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Lunes 4 de julio de 2022

Publicidad Global | TRAS EL CUARTO DÍA DE FESTIVAL

Por Redacción Adlatina |

Cannes Lions 2022: todos los ganadores iberoamericanos hasta hoy

(Cannes, jueves 23 de junio de 2022 - Por enviados especiales) - Hasta ahora se anunciaron los ganadores de las categorías Health & Wellness, Outdoor, Pharma, Print & Publishing, Radio & Audio, Design, Digital, Craft, Entertainment, Entertainment for Music, Entertainment for Sport, Film Craft,  Industry Craft, Brand Experience, Creative B2B, Creative Business Transformation, Creative Ecommerce, Creative Efectiveness, Creative Strategy, Innovation, Mobile, Creative B2B, Creative Data, Direct, Media, PR y Social & Influencer.

Cannes Lions 2022: todos los ganadores iberoamericanos hasta hoy
Hasta el momento se anunciaron los ganadores de 27 categorías. (Foto: Cannes Lions)

HEALTH & WELLNESS
Grand Prix for Good Health:
Lil Sugar-Master of disguise, de Área 23 para Hip Hop Public Health
A01 (OTC Oral Medicines)
-Bronce: The tiny pocket, de Almap BBDO, San Pablo, y Energy BBDO, Chicago, para Aspirin. Brasil / Estados Unidos
B01 (Brand-led Education & Awareness)
-Bronce: Dignity to flow, de Wunderman Thompson, San Pablo para Sempre Livre and Carefree. Brasil
-Bronce: Postpartum under pressure, de Dark Kitchen Creatives, San Pablo, para Baby Dove. Brasil
-Bronce: The battle inside, de Cheil Worldwide, Madrid para Cancer NGO. España
-Plata: I don’t remember, de Hoy Buenos Aires para Alma. Argentina
B02 (Non-profit / Foundation-led Education & Awareness)
-Bronce: Gun survivor reviews, de Energy BBDO, Chicago, para Non-Profit Combating Gun Violence. Estados Unidos
-Bronce: Finger puppets, de Grey Argentina, Buenos Aires, para Lalcec. Argentina
C01 (Corporate Image & Communication)
-Plata: The virtual nodule, de VMLY&R San Pablo para Amaro. Brasil
C03 (Insurance)
-Bronce: The legacy of tomiii11, de BBDO Chile, Huechuraba, para Fundación Nuestros Hijos. Chile

OUTDOOR
Grand Prix:
Liquid Billboard, de Havas Middle east Dubai para Adidas
A01 (Food & Drink)
-Oro: Better with Pepsi (McDonald’s, Burger King y Wendy’s), de Alma DDB, Miami, para Pepsi. Estados Unidos
A05 (Retail)
-Bronce: KFC Ikea, de PS21, Madrid, para KFC Restaurants. España
-Bronce: Radicchio, de David Madrid para Burger King. España
B01 (Food & Drink)
-Bronce: Better with Pepsi (McDonald’s, Burger King y Wendy’s), de Alma DDB, Miami, para Pepsi. Estados Unidos
B02 (Non-profit / Foundation-led Education & Awareness)
-Oro: Morning after island, de Ogilvy Honduras, Tegucigalpa, para Grupo Estratégico PAE. Honduras
B05 (Retail)
-Bronce: From 8:14 am to 8:17 pm, de Gut Miami para Popeyes Chicken. Estados Unidos
-Bronce: A dog’s name, de David Madrid para Burger King. España
-Bronce: Hydroalcoholic, de David Madrid para Burger King. España
-Bronce: The wrong message, de David Madrid para Burger King. España
B09 (Not-for-profit / Charity / Government)
-Plata: The day-after-Women’s-Day newspapers, de Havas Lisboa para Raparigas da Bola. Portugal
C01 (Animated Digital Screens)
-Plata: Pixeless, de Do Agencia, Buenos Aires, para The Heineken Company Portfolio In Perú. Perú / Argentina
D01 (Displays)
-Plata: Bihar: Choosing tomorrow, de LLYC Madrid para la BBK Foundation. España
D02 (Promotional Items & Printed Media)
-Oro: Scratchboards, de David Madrid para Activision. España
D04 (Special Build)
-Oro: The refugee Jatoba, de África DDB, San Pablo, para Articulation of Indigenous Peoples of Brasil. Brasil
-Bronce: La falla de papel, de David Madrid para Netflix. España
D05 (Live Advertising and Events)
-Oro: The art of self examination, de David Buenos Aires para MACMA. Argentina
-Plata: Plastic fishing tournament, de We Believers, Brooklyn, para Corona. Estados Unidos
-Bronce: The unwearable collection, de Area 23, Nueva York para Boehringer Ingelheim. Estados Unidos
-Bronce: Life, scripted: A series of screenplays written in real-time, de Ogilvy Chicago para Chicago International Film Festival. Estados Unidos
D07 (Transit)
-Plata: The Refugee Jatoba, de África DDB, San Pablo para Articulation of Indigenous Peoples of Brasil (APIB). Brasil
E01 (Standard Sites)
-Bronce: The refugee Jatoba, de África DDB, San Pablo, para Articulation of Indigenous Peoples of Brasil. Brasil
F02 (Challenger Brand)
-Oro: Nonartificial México, de We Believers, Brooklyn, para Burger King México. Estados Unidos
-Bronce: The real problem, de VMLY&R San Pablo para LGBTQ+ News. Brasil
-Bronce: The truth is out there, de David Madrid para Netflix. España
F07 (Corporate Purpose & Social Responsibility)
-Oro: Plastic Fishing Tournament, de We Believers, Brooklyn, para Corona Beer. Estados Unidos
-Bronce: Unbreakable courts, de Africa DDB, San Pablo, para Budweiser. Brasil

PHARMA
Grand prix:
I will always be me
, de VMLY&R New York para Dell
B02 (Non-Regulated)
-Oro: Letters for a law, de BBDO Chile, Huechuraba, para la Fundación El Hérbologo. Chile
C02 (Non-Regulated)
-Plata: Letters for a law, de BBDO Chile, Huechuraba, para la Fundación El Hérbologo. Chile

PRINT & PUBLISHING
Grand Prix:
The elections edition, de Impact BBDO para Annahar Newspaper.
A01 (Food & Drink)
-Oro: Better with Pepsi - McDonald’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
A05 (Retail)
-Bronce: The wrong message, de David Madrid para Burger King. España
-Bronce: Radicchio, de David Madrid para Burger King. España
A06 (Travel / Leisure)
-Bronce: Take this ad for a run, de Go Outside, San Pablo, para Go Outside. Brasil
D04 (Social Behaviour)
-Plata: New iconic kisses, de Gut San Pablo para Mercado Livre. Brasil

RADIO & AUDIO
Grand Prix:
The unfiltered history tour, de Dentsu creative India para Vice media
A01 (Food & Drink)
-Plata: Royalty Free Bot, de David Bogotá para Budweiser Budxrecords. Colombia
-Bronce: Whtspp Records, de David Bogotá para Budweiser Budxrecords. Colombia
A05 (Retail)
-Bronce: Mom but not his mom, de David Madrid para Burger King. España
-Bronce: Black business beats, de Gut San Pablo para Mercado Livre. Brasil
A09 (Not-for-profit / Charity / Government )
-Bronce: Los Santos +3ºC, de VMLY&R San Pablo para Greenpeace. Brasil
B04 (Casting & Performance)
-Plata: Native Sportscasters, de We Believers, Brooklyn, para Corona Beer. Estados Unidos
D05 (Cultural Insight)
-Bronce: Native Sportscasters, de We Believers, Brooklyn, para Corona Beer. Estados Unidos

DESIGN

Grand Prix:
Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
A01 (Creation of a New Brand Identity)
-Oro: Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
A03 (Design-driven Effectiveness)
-Oro: Piñatex, de Lanfranco & Cordova para Ananás Anam, Estados Unidos
B01 (Posters)
-Bronce: The Polygraph, de Almap BBDO para CNN Brasil, Brasil
B03 (Promotional Item Design)
-Oro: CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal
F02 (Lifestyle, Fashion, Leisure, Sports & Outdoor)
-Bronce: CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal

DIGITAL CRAFT
Grand Prix:
Backup Ukraine, de Virtue Worldwide Nueva York para Polycam X UNESCO, Estados Unidos
A06 (UX & Journey Design)
-Plata: E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
C01 (Data Storytelling)
-Bronce: Black Characters, de FCB Brasil para Revista Raça, Brasil

ENTERTAINMENT
Grand Prix:
Eat a Swede, de McCann Estocolmo para Swedish Food Federation, Suecia
A01 (Fiction Film: Up to 5 minutes)
-Oro: Victoria Cempasúchil: The Taste Of Reunion, de Ogilvy para AbInbev, México
A10 (Brand Integration & Sponsorships / Partnerships)
-Bronce: Getting Luis Miguel On Board, de Slap Global para Pepsico México, Argentina
B03 (Talent: Digital & Social)
-Bronce: Series Tour, de Wolf BCPP para Netflix, Chile
-Trapped In The 90s, de McCann para Ikea, España
-The Legacy Of Tomiii11, de BBDO Chile para Fundación Nuestros Hijos, Chile
-Plata: What Whack Wears, de Pereira O’Dell para Adobe, Estados Unidos hispano
C02 (Brand Integration for Games)
-Oro: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
E01 (Innovation in Branded Content)
-Plata: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil

ENTERTAINMENT FOR MUSIC
Grand Prix:
This is not America ft. Bey, de Doomsay Entertainment Los Ángeles y Sony Music Miami para Residente, Estados Unidos
A01 (Excellence in Music Video)
-Plata: Sonho, de AKQA para Nego Bala, Brasil
D04 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)
-Plata: Black Business Beats, de Gut para Mercado Livre (Ebazar), Brasil

ENTERTAINMENT FOR SPORTS
Grand Prix:
Nikesync, de R/GA Londres para Nike, Reino Unido
A01 (Film Series and Audio)
-Bronce: The Dream, de DDB España, Madrid para Heroes of Today Platform, España
A02 (Live Broadcast / Live Streaming)
-Oro: Native Sportscasters, de We Believers para AbInbev, Estados Unidos hispano
A04 (Gaming)
-Oro: Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
C01 (Fan Engagement)
-Bronce: Unbreakable Courts, de Africa DDB Institutional, Brasil
C02 (Influencer & Co-creation)
-Plata: The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
D01 (Innovative Use of Tech & Platforms for Sport)
-Bronce: E-nterpreters, deFahrenheit DDB para Pilsen Callao, Perú
E02 (Brand Storytelling)
-Oro: Stuck In The 80s, de Soko para ABINBEV - Guaraná Antarctica, Brasil
E03 (Audience Targeting or Distribution Strategy)
-Bronce: The Pirate Match, de Mirum Agency Brasil para Directvgo, Brasil
E05 (Sports for Good)
-Plata: The Sacrifice - The Most Dangerous Surf Tournament, de McCann para Greenpeace, Chile
E06 (Diversity & Inclusion in Sport)
-Bronce: The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil

FILM CRAFT
Grand Prix:
The Wish, de Serviceplan Alemania para Penny, Alemania
A01 (Art Direction)
-Bronce: Christmas Clowns, de Senor Z Sac, Lima y Fahrenheit DDB para Real Plaza, Perú
A02 (Script)
-Bronce: Even More Confusing Times, de David Madrid para Burger King, España

INDUSTRY CRAFT
Grand Prix:
Hope Reef, de AMV BBDO para Mars Petcare, Reino Unido
A01 (Brand & Communications Design)
-Oro: Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
B02 (Outdoor)
-Plata: Better with Pepsi - McDonald’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Plata: Better with Pepsi –Wendy’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Plata: Better with Pepsi – Burger King, de Alma DDB, Miami, para Pepsi. Estados Unidos
B03 (Print & Publishing)
-Bronce: Radicchio, de David para Burger King, España
-Bronce: Red Bell Pepper, de David para Burger King, España
C03 (Print & Publishing)
-Bronce: Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
D03 (Print & Publishing)
-Oro: Nonartificial Mexico, de We Believers para Corona, Estados Unidos hispano
E03 (Print & Publishing)
-Bronce: A Dog"s Name, de David para Burger King, España

BRAND EXPERIENCE & ACTIVATION LIONS
Grand Prix:
The unfiltered history tour, de Dentsu creative Bengaluru, Dentsu creative Mumbai, Dentsu creative Gurgaon para Vice Media, India
A01 (Food & drinks)
-Plata: Native Sportscasters, de We Believers, Brooklyn, para Corona Beer. Estados Unidos
A05 (Retail)
-Oro: Burger glitch, de David San Pablo para Burger King. Brasil
A09 (Not-for-profit / Charity / Government)
-Oro: Morning after island, de Ogilvy Honduras Tegiucigalpa para Grupo Estratégico PAE. Honduras
C03 (Customer Acquisition & Retention)
-Plata: Human Meat Burger, de Lola Mullenlowe Madrid para Plant based Human meat, España
-Plata: Burger glitch, de David San Pablo para Burger King Brasil
D01 (Live Brand Experience or Activation)
-Bronce: Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia/Argentina
D02 (Guerrilla Marketing & Stunts)
-Bronce: Invaluable food, de Leo Burnett para Madrid Fusión España
-Bronce: The foamy haircut, de África DDB San Pablo para Brahma Beer, Brasil
D05 (Launch / Re-launch)
-Bronce: Scratchboards, de David Madrid para Activision games, España
-Bronce: Vertical bike, de Ogilvy Perú Lima para Honda Motors, Perú
E05 (Cultural Insight)
-Oro: The Emancipation Loan, de Circus Grey Lima para Mi Banco. Perú
E06 (Breakthrough on a Budget)
-Oro: Morning after island, de Ogilvy Honduras Tegiucigalpa para Grupo Estratégico PAE. Honduras
E07 (Corporate Purpose & Social Responsibility)
-Oro: Plastic fishing tournament, de We Believers, Brooklyn para Corona. Estados Unidos

CREATIVE BUSINESS TRANSFORMATION LIONS
Grand Prix:
Piñatex, de L&C, New York para Dole Sunshine Comany, Ananas Anam, Estados Unidos
B02 (Brand Purpose & Impact)
-Oro: The Emancipation Loan, de Circus Grey Lima para Mi Banco. Perú
B04 (New Relationship Models)
-Oro: A chat away from everything, de Grey Argentina para Itaú. Argentina

CREATIVE COMMERCE LIONS
Grand Prix:
Thighstop, de Leo Burnett Chicago para Wingstop. Estados Unidos
A08 (Consumer Services / Business to Business)
-Bronce: Santander Ela, de VMLY&R San Pablo para Santander, Brasil
B03 (Entertainment Commerce)
-Plata: Trapped in the 90s, de McCann España, para Ikea. España
-Bronce: Black business beats, de Gut San Pablo para Mercado Libre, Brasil
C04 (Customer Acquisition & Retention)

-Bronce: Trapped in the 90s, de McCann España, para Ikea. España
D01 (Holistic Journey Design)

-Bronce: The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico
D03 (Payment Solutions)

-Bronce: Jersey Pay Corona, de VMLY&R Commerce México para Corona. México

CREATIVE EFFECTIVENESS LIONS
Grand Prix:
Contract for chance, de FCB Chicago, FCB New York para Michelob Ultra. Estados Unidos
A09 (Not-for-profit / Charity / Government)

-Bronce: #Stillspeakingup deeptruth, de Publicis México, Publicis WW RIga para Propuesta Cívica, México

CREATIVE STRATEGY LIONS
Grand Prix:
The breakaway: the first ecycling team for prisioners, de BBDO Bélgica para Decathlon. Bélgica.
D02 (Collaboration)

-Bronce: Stevenage Challenge, de David Madrid para Burger King, Estados Unidos

MOBILE LIONS
Grand Prix:
Real Tone-product innovation & Global Campaing, de Google, Mountain View, T Brand Studio, Nueva York, Wieden+Kennedy, Portland, y Gut Miami para Google. Estados Unidos
A05 (Connected Devices / Wearables)

-Plata: Whopper heist, de We Believers, Brooklyn para Burger King, Estados Unidos
A07 (ECommerce)

-Oro: A chat away from everything, de Grey Argentina para Itaú, Argentina
-Oro: The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico
-Plata:Jersey Pay Corona, de VMLY&R Commerce México para Corona, México
B01 (Brand-led Mobile Websites)

-Bronce: The eye tracker, de De La Cruz Ogilvy para Supermax Online, Puerto Rico
C01 (Content for User Engagement)

-Oro: Burger glitch, de David San Pablo para Burger King, Brasil
C03 (Co-creation & User Generated Content)

-Bronce: Black characters, de FCB Brasil para Revista Raca, Brasil
C04 (Targeted Communication)

-Bronce: Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia / Argentina
-Bronce: Burger glitch, de David San Pablo para Burger King, Brasil
C06 (Influencer / Talent)

-Bronce: Whtspp Records, de David Bogotá para Budweiser Budxrecords, Colombia

INNOVATION
Scalable Innovation

-Bronce: Piñatex, de L&C Nueva York con Suitcase Productions Nueva York y Agosto Lima para Dole Sunshine Company and Ananas Anam. Estados Unidos
CREATIVE B2B
Grand Prix:
Speaking in color, de Wunderman Thompson Minneapolis para Sherwin Williams.
A04 (Targeting & Engagement)
-Bronce: Black business beats, de Gut San Pablo para Mercado Livre. Brasil
A05 (Effectiveness & Measurement)
-Bronce: Ads for equality, de Meta San Pablo para Meta
B09 (Corporate Purpose & Social Responsibility)
-Plata: Piñatex, de L&C, New York para Dole Sunshine Comany, Ananas Anam, Estados Unidos
-Bronce: CO2AT, de This is Pacifica, Porto, Stream and tough guy, Lisboa para Azgards. Portugal
B10 (Market Disruption)
-Oro: Piñatex, de L&C, New York para Dole Sunshine Comany, Ananas Anam, Estados Unidos

CREATIVE DATA
Grand Prix:
Data tienda, de DDB México para We Capital. México
A04 (Data Storytelling)
-Bronce: Black Characters, de FCB Brasil para Revista Raça, Brasil
A07 (Use of Real-time Data)
-Plata: The Real Airdrop, de AKQA para Garena, Brasil
A08 (Social Data & Insight)
-Plata: Black Characters, de FCB Brasil para Revista Raça, Brasil

DIRECT
Grand Prix:
Less talk, more Bitcoin, de Accenture Song, New York, Coinbase, San Francisco. Estados Unidos.
A06 (Travel / Leisure)
-Oro: Invaluable Food, de Leo Burnett Madrid para Madrid Fusión, España
A09 (Not-for-profit / Charity / Government)
-Plata: The refugee Jatoba, de África DDB San Pablo, para Articulation of Indigenous Peoples of Brasil, Brasil
-Bronce: Missing Stock, de Wunderman Thompson Bogotá para International Foundation for Reunion y Mudi 3D & AR Studio, Colombia
B04 (Use of Broadcast)
-Plata: The Foamy Haircut, de África DDB para Brahma Beer, Brasil
C06 (Gaming)
-Plata: Heinz Hidden Spots, de Gut San Pablo para The Kraft Heinz, Brasil
-Plata: Burger glitch, de David San Pablo para Burger King, Brasil
-Bronce: The Most Wanted Portrait, de Sancho BBDO para Alcaldía De Soacha, Colombia
-Bronce: E-nterpreters, de Fahrenheit DDB, Ka&O Films and Content Lima, Lunatic Lima y Nativo Post Lima para Pilsen Callao, Perú
-Bronce: Los Santos +3ºC, de VMLY&R San Pablo para Greenpeace, Brasil
D03 (Use of Social Platforms)
-Plata: Boycott ads, de Publicis Italia, Publicis Buenos Aires para Heineken, Italia / Argentina
-Bronce:Black Characters, de FCB Brasil para Revista Raça, Brasil
-Bronce:Duet Delivery, de David San Pablo para Burger King, Brasil
D05 (Co-creation & User Generated Content)
-Bronce:Black Characters, de FCB Brasil para Revista Raça, Brasil
E02 (Art Direction Design)
-Plata: Scratchboards, de David Madrid para Activision. España
E03 (Experience Design)
-Los Santos +3ºC, de VMLY&R San Pablo para Greenpeace, Brasil
F04 (Social Behaviour)
-Bronce: Unbreakable courts, de Africa DDB para Budweiser, Brasil
F05 (Cultural Insight)
-Bronce:The First Car Showroom Inside A Bus, de Ogilvy El Salvador para Kia, El Salvador
-Bronce:Morning after island, de Ogilvy Honduras para Grupo Estratégico Pae, Honduras
F07 (Corporate Purpose & Social Responsibility)
-Bronce:Plastic Fishing Tournament, de We Believers Nueva York, para Corona Beer. Estados Unidos

MEDIA
Grand Prix:
Hope Reef, de AMV BBDO, London, para Mars Petcare. Inglaterra
A05 (Retail)
-Plata: Trapped In The 90s, de McCann para Ikea, España
B01 (Use of TV & Other Screens)
-Plata: How To Explain?, de David para Burger King, Brasil
B02 (Use of Audio Platforms)
-Bronce: Native Sportscasters, de We Believers, Brooklyn, para Corona Beer, Estados Unidos
B06 (Use of Events)
-Bronce: Google-Real Tone, de Gut Miami para Google, Estados Unidos
B07 (Use of Stunts)
-Plata: The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
-Bronce: I Am Working, de VMLY&R para Starbucks, Brasil
B10 (Use of Social Platforms)
-Bronce: Tiktokmmercials, de Leo Burnett Bogotá para Davivienda Bank, Colombia
B11 (Use of Technology)
-Bronce: #Realvoicesofpride, de Edelman España S.A. para FELGTB, España
C02 (Use of Real-time Data)
-Plata: The Real Air Drop, de AKQA para Garena, Brasil
C04 (Social Data)
-Plata: The impossible combo, de David San Pablo, Zubi Advertising para Burger King. Brasil/ Estados Unidos
D01 (Use of Brand or Product Integration into a Programme or Platform)
-Plata: Heinz Hidden Spots, de Gut San Pablo para The Kraft Heinz, Brasil
E01 (Excellence in Media Insights & Strategy)
-Bronce: Paywall Down, de WMcCann para L’Oreal Paris, Brasil
E04 (Use of Integrated Media)
-Oro: Breaking Sirens, de Bar Ogilvy Lisboa para Amnesty International, Portugal

PR
Grand Prix:
The breakaway, the first ecycling team for prisioners, de BBDO Belgicum, Molenbeek-Saint-Jean para Decathlon. Bélgica
A01 (Food & Drink)
-Plata: Sunbrew, de David Miami para Corona, Estados Unidos
A06 (Travel / Leisure)
-Bronce: Invaluable Food, de Leo Burnett Madrid para Madrid Fusión, España
A08 (Consumer Services / Business to Business)
-Bronce: Behind the most important job, de Togetherwith, Buenos Aires, para Zonajobs. Argentina
A09 (Not-for-profit / Charity / Government)
-Bronce: Morning after island, de Ogilvy Honduras para Grupo Estratégico Pae. Honduras
B01 (Social Engagement)
-Bronce: Michelob Ultra - Save It See It, de Gut Miami para Michelob Ultra, Estados Unidos hispano
B05 (Content Discovery & Amplification)
-Plata: Michelob Ultra - Save It See It, de Gut Miami para Michelob Ultra, Estados Unidos hispano

SOCIAL & INFLUENCER
Grand Prix:
The unfiltered history tour, de Dentsu creative Bengalaru, Dentsu creative Mumbai, Desntsu creative Gurgoan para Vice Media
A01 (Food & Drink)
-Oro: The Foamy Haircut, de África DDB para Brahma Beer, Brasil
A05 (Retail)
-Bronce: The virtual nodule, de VMLY&R San Pablo para Amaro. Brasil
A06 (Travel / Leisure)
-Plata: Invaluable Food, de Leo Burnett Madrid para Madrid Fusión, España
B02 (Audience Targeting / Engagement Strategies)
-Bronce: Burger glitch, de David San Pablo para Burger King. Brasil
B03 (Real-time Response)
-Bronce: Breaded Cars, de PS21, Madrid para KFC, España
B06 (Innovative Use of Community)
-Bronce: KFCopypaste, de PS21 para KFC, España
C02 (Partnerships)
-Bronce: Heinz Hidden Spots, de Gut San Pablo para The Kraft Heinz, Brasil
C03 (Innovative Use of Influencers)
-Oro: Lu From Magalu, de Ogilvy y Magazine Luiza para Magazine Luiza, Brasil
D04 (Co-Creation & User Generated Content)
-Plata: The Foamy Haircut, de África DDB para Brahma Beer, Brasil
D05 (Social Commerce)
-Plata: KFCopypaste, de PS21 para KFC, España
E03 (Social Purpose)
-Bronce: Tag The Game, de Lola Mullenlowe, Madrid para OMO, España
-Bronce: Tiktok Teachers, de DDB México para Federación Mexicana De Sordos A.C (FEMESOR), Centro Para La Inclusión Social, México
F05 (Cultural Insight)
-Bronce: The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
F07 (Corporate Purpose & Social Responsibility)
-Bronce: The refugee Jatoba, de Africa DDB, San Pablo, para Articulation of Indigenous Peoples of Brasil. Brasil
-Bronce:Pause is power, de Publicis México, Publicis Italia Milan, Leo Burnett Chicago para Powerade, México/Italia

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La Caja 500 x 60 Mayo 2022