BRAND EXPERIENCE & ACTIVATION LIONS

A01 (Food & drinks)
-Plastic fishing tournament, de We Believers, Brooklyn para Corona. Estados Unidos
-Native Sportscasters, de We Believers, Brooklyn, para Corona Beer. Estados Unidos
-Natural Bar: The bar that leaves no trace, de David Bogotá, David Madrid para Corona. Colombia / España

A02 (Consumer Goods)
-Plasticoff Whirlpool, de VMLY&R México City para Whirlpool. México

A04 (Automotive)
-Signs from beyond, de Commonwealth McCann, Mexico City para General Motors. México

A05 (Retail)
-Whopper heist, de We Believers, Brooklyn para Burger King. Estados Unidos
-The impossible combo, de David San Pablo, Zubi Advertising para Burger King. Estados Unidos
-Burger glitch, de David San Pablo para Burger King. Brasil

A06 (Travel / Leisure)
-Invaluable food, de Leo Burnett para Madrid Fusión. España

A08 (Consumer Services / Business to Business)
-The Emancipation Loan, de Circus Grey Lima para Mi Banco. Perú

A09 (Not-for-profit / Charity / Government)
-Morning after island, de Ogilvy Honduras Tegiucigalpa para Grupo Estratégico PAE. Honduras

B01 (Social Engagement & Integration for Live Experience)
-The pirate match, de Mirum Agency Brasil, Curitiba para IPTV Streaming. Brasil
-Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken. Italia / Argentina
-Among nuggets, de David Madrid para Burger King, España
-Helmet King, de David Madrid para Burger King, España
-Heinz Spots, de Gut San Pablo para The Kraft Heinz, Brasil
-Sink this island, de AlmaBBDO San Pablo para Un global compact, Brasil

B02 (Use of Mobile & Devices)
-Whopper heist, de We Believers, Brooklyn para Burger King, Estados Unidos

B03 (Use of Website / Microsites)
-New iconic kisses, de Gut San Pablo para Mercado Libre, Brasil
-The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico

B05 (Branded Games)
-E-nterpreters, de Fahrenheit DDB Lima para Pilsen Callao, Perú

B07 (Tangible & Spatial Technology)
-The art of self examination, de David Buenos Aires para MACMA, Argentina

B09 (Tech-led Brand Experience)
-E-nterpreters, de Fahrenheit DDB Lima para Pilsen Callao, Perú

C03 (Customer Acquisition & Retention)
-The pirate match, de Mirum Agency Brasil, Curitiba para IPTV Streaming, Brasil
-Human Meat Burger, de Lola Mullenlowe Madrid para Plant based Human meat, España -Burger glitch, de David San Pablo para Burger King Brasil

D01 (Live Brand Experience or Activation)
-Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia/Argentina

D02 (Guerrilla Marketing & Stunts)
-Bihar: choosing tomorrow, de BBK Foundation Bilbao, LLyC Madrid para Climate Change and Sustainability awareness, España
-Stuck un the 80s, de Soko San Pablo para Guaraná Antarctica, Brasil
-Invaluable food, de Leo Burnett para Madrid Fusión España
-The refugee Jatoba, de África DDB, San Pablo, para Articulation of Indigenous Peoples of Brasil, Brasil
-The foamy haircut, de África DDB San Pablo para Brahma Beer, Brasil
-The delay day, de DDB España para Corporate Social Responsability, España

D04 (Sponsorship & Brand Partnership)
-Whopper heist, de We Believers, Brooklyn para Burger King Estados Unidos
-Plastic fishing tournament, de We Believers, Brooklyn para Corona Estados Unidos
-Touch Your ancestors balls, de Fahrenheit DDB Lima, Perú
-Invaluable food, de Leo Burnett para Madrid Fusión España
-New iconic kisses, de Gut San Pablo para Mercado Libre, Brasil

D05 (Launch / Re-launch)
-The Emancipation Loan, de Circus Grey Lima para Mi Banco. Perú
-Scratchboards, de David Madrid para Activision games, España
-Duet Delivery, de David San Pablo para Burger King, Brasil
-Vertical bike, de Ogilvy Perú Lima para Honda Motors, Perú

E01 (Local Brand)
-The friendly breakup collection, de Wunderman Thompson Lima, para FC home & Deco, Perú
-The foamy haircut, de África DDB San Pablo para Brahma Beer, Brasil

E02 (Challenger Brand)
-Keep it real meals, de David Madrid para Burger King, España

E04 (Social Behaviour)
-Vertical bike, de Ogilvy Perú Lima para Honda Motors, Perú

E05 (Cultural Insight)
-The Emancipation Loan, de Circus Grey Lima para Mi Banco, Perú
-The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico
-Vertical bike, de Ogilvy Perú Lima para Honda Motors, Perú
-Morning after island, de Olgivy Honduras Tegiucigalpa para Grupo Estratégico PAE, Honduras

E06 (Breakthrough on a Budget)
-Morning after island, de Olgivy Honduras Tegiucigalpa para Grupo Estratégico PAE, Honduras

E07 (Corporate Purpose & Social Responsibility)
-Plastic fishing tournament, de We Believers, Brooklyn para Corona Estados Unidos
-Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia/Argentina
-New iconic kisses, de Gut San Pablo para Mercado Libre, Brasil
-Vertical bike, de Ogilvy Perú Lima para Honda Motors, Perú
-Morning after island, de Olgivy Honduras Tegiucigalpa para Grupo Estratégico PAE, Honduras



CREATIVE BUSINESS TRANSFORMATION LIONS

A01 (Experience Transformation)
-A chat away from everything, de Grey Argentina para Itaú, Argentina

A03 (Targeting, Insights & Personalisation)
-The Emancipation Loan, de Circus Grey Lima para Mi Banco. Perú

A04 (Creative Application of Emerging Technology)
-Lu from magalu, de Ogilvy San Pablo, Magazine Luiza para Magazine Luiza, Brasil

B01 (Operational Transformation)
-From hydro ti crypto, de Interaction San José para Data Center, Costa Rica

B02 (Brand Purpose & Impact)
-The Emancipation Loan, de Circus Grey Lima para Mi Banco, Perú

B04 (New Relationship Models)
-A chat away from everything, de Grey Argentina para Itaú, Argentina

C01 (Product)
-Piñatex, de L&C, New York para Dole Sunshine Comany, Ananas Anam, Estados Unidos
-Sunbrew, de David Miami para Corona, Estados Unidos



CREATIVE COMMERCE LIONS

A01 (Food & Drink)
-The Coca-Cola Alphabet, de Wunderman Thompson San Pablo, para Coca Cola, Brasil

A08 (Consumer Services / Business to Business)
-Discounts for retirement, de Leo Burnett México para Vitalis, México
-Santander Ela, de VMLY&R San Pablo para Santander, Brasil
-Santander we stand, de VMLY&R San Pablo para Santander, Brasil

B01 (Social / Influencer Commerce)
-Lu from magalu, de Ogilvy San Pablo, Magazine Luiza para Magazine Luiza, Brasil

B02 (Mobile-led Commerce)
-Discounts for retirement, de Leo Burnett México para Vitalis, México

B03 (Entertainment Commerce)
-Trapped in the 90s, de McCann España, para Ikea
-Black business beats, de Gut San Pablo para Mercado Libre, Brasil

B04 (Omnichannel Commerce)
-Real street style, de Gut Buenos Aires para Mercado Lire, Argentina

C04 (Customer Acquisition & Retention)
-Santander Ela, de VMLY&R San Pablo para Santander, Brasil
-Trapped in the 90s, de McCann España, para Ikea

D01 (Holistic Journey Design)
-The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico

D03 (Payment Solutions)
-Jersey Pay Corona, de VMLY&R Commerce México para Corona



CREATIVE EFFECTIVENESS LIONS

A09 (Not-for-profit / Charity / Government)
-#Stillspeakingup deeptruth, de Publicis México, Publicis WW RIga para Propuesta Cívica, México

B04 (Creative Effectiveness for Good)
-#Stillspeakingup deeptruth, de Publicis México, Publicis WW RIga para Propuesta Cívica, México



CREATIVE STRATEGY LIONS

D01 (Brave Brands)
-Pause is power, de Publicis México, Publicis Italia Milan, Leo Burnett Chicago para Powerade

D02 (Collaboration)
-Stevenage Challenge, de David Madrid para Burger King, Estados Unidos



MOBILE LIONS

A04 (Voice-activation)
-Bia against harassment, de Publicis Brasil para Bradesco, Brasil

A05 (Connected Devices / Wearables)
-Whopper heist, de We Believers, Brooklyn para Burger King Estados Unidos

A06 (Data / Insight)
-Black characters, de FCB Brasil para Revista Raca, Brasil

A07 (mCommerce)
-Jersey Pay Corona, de VMLY&R Commerce México para Corona, México
-A chat away from everything, de Grey Argentina para Itaú, Argentina
-The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico

A08 (Innovative Use of Technology)
-Whopper heist, de We Believers, Brooklyn para Burger King, Estados Unidos

B01 (Brand-led Mobile Websites)
-The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico

C01 (Content for User Engagement)
-Burger glitch, de David San Pablo para Burger King, Brasil

C03 (Co-creation & User Generated Content)
-Black characters, de FCB Brasil para Revista Raca, Brasil

C04 (Targeted Communication)
-Burger glitch, de David San Pablo para Burger King, Brasil
-Pix Collection, de Gut San Pablo para Mercado Pago, Brasil
-Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia / Argentina

C06 (Influencer / Talent)
-Whtspp Records, de David Bogotá para Budweiser Budxrecords, Colombia

D03 (Brand-led Mobile Apps)
-Burger glitch, de David San Pablo para Burger King, Brasil