA CRUZ OGILVY, San Juan / OGILVY HEALTH, New York para ALIVIA HEALTH PUERTO RICO / UNITED STATES
F: F07/106 MARINO URIEL: THE (UN)FORGETTABLE LEGEND , de HAVAS, Madrid para ATLÉTICO DE MADRID FOOTBALL CLUB SPAIN
F09 (Cultural Engagement)
F: F09/062 TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
F: F09/071 CHILDREN OF THE DICTATORSHIP , de CHEIL WORLDWIDE, Santiago para HIJOS Y MADRES DEL SILENCIO FOUNDATION CHILE
SOCIAL & CREATOR
Consumer Goods
F: -LAY"S BAR CRAWL, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
F: -BRAND OF THE MATCH, de David, Bogotá para Aguila Colombia
F: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
F: -CORONA ECLIPSE, de David, Miami para Corona Estados Unidos
Audience Targeting/Engagement Strategies
ORO: -RESALE, de Africa Creative DDB, San Pablo para Budweiser Brasil
F: -THE CAT CODES, de Publicis Brasil, San Pablo para Friskies Brasil
F: -UNINTERRUPTADS, de Africa Creative DDB, Sao Paulo para Budweiser Brasil
F: -LYNX WITH CATNIP, de Lola Mullenlowe, Madrid para Axe/Lynx España
F: -BK® TASTE LAWYERS, de AlmapBBDO, San Pablo para Burger King Brasil
Real-Time Response
F: -ALL IN FOR MACARIO, de LePub, México City para Tecate México
F: -CORONA ECLIPSE, de David, Miami para Corona Estados Unidos
Social Listening & Insight
F: -MARIAHS’ SQUAD, de Galeria, San Pablo para Havaianas Brasil
F: -UNDELETED, de VML, Buenos Aires para Dove Argentina
Innovative Engagement of Community
BRONCE: -TRASH TALK CODES, de Africa Creative DDB, San Pablo para Brahma Brasil
BRONCE: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
F: -THE CAT CODES, de Publicis Brasil, San Pablo para Purina Brasil
F: -RESALE, de Africa Creative DDB, San Pablo para Budweiser Brasil
Creator & Influencer Sourced Insight
F: -DIRTY MOUTH SPONSORSHIP, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, San Pablo para Cif Brasil
Organic Reach & Influence
F: -COMMUNITY KING, de Brand Building Ad, Quito para Burger King Ecuador
F: -HEINEQUEEN, de LePub, Sao Paulo / Atenas.AG, San Pablo para Heineken Brasil
Creator Cross-Channel Storytelling
F: -LAY"S BAR CRAWL, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
Creator Collaboration
F: -ALL IN FOR MACARIO, de LePub, México City para Tecate México
Excellence in Craft
F: -DO YOU SPEAK ANITTA?, de Droga5, part of Accenture Song, San Pablo / Spotify, San Pablo para Spotify Brasil
Community Building
F: -TRACKING BAD BUNNY, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
Content Placement
PLATA: -CALL OF DISCOUNTS, de Gut, San Pablo para Mercado Livre Brasil
PLATA: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
F: -DIRTY MOUTH SPONSORSHIP, de Droga5, part of Accenture Song, San Pablo / Unilever Brasil, San Pablo para Cif Brasil
F: -UNINTERRUPTADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
Co-Creation & User Generated Content
PLATA: -RETRO INFLUENCERS, de Gut, San Pablo para Skol Brasil
F: -FOUND IN TRANSLATION, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F: -DANCING WASHERS, de VML, México City para Whirlpool México
Social Commerce
F: -THE CAT CODES, de Publicis Brasil, San Pablo para Friskies Brasil
F: -RESALE, de Africa Creative DDB, San Pablo para Budweiser Brasil
F: -THE SOUND OF DIVORCE, de Ogilvy Argentina, Buenos Aires para Calm Argentina
Multi-Platform Social Campaign
PLATA: -LAY"S BAR CRAWL, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos
F: -UNDELETED, de VML, Buenos Aires para Dove Argentina
Social Purpose
F: -UNDELETED, de VML, Buenos Aires para Dove Argentina
Single-Market Campaign
F: -ALL IN FOR MACARIO, de LePub, México City para Tecate México
Social Behaviour
F: -BAN THIS PROFILE, de Edelman España, Madrid para Ampara Silvestre España
F: -FOUND IN TRANSLATION, de DDB Latina Puerto Rico para Medalla Light Puerto Rico
F: -ODDLY SATISFYING MEDIA, de Africa Creative DDB, San Pablo para ABINBEV Brasil
F: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil
Use of Humour
F: -THE CAT CODES, de Publicis Brasil, San Pablo para Friskies Brasil
F: -TRASH TALK CODES, de Africa Creative DDB, San Pablo para Brahma Brasil
F: -CALL OF DISCOUNTS, de Gut, San Pablo para Mercado Livre Brasil
Corporate Purpose & Social Responsibility
BRONCE: -UNDELETED, de VML, Buenos Aires para Dove Argentina
BRONCE: -PEDIGREE CARAMELO, de AlmapBBDO, San Pablo para Pedigree Brasil
Market Disruption
PLATA: -GULF OF MEXICO (BAR), de LePub, México City para Tecate México
Cultural Engagement
BRONCE: -TRACKING BAD BUNNY, de DDB Latina Puerto Rico para Rimas Music Puerto Rico
MEDIA
Consumer Goods
BRONCE: -AD-FREE MOVIES , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: -ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: -ADS COVER RENTS , de AFRICA CREATIVE DDB, Sao Paulo para BRAHMA BRAZIL
Healthcare
F: -REPORT THIS AD , de PARADAIS DDB, Guayaquil para VERIS ECUADOR
Travel, Leisure, Retail, Restaurants & Fast-Food Chains
ORO: -COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
F: -SPEED COUPONS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
F: -NEVER STOP ORDERING , de GUT, Buenos Aires para PEDIDOSYA ARGENTINA
F: -BOXED ADS , de GUT, Buenos Aires para MERCADO LIBRE ARGENTINA
Media/Entertainment
F: -BRING KOREA TO THE WORLD , de NETFLIX, Los Angeles / FOUNDERS, Miami para NETFLIX UNITED STATES
F: -TRACKING BAD BUNNY , de DDB LATINA PUERTO RICO para RIMAS MUSIC PUERTO RICO
Consumer Services/Business to Business
BRONCE: -BAIT BOARDS , de GUT, Buenos Aires para MERCADO ADS ARGENTINA
F: -UNMELTING LOYALTY , de DAVID, Bogota para BEES - AB INBEV COLOMBIA
F: -ESTIBADORES , de CIRCUS GREY, Miraflores para MIBANCO PERU
Not-for-Profit / Charity / Government
F: -BAN THIS PROFILE , de EDELMAN SPAIN, Madrid para AMPARA SILVESTRE SPAIN
Use of Screens & Audio Visual Platforms
ORO: -STREAMING BARS , de LEPUB, Sao Paulo para HEINEKEN BRAZIL
Use of Audio Platforms
PLATA: -DIRTY MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL
F: -OOH FOR ALL , de EUPHORIA CREATIVE, Sao Paulo para JCDECAUX BRAZIL
Use of Outdoor
PLATA: -SPEED COUPONS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
BRONCE: -BOXED ADS , de GUT, Buenos Aires para MERCADO LIBRE ARGENTINA
F: -THANKS FOR COKE-CREATING , de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
F: -INFINITE SUNSET , de GREY, Sao Paulo para CORONA BRAZIL
F: -NIGHT SIGNALS , de OGILVY DOMINICAN REPUBLIC, Santo Domingo para CHEVROLET DOMINICAN REPUBLIC DOMINICAN REPUBLIC
Small-Scale Media
F: -DISCOUNT ADDRESSES , de WILD FI PARAGUAY, Asuncion / WILD FI, Asuncion para TADA DELIVERY PARAGUAY
Large-Scale Media
BRONCE: -W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
F: -SUN RESERVE , de GREY, Sao Paulo para CORONA BRAZIL
F: -TAP STUDIO , de AB INBEV, Shanghai / DAVID, Bogota / FRED & FARID SHANGHAI para GUINNESS MAINLAND CHINA / COLOMBIA
Use of Events & Stunts
PLATA:-GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
BRONCE: -TOUCHBOARDS DISCOUNT , de AFRICA CREATIVE DDB, Sao Paulo para ITAÚ UNIBANCO BRAZIL
F: -ADS COVER RENTS , de AFRICA CREATIVE DDB, Sao Paulo para BRAHMA BRAZIL
F: -2.5% LIBRARY , de ALMAPBBDO, Sao Paulo para AMAZON BRAZIL
Use of Digital Platforms
BRONCE: -RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL
Use of Social Platforms
ORO: -RETRO INFLUENCERS , de GUT, Sao Paulo para SKOL BRAZIL
BRONCE: -ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: -PETE ZAHAT , de BRAND BUILDING AD, Quito para PIZZA HUT ECUADOR
F: -OREO VOICE NOTES , de LEPUB BOGOTA para OREO COLOMBIA
Innovative Use of Influencers/Creators
F: -LAY"S BAR CRAWL , de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES
Retail Media
ORO: -THE REWARDS BAG , de VML, Montevideo para TATA URUGUAY
F: -IMAGINE WITH PETACOS , de BUENTIPO, Bogota / DDB COLOMBIA, Bogota para CERVEZA POKER COLOMBIA
F: -UNMELTING LOYALTY , de DAVID, Bogota para BEES - AB INBEV COLOMBIA
Audience Insights
PLATA: -REPORT THIS AD , de PARADAIS DDB, Guayaquil para VERIS ECUADOR
F: -THANKS FOR COKE-CREATING , de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
F: -THE REWARDS BAG , de VML, Montevideo para TATA URUGUAY
F: -RESALE , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
F: -ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL
Use of Brand or Product Integration into a Programme or Platform
ORO: -FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
F: -STREAMING BARS , de LEPUB, Sao Paulo para HEINEKEN BRAZIL
F: -MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
Data-Driven Targeting
F: -HUMANIMAL TOURISM, de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
Use of Branded Content Created for Digital or Social
F: -CALL OF DISCOUNTS, de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
Data Integration
F: -HUMANIMAL TOURISM, de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
Co-Creation of Branded IP
PLATA: -THANKS FOR COKE-CREATING, de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
Local Brand
F: -ANTENAGUILA, de DAVID, Buenos Aires para AGUILA ARGENTINA
Challenger Brand
BRONCE: -THE LUCKY SPONSOR, de MERCADO McCANN, Buenos Aires para SCHNEIDER ARGENTINA
F: -UNTHINKABLE RIDES, de AKQA, Sao Paulo para UBER BRAZIL
Social Behaviour
F: -THE REWARDS BAG, de VML, Montevideo para TATA URUGUAY
F: -MAKEUP PAYMENT, de MRM, Sao Paulo para MASTERCARD BRAZIL
F: -NESCAFE DECAF BILLBOARDS, de STAR5, Panama para NESCAFE PANAMA
Use of Humour
BRONCE: -LAY"S BAR CRAWL, de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES
F: -HOT COUTURE: RANGE, de PEPSICO, Reading / SIPS & BITES, London / PS21, Madrid para EXTRA FLAMIN" HOT UNITED KINGDOM / SPAIN
F: -FICTIONAL INSURANCE, de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
Breakthrough on a Budget
F: -THE CASE FOR SAVING WATER, de DENTSU CREATIVE, Lisbon para VISIT PORTUGAL PORTUGAL
F: -W1NG COD3S, de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO
Corporate Purpose & Social Responsibility
F: -NIGHT SIGNALS, de OGILVY DOMINICAN REPUBLIC, Santo Domingo para CHEVROLET DOMINICAN REPUBLIC DOMINICAN REPUBLIC
F: -RE-COMMERCE ATACAMA, de ARTPLAN, Sao Paulo para VTEX BRAZIL
Market Disruption
F: -GULF OF MEXICO (BAR), de LEPUB, Mexico City para TECATE MEXICO
Cultural Engagement
F: -SPORT THE FIGHT, de WIEDEN+KENNEDY, Sao Paulo para NIKE BRAZIL
F: -LOVELESS STORY, de ARTPLAN, Sao Paulo para UOL BRAZIL
Use of Data & Analytics
F: -LALIGA AGAINST HATE, de MINDSHARE, Madrid para LALIGA SPAIN
PR
A01 (Consumer Goods)
F: A01/037 SUN RESERVE , de GREY, Sao Paulo para CORONA BRAZIL
A03 (Automotive)
F: A03/011 THE INTERRUPTED GOAL , de LEO BRAZIL, Sao Paulo para FIAT BRAZIL
B01 (Social Engagement)
F: B01/063 THIS IS NOT A GAME , de VML, Mexico City para MOVISTAR MEXICO
B05 (Content Discovery & Amplification)
F: B05/011 MUSTARD X MUSTARD , de THE KITCHEN, Chicago / CASHMERE AGENCY, Los Angeles / THE KITCHEN NORTH AMERICA, Toronto / KRAFT HEINZ COMPANY, Chicago / AFRICA CREATIVE DDB, Sao Paulo para THE KITCHEN NORTH AMERICA X CASHMERE UNITED STATES / CANADA / BRAZIL
B06 (Innovative Use of Influencers/Creators)
BRONCE: B06/032 DIRTY -MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL
F: B06/022 SELF BANNED , de SANCHO BBDO, Bogota para NETFLIX COLOMBIA
D02 (Use of Events & Stunts)
ORO: D02/088 -SUN RESERVE , de GREY, Sao Paulo para CORONA BRAZIL
BRONCE: D02/121 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
F: D02/098 LESSONS OF SHAME , de HAVAS COSTA RICA, San Antonio para WORLD VISION COSTA RICA
F: D02/122 THE INTERRUPTED GOAL , de LEO BRAZIL, Sao Paulo para FIAT BRAZIL
D03 (Launch/Relaunch)
F: D03/047 ALCARAZ TATTOO , de DAVID, Madrid para NETFLIX SPAIN
D04 (Brand Voice & Strategic Storytelling)
F: D04/015 THANKS FOR COKE-CREATING , de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
E02 (Public Affairs & Lobbying)
F: E02/005 T-SEARCH® , de CAPPUCCINO, Sao Paulo para MÃES DA SÉ (NGO) BRAZIL
F07 (Corporate Purpose & Social Responsibility)
BRONCE: F07/088 FILTER CAPS , de OGILVY COLOMBIA, Bogota para FILSA COLOMBIA
F: F07/028 BACK HOME , de JOYSTICK, FIFCO, San Jose para IMPERIAL COSTA RICA
F: F07/095 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL
F08 (Market Disruption)
PLATA: F08/013 -BACK HOME , de JOYSTICK, FIFCO, San Jose para IMPERIAL COSTA RICA
F: F08/032 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO
F09 (Cultural Engagement)
F: F09/055 BRAIDED HISTORY , de DDB LATINA PUERTO RICO para MIZANI PUERTO RICO