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Jueves 23 de abril de 2026

Trust What’s Inside

  • Anunciante: Pepsico
  • Producto: Gatorade
  • Agencia: TBWAChiatDay LA & Springtime
  • País: Global

Trust What’s Inside

Ficha técnica

Client

Senior VP of Marketing US: Anuj Bhasin

Sr Dir Marketing US: Emily Boido

Marketing Director US: Adam Jackson

Sr Marketing Manager US: Patrick Whelan

Senior VP of Marketing IB: Vishal Kaul

VP of Marketing IB: Umi Patel

Sr. Director Marketing IB: Naseeb Puri

VP of Marketing IB LATAM: Eric Melis

Sr Dir Functional Beverages IB LATAM: Martin Watson

Marketing Director IB LATAM: Gonzalo Chigó

Regional Marketing IB Manager LATAM: Alvaro Ascenzo

Sports Marketing Manager IB LATAM: Mariana Gomes

Sr Marketing Manager Canada: Kush Gandhi

Marketing Director IB: Rob Pawson

Marketing Director IB: Daniel Galvanduque

Sr Producer IB: Roy Swansborough

Sports Marketing IB: Rachel Condelli

Sr Director Sports Marketing IB: Colin O"Toole

Account Director: Brooke Malchar

Principal Advisor: Sheila Flaherty

Senior Advisor: Sharon Groh

Creative Agencies:

TBWAChiatDay LA

Chief Creative Officer: Pedro Perez

Executive Creative Director: Dez Marzette

Group Creative Director: Martin Insua

Group Creative Director: Mark Peters

Associate Creative Director: Belén Russomanno

Associate Creative Director: Guillermo Aliaga Pueyrredon

Springtime

Co-Founder & Chief Creative Officer: Patricio Elfi

Co-Founder & Chief Creative Officer: Santiago Luna Lupo

Creative Director: Damian Isaak

Chiat Design Team - DxD

Global Chief Design: Bruno Regalo

Business Lead: Monica Gelbecke

Associate Production Director: Alessandra Horn

Senior Project Manager: Dennise Flores

Group Design Supervisor: Gabriel Menezes

Associate Design Director: Emerson Vieira

Production Coordinator: Damniella Tomio

Designer: Victor Rosa

Designer: Gabriel Vinicius

Designer: Guilherme Besco

Designer: Rodrigo Veloso

Typography Generator Sweat Designer: Andre Burnier

Chiat Account Services:

Group Brand Director: Simon Hall

Brand Director: Guilherme Pimentel

Brand Supervisor: Javier Hernandez

Operations Director Project Manager: Alice Pavlisko

Senior Project Manager: Shubha Chakravarty

Springtime Account Services:

Co-Founder & Managing Director: Natalia Gamarra

Chiat Brand and Communication Strategy

Head Of Brand Strategy: Stephanie Berenson

Strategy Director: Sarah-Jayne Boyd

Head Of Connections: Stephanie Ehui

Group Connections Director: Aida Fogel

Production:

Omnicom Production

Head Of Production, West: Jim Haight

Executive Producer: Jack Cutler

Senior Producer: Marina Rodrigues

Senior Art Producer: Jess Shay

Senior Art Producer: Dena Moore

Producer: Manuella Campos

Producer: Anna Lindsay

Springtime Production:

Head Of Production: Camila Perez Mollo

Head Of Post Production: Esteban Malvarez

Chiat Business Affairs:

Group Business Affairs Lead: Jennifer Anaya

Business Affairs Manager: De’Andra Gaddis

Talent Manager: Leila Scheffer

Senior Manager Content Deliver: Judy Brill

Partner Agencies:

Company Name: The Team (Social Partner)

Address: 10900 Wilshire Blvd # 1200, Los Angeles, CA 90024

Group Creative Director: Danny Mota

Creative Director: Ernest Baker

Associate Creative Director: Ben Cadwell

Senior Copyrighter: Drew Ruiz

Graphic Designer: Luna Kim

Associate Director, Creative Strategy & Planning: Josh Barnes

Associate VP, Creative Strategy & Planning: Conner O"Hea

Senior Social Media Manager: Carmen Dittoe

Associate Account Director: Alexa Wageman

Senior Project Manager: Katherine Pizzimenti

Senior Account Director: Dani Roberts

Company Name: OMD (Media)

Address: 225 N Michigan Ave, Chicago, IL 60601 Anthony McCarthy

Senior Director, Integrated Media Planning: Tiffany Li

Associate Director, Paid Social: DJ Mauro

Associate Director, Integrated Media Planning: Nicole Pena

Associate Director, Video: Scott Sollazzo

Manager, Out of Home: Jake Kapnick

Executive Director, Out of Home: Susan Rezmovic - Cohen

Senior Associate, Out of Home: Morgan Manone

Company Name: FleishmanHillard (PR)

Address: 225 N Michigan Ave 21st floor, Chicago, IL 60601

Senior Partner: Kathryn Chappell,

Senior Vice President: Maya Savino

Vice President: Corine Deutsch

Vice President: Tori Downar

Senior Vice President: Jason Belenke

Production Company - Main Unit

US Production Company: Iconoclast

Address: 207 N Vermont Ave, Suite 200, Los Angeles, CA 90004

Director: Ernest Desumbila

Executive Producer: Francesco Colombo

Producer: Alejandro De Leon

Unit Production Manager: Nara Haftevani

Production Coordinator: Elysa Schumacher

Director of Photography: Jeff Bierman

Stylist: Marion Brillouet

Founder / Managing Director: Charles-Marie Anthonioz

Madrid Service Company: Iconoclast Spain

Executive Producer: Bernard Amsellem

Service Producer: Pablo Boyero

Production Manager: Vanessa Merino

Production Coordinator: Carmen Ponte

1st AD: Peter Thompson & Lucas Cuevas

Sports Choreographer: Albert Ruiz

Milan Service Company: Collateral Films

1st AD: Paolo Bartoli

Production Designer: Gabriele Cavalchi

Managing Director / Executive Producer: Guido Cella

Executive Producer: Orsola Giunta

Executive Producer: Sarah Tognazzi

Producer: Clara Alison Gloceri

Sports Choreographer:  Bohdan Pylypchuk

Sports Choreographer Assistant: Zak Ansah

Production Company - Canada Unit

Directors: Taylor Reid

Production Company: Untitled

Producer: Jessica Holloway (Makers)

Production Company - Socials Unit

Production Company: G Media Lab

Address:1521 W Haddon Ave 1A

Chicago, IL 60642

Executive Producer: Andy Sloan

Producer: Tiela Banks

Photographer: Jason Chauvin

Director of Photography: Nick Staniszewski

1st AC: Gerardo Nunez

DIT: Kevin Leonard

Props: Kyler Wurf

Production Company - Stills Unit

Production Company: Giant Artists

Address: 3273 Casitas Ave Suite 102, Los Angeles, CA 90039

Photographer: Marcus Smith

Production Company: The Mushroom Company

Address: Pasaje de Collado Villalba 4 3º A, Madrid 28002, Spain

Photographer: Carles Carabi

Editorial Company

Company Name: Uppercut Edit

Address: 3521 Schaefer St. Culver City, CA 90232

Editor: Brad Waskewich

Additional Editor: Janna Kay Swanson

Assistant Editor: Cristina Headrick & Audrey Leach

Producer: Harrison Draper

Executive Producer: Mila Davis

GFX Artists: Maxime Benjamin & Waner Zhang

 

Audio and Sound Design Company

Company Name: Lime Studios

Address: 1528 20th street, Santa Monica, CA 90404

Sound Design & Mix: Matt Miller

Audio Mixer: Joel Waters

Audio Assistant: Ian Connie

Executive Producer: Susie Boyajan

Music/Original soundtrack

“Beto’s Horns” de CA7RIEL y Paco Amoroso, Fred Again… y Ezra Collective.

VFX & Post Production Company

VFX Company: SAUVAGE.TV

Address: Carrer de Bolívia, 340, Local 63, Sant Martí, 08019 Barcelona, Spain

Executive Producer: Eva Laffitte

VFX Producer: John Aoun

VFX Supervisor: Nico Zarza, Albert Montero

Art Director: Albert Montero

VFX Supervisors (On Set): Adrián Duran, Nacho Hoyos

3D Generalists: Gerard Rodriguez, Hugo Morais, Josep Ismail Trias, Erem Ryan Tezcan, Fleur van de Sande

Houdini FX Artist: Manuel Camara, Oğuz Özpamuk, Genís Ferrer, Roger Oller, Arnau Esparrech

3D Fashion Crowd Designer: Rahima Nurxojaeva

3D Camera Tracking: Kamron Sobiriddinov

Match Move Artist: Balasubramani Parthasarathy

Compositors: Diogo Santos, Guillem Maresma, Oscar Gutierrez, Illia Shcherbachenia, Abdullaev Alijo Akhmedovich, Chingiz Eselbaev, Miranda Farhat, Rakesh Gurung, Helena Palomares, Alvaro Moga, George Marmoutas

2D After Effects Artist: Hugo Morais

DMP Artist: Albert Montero, Claudia Gorga

Roto Artist: Zihad Bilal

Online Editors: Ferran Folch, Celia Rodriguez

Offline Editor: João Teixeira

Creative and Project Manager: Teseo Cuadreny

Graphic Designer: Luís Suasi

Storyboard Artist: Sergio Alcalá

Color Grading Company

Company Name: Royal Muster

Address: 5261 W Jefferson Blvd, Los Angeles, CA 90016

Colorist: Gregory Reese

Executive Producer - Thatcher Peterson

Senior Producer - Dan Butler

Associate Producer - Esli Israel

Color Assistants - Celene Curlee & Abby Dougherty

 

Stills Retouching Company

Company Name: Fuze Image Maker

Address: Av. Anita Garibaldi, n250 - 1068, Curitiba/PR, Brazil

Owner/Partner: Márcio Bueno

Owner/Partner: Daniel Klock

Producer: Thiago Oliveira

Project Manager: Fabiano de Proença

Post Supervisor: João Marcos Britto

Retoucher: Marcelo Colono

Retoucher: Christian Feistauer

3D: Victor Oliveira

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