Campañas
Jueves 23 de abril de 2026
Trust What’s Inside
- Anunciante: Pepsico
- Producto: Gatorade
- Agencia: TBWAChiatDay LA & Springtime
- País: Global
Trust What’s Inside
Ficha técnica
Client
Senior VP of Marketing US: Anuj Bhasin
Sr Dir Marketing US: Emily Boido
Marketing Director US: Adam Jackson
Sr Marketing Manager US: Patrick Whelan
Senior VP of Marketing IB: Vishal Kaul
VP of Marketing IB: Umi Patel
Sr. Director Marketing IB: Naseeb Puri
VP of Marketing IB LATAM: Eric Melis
Sr Dir Functional Beverages IB LATAM: Martin Watson
Marketing Director IB LATAM: Gonzalo Chigó
Regional Marketing IB Manager LATAM: Alvaro Ascenzo
Sports Marketing Manager IB LATAM: Mariana Gomes
Sr Marketing Manager Canada: Kush Gandhi
Marketing Director IB: Rob Pawson
Marketing Director IB: Daniel Galvanduque
Sr Producer IB: Roy Swansborough
Sports Marketing IB: Rachel Condelli
Sr Director Sports Marketing IB: Colin O"Toole
Account Director: Brooke Malchar
Principal Advisor: Sheila Flaherty
Senior Advisor: Sharon Groh
Creative Agencies:
TBWAChiatDay LA
Chief Creative Officer: Pedro Perez
Executive Creative Director: Dez Marzette
Group Creative Director: Martin Insua
Group Creative Director: Mark Peters
Associate Creative Director: Belén Russomanno
Associate Creative Director: Guillermo Aliaga Pueyrredon
Springtime
Co-Founder & Chief Creative Officer: Patricio Elfi
Co-Founder & Chief Creative Officer: Santiago Luna Lupo
Creative Director: Damian Isaak
Chiat Design Team - DxD
Global Chief Design: Bruno Regalo
Business Lead: Monica Gelbecke
Associate Production Director: Alessandra Horn
Senior Project Manager: Dennise Flores
Group Design Supervisor: Gabriel Menezes
Associate Design Director: Emerson Vieira
Production Coordinator: Damniella Tomio
Designer: Victor Rosa
Designer: Gabriel Vinicius
Designer: Guilherme Besco
Designer: Rodrigo Veloso
Typography Generator Sweat Designer: Andre Burnier
Chiat Account Services:
Group Brand Director: Simon Hall
Brand Director: Guilherme Pimentel
Brand Supervisor: Javier Hernandez
Operations Director Project Manager: Alice Pavlisko
Senior Project Manager: Shubha Chakravarty
Springtime Account Services:
Co-Founder & Managing Director: Natalia Gamarra
Chiat Brand and Communication Strategy
Head Of Brand Strategy: Stephanie Berenson
Strategy Director: Sarah-Jayne Boyd
Head Of Connections: Stephanie Ehui
Group Connections Director: Aida Fogel
Production:
Omnicom Production
Head Of Production, West: Jim Haight
Executive Producer: Jack Cutler
Senior Producer: Marina Rodrigues
Senior Art Producer: Jess Shay
Senior Art Producer: Dena Moore
Producer: Manuella Campos
Producer: Anna Lindsay
Springtime Production:
Head Of Production: Camila Perez Mollo
Head Of Post Production: Esteban Malvarez
Chiat Business Affairs:
Group Business Affairs Lead: Jennifer Anaya
Business Affairs Manager: De’Andra Gaddis
Talent Manager: Leila Scheffer
Senior Manager Content Deliver: Judy Brill
Partner Agencies:
Company Name: The Team (Social Partner)
Address: 10900 Wilshire Blvd # 1200, Los Angeles, CA 90024
Group Creative Director: Danny Mota
Creative Director: Ernest Baker
Associate Creative Director: Ben Cadwell
Senior Copyrighter: Drew Ruiz
Graphic Designer: Luna Kim
Associate Director, Creative Strategy & Planning: Josh Barnes
Associate VP, Creative Strategy & Planning: Conner O"Hea
Senior Social Media Manager: Carmen Dittoe
Associate Account Director: Alexa Wageman
Senior Project Manager: Katherine Pizzimenti
Senior Account Director: Dani Roberts
Company Name: OMD (Media)
Address: 225 N Michigan Ave, Chicago, IL 60601 Anthony McCarthy
Senior Director, Integrated Media Planning: Tiffany Li
Associate Director, Paid Social: DJ Mauro
Associate Director, Integrated Media Planning: Nicole Pena
Associate Director, Video: Scott Sollazzo
Manager, Out of Home: Jake Kapnick
Executive Director, Out of Home: Susan Rezmovic - Cohen
Senior Associate, Out of Home: Morgan Manone
Company Name: FleishmanHillard (PR)
Address: 225 N Michigan Ave 21st floor, Chicago, IL 60601
Senior Partner: Kathryn Chappell,
Senior Vice President: Maya Savino
Vice President: Corine Deutsch
Vice President: Tori Downar
Senior Vice President: Jason Belenke
Production Company - Main Unit
US Production Company: Iconoclast
Address: 207 N Vermont Ave, Suite 200, Los Angeles, CA 90004
Director: Ernest Desumbila
Executive Producer: Francesco Colombo
Producer: Alejandro De Leon
Unit Production Manager: Nara Haftevani
Production Coordinator: Elysa Schumacher
Director of Photography: Jeff Bierman
Stylist: Marion Brillouet
Founder / Managing Director: Charles-Marie Anthonioz
Madrid Service Company: Iconoclast Spain
Executive Producer: Bernard Amsellem
Service Producer: Pablo Boyero
Production Manager: Vanessa Merino
Production Coordinator: Carmen Ponte
1st AD: Peter Thompson & Lucas Cuevas
Sports Choreographer: Albert Ruiz
Milan Service Company: Collateral Films
1st AD: Paolo Bartoli
Production Designer: Gabriele Cavalchi
Managing Director / Executive Producer: Guido Cella
Executive Producer: Orsola Giunta
Executive Producer: Sarah Tognazzi
Producer: Clara Alison Gloceri
Sports Choreographer: Bohdan Pylypchuk
Sports Choreographer Assistant: Zak Ansah
Production Company - Canada Unit
Directors: Taylor Reid
Production Company: Untitled
Producer: Jessica Holloway (Makers)
Production Company - Socials Unit
Production Company: G Media Lab
Address:1521 W Haddon Ave 1A
Chicago, IL 60642
Executive Producer: Andy Sloan
Producer: Tiela Banks
Photographer: Jason Chauvin
Director of Photography: Nick Staniszewski
1st AC: Gerardo Nunez
DIT: Kevin Leonard
Props: Kyler Wurf
Production Company - Stills Unit
Production Company: Giant Artists
Address: 3273 Casitas Ave Suite 102, Los Angeles, CA 90039
Photographer: Marcus Smith
Production Company: The Mushroom Company
Address: Pasaje de Collado Villalba 4 3º A, Madrid 28002, Spain
Photographer: Carles Carabi
Editorial Company
Company Name: Uppercut Edit
Address: 3521 Schaefer St. Culver City, CA 90232
Editor: Brad Waskewich
Additional Editor: Janna Kay Swanson
Assistant Editor: Cristina Headrick & Audrey Leach
Producer: Harrison Draper
Executive Producer: Mila Davis
GFX Artists: Maxime Benjamin & Waner Zhang
Audio and Sound Design Company
Company Name: Lime Studios
Address: 1528 20th street, Santa Monica, CA 90404
Sound Design & Mix: Matt Miller
Audio Mixer: Joel Waters
Audio Assistant: Ian Connie
Executive Producer: Susie Boyajan
Music/Original soundtrack
“Beto’s Horns” de CA7RIEL y Paco Amoroso, Fred Again… y Ezra Collective.
VFX & Post Production Company
VFX Company: SAUVAGE.TV
Address: Carrer de Bolívia, 340, Local 63, Sant Martí, 08019 Barcelona, Spain
Executive Producer: Eva Laffitte
VFX Producer: John Aoun
VFX Supervisor: Nico Zarza, Albert Montero
Art Director: Albert Montero
VFX Supervisors (On Set): Adrián Duran, Nacho Hoyos
3D Generalists: Gerard Rodriguez, Hugo Morais, Josep Ismail Trias, Erem Ryan Tezcan, Fleur van de Sande
Houdini FX Artist: Manuel Camara, Oğuz Özpamuk, Genís Ferrer, Roger Oller, Arnau Esparrech
3D Fashion Crowd Designer: Rahima Nurxojaeva
3D Camera Tracking: Kamron Sobiriddinov
Match Move Artist: Balasubramani Parthasarathy
Compositors: Diogo Santos, Guillem Maresma, Oscar Gutierrez, Illia Shcherbachenia, Abdullaev Alijo Akhmedovich, Chingiz Eselbaev, Miranda Farhat, Rakesh Gurung, Helena Palomares, Alvaro Moga, George Marmoutas
2D After Effects Artist: Hugo Morais
DMP Artist: Albert Montero, Claudia Gorga
Roto Artist: Zihad Bilal
Online Editors: Ferran Folch, Celia Rodriguez
Offline Editor: João Teixeira
Creative and Project Manager: Teseo Cuadreny
Graphic Designer: Luís Suasi
Storyboard Artist: Sergio Alcalá
Color Grading Company
Company Name: Royal Muster
Address: 5261 W Jefferson Blvd, Los Angeles, CA 90016
Colorist: Gregory Reese
Executive Producer - Thatcher Peterson
Senior Producer - Dan Butler
Associate Producer - Esli Israel
Color Assistants - Celene Curlee & Abby Dougherty
Stills Retouching Company
Company Name: Fuze Image Maker
Address: Av. Anita Garibaldi, n250 - 1068, Curitiba/PR, Brazil
Owner/Partner: Márcio Bueno
Owner/Partner: Daniel Klock
Producer: Thiago Oliveira
Project Manager: Fabiano de Proença
Post Supervisor: João Marcos Britto
Retoucher: Marcelo Colono
Retoucher: Christian Feistauer
3D: Victor Oliveira