El extenso programa 2024 del Festival Internacional de Creatividad Cannes Lions, que se realizará del 17 al 21 de junio, mostrará más de ciento cincuenta horas de contenido, con alrededor de quinientos oradores de todo el espectro de la creatividad.
Sobre la programación de este año, Natasha Woodwal, director of content de Lions, aseguró: “Nuestra convocatoria abierta de contenido nos brinda una visión incomparable de lo que más le importa a la industria en este momento, y lo hemos utilizado para diseñar un programa lleno de una diversidad de voces que ofrecen diferentes perspectivas de los desafíos globales. Los oradores incluyen creativos, comediantes, artistas, cineastas, científicos, economistas, pronosticadores de tendencias y atletas paralímpicos: es un reflejo del mundo multifacético de la creatividad”.
Por su parte, Simon Cook, CEO de Lions, agregó: “Hemos identificado las áreas clave que son prioritarias para nuestra industria y comunidad y las utilizamos para crear cinco flujos de contenido principales que se ejecutarán durante todo el Festival. Esta alineación de talentos de clase mundial compartirá el pensamiento, los procesos y las técnicas que llevaron al trabajo más exitoso y premiado y brindará a nuestra comunidad las mejores herramientas, ideas y conocimientos que necesitan para impulsar el crecimiento personal y empresarial”.
Insights and Trends
Boaz Paldi, chief creative officer de United Nations Development Programme
Randi Stipes, chief marketing officer de The Weather Company
Marc Pritchard, chief brand officer de P&G
Drew Panayiotou, global chief marketing officer de Pfizer
Lora Lukin, chief creative officer de Publicis x Pfizer
Tejal Vishalpura, SVP, commercial strategy and marketing de Novo Nordisk
Queen Latifah, artist, actor, producer and entrepreneur
Innovation Unwrapped
Clare Hutchinson, chief strategy officer de VCCP
Oriol Tarragó, sound designer de Coser y Cantar Estudio
Pranav Yadav, founder y CEO de Neuro-Insight
Deepak Chopra, NYT Bestselling Author and Alternative Medicine Advocate de The Chopra Foundation, The Chopra Well
Tiffany Rolfe, global chief creative officer and chair de R/GA
Jeriad Zoghby, chief commerce strategy officer de IPG
Vidhya Srinivasan, vice-president and general manager, advertising de Google
Alexander Chen, director de Creative Lab, Google
The Creativity Toolbox
Benjamin Crook, SVP Dressing and Condiments North America de Unilever
Debbi Vandeven, global chief creative officer de VML
Kenan Thompson, actor, producer, comedian and cast member de Saturday Night Live
Koji Yanai, group senior executive officer, director of the board de Fast Retailing Co., Ltd.
Takuma Takasaki, growth officer, executive creative director de Dentsu Group Inc.
Trevor Robinson OBE, founder and executive creative director de Quiet Storm
Laura Jordan Bambach, founder and chief creative officer de Uncharted
Resh Sidhu, global director Arcadia Creative Studio de Snap Inc.
Jo Shoesmith, global chief creative officer de Amazon
Talent and Cultures
Ali Rez, chief creative officer de Impact BBDO
Nayla Tueni, editor-in-chief de AnNahar Newspaper
Jay Shetty, global best-selling author, award-winning storyteller, former Monk and Host of On Purpose
Jen Speirs, chief creative officer de Droga5 Dublin
Nic Taylor, SVP and head ofagency de The Lego Group
Kimberly Doebereiner, head of P&G Studios, group vice-president future of advertising de P&G
Greg Nugent, founder de Harder Than You Think
Sheridan O’Donnell, filmmaker and director
Ezra Frech, U.S. paralympian and co-founder de Angel City Sports
Lynne Biggar, BCG senior advisor de Boston Consulting Group and former global chief marketing officer de Visa
Tim Ellis, chief marketing officer and EVP de National Football League
DeAndre Hopkins, NFL Wide Receiver, NFL
Joe Burrow, Quarterback, Cincinnati Bengals
Creative Impact
Callum McCahon, chief strategy officer de Born Social
Gráinne Wafer, global director beer de Baileys y Smirnoff, Diageo
Diana Frost, chief growth officer de Kraft Heinz
Marcus Collins, professor and author de University of Michigan
Kory Marchisotto, chief marketing officer de elf Beauty and Keys Soulcare
Mark Ritson, founder de Mini MBA
Mike Cessario, founder and CEO de Liquid Death
