Campañas

Jueves 12 de noviembre de 2026

De fiestitas a fiestotas

  • Anunciante: Pepsico
  • Producto: Paketaxo. 18 años
  • Agencia: Don by Havas México
  • País: México

De fiestitas a fiestotas

Ficha técnica

Agencia de publicidad: Don by Havas

CEO: Papón Ricciarelli

Presidente México: Georgie de Barba

Regional VP: Rafael Quijano

CCO: Gabriel Huici

ECD: Diego Angeles Ramirez /Daniel Díaz Arroyo

Sr Copywriter: Diego Mena

Sr Art Director: Eduardo Guerrero

Chief Strategy Officer: Regina Campanini

Sr Brand Strategist: Jacqueline Vertiz

Head of content and innovation: Guido Rama

Social Media Strategy Director: Camila Pichardo

Social Media Manager: Camila Greco

Paid Media Manager: Gregorio Bolajuzón

Community Manager: Julia Fernandez

Grouper Account Director: Carolina Anelli

Account Director: Sol Matellan

Account Executive: Delfina Brandoni

Head of Design: Lucas Gagliote

Graphic Designer: Ramses Neria / Federico Viera

Responsables por cliente

CMO: Gonzalo Muente

Brand Sr. Director: Martín Watson

Brand Sr Manager: Ximena Martínez

Brand Assoc Manager: Daniela Borrell

Brand Coordinator: María José Millán

Productores por anunciante: Salomon Levy / Hugo Tenorio / Cid Galvanrossell

Producción

HERO UNIT

Casa Productora: PRIMO CONTENT México

Director: SANTI DULCE / PONCHO VILLAREAL

Managing Director: JAIME VIDAL

Executive Producer: TRINIDAD FECCHINO

Executive Producer Coord: NICOLE KINGS

Line Producer: PATO LOPEZ

Director of Photography: CARLES F. GALÍ

Director of Photography 2ND Unit: VLADIMIR LOBOUNETS

Assistant Director: DIEGO BORDA

Assistant Director 2nd Unit: MAYKL EL RUSO SAIPONIDI

1st AC: RODRIGO CERVANTES

2nd Unit AC: JUAN PABLO SOMOHANO

Production Designer: AMILCAR ESPADAS

Costume Designer: LEANDRO “ORO” LELE

Make Up And Hair: GUILLERMO “MEMO” PEREZ

Gaffer: LUCIO GUTIERREZ

Casting : MARIA JOSE GALLARDO

SOCIALS UNIT

Casa Productora: PRIMO CONTENT México

Director: PAULA SIMONE

Managing Director: JAIME VIDAL

Assistant Director: ESTEFANIA ANDREOTTI

Director of Photography: VLADIMIR LOBOUNETS

1st AC : Jan Guedez

POST PRODUCCION HERO + SOCIALS

Coordinación de Post Producción México: ELLASPOST / Nancy Bravo

Coordinación de Post Producción Argentina: Sebastián López

Editor Hero: Paula Baialardo

Editor Socials: Danalí Riquelme

Color Grading Hero: Maria Nualart

Color Grading Socials: Cesar Alpuche

Soundtrack: BDS

Sound Design : San Pancho

VFX: KATA STUDIO

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