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MAÑANA COMIENZA LA 71° EDICIÓN DEL FESTIVAL

Cannes Lions 2024: todos los finalistas iberoamericanos anunciados hasta el momento

(Cannes Lions, miércoles 19 de junio de 2024 - Por enviados especiales) - En la previa del comienzo de una nueva edición de Cannes Lions, se anunciaron los finalistas de Film Craft, Print & Publishing, Outdoor, Health & Wellness, Pharma, Audio & Radio, Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer Lions. Además, de los anunciados previamente: Glass, Innovation y Titanium.

Cannes Lions 2024: todos los finalistas iberoamericanos anunciados hasta el momento
El lunes se entregan los primeros premios.

Finalistas Iberoamericanos

Brand Experience & Activation

A01 (Consumer Goods)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina

MAYO HATERS: Gut, Miami para Notco Estados Unidos

RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil

    

A02 (Healthcare)     

FLASHTEST: Mullenlowe SSP3 México, México City para Conde de valenciana ophthalmological institute México

    

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)     

HANDSHAKE HUNT: Gut, Sao Paulo para Mercado libre Brasil

WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil

    

A06 (Consumer Services/Business to Business)     

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

    

A07 (Not-for-Profit / Charity / Government)     

ADDRESS THE INVISIBLE: Archer Troy, México City / Techo, México City para Techo & google México

BOOMERANG 104: Maruri, Guayaquil para Quito sin minería Ecuador

E-POLICE STATION: AlmapBBDO, Sao Paulo para Wonder women tech Brasil

    

B01 (Social Engagement & Integration for Live Experience)     

ZE DELIVERS FASTER: We Believers, New York para Zé delivery Estados Unidos

UNDERCOVER SPORTSCASTER: AlmapBBDO, Sao Paulo para Pepsico Brasil

    

B02 (Use of Mobile & Devices)     

SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung España

    

B03 (Use of Website/Microsites)     

REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil

    

B04 (Metaverse, New Realities & Emerging Tech)     

NOTTURTLE: Gut, Miami para Notco Estados Unidos

    

B05 (Gaming-Led Brand Experience)     

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs Pbc & Greenpeace Brasil

    

B09 (Tech-Led Brand Experience)     

SAMSUNG: Impulse Cheil Worldwide, Madrid para Samsung España

BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil

BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil

    

C01 (Customer Retail/In-store Experience)     

IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia

    

C02 (Retail Promotions & Competitions)     

GHOST CAMPAIGN: David, Madrid para Burger king España

WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil

RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil

    

C03 (Customer Acquisition & Retention)     

SAMSUNG THROWBACK DEALS: MRM , Sumarezinho para Samsung Brasil

    

D01 (Live Brand Experience or Activation)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina

ANTI-LAG SQUAD: VML, Buenos Aires para Movistar Argentina

AT YOUR HOME CAST: VML, Sao Paulo para Vivo Brasil

MAYO HATERS: Gut, Miami para Notco Estados Unidos

BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil

LET´S CHANGE THE STORY: Grey Argentina, Buenos Aires para Lalcec Argentina

LOOPHOTEL: DDB Latin Puerto Rico para La h Puerto rico

    

D02 (Guerrilla Marketing & Stunts)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina

REPRINTING NICA: Havas Costa Rica, San Antonio / BETC Havas, Sao Paulo para La prensa newspaper Costa Rica / Brasil

HEY! HE IS NOT A KID: VML, Lima para Alianza + Nike Perú

IPAGER: David, Miami para Google Estados Unidos

    

D03 (Brand-Owned Experiences)     

BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil

ANDES HENS: Circus Grey, Lima / Grey, Sao Paulo para La calera Perú / Brasil

    

D04 (Sponsorship & Brand Partnership)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina

THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs pbc & greenpeace Brasil

HAUTEAM COUTURE: Africa Creative DDB, Sao Paulo para Brahma Brasil

REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil

    

D05 (Launch/Relaunch)     

FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa colombia Colombia

THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil

    

D06 (360 Integrated Brand Experience)     

THE E-COMMERCE OF TRUST: DDB, México City para Gahr wecapital México

    

E01 (Local Brand)     

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

    

E02 (Challenger Brand)     

MAYO HATERS: Gut, Miami para Notco Estados Unidos

    

E03 (Single-Market Campaign)     

IPAGER: David, Miami para Google Estados Unidos

    

E04 (Social Behaviour & Cultural Insight)     

LOOK FOR FREEDOM: Havas, Lisbon para Amnesty international Portugal

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil

BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil

GRAD IN BLACK: Gut, Sao Paulo para Vult Brasil

THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil

GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador

BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma Brasil

    

E05 (Use of Humour)     

IPAGER: David, Miami para Google Estados Unidos

    

E06 (Breakthrough on a Budget)     

THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil

FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia

    

E07 (Corporate Purpose & Social Responsibility)     

SIGHTWALKS CIRCUS GREY, Lima para Sol cement Perú

REVIEWS AFRICA CREATIVE DDB, Sao Paulo para Heinz Brasil

FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia

    

E08 (Market Disruption)     

FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia

LIVE INSURANCE BY MAPFRE MAPFRE, Madrid / McCANN ESPAÑA, Madrid para Mapfre España

Creative B2B

A01 (Cross-Channel Storytelling)     

THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

    

A03 (Innovative use of Content)     

MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España

THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

    

A04 (Targeting & Engagement)     

TRUCKER NAPP ALMAPBBDO, Sao Paulo para Volkswagen & livelo Brasil

MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España

    

A06 (Long-Term Brand Building)     

EXTRA LIME COMPANY DAVID, Bogotá / AB INBEV, Shanghai / TBWAGROUP CHINA, Shanghai / DRAFTLINE, Shanghai / BOUNDLESS, Johannesburg para Corona Colombia / mainland china / south africa

B2B: IT"S ALL OF OUR BUSINESS ALMAPBBDO, Sao Paulo para Un global compact Brasil

    

A07 (Breakthrough on a Budget)     

MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España

    

A09 (Corporate Purpose & Social Responsibility)     

THE E-COMMERCE OF TRUST: DDB México, México City para Gahr wecapital México

TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil

    

A11 (Craft in B2B)     

THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

    

A12 (Integrated Campaigns)     

THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

    

A13 (B2B Influencer Marketing)     

MEET MARINA PRIETO: David, Madrid para Jcdecaux España

Creative Data

A02 (Data-Driven Targeting)     

HANDSHAKE HUNT: Gut, Sao Paulo para Mercado Libre Brasil

    

A03 (Data-Driven Consumer Product)     

NOTTURTLE: Gut, Miami para Notco Estados Unidos

    

A05 (Data Visualisation)     

ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina

LINE GUIDE: DDB, México City para Embasa México

BLOOD AID: DM9, Sao Paulo para DASA Integrated Health System Brasil

    

A06 (Data Technology)     

GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico Ecuador

    

A08 (Social Data & Insight)     


ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina

Audio & Radio

UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil

UNINTERRUPTAD:  Africa Creative DDB, Sao Paulo para Budweiser. Brasil

UNINTERRUPTAD:  Africa Creative DDB, Sao Paulo para Budweiser. Brasil

SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina

BREATHE THROUGH IT: David, Madrid para Halls. España

SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina

ROCK DNA: AlmapBBDO, Sao Paulo para Billboard. Brasil

BREATHE THROUGH IT: David, Madrid para Halls. España

THE UNIVERSAL LANGUAGE OF COCA-COLA: Gut, Buenos Aires para Coca-Cola. Argentina

THE UNIVERSAL LANGUAGE OF COCA-COLA: Gut, Buenos Aires para Coca-Cola. Argentina

UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil

BIOLOGY CLASS: Alma DDB, Miami para Change The Ref. Estados Unidos

STORYTIME: Alma DDB, Miami para Change The Ref. Estados Unidos

Film Craft       

A01 (Direction)                                                                           

TORMENTA: de AlmapBBDO, Sao Paulo para O Boticario. Brasil

A02 (Script)                                                                   

SUCCESSION: David, Buenos Aires para HSBC. Argentina

THIS IS NOT A GAME: VML, México City para Movistar. México

ROBBERY: Lola MullenLowe, Madrid para Axe/ Lynx. España

WHO"S WATCHING?: MJZ, Los Ángeles / David, Madrid para Netflix. Estados Unidos / España

THE LAST TRIP: Grey, México City para La Unión  Newspaper – Artículo 19. México

TORMENTA: de AlmapBBDO, Sao Paulo para        O Boticario. Brasil

A04 (Production Design/Art Direction)        

SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Ángeles / TBWAMEDIA Arts Lab, Miami / TeránTBWA, México City para Apple. Estados Unidos / México

TORMENTA: de AlmapBBDO, Sao Paulo para        O Boticario. Brasil

CANCER BEFORE CANCER REBECA: Fahrenheit DDB, Lima para Ponle Corazón. Perú

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España

A06 (Use of Original Music)                                                               

OLIVEIRA DOS CEN ANOS : Visit Little Spain para REAL CLUB CELTA. España  

SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Ángeles / TBWAMEDIA Arts Lab, Miami / TeránTBWA, México City para Apple. Estados Unidos / México

B01/046          

ASHE VERSUS: The Youth, Curitiba / TBWAHealth Collective New York para MODERNA. Estados Unidos / Brasil

NIKE X FCB X PATTA CULERS DEL MON: Cabin Editing Company, Los Ángeles / Iconoclast , España para Nike. Estados Unidos / España

B03/038          

BEST WISHES: Anónimo, México City para Save the children. México

THIS IS NOT A GAME: VML, México City para Movistar. México

B04 (Animation)                                                                        

THE MIND IS UNSTOPPABLE: Monkey-Land, Sao Paulo para Prio. Brasil

ASHE VERSUS: The Youth, Curitiba / TBWAHealth Collective New York para MODERNA. Estados Unidos / Brasil

THE HEROES: Electric Theatre Collective, London / Gut, Buenos Aires               para Coca-Cola. Reino Unido / Argentina

THE BEST SEASON FOR TENNIS LOVERS: Primo Content, Buenos Aires / Publicis Conseil, para Renault. Argentina/ Francia


Print & Publishing Shortlist                                                                            

A01 (Consumer Goods)                                                                       

THE MOST FAMOUS CHALICE MODEL: Gut, Miami para Stella Artois. Estados Unidos

THE MOST FAMOUS CAN MODEL: Gut, Miami para          Stella Artois. Estados Unidos

THE MOST FAMOUS 6-Pack MODEL: Gut, Miami para Stella Artois. Estados Unidos

STAIRS: Lola MullenLowe, Madrid para Magnum. España

CORNER: Lola MullenLowe, Madrid para Magnum. España

DOORSTEP: Lola MullenLowe, Madrid para Magnum. España

COLUMN: Lola MullenLowe, Madrid para Magnum. España

WALL: Lola MullenLowe, Madrid para Magnum. España

TEBOGO - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola . Estados Unidos / Brasil

THE BEER INSIDE THE MUSIC_AMERICANQUARTET: Africa Creative DDB, Sao Paulo para Budweiser. Brasil

THE BEER INSIDE THE MUSIC_FEBEM: Africa Creative DDB, Sao Paulo para Budweiser. Brasil

A03 (Automotive)                                                                     

POLYESTER: BBDO Santiago / BBDO Quito para Volkswagen. Ecuador /Chile

FISHING WIRE: BBDO Santiago / BBDO Quito para Volkswagen. Ecuador /Chile                                                                        

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)                                                                  

DRIVE – THRU: Trans Company, Buenos Aires / Room 23, Buenos Aires para Burger King. Argentina

PARKING LOTE: Trans Company, Buenos Aires / Room 23, Buenos Aires para Burger King. Argentina

TRIP MY PIC:  DDB, Madrid para Halcon Viajes. España                

A07 (Not-for-Profit / Charity / Government)             

GREEN: República Havas, Miami. Estados Unidos

MACHINE GENERATED 2: David, Buenos Aires para Macma . Argentina

GREG ABABBOTT: Alma DDB, Miami para Change the ref. Estados Unidos

RICK SCOTT: Alma DDB, Miami para Change the ref. Estados Unidos

NIKKI HALEY: Alma DDB, Miami para Change the ref. Estados Unidos

B01 (Commercial Publications)                                                                     

THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil                                                                          

B02 (Publications for Good)                                                              

BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma / Empregue Afro & Museu Afro-UFBA. Brasil

C01 (Innovative and adapted use of Print & Publishing)                                                                

TRIP MY PIC:  DDB, Madrid para Halcon Viajes. España

D01 (Local Brand)                                                                    

REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil

D02 (Challenger Brand)                                                                       

FINGER LICKERS: MullenLowe SSP3 Colombia para KFC. Colombia

BETTER WITH PEPSI – RUM: Alma DDB, Miami para Pepsi. Estados Unidos                                                                   

D03 (Single-Market Campaign)                                                                      

REPRINTING NICA: Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil

MEXICO FAMILIES: Grey, México City para Save the children. México

D04 (Social Behaviour & Cultural Insight)

REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España

GUESS WHO WON: Lola MullenLowe, Madrid para Persil. España

THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil

BETTER WITH PEPSI – RUM: Alma DDB para Pepsi. Estados Unidos

WRONG CANDIDATES            : Alma DDB, Miami para Change the ref. Estados Unidos

THE WAIT: 1984, Santiago para Heinz. Chile

BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma. Brasil

D05 (Use of Humour)                                                                             

LAST DROP: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz.Brasil / Bélgica

D06 (Breakthrough on a Budget)     

TRIP MY PIC:  DDB, Madrid para Halcon Viajes. España                                                                                                                              

D07 (Corporate Purpose & Social Responsibility)

BRAIDED HISTORY: DDB Latin Puerto Rico para L’Oreal. Puerto Rico

D08 (Market Disruption)                                                                      

REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil

THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil


Health & Wellness                                 

A03 (OTC Products)                                                                

THE SHAMELESS PAD: FCB, Sao Paulo para Intimus. Brasil

A05 (Health & Wellness Tech)                                                                          

SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España

SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España            

ARA: Brands&People, San Pedro Garza Garcia para Strap Tech. México / Estados Unidos

ARA: Brands&People, San Pedro Garza Garcia para Strap Tech. México / Estados Unidos                                                   

B01 (Brand-Led Education & Awareness)                 

THE CURE: Africa Creative DDB, Sao Paulo para Editora Taverna. Brasil

THE CURE: Africa Creative DDB, Sao Paulo para Editora Taverna. Brasil

ADOPT YOUR ALLERGIES:    McCann, Bogota / MRM WW, Santiago / MRM WW, Madrid para Allegra. Colombia / Chile / España

COPPER SKIN: VML, Bogotá para Movistar. Colombia

THE FACE OF 10: Ogilvy, London / David, Madrid para Dove. Reino Unido / España                                                                 

B02 (Non-profit/Foundation-led Education & Awareness)                                                                           

LATE: Alma DDB, Miami para Memorial Sloan Kettering Cancer. Estados Unidos

RED: República Havas, Miami para The Fight Against Alzheimer’s Association. Estados Unidos

RUBIO: Alma DDB, Miami para Change The Ref. Estados Unidos

ABSURD PROMISES: VML, Buenos Aires  para ASDRA. Argentina

TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York           para Fundación de Alba. México / Estados Unidos

WITH NO FEAR:  Havas, Madrid       para Fundación MD Anderson Cancer Center. España

LATE: Alma DDB, Miami para Memorial Sloan Kettering Cancer. Estados Unidos

TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York           para Fundación de Alba. México / Estados Unidos

TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York           para Fundación de Alba. México / Estados Unidos

TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York           para Fundación de Alba. México / Estados Unidos

B03 (Fundraising & Advocacy)                                                                         

TRES: Grey, México City para Reinserta. México

TRES: Grey, México City para Reinserta. México

B-BLOOD: Ampfy, Sao Paulo para Betano. Brasil

ABSURD PROMISES: VML, Buenos Aires   para ASDRA. Argentina                                                                        

C02 (Health Services & Facilities)                                                                 

FLASHTEST: MullenLowe SSP3 México para Conde de Valenciana Ophtalmological Institute. México


Pharma                                                                                          

B04 (Healthcare Professional Engagement)

OUTCARE: Havas Health, Sao Paulo para Hospital Samaritano. Brasil


Outdoor                                                                         

A01 (Consumer Goods)                                                                       

GUESS WHO WON – CRICKET: Lola MullenLowe, Madrid para Persil. España              

GUESS WHO WON – TENNIS: Lola MullenLowe, Madrid para Persil. España 

GUESS WHO WON – FOOTBALL: Lola MullenLowe, Madrid para Persil. España          

LAST DROP CAR: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica               

LAST DROP ELBOW: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica

LAST DROP BABY: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España          

MAMA DILA – INDONESIA:   VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil

BARAKA SHOP - SOUTH AFRICA : VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil

CORONA SUNSET BOTTLES: We Believers, New York para CORONA. Estados Unidos

A05 (Media/Entertainment)                                                               

VOLLEYBALL: Digitas Colombia para Winsports. Colombia

MADURO: AlmapBBDO, Sao Paulo para CNN. Brasil

TRUMP: AlmapBBDO, Sao Paulo para CNN. Brasil

A06 (Consumer Services/Business to Business)

FOOTBALL: BBDO, Santiago para Claro. Chile

BASQUETBALL: BBDO, Santiago para Claro. Chile

SKATE: BBDO, Santiago para Claro. Chile                

B01 (Consumer Goods)                                                                       

STAIRS: Lola MullenLowe, Madrid para Magnum. España

CORNER: Lola MullenLowe, Madrid para Magnum. España

DOORSTEP: Lola MullenLowe, Madrid para Magnum. España

GUESS WHO WON – CRICKET: Lola MullenLowe, Madrid para Persil. España              

GUESS WHO WON – TENNIS: Lola MullenLowe, Madrid para Persil. España 

GUESS WHO WON – FOOTBALL: Lola MullenLowe, Madrid para Persil. España

LEMON:            David, Sao Paulo para             Faber-Castell. Brasil

COFFEE: David, Sao Paulo para Faber Castell. Brasil

EYE: David, Sao Paulo para Faber-Castell. Brasil

BOMBÓN Y CONFETI - MEXICO       : VML, New York / VML, Kansas City / VML, Sao Paulo para          Coca-Cola. Estados Unidos / Brasil

AMBUSH"S SHOP - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para         Coca-Cola. Estados Unidos / Brasil

LANCHES RL – BRAZIL: VML, New York / VML, Kansas City / VML, Sao Paulo para      Coca-Cola. Estados Unidos / Brasil

PORTAL DEL SABOR – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para   Coca-Cola. Estados Unidos / Brasil

FRIES WAITING: 1984, Santiago para Heinz. Chile

BURGER WAITING: 1984, Santiago para    Heinz. Chile

STEAK WAITING: 1984, Santiago para Heinz. Chile

B07 (Not-for-Profit / Charity / Government)                                            

GREG ABBOTT: Alma DDB, Miami para Change the ref. Estados Unidos

NIKKI HALEY: Alma DDB, Miami para Change the ref. Estados Unidos

RICK SCOTT: Alma DDB, Miami para Change the ref. Estados Unidos

C01 (Displays)                                                                            

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil

C02 (Interactive/Dynamic Digital Screens)                              

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España                                                                                                                                        

C04 (Design for Promotional Items)                                                                            

CLEAN SPONSORSHIP: DM9, Sao Paulo   para Consul. Brasil

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para  Coca-Cola. Estados Unidos / Brasil

C05 (Special Build)                                                                 

WORM FOOD: VML, Santiago para Gobierno de Chile. Chile

THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

THE SUN IS BACK: David, Bogota para Corona. Colombia                                                                          

C06 (Live Advertising and Events)                                                                 

LAY"S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina

FRAME THE MAGIC: David, Miami para Coca-Cola. Estados Unidos

CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul. Brasil

HEY! HE IS NOT A KID: VML, Lima para ALIANZA + Nike. Perú

C07 (Interactive Experiences)                                                                          

THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú

LAY’S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina                                                                        

D01 (Standard Sites)                                                              

WORM FOOD: VML, Santiago para Gobierno de Chile. Chile

D02 (Ambient Outdoor)                                                                       

THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú

LAY’S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina

CASHBACK FOR YOUR JERSEY"S BACK: FCB Brasil, Sao Paulo para Flash. Brasil

IMAGINE WITH PETACOS: Buentipo Anxhor, Bogotá / DDB, Bogotá para Poker Beer. Colombia

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

PEOPLE AT WORK: Publicis Brasil, Sao Paulo para Women in Construction Institute. Brasil

SALVATION HANGER:              WMcCANN, Sao Paulo para Salvation Army. Brasil

D03 (Technology)                                                                      

NOT SO HAPPY ANIMALS: Gut, México City para NotCo. México

LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil

E01 (Local Brand)                                                                    

IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá Poker Beer. Colombia

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

E02 (Challenger Brand)                                                                        

WHOPPER ISLAND: DM9, Sao Paulo para Burger King. Brasil

ADSCAN: VML, Bogotá para Makro. Colombia

E03 (Single-Market Campaign)                                                                       

MEET MARINA PRIETO: David, Madrid para JCDecaux. España

MEXICO FAMILIES 2: Grey, México City para Save the children. México

E04 (Social Behaviour & Cultural Insight) 

FACES OF THE FUTURE: VML, Buenos Aires para Rexona. Argentina

CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul. Brasil

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos /Brasil

MIND CHANGING PRICES: Fahrenheit DDB, Lima para Plaza Vea. Perú

E05 (Use of Humour)                                                                             

LONG LIVE THE KING: VML, Madrid para   Burger King. España

NO ONE MOVES SNOW LIKE GRISELDA: CYW, Madrid para Netflix. España

E06 (Breakthrough on a Budget)                                                                    

CORONA SUNSET BOTTLES: We Believers, New York para Corona. Estados Unidos

MEET MARINA PRIETO: David, Madrid para JCDecauz. España

E07 (Corporate Purpose & Social Responsibility)

SIGHTWALKS: Circus Grey, Lima para Sol  Cement. Perú

LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil                                                                             

E08 (Market Disruption)                                                                       

CASHBACK FOR YOUR JERSEY"S BACK: FCB Brasil, Sao Paulo para Flash. Brasil

THE CRUISE HEIST: 404, Sao Paulo / Galeria, Sao Paulo para Netflix. Brasil

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil

LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil

Design

A01 (Creation of a New Brand Identity)

ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto Vestido & Fashion Revolution. Brasil


A02 (Rebrand/Refresh of an Existing Brand)                                            

IMAGINE WITH PETACOS: Buentipo Anchor, Bogota / DDB Colombia, Bogota para Poker Beer. Colombia


B01 (Posters)                                     

THE TWO FACES: BBDO, México City para Alexia Ortiz. México

BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma/Empregue Afro & Museu Afro-UFBA. Brasil


B03 (Promotional Item Design)                                          

ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto Vestido & Fashion Revolution. Brasil

IMAGINE WITH PETACOS: Buentipo Anchor, Bogota / DDB Colombia, Bogota para Poker Beer. Colombia

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil


B04 (Publications & Editorial Design)                                            

COTEC ANNUAL REPORT: Eduardo Del Fraile, Murcia para Cotec. España


B05 (Books)                                       

BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma/Empregue Afro & Museu Afro-UFBA. Brasil


B06 (Data Visualisation)                                          

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

BLOOD AID: DM9, Sao Paulo para Dasa Integrated Health System. Brasil


B07 (Brand Collateral)                                             

HEAVEN FISH: Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras


B08 (Special Editions & Bespoke Items)                                        

FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa. Colombia


C01 (Digital Design)                                      

MAP OF EMOTIONS: Ogilvy Spain, Barcelona para Audi. España

SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España


C03 (UX, UI & Journey Design)                                          

SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España


D02 (Point of Sale, Consumer Touchpoints & In-Store Collateral)       

RAINBOW WASHING DETECTOR: DDB, México City para Capaxia. México

BLOOD AID: DM9, Sao Paulo para Dasa Integrated Health System. Brasil


D04 (Spatial & Sculptural Exhibitions and Experiences)

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & Urihi Yanomami. Brasil

                                              

D05 (Wayfinding & Signage)

SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú

                                              

E06 (Special Editions & Promotional Packaging)

EXTINTO: AlmapBBDO, Sao Paulo para O Boticário. Brasil


F04 (Medical Products)                                            

ARA: Brands&People, San Pedro Garza Garcia / Strap Tech, Austin para Strap Tech. México / Estados Unidos


Digital Craft

B01 (Cross-Channel Storytelling)

THE HEAVIEST JERSEY: LePub, Sao Paulo para New Balance. Brasil


C03 (Data Visualisation)

THE ENDANGERED TYPEFACE: Bar Ogilvy, Lisbon para ANF|WWF & Jardim Zoológico De Lisboa. Portugal


D02 (Native & Built-In Feature Integration)

MISSING ALBUM: Publicis Groupe Benelux, Brussels / Publicis, Madrid para Missing Children, SOS Desaparecidos. Bélgica / España

SAMSUNG PULSE +: Leo Burnett Tailor Made, Sao Paulo / Publicis Groupe Benelux, Amsterdam para Samsung. Brasil / Países Bajos


Entertainment Lions for Gaming

A01 (Audio-Visual Content)

THIS IS NOT A GAME: VML, México City para Movistar. México


B04 (Brand Integration for Games)

IN-GAME INVESTORS: Gut, Sao Paulo para Mercado Pago. Brasil

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet Labs PBC & Greenpeace. Brasil

THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil


B05 (Use of Gaming/Streaming Platforms)

IN-GAME INVESTORS: Gut, Sao Paulo para Mercado Pago. Brasil

FIRST DRIVE: VML, Madrid para Ford Motor Company. España

NON-PLAYABLE TEACHERS: Artplan, Rio De Janeiro para Estácio. Brasil

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet Labs PBC & Greenpeace. Brasil


C01 (Community Management/Social Engagement)

THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil

GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico. Ecuador


D02 (Partnerships with Gaming Talent)

ULTIMATE COACH: Paradais DDB, Guayaquil para xtrim. Ecuador


E01 (Diversity & Inclusion in Gaming)

FIRST DRIVE: VML, Madrid para Ford Motor Company. España


E02 (Innovation in Gaming)

THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil


E04 (Social Behaviour & Cultural Insight)

THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil

GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico. Ecuador


E05 (Use of Humour)

POKER FACE: Isla República, México City para Xtra Flamin" Hot. México


Entertainment Lions for Music

A03 (Use of Original Composition) 

OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España

EL CARRO FORD: VML, Bogota para Ford. Colombia


A04 (Use of Licensed/Adapted Music)

CANCER BEFORE CANCER: Fahrenheit DDB, Lima para Peruvian Cancer Foundation. Perú


B01 (Live Music Experience)

SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina


C01 (Fan Engagement/Community Building)

THE FORBIDDEN GIFT SHOP: Gut, Sao Paulo para Mercado Libre. Brasil


D02 (Partnerships with Music Talent)

OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España

VW 70 YEARS CAMPAIGN: AlmapBBDO, Sao Paulo para Volkswagen. Brasil

ERRATA AT 88: AlmapBBDO, Sao Paulo para Diageo. Brasil


E01 (Diversity & Inclusion in Music)

HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & Urihi Yanomami. Brasil

THE VOICE OF THE VOICELESS: Wieden+Kennedy, Sao Paulo para ISA - Instituto Socioambiental. Brasil

ERRATA AT 88: AlmapBBDO, Sao Paulo para Diageo. Brasil


E04 (Social Behaviour & Cultural Insight) 

THE FORBIDDEN GIFT SHOP: Gut, Sao Paulo para Mercado Libre. Brasil


Entertainment Lions for Sport

A01 (Film Series and Audio)     

RIVAL NEIGHBORHOODS: Don, Buenos Aires / Telecom, Buenos Aires para Flow. Argentina

REIMAGINE VICTORY: Wieden+Kennedy, México para Nike. México

     

A02 (Broadcast/Live Streaming)     

AT YOUR HOME CAST: VML, Sao Paulo para Vivo, Brasil

ALCARAZ SIGNS: David, Madrid para Netflix. España

UNDERCOVER SPORTSCASTER: AlmapBBDO, Sao Paulo para Pepsico. Brasil

     

A04 (Brand Storytelling)     

OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España

LA ARGENTINA HOTEL: Mercado McCann, Buenos Aires para TYC Sports. Argentina

     

B01 (Sports Live Experience)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase. Argentina

THE SWEAT SIDE OF SPONSORSHIP: Isla República, Sao Paulo para Gatorade. Brasil

     

B04 (360 Integrated Brand Experience)     

GATORADE MATCH SAVER: Springtime, Buenos Aires para Gatorade. Argentina

     

C01 (Fan Engagement/Distribution Strategy)     

AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood. Brasil

     

D01 (Brand Partnerships, Sponsorships & Collaborations)     

LEAGUE OF ALL LEAGUES: Judas, Lisboa para Liga Portugal & Betclic. Portugal

IMAGINARY SQUADS: Galeria, Sao Paulo para Itaú Unibanco. Brasil

THE SHAMELESS PAD: FCB BRASIL, Sao Paulo para Intimus. Brasil

OUT-OF-HOME MATCHES: LePub, Sao Paulo para Heineken. Brasil

     

D02 (Partnerships with Sports Talent)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase. Argentina

THE AUTOGRAPH: Lola MullenLowe, Madrid para Persil. España

     

E01 (Diversity & Inclusion in Sport)     

SOMA: SURFING THROUGH THE ODDS: Betclic, Lisbon / Coming Soon, Lisbon / Soma, Lisbon para Soma. Portugal

AUDIENCE DELIVERY DM9, Sao Paulo para IFOOD BRAZIL

     

E04 (Social Behaviour & Cultural Insight)     

OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España

GATORADE MATCH SAVER: Springtime, Buenos Aires para Gatorade. Argentina

     

E06 (Breakthrough on a Budget)     

THE SWEAT SIDE OF SPONSORSHIP: Isla República, Sao Paulo para Gatorade. Brasil


Entertainment

A02 (Non-Fiction Film: Up to 5 minutes)     

THE STORIES THAT KILLED US: Landia, México City para Propuesta Cívica. México


A03 (Fiction Film: 5–30 minutes)     

SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Angeles / TBWAMedia Arts Lab, Miami / TeranTBWA, México City para Apple Estados Unidos / México

THIS IS NOT A GAME: VML, México City para Movistar. México

     

A07 (Broadcast/Live Streaming)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina


A09 (Brand Integration)

ALCARAZ SIGNS: David, Madrid para Netflix. España

     

B01 (Live Entertainment)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina

HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & urihi yanomami. Brasil

     

C01 (Audience Engagement/Distribution Strategy)     

ALCARAZ SIGNS: David, Madrid para Netflix. España

     

D01 (Brand Partnerships, Sponsorships & Collaborations)     

THE PRINCESS AND THE CROWN: Soko, Sao Paulo para Sunsilk. Brasil

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina

     

D02 (Partnerships with Talent)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina

ALCARAZ SIGNS: David, Madrid para Netflix. España

THE LEAK: The Community, Miami para Verizon. Estados Unidos

     

E04 (Social Behaviour & Cultural Insight)     

LA ARGENTINA HOTEL (FILM): Mercado McCann, Buenos Aires para TyC Sports. Argentina

THIS IS NOT A GAME: VML, México City para Movistar. México

SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Angeles / TBWAMedia Arts Lab, Miami / TeranTBWA, México City para Apple Estados Unidos / México

PR

A03 (Automotive)     

VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil


A05 (Media/Entertainment)

ALCARAZ SIGNS: de David, Madrid para Netflix. España


A06 (Consumer Services/Business to Business

WOMEN"S FOOTBALL: de Marcel, París para Orange. Francia

LULUMELON EOSS: deFCB Kinnect, Mumbai para HDFC Bank. India

TRANSLATORS:de Weber Shandwick, Nueva York / McCann, Detroit para U.S. Bank. Estados Unidos


A07 (Not-for-Profit / Charity / Government)     

ATACAMA FASHION WEEK: de Artplan, San Pablo para Desierto Vestido & Fashion Revolution. Brasil


B01 (Social Engagement)     

FUTURE TALKS: de Ogilvy Ciudad de México para Casa de la Amistad. México

MORUMBIS: de David, San Pablo para Bis. Brasil


B04 (Content Creation & Production

IMAGINARY SQUADS: de Galeria, San Pablo para Itaú Unibanco. Brasil


B06 (Innovative Use of Influencers/Creators)     

UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina

VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil

    

D02 (Use of Events & Stunts)     

CLEAN SPONSORSHIP: de DM9, San Pablo para Consul. Brasil

THE VALUE OF TIME: de Africa Creative DDB, San Pablo para Itaú. Brasil

    

D03 (Launch/Relaunch)     

GRAD IN BLACK: deGut, San Pablo para Vult. Brasil

5 DAYS? GIVE ME A BREAK: deAlmaPBBDO, San Pablo para O Boticário. Brasil

    

D05 (Use of Technology)

THE DOVE CODE: de Soko, San Pablo para Dove. Brasil

    

E03 (Crisis Communications & Issue Management

WHAT HAPPENED AT BANK OF BOGOTA’S END OF YEAR PARTY?: de Weber Shandwick, Bogotá / McCann, Bogotá para Banco de Bogotá. Colombia

    

F03 (Single-Market Campaign)     

ADIDAS SUPERSTAR CONCHA:Adidas, Ciudad de México / Makken, Ciudad de México para Adidas. México

EL CARRO FORD: de VML, Bogotá para Ford. Colombia

VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil

    

F04 (Social Behaviour & Cultural Insight)     

BOOMERANG 104: de Maruri, Guayaquil para Quito Sin Minería. Ecuador

GUARDED BUS STOP: deAlmaPBBDO, San Pablo para Eletromidia. Brasil

HEAVEN FISH: de Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras

    

    

F07 (Corporate Purpose & Social Responsibility)     

WELCOME TO THE GROUP: de PHD, San Jose / TBWARIOT, San José para Cambiemos la Regla. Costa Rica

GRAD IN BLACK: de Gut, San Pablo para Vult. Brasil

THE GENDER DISCOUNT: de BETC Havas, San Pablo para Santander Bank. Brasil

COTONA ANTIBALAS: deBBDO CHile, Santiago para Fundación País Seguro. Chile

    

F08 (Market Disruption)     

TAKE MY LAWYERS: de BBDO Colombia, Bogotá / Proximity BBDO, Bogotá para Wom. Colombia


Social & Influencer

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)     

WHOPPER ISLAND: deDM9, San Pablo para Burger King. Brasil


A06 (Consumer Services/Business to Business)     

MEET MARINA PRIETO: deDavid, Madrid para JCDecaux. España


B02 (Audience Targeting/Engagement Strategies)     

MAYO HATERS: de Gut, Miami para NotCo. Estados Unidos


B04 (Social Listening & Insight)     

ABSURD PROMISES: de VML, Buenos Aires para ASDRA. Argentina

THE WILD ALGORITHM: de Edelman Spain, Madrid para Instituto Ampara Animal. España

    

B06 (Innovative Engagement of Community)     

MAYO HATERS: de Gut, Miami para NotCo. Estados Unidos

    

C02 (Creator, Influencer and Celebrity Partnerships)     

LAY"S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina

NO FILTER CONTRACT: de SOlo, San Pablo para Dove. Brasil

THE CRUISE HEIST: de404, San Pablo / Galeria, San Pablo para Netflix. Brasil

THE WORLD"S MOST FAMOUS HAND MODEL: deGut, Miami para Stella Artois. Estados Unidos

MALEKUS. THE LAST 600: de Havas Costa Rica, San Antonio / BETC Havas, San Pablo para Rainforest Lab.
Costa Rica / Brasil

THE FACE OF 10: Ogilvy, London / David, Madrid para Dove. Reino Unido / España

    

C03 (Innovative Use of Creators, Influencers or Celebrities)     

THE WORLD"S MOST FAMOUS HAND MODEL: de Gut, Miami para Stella Artois. Estados Unidos

UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina

ALCARAZ SIGNS: de David, Madrid para Netflix. España

MEET MARINA PRIETO: de David, Madrid para JCDecaux. España

    

D04 (Co-Creation & User Generated Content)     

GHOST CAMPAIGN David, Madrid para Burger King. España

REVIEWS: de Africa Creative DDB, San Pablo para Heinz. Brasil

FANS REPORTERS: de Africa Creative DDB, San Pablo para Guaraná. Brasil

    

D05 (Social Commerce)     

ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos

    

E02 (Sponsorship & Brand Partnership)     

LAY"S CHIP CAM: de Slap Global, Buenos Aires para PepsiCo Purchase. Argentina

THE SHAMELESS PAD: de FCB Brasil, San Pablo para Intimus. Brasil

    

E03 (Social Purpose)     

SHIELD AGAINST CANCER: Hoy, Buenos Aires para Fuca, Racing and Kappa. Argentina

THE MISSING REVIEW: de República Havas, Miami para Amigos for Kids. Estados Unidos

THE FACE OF 10: de Ogilvy, London / David, Madrid para Dove. Reino Unido / España

    

F03 (Single-Market Campaign)     

THE PRINCESS AND THE CROWN: de Soko, San Pablo para Sunsilk. Brasil

VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil

    

F04 (Social Behaviour & Cultural Insight)     

THE PRINCESS AND THE CROWN SOKO, San Pablo para Sunsilk. Brasil

THIS IS NOT A GAME: de VML, México City para Movistar. México

    

F05 (Use of Humour)     

IPAGER: de David, Miami para Google. Estados Unidos

    

F06 (Breakthrough on a Budget)     

GHOST CAMPAIGNi: deDavid, Madrid para Burger King. España

Media


A01 (Consumer Goods)     

LAY"S CHIP CAM: deSlap Global, Buenos Aires para Pepsico Purchase. Argentina

CLEAN SPONSORSHIP:de DM9, San Pablo para Consul. Brasil

RENT YOUR SUNSET:Fahrenheit DDB, Lima para Corona. Perú

    

A02 (Healthcare)     

NO AD:de Lew’laraTbwa, San Pablo para Pague Menos. Brasil

    

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)     

HANDSHAKE HUNT: de Gut, San Pablo para Mercado Libre. Brasil

BALLBOARDS:de Gut, San Pablo para Mercado Libre. Brasil

ADSCAN: deVML, Bogotá para Makro Colombia. Colombia

    

A05 (Media/Entertainment)     

ALCARAZ SIGNS: deDavid, Madrid para Netflix. España

    

A06 (Consumer Services/Business to Business)     

MEET MARINA PRIETO: de David, Madrid para JCDecaux. España

SUNSET O" CLOCK: deDavid, Bogotá para Corona. Colombia

LIVE INSURANCE BY MAPFRE: de Mapfre, Madrid / McCANN. España, Madrid para Mapfre. España

INSTALL OUR LOGO: de Leo Burnett, Ciudad de México para ADT Security. México

    

A07 (Not-for-Profit / Charity / Government)     

VOICE OF SILENCE: de WE, San Pablo para Fala Mulher Association. Brasil

    

B01 (Use of Screens & Audio Visual Platforms)     

HANDSHAKE HUNT: deGut, San Pablo para Mercado Libre Brasil

    

B02 (Use of Audio Platforms)     

UNINTERRUPTAD: de Africa Creative DDB, San Pablo para Budweiser. Brasil

COKE SOUNDZ: de AKQA, San Pablo / AKQA, Los Ángeles para Coca-Cola Brasil / Estados Unidos

    

B03 (Use of Print)     

TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España

    

B04 (Use of Outdoor) 

SIGHTWALKS: de Circus Grey, Lima para Sol Cement. Perú

    

B05 (Small-Scale Media)     

THE CUSHIONING ROUTE: de Boost Brand Accelerator, Barranco para Nike. Perú

B05/012 THE SKIN TEST SOAP: deThe Table By De Ferrari Borrell, Santo Domingo para Amadita  Clinical Laboratories. República Dominicana

THE SWEAT SIDE OF SPONSORSHIP: de Isla República, San Pablo para Gatorade. Brasil

    

B06 (Large-Scale Media

RENT YOUR SUNSET: de Fahrenheit DDB, Lima para Corona. Perú

    

B07 (Use of Events & Stunts)     

THE NAME CONFUSION: de República Havas, Miami para The Fight Against Alzheimer’s Association. Estados Unidos

AUDIENCE DELIVERY: deDM9, San Pablo para IFood. Brasil

FRAME THE MAGIC: deDavid, Miami para Coca-Cola. Estados Unidos

SPOT THE RED FLAGS: de Mullenlowe Delta, Quito / AB InBev/Cervecería Nacional, Guayaquil para AB InBev. Ecuador

HIDDEN SIGNS: de Artplan, Brasilia para Gloria Institute. Brasil

SPONSORSHIP: de DM9, San Pablo para Consul. Brasil

OUT-OF-HOME MATCHES: de Lepub, San Pablo para Heineken. Brasil

    

B08 (Use of Digital Platforms)     

GATORADE MATCH SAVER: deSpringtime, Buenos Aires para Gatorade. Argentina

E-POLICE STATION: de AlmaPBBDO, San Pablo para Wonder Women Tech. Brasil

    

B09 (Use of Mobile

ADSCAN: de VML, Bogotá para Makro Colombia. Colombia

    

B10 (Use of Social Platforms

ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos

    

B11 (Innovative Use of Influencers/Creators

LAY’S CHIP CAM: de Slap Global, Buenos Aires para Pepsico Purchase. Argentina

THE CRUISE HEIST: de 404, San Pablo / Galería, San Pablo para Netflix. Brasil

UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina

ERRATA AT 88: de AlmaPBBDO, San Pablo para Diageo. Brasil

    

B12 (Metaverse, New Realities & Emerging Tech

THE UNCRASHABLE TUCSON: de From, Montevideo para Hyundai. Uruguay

    

C01 (Audience Insights)     

NO AD: deLEW’LARATBWA, San Pablo para Pague Menos. Brasil

    

C02 (Use of Brand or Product Integration into a Programme or Platform)     

LAY"S CHIP CAM: de Slap Global, Buenos Aires para Pepsico Purchase. Argentina

HANDSHAKE HUNT: de Gut, San Pablo para Mercado Libre. Brasil

ALCARAZ SIGNS: de David, Madrid para Netflix. España

    

C04 (Use of Branded Content Created for Digital or Social

ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos

E-POLICE STATION: de AlmaPBBDO, San Pablo para Wonder Women Tech. Brasil

    

D01 (Local Brand)     

SIGHTWALKS: de Circus Grey, Lima para Sol Cement. Perú

    

D02 (Challenger Brand)

CREDIT IN CREDITS: de BETC Havas, San Pablo para Santander Bank. Brasil

TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España

    

D03 (Single-Market Campaign)     

VOICE OF SILENCE: de WE, San Pablo para Fala Mulher Association. Brasil

    

D04 (Social Behaviour & Cultural Insight)     

VOICE OF SILENCE WE, San Pablo para Fala Mulher Association. Brasil

SIGHTWALKS: deCircus Grey, Lima para Sol Cement. Perú

CLEAN SPONSORSHIP: deDM9, San Pablo para Consul. Brasil

UNINTERRUPTAD: Africa CreativeDDB, San Pablo para Budweiser. Brasil

LOST CHILD ALERT: de AlmaPBBDO, San Pablo para Eletromidia. Brasil

NEW YEAR’S ROBBERY: de CYW, Madrid para Netflix/ Hijos de Rivera. España

    

D05 (Use of Humour)     

    

D06 (Breakthrough on a Budget)     

DON"T DELETE MENU: de VML, Nueva York / VML Commerce, Buenos Aires / VML Commerce, Nueva York para Wendy’s. Estados Unidos / Argentina

THE SWEAT SIDE OF SPONSORSHIP: de Isla República, San Pablo para Gatorade. Brasil

ALCARAZ SIGNS: deDavid, Madrid para Netflix. España

TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España

    

D07 (Corporate Purpose & Social Responsibility)     

ATACAMA FASHION WEEK: de Artplan, San Pablo para Desierto Vestido & Fashion Revolution. Brasil

SIGHTWALKS CIRCUS: de Grey, Lima para Sol Cement. Perú

BEER POWER TO THE GAMERS: deLepub, San Pablo para Heineken. Brasil

EMPTY SEATS: deOgilvy, Ciudad de México para Aeroméxico. México

Direct

A01 (Consumer Goods)     

CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil

UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil

ANDES HENS: Circus Grey, Lima / Grey, Sao Paulo para La calera Perú / Brasil

     

A02 (Healthcare)     

NO AD: Lew"laraTBWA, Sao Paulo para Pague menos Brasil

BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil

     

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)     

HANDSHAKE HUNT: Gut, Sao Paulo para Mercado Libre Brasil

WHOPPER ISLAND: DM9, Sao Paulo para Burger King Brasil

BALLBOARDS: Gut, Sao Paulo para Mercado Libre Brasil

     

A06 (Consumer Services/Business to Business)     

IMPROBABLE HOUSEMATES: Dentsu Creative, Lisbon para Meo Portugal

     

A07 (Not-for-Profit / Charity / Government)     

THE NAME CONFUSION: República Havas, Miami para The fight against alzheimer’s association Estados Unidos

LET´S CHANGE THE STORY: Grey Argentina, Buenos Aires para Lalcec Argentina

     

B02 (Small-Scale Media)     

BETIS PREGNANCY TEST: VML, Madrid para Real Betis España

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

SUNSET O" CLOCK: David, Bogotá para Corona Colombia

BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma Brasil

     

B03 (Large-Scale Media)     

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

     

B04 (Use of Broadcast)     

EURO BABIES: Bar Ogilvy, Lisbon para Meo Portugal

ALCARAZ SIGNS: David, Madrid para Netflix España

     

B05 (Use of Print/Outdoor)     

REPRINTING NICA: Havas Costa Rica, San Antonio / BETC Havas, Sao Paulo para La Prensa Newspaper Costa Rica / Brasil

LUPIN ON THE MOVE: David, Madrid para Netflix España

UNSEEN FACES: Ogilvy Argentina, Buenos Aires para Missing childreen & Unicef Argentina

BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil

     

C01 (Data-Driven Direct Strategy)     

BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil

UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil

GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador

     

C02 (Data-Driven Targeting)     

TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

     

C03 (Use of Real-Time Data)     

TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil

     

C04 (Metaverse, New Realities & Emerging Tech)     

ARA: Brands&People, San Pedro Garza Garcia / Strap Tech, Austin para Strap tech México / Estados Unidos

     

C05 (Gaming)     

ANTI-LAG SQUAD: VML, Buenos Aires para Movistar Argentina

ANTIBAN-AD: Gut, Buenos Aires para Sprite Argentina

GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador

     

D01 (Use of Digital Platforms)     

NO AD: Lew"laraTBWA, Sao Paulo para Pague menos Brasil

IN-GAME INVESTORS: Gut, Sao Paulo para Mercado pago Brasil

TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil

UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil

     

D02 (Use of Mobile)     

NOT SO HAPPY ANIMALS: Gut, México City para Notco México

     

D05 (Co-Creation & User-Generated Content)     

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil

     

E02 (Art Direction/Design)     

THE ONE EXHIBITION: DM9, Sao Paulo para Photoglobal Brasil

     

E03 (Experience Design)     

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

KINTSUGI OREO: Leo Burnett Tailor Made, Sao Paulo / Leo Burnett, México City para Oreo Brasil / México

IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs PBC & Greenpeace Brasil

     

E04 (Launch/Relaunch)     

CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil

RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / argentina / Brasil

     

F01 (Local Brand)     

IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia

     

F03 (Single-Market Campaign)     

AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood Brasil

LUPIN ON THE MOVE: David, Madrid para Netflix España

IMPROBABLE HOUSEMATES: Dentsu Creative, Lisbon para Meo Portugal

     

F04 (Social Behaviour & Cultural Insight)     

NO AD: Lew"laraTBWA, Sao Paulo para Pague menos. Brasil

SIGHTWALKS: Circus Grey, Lima para Sol cement Perú

IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia

AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood Brasil

CLEAN SPONSORSHIP DM9, Sao Paulo para Consul Brasil

UNSEEN FACES: Ogilvy Argentina, Buenos Aires para Missing childreen & unicef Argentina

TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil

     

F05 (Use of Humour)     

BETIS PREGNANCY TEST: VML, Madrid para Real betis España

DERBY CASHBACK BY ZÉ DELIVERY: Jogo, Sao Paulo para Zé delivery Brasil

EURO BABIES BAR: Ogilvy, Lisbon para Meo Portugal

GHOST CAMPAIGN: David, Madrid para Burger king España

THE BALD THRU: David, Sao Paulo  para Burger king Brasil

TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de alba, a.c. México / Estados Unidos

     

F06 (Breakthrough on a Budget)     

DON"T DELETE MENU: VML, New York / VML Commerce, Buenos Aires / VML COMMERCE, New York para Wendy"s Estados Unidos / Argentina

     

F07 (Corporate Purpose & Social Responsibility)     

FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs pbc & greenpeace Brasil

GRAD IN BLACK: Gut, Sao Paulo para Vult Brasil

REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil

THE QLTURE: Code Star5 Creative, Panama para Gotuuri Panamá

FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa Colombia

Industry Craft

A03 (Typography: Print & Publishing)     

AMBUSH"S SHOP - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

MAMA DILA – INDONESIA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

LAS DELICIAS – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

BOMBÓN Y CONFETI – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

     

A04 (Typography: Packaging Design)     

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

     

B01 (Art Direction: Brand & Communications Design)     

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

HEAVEN FISH: Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras


B02 (Art Direction: Outdoor)     

HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo / Hutukara Associacao Yanomami, Boa Vista / Urihi Associacao Yanomami, Boa Vista para Salgueiro & urihi yanomami. Brasil

BACARDI: Alma DDB, Miami para Pepsi. Estados Unidos

CAPTAIN MORGAN: Alma DDB, Miami para Pepsi. Estados Unidos

     

B03 (Art Direction: Print & Publishing)     

BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & goma/empregue afro & museu AFRO-UFBA. Brasil

     

B04 (Art Direction: Packaging Design)     

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

     

C03 (Illustration: Print & Publishing)     

BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & goma/empregue afro & museu AFRO-UFBA. Brasil

     

C04 (Illustration: Packaging Design)     

THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil

     

D01 (Photography: Brand & Communications Design)     

ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto vestido & fashion revolution. Brasil

FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España

     

D03 (Photography: Print & Publishing)     

RED: República Havas, Miami para The Fight Against Alzheimer’s Association Estados Unidos

GREEN: República Havas, Miami para The Fight Against Alzheimer’s Association Estados Unidos

     

E02 (Copywriting: Outdoor)     

DAROCO: Ogilvy Spain, Barcelona / Ogilvy, London para S. Pellegrino España / Reino Unido

VAUDEVILLE: Ogilvy Spain, Barcelona / Ogilvy, London para S. Pellegrino España / Reino Unido

     

E03 (Copywriting: Print & Publishing)     

ESCAPE: DDB Latin Puerto Rico para L"Oréal de Puerto Rico

INNOVATION

Early-Stage Technology

-Vanishing emails, de VML Perú para Amazon Web Services. Perú

Product Innovation

-Samsung Impulse, de Cheil Worldwide para Samsung Galaxy Watch6. España

Societal Innovation

-Address The Invisible, de Archer Troy para Techo & Google. México

-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil

-Filter Caps, de Ogilvy Colombia para Filsa. Colombia


GLASS

-Welcome To The Group, de PHD/TBWA Costa Rica para Cambiemos la regla. Costa Rica

-Starther, de Soko para Stella Artois. Brasil

-The Dove Code, de Soko para Dove. Brasil

-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil

-5 Days? Give me a break, de Almap BBDO para O Boticario. Brasil


TITANIUM

-The Dove Code, de Soko para Dove. Brasil

-Meet Marina Prieto, de David Madrid para JCDecaux. España

-Thanks For Coke-Creating, de VML, New York / VML, Kansas City / VML, Sao Paulo / VML Commerce, Mexico City / VML, Johannesburg para Coca-Cola. Global

-Ipager, de David Miami para Google. Estados Unidos

-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil

-The Gift Card Of Life, de McCann Lima para Tottus Supermarket. Perú

Redacción Adlatina

Por Redacción Adlatina

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