Publicidad > Global | LOS GRANDES CLIOS SE ANUNCIARÁN EN MAYO
Redacción Adlatina |
De la región se premió a Argentina, Brasil, Chile, Colombia, Ecuador, España, Estados Unidos hispano, Guatemala, México, Puerto Rico, Perú, Portugal, República Dominicana y Uruguay. En la nota, el listado de ganadores.
Los ganadores de Clio Awards 2026
AUDIO
Broadcast Audio
-Oro: Cold Activated Announcers, de Alma para Coors Light, Estados Unidos hispano
-Plata: Chants, de Alma para Change the Ref, Estados Unidos hispano
-Bronce: Unlucky Mentions, de Paradais TBWA para Cris-Sal, Ecuador
Sonic Branding
-Bronce: Dirty Mouth Sponsorship, de Droga5 para Unilever, Cif, Brasil
Specific Target Audience
-Plata: Dancing Washers, de VML México para Whirpool, México
Streaming/Downloadable Content
-Plata: Dirty Mouth Sponsorship, de Droga5 para Unilever, Cif, Brasil
Voice Activated Technologies
-Plata: Fanta Re-Possession, de Ogilvy Brasil para The Coca-Cola Company, Brasil
AUDIO CRAFT
Copywriting
-Plata: High Energy Intern, de David Brasil para Fusion, Brasil
Sound Design
-Plata: The Colombian National Anthem, performed by its Biodiversity, de McCann Colombia para Seguros Sura, Colombia
BRANDED ENTERTAINMENT & CONTENT
Experience/Activation
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
-Bronce: Aeromexicanos, de Ogilvy para Aeromexico, México
Film -Scripted
-Oro: The Shooting, de Grey México para Newspaper La Union and Article 19, México
-Bronce: Dungeons & Dragons: The Lost Episode, de Ogilvy Brasil para Hasbro, Brasil
-Bronce: Who’s Waiting For You?, de W+K México para Cerveza Victoria, México
-Bronce: The Ugliest Sweater, de Made México para ILAS, México
Music
-Plata: Berghain, de Canada para Rosalía, España
Partnershiop/Co creation
-Oro: Fictional Insurance, de TBWA Colombia para RCN/Prime & Seguros del Estado, Colombia
CREATIVE BUSINESS TRANSFORMATION
Products
-Bronce: Add your Logo, de Gut para NotCo, México
-Bronce: Glowing Relief, de De La Cruz-Ogilvy Puerto Rico para Alivia Health, Puerto Rico
Services
-Bronce: Day of the Undying Business, de Boxer TTL para WhatsApp Business, México
CREATIVE COMMERCE
Innovative Use of Channel
-Bronce: The Sound of Divorce, de Ogilvy Argentina para Calm es Simple, Argentina
Partnership/Co-Creation
-Bronce: Re-Commerce Atacama, de Artplan para Vtex & Desierto Vestido & Fashion Revolution, Brasil
CREATIVE DISRUPTION
Digital/Mobile
-Oro: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
Experience /Activation
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
-Plata: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
Out of Home
-Plata: Gulf of Mexico (Bar), de LePub México para Tecate, México
Public Relations
-Plata: Gulf of Mexico (Bar), de LePub México para Tecate, México
-Bronce: One More Question, de Grey Argentina para LALCEC, Argentina
Design
-Bronce: Living Fabric, de VML para University of the Andes/Atraus, Colombia
Direct
-Bronce: Antenaguila, de David Buenos Aires para AB InBev, Colombia
Media
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
CREATIVE EFFECTIVENESS
Local/Regional
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
National
-Bronce: Pedigree Caramelo, de Almap BBDO para Mars, Brasil
CREATIVE STRATEGY
Creative Strategy
-Plata: Ban This Profile, de Edelman para Ampara, Brasil
-Bronce: Day of the Undying Business, de Boxer TTL para WhatsApp Business, México
CREATIVE USE OF DATA
Creativity/Storytelling
-Plata: TaDa Abandoned Nights, de R/GA para AB InBev, México
-Plata: The Shakespeare Bic, de VML Brasil para Bic, Brasil
-Bronce: Baby Minder, de Ogilvy Health Nueva York para Eurofarma, Brasil
Real Time
-Bronce: Baby Minder, de Ogilvy Health Nueva York para Eurofarma, Brasil
Specific Target Audience
-Bronce: Audi Reader, de Ogilvy España para Audi, España
-Bronce: Game Guardian, de VML Argentina para Movistar, Argentina
-Bronce: Hate it Will We Make It, de W+K San Pablo para Betano, Brasil
-Bronce: The Mind Guardian, de Cheil España para Samsung Electronics Iberia, España
Visualization
-Plata: PainVisible, de VML España para Aritium, España
CULTURE & INFLUENCE
Cultural Communities
-Plata: Codes for Inclusion, de Archer Troy para Techo/Google, México
Cultural Storytelling
-Bronce: Bad Luck Reserver, de Name para Refisal, Colombia
DESIGN
Brand Identity Refresh
-Bronce: Moctezuma-Cement Reimagined in Mexico, de Brands & People para Moctezuma, México
Digital Mobile
-Bronce: The Mind Guardian, de Cheil España para Samsung Electronics Iberia, España
Direct Marketing
-Plata: Glowing Relief, de De La Cruz-Ogilvy Puerto Rico para Alivia Health, Puerto Rico
Packaging
-Plata: Moctezuma-Cement Reimagined in Mexico, de Brands & People para Moctezuma, México
Product Design
-Plata: Baby Minder, de Ogilvy Health Nueva York para Eurofarma, Brasil
-Bronce: Add Your Logo, de Gut para NotCo, México
Retail Design
-Bronce: Depressed Bedrooms, de Boost Brand Accelerator para Casaideas, Perú
Sustainability
-Plata: Living Fabric, de VML para University of the Andes/Atraus, Colombia
DESIGN CRAFT
Art Direction
-Plata: Nigrum Corpus, de Artplan para Idomed & Instituto Yduqs, Brasil
Typography
-Plata: The Shakespeare Bic, de VML Brasil para Bic, Brasil
DIGITAL/MOBILE
Artificial Intelligence
-Plata: Game Guardian, de VML Argentina para Movistar, Argentina
-Bronce: Adoption Buddy, de Ogilvy Health Nueva York para Public Prosecutor’s Office of Rio Grande Do Sul, Brasil
Use of Platform/Native Integration
-Oro: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
Voice Activated
-Plata: Game Guardian, de VML Argentina para Movistar, Argentina
DIRECT
Experience/Activation
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
Other
-Bronce: Pedigree Caramelo, de Almap BBDO para Mars, Brasil
Out of Home
-Bronce: Antenaguila, de David Buenos Aires para AB InBev, Colombia
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
Use of Product
-Bronce: Unmelting Loyalty, de David para Aguila Light, Colombia
EXPERIENCE/ACTIVATION
Digital/Mobile
-Oro: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
-Bronce: Codes for Inclusion, de Archer Troy para Techo/Google, México
Guerrilla
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
-Bronce: Stream Vendor, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
Other
-Plata: Glowing Relief, de De La Cruz-Ogilvy Puerto Rico para Alivia Health, Puerto Rico
-Plata: Pedigree Caramelo, de Almap BBDO para Mars, Brasil
Events
-Plata: Gulf of Mexico (Bar), de LePub México para Tecate, México
Special Build
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
FILM
16 seconds to 30 seconds
-Bronce: It’s a GIF, de VML España para Federópticos, España
61 seconds to Five Minutes
-Bronce: The Shooting, de Grey México para Newspaper La Union and Article 19, México
-Bronce: Who’s Waiting For You?, de W+K México para Cerveza Victoria, México
-Bronce: Don’t Stop Motion, de VML Chile para Gobierno de Chile, Chile
FILM CRAFT
-Plata: The Shooting, de Grey México para Newspaper La Union and Article 19, México
Animation
-Bronce: Who’s Waiting For You?, de W+K México para Cerveza Victoria, México
Casting
-Bronce: Let’s Flip the Logic, de Seiva para Propeg, Brasil
Cinematography
-Bronce: Qué locura ser de River, de Stink para Betano, Argentina
-Bronce: The Shooting, de Grey México para Newspaper La Union and Article 19, México
Copywriting
-Bronce: Psychologists, de From para Consejo Profesional de Agrimensura, Argentina
-Bronce: Shades of Red, de David para Coca-Cola, México
Direction
-Bronce: Berghain, de Canada para Rosalía, España
-Bronce: The Shooting, de Grey México para Newspaper La Union and Article 19, México
Music Original
-Bronce: The Disappeared, de Agosto Music para International Commitee of The Red Cross, México
MEDIA
Experience/Activation
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
Audio
-Plata: Dirty Mouth Sponsorship, de Droga5 para Unilever, Cif, Brasil
Out of Home
-Plata: Shades of Red, de David para Coca-Cola, México
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
Partnerships & Collaboration
-Plata: Fictional Insurance, de TBWA Colombia para RCN/Prime & Seguros Del Estado, Colombia
Entertainment
-Bronce: Couch to action, de AKQA para Uber, Brasil
-Bronce: Dirty Mouth Sponsorship, de Droga5 para Unilever, Cif, Brasil
Specific Target Audience
-Bronce: Day of the Undying Business, de Boxer TTL para WhatsApp Business, México
-Bronce: EstibADores, de Circus Grey para Mibanco, Perú
INTEGRATED
-Bronce: GracyOvos, de Canva para Canva, Brasil
OUT OF HOME
Ambient
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate
-Plata: Still Open, de David para JCDecaux, España
-Plata: Shades of Red, de David para Coca-Cola, México
-Bronce: Sun Reserve, de Grey Brasil para Corona Ambev, Brasil
Interactive/Experiential
-Plata: Shades of Red, de David para Coca-Cola, México
Special Build
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
Billboard
-Bronce: Shades of red, de David para Coca-Cola, México
Poster
-Bronce: History Outnumbered, de Dentsu Creative Iberia para History Channel, Portugal
Transit
-Bronce: EstibADores, de Circus Grey para Mibanco, Perú
-Bronce: Night Signals, de Ogilvy República Dominicana para Chevrolet, República Dominicana
PARTNERSHIPS & COLLABORATIONS
Partnerships & Collaborations
-Plata: Living Fabric, de VML para University of the Andes/Atraus, Colombia
-Bronce: GracyOvos, de Canva para Canva, Brasil
-Bronce: Tracking Bad Bunny, de DDB Latina Puerto Rico para Bad Bunny, Puerto Rico
Brand Publications
-Plata: The Shakespeare Bic, de VML Brasil para Bic, Brasil
-Bronce: History Outnumbered, de Dentsu Creative Iberia para History Channel, Portugal
PRINT & OUT OF HOME CRAFT
Art Direction
-Oro: The Shakespeare Bic, de VML Brasil para Bic, Brasil
PUBLIC RELATIONS
Real-Time Response
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
Cause Related
-Plata: Re-Commerce Atacama, de Artplan para Vtex & Desierto Vestido & Fashion Revolution, Brasil
Corporate Image
-Bronce: Community King, BBA para Burger King, Ecuador
Crisis Management
-Bronce: Community King, BBA para Burger King, Ecuador
Single Marketing
-Plata: Still Open, de David para JCDecaux, España
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
Specific Target Audience
-Plata: Glowing Relief, de De La Cruz-Ogilvy Puerto Rico para Alivia Health, Puerto Rico
-Bronce: One More Question, de Grey Argentina para LALCEC, Argentina
Launch/Relaunch
-Bronce: Gulf of Mexico (Bar), de LePub México para Tecate, México
SOCIAL MEDIA
Other
-Oro: Pedigree Caramelo, de Almap BBDO para Mars, Brasil
-Plata: Game Guardian, de VML Argentina para Movistar, Argentina
-Bronce: It’s Only Natural, de Ingo Amsterdam para Burger King, Brasil
Real-Time Response
-Oro: Gulf of Mexico (Bar), de LePub México para Tecate, México
-Plata: Pope Yes, de Gut para Popeyes, Estados Unidos hispano
-Bronce: Alcaraz Tattoo, de David para Netflix, España
Social Post
-Bronce: Pope Yes, de Gut para Popeyes, Estados Unidos hispano
SOCIAL MEDIA CRAFT
-Plata: Pope Yes, de Gut para Popeyes, Estados Unidos hispano
-Bronce: Hate ir till we make it, de W+K San Pablo para Betano, Brasil
USE OF INFLUENCERS
Celebrity
-Plata: GracyOvos, de Canva para Canva, Brasil
-Plata: Alcaraz Tatoo Reveal, de David para Netflix, España
-Bronce: Pedigree Caramelo, de Almap BBDO para Mars, Brasil
Multiple
-Bronce: Pete Zahat, de BBA para Pizza Hut, Ecuador
STUDENTS
E-COMMERCE
Student Creative Commerce
-Bronce: Airbnb Parking, de Bendita Carpeta para Airbnb, Guatemala
-Bronce: They Score You Store, de Universidad Autónoma de Occidente para Mercado Libre, Colombia
EXPERIENCE/ ACTIVATION
Events
-Plata: The Outdated Broadcast, de Universidad Casa Grande para ESPN, Ecuador
FASHION & BEAUTY
-Plata: The Same Face Museum, de Miami Ad School para Dove, España
DIGITAL/MOBILE
Student Creative Disruption
-Oro: Antiface, de Bendita Carpeta para Samsung
Student Direct
-Plata: Breaks Ads, de Brother Montevideo para KitKat, Uruguay
BANNERS & RICH MEDIA ADVERTISING
Student Digital/ Mobile
-Oro: Breaks Ads, de Brother Montevideo para KitKat, Uruguay
PUBLIC RELATIONS
-Plata: The Outdated Broadcast, de Universidad Casa Grande para ESPN, Ecuador
PARTNERSHIPS & COLLABORATIONS
-Bronce: Clean and Collect, de Miami Ad School Madrid para Depop, España