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Las mejores campañas de las categorías: Brand Experience & Activation, Luxury, Innovation, Creative Strategy, Creative Commerce, Creative Effectiveness, Creative Business Transformation, PR, Direct, Social Creators, Media, Creative Data, Industry Craft, Film Craft, Design, Digital Craft, Entertainment Lions, Entertainment for Music, Entertainment for Gaming, Entertainment for Sports, Print & Publishing, Outdoor, Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Pharma y Lions Health and United Nations Foundation Grand Prix for Good.
GP Brand Experience & Activation
Expedition Impossible, de Adam&Eve TBWA, Londres para Columbia Sportwear, Reino Unido
GP Luxury
Warmer Together, de Wesayhi, Silema para Moncler, Malta
GP Innovation
Supernova Adaptive, de TBWA Canadá para Adidas
GP Creative Strategy
The Pub That Refused To Die, de Le Pub, Milán y Publicis, Dublín para Heineken, Italia e Irlanda
GP Creative Commerce
Lucky Fan Index, de VML, Varsovia para Wisła Kraków Football Club, Polonia
GP Creative Effectiveness
Three Words, de Publicis Conseil, Paris para Axa France, Francia
GP Creative Business Transformation
The Wedding Rice, de McCann, Atenas para Wikifarmer, Grecia
GP PR
The KitKat Heist, de Burson, Londres y VML, Londres para KitKat, Reino Unido
GP Direct
Uva uva bombón, de De la Cruz, San Juan para Uva App, Puerto Rico
GP Social Creators
Could Have Been a Heineken, de Le Pub, Milán y Le Pub San Pablo para Heineken, Italia y Brasil
GP Media
Build Your Own Super Bowl Commercial, de Special, Los Ángeles para Uber Eats, Estados Unidos
GP Creative Data
SOS Pos, de Circus Grey, Lima para BCP, Perú
GP Industry Craft
Tiny Coffee Shops, de Lola para De Longhi, España
GP Film Craft
Your Way Out, de Isle of Any para CoinBase, Estados Unidos
GP Design
Apple TV Rebrand, TBWA Media Arts Lab para Apple, Estados Unidos
GP Digital Craft
Project Genie, de Google, Mountain View y Google Creative Team para Google, Estados Unidos
GP Entertainment Lions
Original Forever, de Johannes Leonardo, Nueva York y Adidas, Londres para Adidas Originals, Estados Unidos y Reino Unido
GP Entertainment for Music
Rosalía ft. Bjork, Yves Tumor- Berghain, de Canada y Rosalía para Rosalía, España
GP Entertainment for Gaming
CopyCats Welcome, de David, Nueva York para Clash Royale, Estados Unidos
GP Entertainment for Sports
The Thousand Sponsors of Muni, de McCann Lima para Club Deportivo Municipal, Perú
GP Print & Publishing
Look Familiar?, de Rethink para Heinz, Canadá
GP Outdoor
Field Barcode, de Gut San Pablo para Mercdo Libre, Brasil
GP Audio & Radio
Coqui Alarmed, de BBDO Puerto Rico para Hyundai, Puerto Rico
GP Creative Brand
AB InBev: creativity at scale, de Anheuser-Busch InBev para AB InBev, Bélgica
GP Creative B2B
The Faroe Islands space Program, de SKF Nord para The Faroe Islands Space Program, Suecia
GP Health & Wellness
The Periodic Fable, de Smuggler Londres y Uncommon Creative Studio para The Ordinary, Reino Unido
GP Pharma
Relax your tight end, de Fallon para Novartis, Estados Unidos
GP Lions Health and United Nations Foundation Grand Prix for Good
Vehicle of Hope, de Differ y Colony para Caritas