Marketing Director ABI: Juan Alonso Torres

Brand Leader: Lina González

Advertising Agency: MullenLowe SSP3

Chief Executive Officer: Francisco Samper

Executive Creative Directors: Diego Muñoz y Juan David Pardo

Creative Directors: Jorge Eliécer Pinto, Guillermo Siachoque

Art Directors: Gabriel Felipe Muñoz Lara, Juan Parra, Andrés Torres, Carlos Peñaranda

Copywriter: David Ricardo Meneses, Fernando Guevara.

Chief Operating Officer:  Camilo Plazas

Director of Business Development: José Manuel Hoyos

Account Directors: Fabiana Manzi

Chief Strategy Officer: Carolina Mejia

Planner: Laura Torres

Digital Director: Jennifer Boshell

Production Director: José Altamar

Production Company: Austria