Listados de finalistas iberoamericanos
Brand Experience & Activation
A01 (Consumer Goods)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
MAYO HATERS: Gut, Miami para Notco Estados Unidos
RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil
A02 (Healthcare)
FLASHTEST: Mullenlowe SSP3 México, México City para Conde de valenciana ophthalmological institute México
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
HANDSHAKE HUNT: Gut, Sao Paulo para Mercado libre Brasil
WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil
A06 (Consumer Services/Business to Business)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
A07 (Not-for-Profit / Charity / Government)
ADDRESS THE INVISIBLE: Archer Troy, México City / Techo, México City para Techo & google México
BOOMERANG 104: Maruri, Guayaquil para Quito sin minería Ecuador
E-POLICE STATION: AlmapBBDO, Sao Paulo para Wonder women tech Brasil
B01 (Social Engagement & Integration for Live Experience)
ZE DELIVERS FASTER: We Believers, New York para Zé delivery Estados Unidos
UNDERCOVER SPORTSCASTER: AlmapBBDO, Sao Paulo para Pepsico Brasil
B02 (Use of Mobile & Devices)
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung España
B03 (Use of Website/Microsites)
REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil
B04 (Metaverse, New Realities & Emerging Tech)
NOTTURTLE: Gut, Miami para Notco Estados Unidos
B05 (Gaming-Led Brand Experience)
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs Pbc & Greenpeace Brasil
B09 (Tech-Led Brand Experience)
SAMSUNG: Impulse Cheil Worldwide, Madrid para Samsung España
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
C01 (Customer Retail/In-store Experience)
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia
C02 (Retail Promotions & Competitions)
GHOST CAMPAIGN: David, Madrid para Burger king España
WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil
RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil
C03 (Customer Acquisition & Retention)
SAMSUNG THROWBACK DEALS: MRM , Sumarezinho para Samsung Brasil
D01 (Live Brand Experience or Activation)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
ANTI-LAG SQUAD: VML, Buenos Aires para Movistar Argentina
AT YOUR HOME CAST: VML, Sao Paulo para Vivo Brasil
MAYO HATERS: Gut, Miami para Notco Estados Unidos
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
LET´S CHANGE THE STORY: Grey Argentina, Buenos Aires para Lalcec Argentina
LOOPHOTEL: DDB Latin Puerto Rico para La h Puerto rico
D02 (Guerrilla Marketing & Stunts)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
REPRINTING NICA: Havas Costa Rica, San Antonio / BETC Havas, Sao Paulo para La prensa newspaper Costa Rica / Brasil
HEY! HE IS NOT A KID: VML, Lima para Alianza + Nike Perú
IPAGER: David, Miami para Google Estados Unidos
D03 (Brand-Owned Experiences)
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
ANDES HENS: Circus Grey, Lima / Grey, Sao Paulo para La calera Perú / Brasil
D04 (Sponsorship & Brand Partnership)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs pbc & greenpeace Brasil
HAUTEAM COUTURE: Africa Creative DDB, Sao Paulo para Brahma Brasil
REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil
D05 (Launch/Relaunch)
FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa colombia Colombia
THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil
D06 (360 Integrated Brand Experience)
THE E-COMMERCE OF TRUST: DDB, México City para Gahr wecapital México
E01 (Local Brand)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
E02 (Challenger Brand)
MAYO HATERS: Gut, Miami para Notco Estados Unidos
E03 (Single-Market Campaign)
IPAGER: David, Miami para Google Estados Unidos
E04 (Social Behaviour & Cultural Insight)
LOOK FOR FREEDOM: Havas, Lisbon para Amnesty international Portugal
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
GRAD IN BLACK: Gut, Sao Paulo para Vult Brasil
THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil
GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador
BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma Brasil
E05 (Use of Humour)
IPAGER: David, Miami para Google Estados Unidos
E06 (Breakthrough on a Budget)
THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
E07 (Corporate Purpose & Social Responsibility)
SIGHTWALKS CIRCUS GREY, Lima para Sol cement Perú
REVIEWS AFRICA CREATIVE DDB, Sao Paulo para Heinz Brasil
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
E08 (Market Disruption)
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
LIVE INSURANCE BY MAPFRE MAPFRE, Madrid / McCANN ESPAÑA, Madrid para Mapfre España
Creative B2B
A01 (Cross-Channel Storytelling)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A03 (Innovative use of Content)
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A04 (Targeting & Engagement)
TRUCKER NAPP ALMAPBBDO, Sao Paulo para Volkswagen & livelo Brasil
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
A06 (Long-Term Brand Building)
EXTRA LIME COMPANY DAVID, Bogotá / AB INBEV, Shanghai / TBWAGROUP CHINA, Shanghai / DRAFTLINE, Shanghai / BOUNDLESS, Johannesburg para Corona Colombia / mainland china / south africa
B2B: IT"S ALL OF OUR BUSINESS ALMAPBBDO, Sao Paulo para Un global compact Brasil
A07 (Breakthrough on a Budget)
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
A09 (Corporate Purpose & Social Responsibility)
THE E-COMMERCE OF TRUST: DDB México, México City para Gahr wecapital México
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
A11 (Craft in B2B)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A12 (Integrated Campaigns)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A13 (B2B Influencer Marketing)
MEET MARINA PRIETO: David, Madrid para Jcdecaux España
Creative Data
A02 (Data-Driven Targeting)
HANDSHAKE HUNT: Gut, Sao Paulo para Mercado Libre Brasil
A03 (Data-Driven Consumer Product)
NOTTURTLE: Gut, Miami para Notco Estados Unidos
A05 (Data Visualisation)
ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina
LINE GUIDE: DDB, México City para Embasa México
BLOOD AID: DM9, Sao Paulo para DASA Integrated Health System Brasil
A06 (Data Technology)
GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico Ecuador
A08 (Social Data & Insight)
ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina
