Publicidad > Global | 73° EDICIÓN
Redacción Adlatina |
(Domingo 21 de junio de 2026) – En la ante sala del festival, se develaron doce nuevas shortlists: Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Film Craft, Industry Craft, Media, PR and Social & Creator Lions. En la nota, todos los finalistas iberoamericanos anunciados hasta el momento.
FINALISTAS IBEROAMERICANOS ANUNCIADOS HASTA EL MOMENTO
Design
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Nordeste | Nordeste | Design Bridge and Partners, Sao Paulo | Brasil |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| The Book That Listens. Innovation and Youth Yearbook | Cotec Foundation | Alvaro Garcia Ruano, Murcia | España |
| Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
| No Blue, No Green | SOS Oceano | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| No Blue, No Green | SOS Oceano | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Glowing Relief | Alivia Health | De La Cruz Ogilvy, San Juan / Ogilvy Health, New York | Puerto Rico / Estados Unidos |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Conway"s Arcade | 1stavemachine | SpecialguestX, Madrid / 1stavemachine, New York / Google, Mountain View | España / Estados Unidos |
Digital Craft
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Lorem Ipsum | Purga Studio | Gut, Mexico City | México |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Mapfre Contigo | MAPFRE | McCann Spain, Madrid | España |
| SOS Pos | BCP | Circus Grey, Lima | Perú |
| Magical Surveillance | Movistar Prosegur Alarmas | Accenture Song, Madrid | España |
| SOS Pos | BCP | Circus Grey, Lima | Perú |
| Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| SOS Pos | BCP | Circus Grey, Lima | Perú |
Direct
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Resize the Price | Aguila | David, Bogota / David, Madrid | Colombia / España |
| Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Flipping Neighbors | Volkswagen | Bernbach, Barcelona | España |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Scratch Your Data | Mercado Livre | Gut, Sao Paulo | Brasil |
| Scorecoupons | Mercado Libre | Gut, Mexico City | México |
| The Golden Zone | McDonald"s | TBWAColombia, Bogota / DDB Colombia, Bogota | Colombia |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Santa Maria Pueblo Hotel | Senatur | OniriaTBWA, Asuncion | Paraguay |
| One More Question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Scratch Your Data | Mercado Livre | Gut, Sao Paulo | Brasil |
| Mandatory Vacation Packages | Cámara Colombiana de Comercio Electrónico | Name, Bogota | Colombia |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Resize the Price | Aguila | David, Bogota / David, Madrid | Colombia / España |
| The Originals Fake Collection | Renault | Publicis, Buenos Aires | Argentina |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| One More Question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| The Golden Zone | McDonald"s | TBWAColombia, Bogota / DDB Colombia, Bogota | Colombia |
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| Mandatory Vacation Packages | Cámara Colombiana de Comercio Electrónico | Name, Bogota | Colombia |
| Ikea Preowned | IKEA | McCann Spain, Madrid | España |
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| The Golden Zone | McDonald"s | TBWAColombia, Bogota / DDB Colombia, Bogota | Colombia |
| Cheetos Flamin’ Hot Dill Pickle Relaunch | Cheetos | Gut, Miami | Estados Unidos |
| Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Scratch Your Data | Mercado Livre | Gut, Sao Paulo | Brasil |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Simply Nkd™ The Renaissance of Snacking | Simply Nkd™ | Gut, Miami | Estados Unidos |
| Custom Billboards | Mercado Libre | Gut, Buenos Aires | Argentina |
| Unwatched Goals | Brahma | Africa Creative, Sao Paulo | Brasil |
| SOS Pos | BCP | Circus Grey, Lima | Perú |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| SOS Pos | BCP | Circus Grey, Lima | Perú |
| De"Longhi Computer | De"Longhi | Lola, Madrid | España |
| Chapters of Hope | La Fabrica | McCann Spain, Madrid | España |
Entertainment
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Who’s Waiting for You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
| The Last Coke in the Desert | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Sosegá | Cervezas Alhambra | LLYC, Madrid | España |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| The Triangle Theory | Doritos | AlmapBBDO, Sao Paulo | Brasil |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Who’s Waiting for You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
Entertainment Lions For Gaming
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| R2R← | Brahma | Africa Creative, Sao Paulo | Brasil |
Entertainment Lions For Music
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Rosalía Ft. Björk, Yves Tumor - Berghain | Rosalía | Canada, Barcelona / Rosalia, Barcelona | España |
| The Walk to the Walk of Fame | Johnnie Walker | AlmapBBDO, Sao Paulo | Brasil |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| No Lineup Festival | Heineken | Atenas.ag, Sao Paulo | Brasil |
| Juan Gabriel - The Ballad of Alberto | Netflix | Netflix, Mexico City / Monks, Mexico City | México |
| Sosegá | Cervezas Alhambra | LLYC, Madrid | España |
Entertainment Lions For Sport
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| The Triangle Theory | Doritos | AlmapBBDO, Sao Paulo | Brasil |
| Dirt Is Glory | Dirt Is Good | OMO | Frank, London / Drum Brasil, Sao Paulo / MullenLowe Design Studio, New York / Area 23, New York / Unilever, London | Reino Unido / Brasil / Estados Unidos |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Fragmental Medal | Gatorade | Tombras, Buenos Aires | Argentina |
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| R2r← | Brahma | Africa Creative, Sao Paulo | Brasil |
| Dopplegamers | Aguila | David, Bogota | Colombia |
| Uberlândia E.C. | Uber | Wieden+Kennedy, Sao Paulo | Brasil |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| S.A.B | Brahma | Africa Creative, Sao Paulo | Brasil |
| Dirt Is Glory | Dirt Is Good | OMO | Frank, London / Drum Brasil, Sao Paulo / MullenLowe Design Studio, New York / Area 23, New York / Unilever, London | Reino Unido / Brasil / Estados Unidos |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Resize the Price | Aguila | David, Bogota / David, Madrid | Colombi |
Film Craft
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Bullet Machine | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Help! | Santalucía | Oriol Villar, Barcelona | España |
| Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Samurai | Purga Studio | Gut, Mexico City | México |
| The Treasure Hunt | Ministry for Equality | Ogilvy Spain, Madrid | España |
| Bullet Machine | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Bullet Machine | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Departures | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Who’s Waiting for You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
| Bullet Machine | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| When You"re Not Here | Whirlpool | VML, Mexico City | México |
| Bullet Machine | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Who’s Waiting for You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
| We Are Ayenda | Ayenda | We Believers, New York | Estados Unidos |
Industry Craft
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Brazilian Architecture Biennale | BAB | AlmapBBDO, Sao Paulo | Brasil |
| Tiny Coffee Shops | De"Longhi | Lola, Madrid | España |
| Racing | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Club | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Vamos | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Moving Landscapes Snow | BMW | Serviceplan Spain, Madrid | España |
| Moving Landscapes Forest | BMW | Serviceplan Spain, Madrid | España |
| Moving Landscapes Dehesa | BMW | Serviceplan Spain, Madrid | España |
| 1994 - USA | Budweiser | Africa Creative, Sao Paulo | Brasil |
| 2002 - Korea | Budweiser | Africa Creative, Sao Paulo | Brasil |
| Amazônia Alive - Book | Vale SA | Artplan, Sao Paulo / Rock in Rio, Rio de Janeiro | Brasil |
| La Petite Rivelia - Paris | De"Longhi | Lola, Madrid | España |
| Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
| Glowing Relief | Alivia Health | De La Cruz Ogilvy, San Juan / Ogilvy Health, New York | Puerto Rico / Estados Unidos |
| Re-Commerce Atacama | VTEX & Desierto Vestido & Fashion Revolution | Artplan, Sao Paulo | Brasil |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Moving Landscapes Dehesa | BMW | Serviceplan Spain, Madrid | España |
| Hand | Magnum Ice Cream | Lola, Madrid | España |
| Carpet | Magnum Ice Cream | Lola, Madrid | España |
| Amazônia Alive - Integrated | Vale SA | Artplan, Sao Paulo / Rock in Rio, Rio de Janeiro | Brasil |
| Pedro | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Maria | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
| Amazônia Alive - Integrated | Vale SA | Artplan, Sao Paulo / Rock in Rio, Rio de Janeiro | Brasil |
| Tiny Coffee Shops | De"Longhi | Lola, Madrid | España |
| Amazonia | Embratur and Rai | FutureBrand, Sao Paulo | Brasil |
| Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
Media
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Doorbell Ads | Mercado Libre | Gut, Buenos Aires | Argentina |
| Cover It | UNAIDS | Africa Creative, Sao Paulo | Brasil |
| From Passengers to Partners | Azul | Africa Creative, Sao Paulo | Brasil |
| Flipping Neighbors | Volkswagen | Bernbach, Barcelona | España |
| Custom Billboards | Mercado Libre | Gut, Buenos Aires | Argentina |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| The Arepa That Unites | Warner Music Colombia | Buentipo, Bogota | Colombia |
| UV Tattoo to Learn | ISDIN | Havas Play, Barcelona | España |
| A Drugstore in Your Pesebre | Farmacias Económicas | Be Flamingo, Quito / Publifyer, Quito | Ecuador |
| Scratch Your Data | Mercado Livre | Gut, Sao Paulo | Brasil |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| The Arepa That Unites | Warner Music Colombia | Buentipo, Bogota | Colombia |
| Scorecoupons | Mercado Libre | Gut, Mexico City | México |
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| Stella Locad Guides | Stella Artois | AB InBev, Buenos Aires | Argentina |
| Ikea Preowned | IKEA | McCann Spain, Madrid | España |
| Best Friend AI | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| The Golden Zone | McDonald"s | TBWAColombia, Bogotá / DDB Colombia, Bogota | Colombia |
| Tiktok Tips | Embasa | DDB Mexico, Mexico City / TeranTBWA, Mexico City | México |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Pairing Portugal | Visit Portugal | Dentsu Creative, Lisbon | Portugal |
| Ikea Preowned | IKEA | McCann Spain, Madrid | España |
| Ikea Preowned | IKEA | McCann Spain, Madrid | España |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Scratch Your Data | Mercado Livre | Gut, Sao Paulo | Brasil |
| Best Friend AI | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Stella Locad Guides | Stella Artois | AB InBev, Buenos Aires | Argentina |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Sneaker Cam | Mercado Libre | Monks, Buenos Aires | Argentina |
| The Golden Zone | McDonald"s | TBWAColombia, Bogotá / DDB Colombia, Bogota | Colombia |
| Custom Billboards | Mercado Libre | Gut, Buenos Aires | Argentina |
| Kentucky Fries Compensation | KFC | Jungle PS21, Madrid | España |
| The Originals Fake Collection | Renault | Publicis, Buenos Aires | Argentina |
| Resize the Price | Aguila | David, Bogota / David, Madrid | Colombia / España |
| Scorecoupons | Mercado Libre | Gut, Mexico City | México |
| The Self Lawsuit | Netflix | Sancho BBDO, Bogota | Colombia |
| Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| UV Tattoo to Learn | ISDIN | Havas Play, Barcelona | España |
| Windshield Billboards | Seguros Bolívar | Seguros Bolívar, Bogota / Leo, Bogota | Colombia |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| For Adult Skin Only | Grupo Boticário | Gut, Sao Paulo | Brasil |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Nightshift Billboards | Bud66 | Gut, Buenos Aires | Argentina |
| Safety Ads | Duoprint | Groenlandia, Santiago | Chile |
| Whiskas® Locator | Whiskas® | Ogency, Almaty | Kazajistán |
| Dove R/eal Reviews | Dove Hair | Mindshare, New York / David, London / David, Madrid | Estados Unidos / Reino Unido / España |
PR
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Glowing Relief | Alivia Health | De La Cruz Ogilvy, San Juan / Ogilvy Health, New York | Puerto Rico / Estados Unidos |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Covered by Hellmann"s | Hellmann"s | Ogilvy, London / David, Madrid | Reino Unido / España |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Accent Rresistance | Imperial Beer | Garnier, San Jose | Costa Rica |
| The Post Twist | TV Globo | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Uncovering Racism | Sport Club Corinthians Paulista | AlmapBBDO, Sao Paulo | Brasil |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| This Time, It Is Beer. | Amstel | AlmapBBDO, Sao Paulo | Brasil |
| One More Question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| Air Silva | Volt Sport | Africa Creative, Sao Paulo | Brasil |
| One More Question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Glowing Relief | Alivia Health | De La Cruz Ogilvy, San Juan / Ogilvy Health, New York | Puerto Rico / Estados Unidos |
| For Adult Skin Only | Grupo Boticário | Gut, Sao Paulo | Brasil |
| 600K Network | Comando Con Venezuela | Rainbow Lobster, Mexico City / Comando Con Venezuela, Caracas | México / Venezuela |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
| Welcome Back, Paisano | Tecate | Lepub, Mexico City | México |
Social & Creator Lions
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Donate to Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| The Fandom Comeback | Tecate | Lepub, Mexico City | México |
| Cif Clean My Name | Cif | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| You Are Not Your Selfie | Natura | Africa Creative, Sao Paulo | Brasil |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| The Triangle Theory | Doritos | AlmapBBDO, Sao Paulo | Brasil |
| Stella Locad Guides | Stella Artois | AB InBev, Buenos Aires | Argentina |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Pope Yes | Popeyes Louisiana Kitchen | Gut, Miami | Estados Unidos |
| Unfamous Orders: KFC X Don Pollo | KFC | Jungle PS21, Madrid | España |
| The Whatsapp Saga | BIS | David, Sao Paulo | Brasil |
| The Fandom Comeback | Tecate | Lepub, Mexico City | México |
| S.A.B | Brahma | Africa Creative, Sao Paulo | Brasil |
| Cover It | UNAIDS | Africa Creative, Sao Paulo | Brasil |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| R2r← | Brahma | Africa Creative, Sao Paulo | Brasil |
| Accent Rresistance | Imperial Beer | Garnier, San Jose | Costa Rica |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Uberlândia E.C. | Uber | Wieden+Kennedy, Sao Paulo | Brasil |
| Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Re-Commerce Atacama | VTEX & Desierto Vestido & Fashion Revolution | Artplan, Sao Paulo | Brasil |
| You Are Not Your Selfie | Natura | Africa Creative, Sao Paulo | Brasil |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Chicken Screams for Coke | Coca-Cola | VML, New York / VML, Sao Paulo | Estados Unidos / Brasil |
| Cif Clean My Name | Cif | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Donate to Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Cover It | UNAIDS | Africa Creative, Sao Paulo | Brasil |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Pope Yes | Popeyes Louisiana Kitchen | Gut, Miami | Estados Unidos |
| The Originals Fake Collection | Renault | Publicis, Buenos Aires | Argentina |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Gifcommerce | Tata | VML, Montevideo | Uruguay |
Audio & Radio
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Coquí Alarmed | Hyundai Puerto Rico | BBDO Puerto Rico, Guaynabo | Puerto Rico |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Cover It | UNAIDS | Africa Creative, Sao Paulo | Brasil |
| Proximity Ads | KFC | Don, Buenos Aires | Argentina |
| Crossbar Bong | Taco Bell | Edelman Spain, Madrid / United Entertainment Group, New York | España / Estados Unidos |
| Searching for Birds on Wires | Abradee | Africa Creative, Sao Paulo | Brasil |
| Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Coquí Alarmed | Hyundai Puerto Rico | BBDO Puerto Rico, Guaynabo | Puerto Rico |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Proximity Ads | KFC | Don, Buenos Aires | Argentina |
| Doorbell Ads | Mercado Libre | Gut, Buenos Aires | Argentina |
| Coquí Alarmed | Hyundai Puerto Rico | BBDO Puerto Rico, Guaynabo | Puerto Rico |
| Chicken Screams for Coke | Coca-Cola | VML, New York / VML, Sao Paulo | Estados Unidos / Brasil |
Creative B2B
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Gracyovos | Canva | Canva, Sao Paulo | Brasil |
Creative Brand
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| The Best Is Coming | Mercado Libre | Mercado Libre, Buenos Aires | Argentina |
Health & Wellness
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| The Paid Relief, Na Conta Da Dor | Opella | Publicis Brasil, Sao Paulo | Brasil |
| First To Fall Sponsorship | Cataflampro | WMcCANN, Sao Paulo | Brasil |
| The Shooting | Newspaper La Union And Article 19 | Grey, Mexico City | México |
| The Shooting | Newspaper La Union And Article 19 | Grey, Mexico City | México |
| The Shooting | Newspaper La Union And Article 19 | Grey, Mexico City | México |
| The Partner-Exam | Cepia | VML, Sao Paulo / VML, New York | Brasil / Estados Unidos |
| The Ugliest Sweater | The Ilas Foundation | Foundation Ilas, Guadalajara / Made Mexico, Mexico D.F. | México |
| Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| One More Question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Menoskin | Avon | VML, Sao Paulo / VML, Mexico City | Brasil / México |
| Donate To Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Donate To Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Donate To Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
Outdoor
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| Chicken Screams for Coke | Coca-Cola | VML, New York / VML, Sao Paulo | Estados Unidos / Brasil |
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| He-Man Lightning Rod | Masters of the Universe | Gut, Mexico City | México |
| Tiny Coffee Shops | De"Longhi | Lola, Madrid | España |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Playa Tecate Access | Tecate | Lepub, Mexico City | México |
| The Second Chance | Buchanan"s | Diageo, Bogota / Proximity BBDO, Bogota | Colombia |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| The Chosen Fan | Aguila | David, Bogota | Colombia |
| Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Cielito Lindo Billboard | PPG Comex | Ganem, Mexico City | México |
| Aluminium Billboards | Júpiter | From, Montevideo | Uruguay |
| Icedentity | Aguila Light | David, Bogota | Colombia |
| The Last Coke in the Desert | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Socializing Billboards | Heineken/iFood/Misci | Lepub, Sao Paulo | Brasil |
| The Partner-Exam | Cepia | VML, Sao Paulo / VML, New York | Brasil / Estados Unidos |
| You Must Love Coke | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Whopper Dog | Burger King | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Uncovering Racism | Sport Club Corinthians Paulista | AlmapBBDO, Sao Paulo | Brasil |
| Socializing Billboards | Heineken/iFood/Misci | Lepub, Sao Paulo | Brasil |
Pharma
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Anything but normal | Bayer women"s health | VML, London / VML, Madrid | Reino Unido/ España |
| The safe pack | Tupharma 365 | VML, Madrid | España |
| The safe pack | Tupharma 365 | VML, Madrid | España |
Print & Publishing
| Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|
| Moving Landscapes Reservoir | BMW | Serviceplan Spain, Madrid | España |
| Moving Landscapes Grove | BMW | Serviceplan Spain, Madrid | España |
| Moving Landscapes Forest | BMW | Serviceplan Spain, Madrid | España |
| Hungry Street View Drivers - Spain | Burger King | David, Madrid | España |
| Hungry Street View Drivers - France | Burger King | David, Madrid | España |
| Hungry Street View Drivers - USA | Burger King | David, Madrid | España |
| Bad Luck Reverser | Refisal | Name, Bogota / VML, New York | Colombia / Estados Unidos |
| No Blue, No Green | SOS Oceano | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Made by the Sun | Corona | David, Buenos Aires | Argentina |
| Hungry Street View Drivers | Burger King | David, Madrid | España |
| Unwrap the Summer x Sam Youkilis | Cornetto | Lola, Madrid | España |
| Uncovering Racism | Sport Club Corinthians Paulista | AlmapBBDO, Sao Paulo | Brasil |
| Georgia | Change the Ref | ALMA, Miami | Estados Unidos |
| Missouri | Change the Ref | ALMA, Miami | Estados Unidos |
| Pennsylvania | Change the Ref | ALMA, Miami | Estados Unidos |
| 30under30 | Change the Ref | Founders, Miami | Estados Unidos |
ANTERIORES
Titanium
| Trabajo | Agencia | Anunciante | Marca | País |
|---|---|---|---|---|
| SOS POS | CIRCUS GREY, Lima | BCP | SOS POS | Perú |
| IKEA PREOWNED | McCANN SPAIN, Madrid | IKEA | IKEA SECOND HAND MARKETPLACE | España |
| WELCOME BACK, PAISANO | LEPUB, Mexico City | TECATE | TECATE | México |
| OREO COWS | VML, New York / VML, Mexico City | OREO | OREO | Estados Unidos / México |
| 600K NETWORK | RAINBOW LOBSTER, Mexico City / COMANDO CON VENEZUELA, Caracas | COMANDO CON VENEZUELA | COMANDO CON VENEZUELA | México / Venezuela |
Innovation
| Trabajo | Agencia | Anunciante | Marca | País |
|---|---|---|---|---|
| HOPE ON A CHIP | UTEC, Lima | UTEC | UTEC | Perú |
| SOS POS | CIRCUS GREY, Lima | BCP | SOS POS | Perú |
| SOS POS | CIRCUS GREY, Lima | BCP | SOS POS | Perú |
Glass
| Trabajo | Agencia | Anunciante | Marca | País |
|---|---|---|---|---|
| NIGRUM CORPUS | ARTPLAN, Sao Paulo | IDOMED & INSTITUTO YDUQS | NIGRUM CORPUS | Brasil |
| CHAPTERS OF HOPE | McCANN SPAIN, Madrid | LA FABRICA | OFFICIAL ACCREDITATION CARD | España |
| CODE FOR THE PROTECTION AND INCLUSION OF BLACK CONSUMERS | BETA COLLECTIVE, Sao Paulo | L"ORÉAL LUXE | AFROLUXE | Brasil |
| WELCOME BACK, PAISANO | LEPUB, Mexico City | TECATE | TECATE | México |
| CHAPTERS OF HOPE | McCANN SPAIN, Madrid | LA FABRICA | OFFICIAL ACCREDITATION CARD | España |