Publicidad > Global | EN EL CUARTO DÍA DE PREMIACIÓN
Redacción Adlatina |
Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation, Luxury Lions, Creative B2B, Creative Data, Direct, Media, PR, Social & Creator, Audio & Radio, Print & Publishing, Outdoor, Pharma, Health & Wellness, Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft e Industry Craft son las categorías entregadas.
BRAND EXPERIENCE & ACTIVATION
GP: Caption with intention, de FCB Chicago para Academy of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, Estados Unidos
CREATIVE BUSINESS TRANSFORMATION
GP: Axa-Three Words, de Publicis Conseil para Axa, Francia
CREATIVE COMMERCE
GP: Preserved Promos, de VML Nueva York para Ziploc, Estados Unidos
CREATIVE EFFECTIVENESS
GP: Shot in Iphone, de TBWA Media Arts Lab Los Ángeles para Apple, Estados Unidos
CREATIVE STRATEGY
GP: Real Beauty: How A Soap Brand Created a Global Self-Esteem Movement, de Ogilvy Reino Unido para Dove, Reino Unido
INNOVATION
GP: Sounds Right, de AKQA Copenague para Museum For The United Nations - Un Live, Spotify, Dinamarca
LUXURY
GP: The Partnership That Changed Everything, de Havas Play para LVMH, Francia
CREATIVE B2B
GP: B2B: Act Like you Know, de GoDaddy, Tempe, AZ Quality Meats, Chicago para GoDaddy, Estados Unidos
CREATIVE DATA
GP: Efficient way to pay, de DM9 San Pablo para Consul Appliances, Brasil
DIRECT
GP: Axa-Three Words, de Publicis Conseil para Axa, Francia
MEDIA
GP: Dove Real Beauty Redefined for the AI Era, de Mindshare Nueva York para Dove, Estados Unidos
PR
GP: Lucky Yatra, de FCB India para Indian Railways, India
SOCIAL CREATOR
GP:Vaseline Verified, de Ogilvy Singapur para Unilever, Singapur
AUDIO & RADIO
GP:One Second Ads, de África Creative San Pablo para Budeweiser, Brasil
PRINT & PUBLISHING
GP: Price Packs, de Serviceplan Munich para Penny, Alemania
OUTDOOR
GP Campaign: Crowd, Public Transport, Street (c), de VML Praga para KitKat, República Checa
GP: Olympic Games Opening, de Paname 24, Auditoire, Double 2, OBO, Havas Paris y Havas Events para París 2024, Francia
PHARMA
GP: Make Love Last Bedroom, de Ogilvy Shangai para Viagra, China
HEALTH & WELLNESS
GP:Vaseline Verified, de Ogilvy Singapur para Unilever, Singapur
DESIGN
GP: Caption with intention, de FCB Chicago para Academy of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, Estados Unidos
DIGITAL CRAFT
GP: Caption with intention, de FCB Chicago para Academy of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, Estados Unidos
FILM CRAFT
GP: Telstra - Better On a Better Network, de Bear Meets Eagle On Fire, Sydney para Telstra, Australia
INDUSTRY CRAFT
GP:Nigrum Corpus, de Artplan San Pablo para Idomed, Brasil
ENTERTAINMENT LIONS
GP: Night Fishing, de Innocean, Seoul para Hyundai Motor Company, Corea del Sur
ENTERTAINMENT LIONS FOR GAMING
GP: Call of Discounts, de Gut San Pablo para Mercado Libre, Brasil
ENTERTAINMENT LIONS FOR MUSIC
GP: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny y Rimas Music, Puerto Rico
ENTERTAINMENT LIONS FOR SPORT
GP: Haaland Payback Time, de David Nueva York para Clash of Clans, Estados Unidos