Publicidad > Global | ADEMÁS, LOS PREMIOS ESPECIALES ANUNCIADOS EN LA ÚLTIMA GALA
Redacción Adlatina |
La región sumó 11 Grandes Premios y más de 30 oros, repartidos entre Brasil, Perú, Puerto Rico, España, México y Venezuela, a los que se suman, con oro, Argentina y Colombia.
SPECIAL AWARDS CANNES LIONS 2026
Network of the Year:
1. Ogilvy
2. VML
3. TBWA Worldwide
Independent Network of the Year:
1. Rethink
2. Mother
3. Wieden+Kennedy
Agency of the Year:
1. LePub, Milan, Italy
2. VML, New York, United States
3. Rethink, Toronto, Canada
Independent Agency of the Year:
1. Rethink, Toronto, Canada
2. Isle of Any, New York, United States
3. Mother, London, United Kingdom
Palme d"Or:
1. MJZ, United States
2. Biscuit Filmworks, United Kingdom
3. CANADA, Spain
Creative Brand of the Year:
1. Heineken
2. KitKat
3. IKEA
Agency of the Year by Track
Classic: Rethink, Toronto, Canada
Craft: TBWAMedia Arts Lab, Los Angeles, United States
Engagement: LePub, Milan, Italy
Entertainment: DAVID, New York, United States
Experience: VML, Warsaw, Poland
Good: Motion Sickness, Auckland, New Zealand
Health: Fallon, Minneapolis, United States
Strategy: Publicis Conseil, Paris, France
Independent Agency of the Year by Track
Classic: Rethink, Toronto, Canada
Craft: Isle of Any, New York, United States
Engagement: Special, Los Angeles, United States
Entertainment: Wieden+Kennedy, Mexico City, Mexico
Experience: WESAYHI, Sliema, Malta
Good: Motion Sickness, Auckland, New Zealand
Health: Klick Health, Toronto, Canada
Strategy: Rethink, Toronto, Canada
In-house Agency of the Year
1. Apple, Cupertino, United States
2. Google Creative Lab, Mountain View, United States
3. L"Oréal, New York, United States
GANADORES IBEROAMERICANOS
Film
| Premio | Título | Marca | Producto | Empresa / Creación | Ubicación |
|---|---|---|---|---|---|
| Oro | Bullet Machine | La Union Newspaper and Article 19 | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Bronce | Bullet Machine | La Union Newspaper and Article 19 | La Union Newspaper and Article 19 | Grey, Mexico City | México |
| Bronce | Help! | Santalucía | Santalucía Insurance | Oriol Villar, Barcelona | España |
| Bronce (Campaña) | Mafia | Purga Studio | AI Production Company | Gut, Mexico City | México |
| Bronce (Campaña) | Samurai | Purga Studio | AI Production Company | AI Production Company | Gut, Mexico City |
| Bronce (Campaña) | Western | Purga Studio | AI Production Company | Gut, Mexico City | México |
| Bronce | The Mexican Dream - The Work | Indio | Indio Beer | Ogilvy, Mexico City | México |
| Bronce | Who"s Waiting for You? | Cerveza Victoria | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
Titainum
| Premio | Título | Marca | Producto | Empresa / Creación | Ubicación |
|---|---|---|---|---|---|
| Titanium | Oreo Cows | Oreo | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
Titanium | 600K Network | Comando con Venezuela | Comando con Venezuela | Rainbow Lobster, Mexico City / Comando con Venezuela, Caracas | México / Venezuela |
Glass
| Premio | Título | Marca | Producto | Empresa / Creación | Ubicación |
|---|---|---|---|---|---|
| GP | Nigrum Corpus | Idomed & Instituto Yduqs | Nigrum Corpus | Artplan, Sao Paulo | Brasil |
| Bronce | Welcome Back, Paisano | Tecate | Tecate | Lepub, Mexico City | México |
Sustainable Development Goals
| Premio | Título | Marca | Producto | Empresa / Creación | Ubicación |
|---|---|---|---|---|---|
| Bronce | Santa Maria Pueblo Hotel | Senatur | Pueblo Hotel | OniriaTBWA, Asuncion | Paraguay |
GP for Good
| Premio | Título | Marca | Producto | Empresa / Creación | Ubicación |
|---|---|---|---|---|---|
| GP | 600k Network | Comando con Venezuela | Comando con Venezuela | Rainbow Lobster, Mexico City / Comando con Venezuela, Caracas |
Brand Experience & Activation
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Oro | SOS POS | BCP | Circus Grey, Lima | Perú |
| Oro | CIF Clean My Name | CIF | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Oro | Welcome Back, Paisano | Tecate | LePub, Mexico City | México |
| Oro | Oreo Cow | Oreo | VMl NY, VML México | Estados Unidos / México |
| Oro | Could have been a Heineken | Heineken | Le Pub Milán / Le Pub San Pablo | Italia / Brasil |
| Plata | SOS POS | BCP | Circus Grey, Lima | Perú |
| Plata | The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann Lima | Perú |
| Plata | CIF Clean My Name | CIF | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Plata | Santa Maria Pueblo Hotel | Senatur | OniriaTBWA, Asuncion | Paraguay |
| Plata | The Last Coke in the Desert | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Plata | IKEA Preowned/Second-Hand Marketplace | IKEA | McCANN Spain, Madrid | España |
| Bronce | Santa Maria Pueblo Hotel | Senatur | OniriaTBWA, Asuncion | Paraguay |
| Bronce | The Shakespeare Bic | Bic | VML, Sao Paulo | Brasil |
| Bronce | You Must Love Coke | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Bronce | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
Luxury
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Code for the Protection and Inclusion of Black Consumers | L"Oréal Luxe | Beta Collective, Sao Paulo | Brasil |
| Bronce | Owners Reunions | Porsche Latin American | The Community, Miami | Estados Unidos |
Innovation
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Bronce | SOS POS | BCP | Circus Grey, Lima | Perú |
Creative Strategy
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Oro | Dove R/Eal Reviews | Dove Hair | David, London / David, Madrid | España |
| Bronce | Dove R/Eal Reviews | Dove Hair | David, London / David, Madrid | España |
Creative Commerce
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Oreo Cows | Oreo | VML, New York / VML, Mexico City | México |
| Plata | Mandatory Vacation Packages | Cámara Colombiana de Comercio Electrónico | Name, Bogota | Colombia |
| Plata | A Drugstore in Your Pesebre | Farmacias Económicas | Be Flamingo, Quito / Publifyer, Quito | Ecuador |
| Bronce | Resize the Price | Aguila | David, Bogota / David, Madrid | Colombia / España |
| Bronce | The Golden Zone | McDonald"s | TBWA Colombia, Bogotá / DDB Colombia, Bogota | Colombia |
| Bronce | An Agent "Como a Gente" | Magazine Luiza | Ogilvy, Sao Paulo | Brasil |
| Bronce | CIF Clean My Name | CIF | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
Creative Effectiveness
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Oro | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Plata | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Plata | IKEA Hidden Tags | IKEA | Uzina, Lisbon | Portugal |
| Bronce | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
Creative Transformation Business
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Code for the Protection and Inclusion of Black Consumers | L"Oréal Luxe | Beta Collective, Sao Paulo | Brasil |
| Bronce | IKEA Preowned/Second-Hand Marketplace | IKEA | McCANN Spain, Madrid | España |
PR
| Premio | Título | Marca | Agencia / Creación de la idea | País |
|---|---|---|---|---|
| Oro | One more question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Oro | 600k network | Comando con Venezuela | Rainbow Lobster, Mexico City / Comando con Venezuela, Caracas | México / Venezuela |
| Plata | Welcome back, paisano | Tecate | Lepub, Mexico City | México |
| Bronce | The thousand sponsors of muni | Club Deportivo Municipal | McCann Lima | Perú |
| Bronce | Uncovering racism | Sport Club Corinthians Paulista | AlmapBBDO, Sao Paulo | Brasil |
DIRECT
| Premio | Título | Marca | Agencia / Creación de la idea | País |
|---|---|---|---|---|
| GP | Uva uva bombón | Uva App | De la Cruz Ogilvy, San Juan | Puerto Rico |
| Oro | Oreo cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Oro | Could have been a heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Plata | Field barcode | Mercado Libre | Gut, Sao Paulo | Brasil |
| Plata | One more question | Lalcec | Grey Argentina, Buenos Aires | Argentina |
| Plata | Prime time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Plata | The golden zone | McDonald"s | Tbwa Colombia / DDB Colombia, Bogotá | Colombia |
| Plata | Discount chants | Mercado Libre | Gut, Buenos Aires | Argentina |
| Plata | Could have been a heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Plata | Uva uva bombón | Uva App | De la Cruz Ogilvy, San Juan | Puerto Rico |
| Bronce | Prime time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Bronce | Santa María pueblo hotel | Senatur | Oniria/TBWA, Asunción | Paraguay |
| Bronce | Scratch your data | Mercado Libre | Gut, Sao Paulo | Brasil |
| Bronce | Resize the price | Águila | David, Bogotá / David, Madrid | Colombia / España |
| Bronce | The most epic watch party group | Lay’s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Bronce | Oreo cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Bronce | Custom billboards | Mercado Libre | Gut, Buenos Aires | Argentina |
| Bronce | Sos pos | BCP | Circus Grey, Lima | Perú |
SOCIAL & CREATORS
| Prize | Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|---|
| GP | Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Oro | Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Oro | Uberlândia E.C. | Uber | Wieden+Kennedy, Sao Paulo | Brasil |
| Oro | Chicken Screams for Coke | Coca-Cola | VML, New York / VML, Sao Paulo | Estados Unidos / Brasil |
| Oro | Pope Yes | Popeyes Louisiana Kitchen | Gut, Miami | Estados Unidos |
| Plata | Donate to Play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Plata | Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Plata | Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Bronce | The Fandom Comeback | Tecate | Lepub, Mexico City | México |
Bronce | Cif Clean My Name | Cif | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
Bronce | Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
Bronce | Cover It | UNAIDS | Africa Creative, Sao Paulo | Brasil |
Bronce | Re-Commerce Atacama | VTEX & Desierto Vestido & Fashion Revolution | Artplan, Sao Paulo | Brasil |
MEDIA
| Prize | Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|---|
| Oro | Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Oro | Could Have Been a Heineken | Heineken | Lepub, Milan / Lepub, Sao Paulo | Italia / Brasil |
| Plata | Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Plata | Field Barcode | Mercado Livre | Gut, Sao Paulo | Brasil |
| Plata | The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Plata | Ikea Preowned | IKEA | McCann Spain, Madrid | España |
| Plata | Scorecoupons | Mercado Libre | Gut, Mexico City | México |
| Plata | Uva Uva Bombón | Uva App | De La Cruz Ogilvy, San Juan | Puerto Rico |
| Bronce | Dove R/eal Reviews | Dove Hair | David, London / David, Madrid | Reino Unido / España |
| Bronce | Prime Time 0.7 | Frecuencia Latina | Fahrenheit DDB, Lima | Perú |
| Bronce | The Arepa That Unites | Warner Music Colombia | Buentipo, Bogota | Colombia |
| Bronce | UV Tattoo to Learn | ISDIN | Havas Play, Barcelona | España |
| Bronce | Stella Locad Guides | Stella Artois | AB InBev, Buenos Aires | Argentina |
| Bronce | The Golden Zone | McDonald"s | TBWAColombia, Bogotá / DDB Colombia, Bogota | Colombia |
CREATIVE DATA
| Prize | Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|---|
| Grand Prix | SOS Pos | BCP | Circus Grey, Lima | Perú |
| Oro | 600k Network | Comando Con Venezuela | Rainbow Lobster, Mexico City / Comando Con Venezuela, Caracas | México / Venezuela |
| Oro | SOS Pos | BCP | Circus Grey, Lima | Perú |
| Plata | Unwatched Goals | Brahma | Africa Creative, Sao Paulo | Brasil |
| Bronce | Nigrum Corpus | Idomed & Instituto Yduqs | Artplan, Sao Paulo | Brasil |
Industry Craft
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Grand Prix | Tiny Coffee Shops | De"Longhi | Lola, Madrid | España |
| Plata | Amazonia | Embratur and Rai | Futurebrand, Sao Paulo | Brasil |
| Plata | Amazônia Alive - Book | Vale SA | Artplan, Sao Paulo / Rock in Rio, Rio de Janeiro | Brasil |
| Bronce | Racing | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Bronce | Moving Landscapes Snow | BMW | Serviceplan Spain, Madrid | España |
| Bronce | Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
| Bronce | Glowing Relief | Alivia Health | De la Cruz Ogilvy, San Juan / Ogilvy Health, New York | Puerto Rico / Estados Unidos |
| Bronce | Pedro | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
Film Craft
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Oro | Bullet Machine | La Unión Newspaper and Article 19 | Grey, Mexico City | México |
| Bronce | Bullet Machine | La Unión Newspaper and Article 19 | Grey, Mexico City | México |
| Bronce | The Treasure Hunt | Ministry for Equality | Ogilvy Spain, Madrid | España |
| Bronce | Oreo Cows | Oreo | VML, New York / VML, Mexico City | Estados Unidos / México |
| Bronce | Departures | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
| Bronce | Who’s Waiting For You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
Design
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Oro | Dancebook Brasil | Bradesco | Lovely, Sao Paulo | Brasil |
| Plata | Amazonia | Embratur and Rai | Futurebrand, Sao Paulo | Brasil |
| Bronce | The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
Digital Craft
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Oro | Sos Pos | BCP | Circus Grey, Lima | Perú |
| Plata | Amazonia | Embratur and Rai | Futurebrand, Sao Paulo | Brasil |
| Bronce | Code Her | O Boticário | AlmapBBDO, Sao Paulo | Brasil |
Entertainment Lions
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Oro | Who’s Waiting For You? | Cerveza Victoria | Wieden+Kennedy, Mexico | México |
| Bronce | Sosegá | Cervezas Alhambra | LLYC, Madrid | España |
| Bronce | The Most Epic Watch Party Group | Lay"s | Slap Global, Buenos Aires / PepsiCo, Harrison | Argentina / Estados Unidos |
| Bronce | The Triangle Theory | Doritos | AlmapBBDO, Sao Paulo | Brasil |
Entertainment for Music
| Premio | Título | Marca | Entrant / Idea Creation | Ubicación |
|---|---|---|---|---|
| Grand Prix | Rosalía ft. Björk, Yves Tumor - Berghain | Rosalía | Canada, Barcelona / Rosalia, Barcelona | España |
| Bronce | Uva uva bombón | Uva App | De la Cruz Ogilvy, San Juan | Puerto Rico |
| Bronce | Juan Gabriel - The Ballad of Alberto | Netflix | Netflix, Mexico City / Monks, Mexico City | México |
Entertainment for Gaming
| Award | Title | Brand | Entrant / Idea Creation | Location |
|---|---|---|---|---|
| Bronce | R2r← | Brahma | Africa Creative, Sao Paulo | Brasil |
Entertainment for Sports
| Premio | Título | Marca | Entrant / Idea Creation | Location |
|---|---|---|---|---|
| Grand Prix | The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann, Lima | Perú |
| Oro | Resize The Price | Águila | David, Bogotá / David, Madrid | Colombia / España |
| Bronce | Jell-Ometer | Jell-O | Gut Miami | Estados Unidos |
| Bronce | Fragmental Medal | Gatorade | Tombras, Buenos Aires | Argentina |
Bronce | Dirt Is Glory | Dirt Is Good | Frank, London / Drum Brasil, Sao Paulo / MullenLowe Design Studio, New York / Area 23, New York / Unilever, London | Reino Unido / Brasil / Estados Unidos |
Bronce | The Triangle Theory | Doritos | AlmapBBDO, Sao Paulo | Brasil |
Bronce | Discount Chants | Mercado Libre | Gut, Buenos Aires | Argentina |
Print & Publishing
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | No blue, no green | SOS Oceano | Droga5, part of Accenture Song, Sao Paulo | Brasil |
| Plata | Uncovering racism | Sport Club Corinthians Paulista | Almap BBDO, Sao Paulo | Brasil |
| Bronce | Georgia | Change the Ref | Alma, Miami | Estados Unidos |
| Bronce | Missouri | Change the Ref | Alma, Miami | Estados Unidos |
| Bronce | Pennsylvania | Change the Ref | Alma, Miami | Estados Unidos |
| Bonce | 30under30 | Change the Ref | Founders, Miami | Estados Unidos |
Outdoor
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Gran Prix | Field barcode | Mercado Livre | Gut Sao Paulo | Brasil |
| Oro | Tiny coffee shops | De"Longhi | Lola, Madrid | España |
| Oro | The last coke in the desert | Coca-Cola | VML New York / VML Sao Paulo / VML México | Estados Unidos / Brasil / México |
| Oro | Could have been a Heineken | Heineken | Le Pub Milán / Le Pub Sao Paulo | Italia / Brasil |
| Plata | Discount chants | Mercado Libre | Gut Buenos Aires | Argentina |
| Bronce | Field barcode | Mercado Libre | Gut Sao Paulo | Brasil |
| Bronce | Icedentity | Aguila Light | David Bogotá | Colombia |
| Bronce | Socializing billboards | Heineken / iFood / Misci | Le Pub Sao Paulo | Brasil |
Audio & Radio
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Gran Prix | Coquí alarmed | Hyundai Puerto Rico | BBDO Puerto Rico, Guaynabo | Puerto Rico |
| Oro | Searching for birds on wires | Abradee | Africa Creative, Sao Paulo | Brasil |
| Plata | Could have been a Heineken | Heineken | Le Pub Milán / Le Pub Sao Paulo | Italia / Brasil |
| Plata | Doorbell ads | Mercado Libre | Gut Buenos Aires | Argentina |
Health & Wellness Winners
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Oro | Donate to play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Plata | The paid relief, na conta da dor | Opella | Publicis Brasil, Sao Paulo | Brasil |
| Plata | Donate to play | Grupo Pulsa | Publicis Brasil, Sao Paulo | Brasil |
| Bronce | The shooting | Newspaper La Union and Article 19 | Grey México | México |
Bronce | Pedigree caramelo | Pedigree | Almap BBDO, Sao Paulo | Brasil |
Pharma
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | The safe pack | TuPharma 365 | VML Madrid | España |