Finalistas Iberoamericanos
Brand Experience & Activation
A01 (Consumer Goods)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
MAYO HATERS: Gut, Miami para Notco Estados Unidos
RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil
A02 (Healthcare)
FLASHTEST: Mullenlowe SSP3 México, México City para Conde de valenciana ophthalmological institute México
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
HANDSHAKE HUNT: Gut, Sao Paulo para Mercado libre Brasil
WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil
A06 (Consumer Services/Business to Business)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
A07 (Not-for-Profit / Charity / Government)
ADDRESS THE INVISIBLE: Archer Troy, México City / Techo, México City para Techo & google México
BOOMERANG 104: Maruri, Guayaquil para Quito sin minería Ecuador
E-POLICE STATION: AlmapBBDO, Sao Paulo para Wonder women tech Brasil
B01 (Social Engagement & Integration for Live Experience)
ZE DELIVERS FASTER: We Believers, New York para Zé delivery Estados Unidos
UNDERCOVER SPORTSCASTER: AlmapBBDO, Sao Paulo para Pepsico Brasil
B02 (Use of Mobile & Devices)
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung España
B03 (Use of Website/Microsites)
REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil
B04 (Metaverse, New Realities & Emerging Tech)
NOTTURTLE: Gut, Miami para Notco Estados Unidos
B05 (Gaming-Led Brand Experience)
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs Pbc & Greenpeace Brasil
B09 (Tech-Led Brand Experience)
SAMSUNG: Impulse Cheil Worldwide, Madrid para Samsung España
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
C01 (Customer Retail/In-store Experience)
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia
C02 (Retail Promotions & Competitions)
GHOST CAMPAIGN: David, Madrid para Burger king España
WHOPPER ISLAND: DM9, Sao Paulo para Burger king Brasil
RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / Argentina / Brasil
C03 (Customer Acquisition & Retention)
SAMSUNG THROWBACK DEALS: MRM , Sumarezinho para Samsung Brasil
D01 (Live Brand Experience or Activation)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
ANTI-LAG SQUAD: VML, Buenos Aires para Movistar Argentina
AT YOUR HOME CAST: VML, Sao Paulo para Vivo Brasil
MAYO HATERS: Gut, Miami para Notco Estados Unidos
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
LET´S CHANGE THE STORY: Grey Argentina, Buenos Aires para Lalcec Argentina
LOOPHOTEL: DDB Latin Puerto Rico para La h Puerto rico
D02 (Guerrilla Marketing & Stunts)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
REPRINTING NICA: Havas Costa Rica, San Antonio / BETC Havas, Sao Paulo para La prensa newspaper Costa Rica / Brasil
HEY! HE IS NOT A KID: VML, Lima para Alianza + Nike Perú
IPAGER: David, Miami para Google Estados Unidos
D03 (Brand-Owned Experiences)
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
ANDES HENS: Circus Grey, Lima / Grey, Sao Paulo para La calera Perú / Brasil
D04 (Sponsorship & Brand Partnership)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico purchase Argentina
THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs pbc & greenpeace Brasil
HAUTEAM COUTURE: Africa Creative DDB, Sao Paulo para Brahma Brasil
REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil
D05 (Launch/Relaunch)
FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa colombia Colombia
THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil
D06 (360 Integrated Brand Experience)
THE E-COMMERCE OF TRUST: DDB, México City para Gahr wecapital México
E01 (Local Brand)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
E02 (Challenger Brand)
MAYO HATERS: Gut, Miami para Notco Estados Unidos
E03 (Single-Market Campaign)
IPAGER: David, Miami para Google Estados Unidos
E04 (Social Behaviour & Cultural Insight)
LOOK FOR FREEDOM: Havas, Lisbon para Amnesty international Portugal
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
GRAD IN BLACK: Gut, Sao Paulo para Vult Brasil
THE HEAVIEST JERSEY: LEPUB, Sao Paulo para New balance Brasil
GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador
BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma Brasil
E05 (Use of Humour)
IPAGER: David, Miami para Google Estados Unidos
E06 (Breakthrough on a Budget)
THE SWEAT SIDE OF SPONSORSHIP: Isla Republica, Sao Paulo para Gatorade Brasil
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
E07 (Corporate Purpose & Social Responsibility)
SIGHTWALKS CIRCUS GREY, Lima para Sol cement Perú
REVIEWS AFRICA CREATIVE DDB, Sao Paulo para Heinz Brasil
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
E08 (Market Disruption)
FILTER CAPS OGILVY COLOMBIA, Bogotá para Filsa colombia Colombia
LIVE INSURANCE BY MAPFRE MAPFRE, Madrid / McCANN ESPAÑA, Madrid para Mapfre España
Creative B2B
A01 (Cross-Channel Storytelling)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A03 (Innovative use of Content)
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A04 (Targeting & Engagement)
TRUCKER NAPP ALMAPBBDO, Sao Paulo para Volkswagen & livelo Brasil
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
A06 (Long-Term Brand Building)
EXTRA LIME COMPANY DAVID, Bogotá / AB INBEV, Shanghai / TBWAGROUP CHINA, Shanghai / DRAFTLINE, Shanghai / BOUNDLESS, Johannesburg para Corona Colombia / mainland china / south africa
B2B: IT"S ALL OF OUR BUSINESS ALMAPBBDO, Sao Paulo para Un global compact Brasil
A07 (Breakthrough on a Budget)
MEET MARINA PRIETO DAVID, Madrid para Jcdecaux España
A09 (Corporate Purpose & Social Responsibility)
THE E-COMMERCE OF TRUST: DDB México, México City para Gahr wecapital México
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
A11 (Craft in B2B)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A12 (Integrated Campaigns)
THANKS FOR COKE-CREATING VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
A13 (B2B Influencer Marketing)
MEET MARINA PRIETO: David, Madrid para Jcdecaux España
Creative Data
A02 (Data-Driven Targeting)
HANDSHAKE HUNT: Gut, Sao Paulo para Mercado Libre Brasil
A03 (Data-Driven Consumer Product)
NOTTURTLE: Gut, Miami para Notco Estados Unidos
A05 (Data Visualisation)
ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina
LINE GUIDE: DDB, México City para Embasa México
BLOOD AID: DM9, Sao Paulo para DASA Integrated Health System Brasil
A06 (Data Technology)
GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico Ecuador
A08 (Social Data & Insight)
ABSURD PROMISES: VML, Buenos Aires para ASDRA Argentina
Audio & Radio
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina
BREATHE THROUGH IT: David, Madrid para Halls. España
SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina
ROCK DNA: AlmapBBDO, Sao Paulo para Billboard. Brasil
BREATHE THROUGH IT: David, Madrid para Halls. España
THE UNIVERSAL LANGUAGE OF COCA-COLA: Gut, Buenos Aires para Coca-Cola. Argentina
THE UNIVERSAL LANGUAGE OF COCA-COLA: Gut, Buenos Aires para Coca-Cola. Argentina
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
BIOLOGY CLASS: Alma DDB, Miami para Change The Ref. Estados Unidos
STORYTIME: Alma DDB, Miami para Change The Ref. Estados Unidos
Film Craft
A01 (Direction)
TORMENTA: de AlmapBBDO, Sao Paulo para O Boticario. Brasil
A02 (Script)
SUCCESSION: David, Buenos Aires para HSBC. Argentina
THIS IS NOT A GAME: VML, México City para Movistar. México
ROBBERY: Lola MullenLowe, Madrid para Axe/ Lynx. España
WHO"S WATCHING?: MJZ, Los Ángeles / David, Madrid para Netflix. Estados Unidos / España
THE LAST TRIP: Grey, México City para La Unión Newspaper – Artículo 19. México
TORMENTA: de AlmapBBDO, Sao Paulo para O Boticario. Brasil
A04 (Production Design/Art Direction)
SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Ángeles / TBWAMEDIA Arts Lab, Miami / TeránTBWA, México City para Apple. Estados Unidos / México
TORMENTA: de AlmapBBDO, Sao Paulo para O Boticario. Brasil
CANCER BEFORE CANCER REBECA: Fahrenheit DDB, Lima para Ponle Corazón. Perú
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
A06 (Use of Original Music)
OLIVEIRA DOS CEN ANOS : Visit Little Spain para REAL CLUB CELTA. España
SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Ángeles / TBWAMEDIA Arts Lab, Miami / TeránTBWA, México City para Apple. Estados Unidos / México
B01/046
ASHE VERSUS: The Youth, Curitiba / TBWAHealth Collective New York para MODERNA. Estados Unidos / Brasil
NIKE X FCB X PATTA CULERS DEL MON: Cabin Editing Company, Los Ángeles / Iconoclast , España para Nike. Estados Unidos / España
B03/038
BEST WISHES: Anónimo, México City para Save the children. México
THIS IS NOT A GAME: VML, México City para Movistar. México
B04 (Animation)
THE MIND IS UNSTOPPABLE: Monkey-Land, Sao Paulo para Prio. Brasil
ASHE VERSUS: The Youth, Curitiba / TBWAHealth Collective New York para MODERNA. Estados Unidos / Brasil
THE HEROES: Electric Theatre Collective, London / Gut, Buenos Aires para Coca-Cola. Reino Unido / Argentina
THE BEST SEASON FOR TENNIS LOVERS: Primo Content, Buenos Aires / Publicis Conseil, para Renault. Argentina/ Francia
Print & Publishing Shortlist
A01 (Consumer Goods)
THE MOST FAMOUS CHALICE MODEL: Gut, Miami para Stella Artois. Estados Unidos
THE MOST FAMOUS CAN MODEL: Gut, Miami para Stella Artois. Estados Unidos
THE MOST FAMOUS 6-Pack MODEL: Gut, Miami para Stella Artois. Estados Unidos
STAIRS: Lola MullenLowe, Madrid para Magnum. España
CORNER: Lola MullenLowe, Madrid para Magnum. España
DOORSTEP: Lola MullenLowe, Madrid para Magnum. España
COLUMN: Lola MullenLowe, Madrid para Magnum. España
WALL: Lola MullenLowe, Madrid para Magnum. España
TEBOGO - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola . Estados Unidos / Brasil
THE BEER INSIDE THE MUSIC_AMERICANQUARTET: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
THE BEER INSIDE THE MUSIC_FEBEM: Africa Creative DDB, Sao Paulo para Budweiser. Brasil
A03 (Automotive)
POLYESTER: BBDO Santiago / BBDO Quito para Volkswagen. Ecuador /Chile
FISHING WIRE: BBDO Santiago / BBDO Quito para Volkswagen. Ecuador /Chile
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
DRIVE – THRU: Trans Company, Buenos Aires / Room 23, Buenos Aires para Burger King. Argentina
PARKING LOTE: Trans Company, Buenos Aires / Room 23, Buenos Aires para Burger King. Argentina
TRIP MY PIC: DDB, Madrid para Halcon Viajes. España
A07 (Not-for-Profit / Charity / Government)
GREEN: República Havas, Miami. Estados Unidos
MACHINE GENERATED 2: David, Buenos Aires para Macma . Argentina
GREG ABABBOTT: Alma DDB, Miami para Change the ref. Estados Unidos
RICK SCOTT: Alma DDB, Miami para Change the ref. Estados Unidos
NIKKI HALEY: Alma DDB, Miami para Change the ref. Estados Unidos
B01 (Commercial Publications)
THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
B02 (Publications for Good)
BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma / Empregue Afro & Museu Afro-UFBA. Brasil
C01 (Innovative and adapted use of Print & Publishing)
TRIP MY PIC: DDB, Madrid para Halcon Viajes. España
D01 (Local Brand)
REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil
D02 (Challenger Brand)
FINGER LICKERS: MullenLowe SSP3 Colombia para KFC. Colombia
BETTER WITH PEPSI – RUM: Alma DDB, Miami para Pepsi. Estados Unidos
D03 (Single-Market Campaign)
REPRINTING NICA: Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil
MEXICO FAMILIES: Grey, México City para Save the children. México
D04 (Social Behaviour & Cultural Insight)
REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
GUESS WHO WON: Lola MullenLowe, Madrid para Persil. España
THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
BETTER WITH PEPSI – RUM: Alma DDB para Pepsi. Estados Unidos
WRONG CANDIDATES : Alma DDB, Miami para Change the ref. Estados Unidos
THE WAIT: 1984, Santiago para Heinz. Chile
BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma. Brasil
D05 (Use of Humour)
LAST DROP: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz.Brasil / Bélgica
D06 (Breakthrough on a Budget)
TRIP MY PIC: DDB, Madrid para Halcon Viajes. España
D07 (Corporate Purpose & Social Responsibility)
BRAIDED HISTORY: DDB Latin Puerto Rico para L’Oreal. Puerto Rico
D08 (Market Disruption)
REPRINTING NICA : Havas Costa Rica / BETC Havas, Sao Paulo para La Prensa Newspaper. Costa Rica / Brasil
THANKS FOR COCOKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
Health & Wellness
A03 (OTC Products)
THE SHAMELESS PAD: FCB, Sao Paulo para Intimus. Brasil
A05 (Health & Wellness Tech)
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España
ARA: Brands&People, San Pedro Garza Garcia para Strap Tech. México / Estados Unidos
ARA: Brands&People, San Pedro Garza Garcia para Strap Tech. México / Estados Unidos
B01 (Brand-Led Education & Awareness)
THE CURE: Africa Creative DDB, Sao Paulo para Editora Taverna. Brasil
THE CURE: Africa Creative DDB, Sao Paulo para Editora Taverna. Brasil
ADOPT YOUR ALLERGIES: McCann, Bogota / MRM WW, Santiago / MRM WW, Madrid para Allegra. Colombia / Chile / España
COPPER SKIN: VML, Bogotá para Movistar. Colombia
THE FACE OF 10: Ogilvy, London / David, Madrid para Dove. Reino Unido / España
B02 (Non-profit/Foundation-led Education & Awareness)
LATE: Alma DDB, Miami para Memorial Sloan Kettering Cancer. Estados Unidos
RED: República Havas, Miami para The Fight Against Alzheimer’s Association. Estados Unidos
RUBIO: Alma DDB, Miami para Change The Ref. Estados Unidos
ABSURD PROMISES: VML, Buenos Aires para ASDRA. Argentina
TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de Alba. México / Estados Unidos
WITH NO FEAR: Havas, Madrid para Fundación MD Anderson Cancer Center. España
LATE: Alma DDB, Miami para Memorial Sloan Kettering Cancer. Estados Unidos
TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de Alba. México / Estados Unidos
TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de Alba. México / Estados Unidos
TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de Alba. México / Estados Unidos
B03 (Fundraising & Advocacy)
TRES: Grey, México City para Reinserta. México
TRES: Grey, México City para Reinserta. México
B-BLOOD: Ampfy, Sao Paulo para Betano. Brasil
ABSURD PROMISES: VML, Buenos Aires para ASDRA. Argentina
C02 (Health Services & Facilities)
FLASHTEST: MullenLowe SSP3 México para Conde de Valenciana Ophtalmological Institute. México
Pharma
B04 (Healthcare Professional Engagement)
OUTCARE: Havas Health, Sao Paulo para Hospital Samaritano. Brasil
Outdoor
A01 (Consumer Goods)
GUESS WHO WON – CRICKET: Lola MullenLowe, Madrid para Persil. España
GUESS WHO WON – TENNIS: Lola MullenLowe, Madrid para Persil. España
GUESS WHO WON – FOOTBALL: Lola MullenLowe, Madrid para Persil. España
LAST DROP CAR: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica
LAST DROP ELBOW: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica
LAST DROP BABY: LePub, Sao Paulo / Publicis Groupe, Brussels para Heinz. Brasil / Bélgica
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
MAMA DILA – INDONESIA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
BARAKA SHOP - SOUTH AFRICA : VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
CORONA SUNSET BOTTLES: We Believers, New York para CORONA. Estados Unidos
A05 (Media/Entertainment)
VOLLEYBALL: Digitas Colombia para Winsports. Colombia
MADURO: AlmapBBDO, Sao Paulo para CNN. Brasil
TRUMP: AlmapBBDO, Sao Paulo para CNN. Brasil
A06 (Consumer Services/Business to Business)
FOOTBALL: BBDO, Santiago para Claro. Chile
BASQUETBALL: BBDO, Santiago para Claro. Chile
SKATE: BBDO, Santiago para Claro. Chile
B01 (Consumer Goods)
STAIRS: Lola MullenLowe, Madrid para Magnum. España
CORNER: Lola MullenLowe, Madrid para Magnum. España
DOORSTEP: Lola MullenLowe, Madrid para Magnum. España
GUESS WHO WON – CRICKET: Lola MullenLowe, Madrid para Persil. España
GUESS WHO WON – TENNIS: Lola MullenLowe, Madrid para Persil. España
GUESS WHO WON – FOOTBALL: Lola MullenLowe, Madrid para Persil. España
LEMON: David, Sao Paulo para Faber-Castell. Brasil
COFFEE: David, Sao Paulo para Faber Castell. Brasil
EYE: David, Sao Paulo para Faber-Castell. Brasil
BOMBÓN Y CONFETI - MEXICO : VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
AMBUSH"S SHOP - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
LANCHES RL – BRAZIL: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
PORTAL DEL SABOR – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
FRIES WAITING: 1984, Santiago para Heinz. Chile
BURGER WAITING: 1984, Santiago para Heinz. Chile
STEAK WAITING: 1984, Santiago para Heinz. Chile
B07 (Not-for-Profit / Charity / Government)
GREG ABBOTT: Alma DDB, Miami para Change the ref. Estados Unidos
NIKKI HALEY: Alma DDB, Miami para Change the ref. Estados Unidos
RICK SCOTT: Alma DDB, Miami para Change the ref. Estados Unidos
C01 (Displays)
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
C02 (Interactive/Dynamic Digital Screens)
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
C04 (Design for Promotional Items)
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul. Brasil
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
C05 (Special Build)
WORM FOOD: VML, Santiago para Gobierno de Chile. Chile
THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
THE SUN IS BACK: David, Bogota para Corona. Colombia
C06 (Live Advertising and Events)
LAY"S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina
FRAME THE MAGIC: David, Miami para Coca-Cola. Estados Unidos
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul. Brasil
HEY! HE IS NOT A KID: VML, Lima para ALIANZA + Nike. Perú
C07 (Interactive Experiences)
THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú
LAY’S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina
D01 (Standard Sites)
WORM FOOD: VML, Santiago para Gobierno de Chile. Chile
D02 (Ambient Outdoor)
THE CUSHIONING ROUTE: Boost Brand Accelerator para Nike. Perú
LAY’S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina
CASHBACK FOR YOUR JERSEY"S BACK: FCB Brasil, Sao Paulo para Flash. Brasil
IMAGINE WITH PETACOS: Buentipo Anxhor, Bogotá / DDB, Bogotá para Poker Beer. Colombia
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
PEOPLE AT WORK: Publicis Brasil, Sao Paulo para Women in Construction Institute. Brasil
SALVATION HANGER: WMcCANN, Sao Paulo para Salvation Army. Brasil
D03 (Technology)
NOT SO HAPPY ANIMALS: Gut, México City para NotCo. México
LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil
E01 (Local Brand)
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá Poker Beer. Colombia
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
E02 (Challenger Brand)
WHOPPER ISLAND: DM9, Sao Paulo para Burger King. Brasil
ADSCAN: VML, Bogotá para Makro. Colombia
E03 (Single-Market Campaign)
MEET MARINA PRIETO: David, Madrid para JCDecaux. España
MEXICO FAMILIES 2: Grey, México City para Save the children. México
E04 (Social Behaviour & Cultural Insight)
FACES OF THE FUTURE: VML, Buenos Aires para Rexona. Argentina
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul. Brasil
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos /Brasil
MIND CHANGING PRICES: Fahrenheit DDB, Lima para Plaza Vea. Perú
E05 (Use of Humour)
LONG LIVE THE KING: VML, Madrid para Burger King. España
NO ONE MOVES SNOW LIKE GRISELDA: CYW, Madrid para Netflix. España
E06 (Breakthrough on a Budget)
CORONA SUNSET BOTTLES: We Believers, New York para Corona. Estados Unidos
MEET MARINA PRIETO: David, Madrid para JCDecauz. España
E07 (Corporate Purpose & Social Responsibility)
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil
E08 (Market Disruption)
CASHBACK FOR YOUR JERSEY"S BACK: FCB Brasil, Sao Paulo para Flash. Brasil
THE CRUISE HEIST: 404, Sao Paulo / Galeria, Sao Paulo para Netflix. Brasil
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
LOST CHILD ALERT: AlmapBBDO, Sao Paulo para Electromidia. Brasil
Design
A01 (Creation of a New Brand Identity)
ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto Vestido & Fashion Revolution. Brasil
A02 (Rebrand/Refresh of an Existing Brand)
IMAGINE WITH PETACOS: Buentipo Anchor, Bogota / DDB Colombia, Bogota para Poker Beer. Colombia
B01 (Posters)
THE TWO FACES: BBDO, México City para Alexia Ortiz. México
BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma/Empregue Afro & Museu Afro-UFBA. Brasil
B03 (Promotional Item Design)
ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto Vestido & Fashion Revolution. Brasil
IMAGINE WITH PETACOS: Buentipo Anchor, Bogota / DDB Colombia, Bogota para Poker Beer. Colombia
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola. Estados Unidos / Brasil
B04 (Publications & Editorial Design)
COTEC ANNUAL REPORT: Eduardo Del Fraile, Murcia para Cotec. España
B05 (Books)
BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & Goma/Empregue Afro & Museu Afro-UFBA. Brasil
B06 (Data Visualisation)
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
BLOOD AID: DM9, Sao Paulo para Dasa Integrated Health System. Brasil
B07 (Brand Collateral)
HEAVEN FISH: Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras
B08 (Special Editions & Bespoke Items)
FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa. Colombia
C01 (Digital Design)
MAP OF EMOTIONS: Ogilvy Spain, Barcelona para Audi. España
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España
C03 (UX, UI & Journey Design)
SAMSUNG IMPULSE: Cheil Worldwide, Madrid para Samsung. España
D02 (Point of Sale, Consumer Touchpoints & In-Store Collateral)
RAINBOW WASHING DETECTOR: DDB, México City para Capaxia. México
BLOOD AID: DM9, Sao Paulo para Dasa Integrated Health System. Brasil
D04 (Spatial & Sculptural Exhibitions and Experiences)
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & Urihi Yanomami. Brasil
D05 (Wayfinding & Signage)
SIGHTWALKS: Circus Grey, Lima para Sol Cement. Perú
E06 (Special Editions & Promotional Packaging)
EXTINTO: AlmapBBDO, Sao Paulo para O Boticário. Brasil
F04 (Medical Products)
ARA: Brands&People, San Pedro Garza Garcia / Strap Tech, Austin para Strap Tech. México / Estados Unidos
Digital Craft
B01 (Cross-Channel Storytelling)
THE HEAVIEST JERSEY: LePub, Sao Paulo para New Balance. Brasil
C03 (Data Visualisation)
THE ENDANGERED TYPEFACE: Bar Ogilvy, Lisbon para ANF|WWF & Jardim Zoológico De Lisboa. Portugal
D02 (Native & Built-In Feature Integration)
MISSING ALBUM: Publicis Groupe Benelux, Brussels / Publicis, Madrid para Missing Children, SOS Desaparecidos. Bélgica / España
SAMSUNG PULSE +: Leo Burnett Tailor Made, Sao Paulo / Publicis Groupe Benelux, Amsterdam para Samsung. Brasil / Países Bajos
Entertainment Lions for Gaming
A01 (Audio-Visual Content)
THIS IS NOT A GAME: VML, México City para Movistar. México
B04 (Brand Integration for Games)
IN-GAME INVESTORS: Gut, Sao Paulo para Mercado Pago. Brasil
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet Labs PBC & Greenpeace. Brasil
THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil
B05 (Use of Gaming/Streaming Platforms)
IN-GAME INVESTORS: Gut, Sao Paulo para Mercado Pago. Brasil
FIRST DRIVE: VML, Madrid para Ford Motor Company. España
NON-PLAYABLE TEACHERS: Artplan, Rio De Janeiro para Estácio. Brasil
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet Labs PBC & Greenpeace. Brasil
C01 (Community Management/Social Engagement)
THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil
GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico. Ecuador
D02 (Partnerships with Gaming Talent)
ULTIMATE COACH: Paradais DDB, Guayaquil para xtrim. Ecuador
E01 (Diversity & Inclusion in Gaming)
FIRST DRIVE: VML, Madrid para Ford Motor Company. España
E02 (Innovation in Gaming)
THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil
E04 (Social Behaviour & Cultural Insight)
THE GAMING FRIDGE: LePub, Milan / LePub, Sao Paulo para Heineken. Italia / Brasil
GAMER LOAN: Paradais DDB, Guayaquil para Banco Del Pacífico. Ecuador
E05 (Use of Humour)
POKER FACE: Isla República, México City para Xtra Flamin" Hot. México
Entertainment Lions for Music
A03 (Use of Original Composition)
OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España
EL CARRO FORD: VML, Bogota para Ford. Colombia
A04 (Use of Licensed/Adapted Music)
CANCER BEFORE CANCER: Fahrenheit DDB, Lima para Peruvian Cancer Foundation. Perú
B01 (Live Music Experience)
SHARENTING, THE MUSICAL: VML, Buenos Aires para Movistar. Argentina
C01 (Fan Engagement/Community Building)
THE FORBIDDEN GIFT SHOP: Gut, Sao Paulo para Mercado Libre. Brasil
D02 (Partnerships with Music Talent)
OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España
VW 70 YEARS CAMPAIGN: AlmapBBDO, Sao Paulo para Volkswagen. Brasil
ERRATA AT 88: AlmapBBDO, Sao Paulo para Diageo. Brasil
E01 (Diversity & Inclusion in Music)
HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & Urihi Yanomami. Brasil
THE VOICE OF THE VOICELESS: Wieden+Kennedy, Sao Paulo para ISA - Instituto Socioambiental. Brasil
ERRATA AT 88: AlmapBBDO, Sao Paulo para Diageo. Brasil
E04 (Social Behaviour & Cultural Insight)
THE FORBIDDEN GIFT SHOP: Gut, Sao Paulo para Mercado Libre. Brasil
Entertainment Lions for Sport
A01 (Film Series and Audio)
RIVAL NEIGHBORHOODS: Don, Buenos Aires / Telecom, Buenos Aires para Flow. Argentina
REIMAGINE VICTORY: Wieden+Kennedy, México para Nike. México
A02 (Broadcast/Live Streaming)
AT YOUR HOME CAST: VML, Sao Paulo para Vivo, Brasil
ALCARAZ SIGNS: David, Madrid para Netflix. España
UNDERCOVER SPORTSCASTER: AlmapBBDO, Sao Paulo para Pepsico. Brasil
A04 (Brand Storytelling)
OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España
LA ARGENTINA HOTEL: Mercado McCann, Buenos Aires para TYC Sports. Argentina
B01 (Sports Live Experience)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase. Argentina
THE SWEAT SIDE OF SPONSORSHIP: Isla República, Sao Paulo para Gatorade. Brasil
B04 (360 Integrated Brand Experience)
GATORADE MATCH SAVER: Springtime, Buenos Aires para Gatorade. Argentina
C01 (Fan Engagement/Distribution Strategy)
AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood. Brasil
D01 (Brand Partnerships, Sponsorships & Collaborations)
LEAGUE OF ALL LEAGUES: Judas, Lisboa para Liga Portugal & Betclic. Portugal
IMAGINARY SQUADS: Galeria, Sao Paulo para Itaú Unibanco. Brasil
THE SHAMELESS PAD: FCB BRASIL, Sao Paulo para Intimus. Brasil
OUT-OF-HOME MATCHES: LePub, Sao Paulo para Heineken. Brasil
D02 (Partnerships with Sports Talent)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase. Argentina
THE AUTOGRAPH: Lola MullenLowe, Madrid para Persil. España
E01 (Diversity & Inclusion in Sport)
SOMA: SURFING THROUGH THE ODDS: Betclic, Lisbon / Coming Soon, Lisbon / Soma, Lisbon para Soma. Portugal
AUDIENCE DELIVERY DM9, Sao Paulo para IFOOD BRAZIL
E04 (Social Behaviour & Cultural Insight)
OLIVEIRA DOS CEN ANOS: Real Club Celta, Vigo / Visit Little Spain, Madrid para Real Club Celta. España
GATORADE MATCH SAVER: Springtime, Buenos Aires para Gatorade. Argentina
E06 (Breakthrough on a Budget)
THE SWEAT SIDE OF SPONSORSHIP: Isla República, Sao Paulo para Gatorade. Brasil
Entertainment
A02 (Non-Fiction Film: Up to 5 minutes)
THE STORIES THAT KILLED US: Landia, México City para Propuesta Cívica. México
A03 (Fiction Film: 5–30 minutes)
SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Angeles / TBWAMedia Arts Lab, Miami / TeranTBWA, México City para Apple Estados Unidos / México
THIS IS NOT A GAME: VML, México City para Movistar. México
A07 (Broadcast/Live Streaming)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
A09 (Brand Integration)
ALCARAZ SIGNS: David, Madrid para Netflix. España
B01 (Live Entertainment)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo para Salgueiro & urihi yanomami. Brasil
C01 (Audience Engagement/Distribution Strategy)
ALCARAZ SIGNS: David, Madrid para Netflix. España
D01 (Brand Partnerships, Sponsorships & Collaborations)
THE PRINCESS AND THE CROWN: Soko, Sao Paulo para Sunsilk. Brasil
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
D02 (Partnerships with Talent)
LAY"S CHIP CAM: Slap Global, Buenos Aires para Pepsico Purchase Argentina
ALCARAZ SIGNS: David, Madrid para Netflix. España
THE LEAK: The Community, Miami para Verizon. Estados Unidos
E04 (Social Behaviour & Cultural Insight)
LA ARGENTINA HOTEL (FILM): Mercado McCann, Buenos Aires para TyC Sports. Argentina
THIS IS NOT A GAME: VML, México City para Movistar. México
SHOT ON IPHONE | HURACÁN RAMÍREZ VS. LA PIÑATA ENCHILADA: TBWAMedia Arts Lab, Los Angeles / TBWAMedia Arts Lab, Miami / TeranTBWA, México City para Apple Estados Unidos / México
PR
A03 (Automotive)
VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil
A05 (Media/Entertainment)
ALCARAZ SIGNS: de David, Madrid para Netflix. España
A06 (Consumer Services/Business to Business
WOMEN"S FOOTBALL: de Marcel, París para Orange. Francia
LULUMELON EOSS: deFCB Kinnect, Mumbai para HDFC Bank. India
TRANSLATORS:de Weber Shandwick, Nueva York / McCann, Detroit para U.S. Bank. Estados Unidos
A07 (Not-for-Profit / Charity / Government)
ATACAMA FASHION WEEK: de Artplan, San Pablo para Desierto Vestido & Fashion Revolution. Brasil
B01 (Social Engagement)
FUTURE TALKS: de Ogilvy Ciudad de México para Casa de la Amistad. México
MORUMBIS: de David, San Pablo para Bis. Brasil
B04 (Content Creation & Production
IMAGINARY SQUADS: de Galeria, San Pablo para Itaú Unibanco. Brasil
B06 (Innovative Use of Influencers/Creators)
UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina
VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil
D02 (Use of Events & Stunts)
CLEAN SPONSORSHIP: de DM9, San Pablo para Consul. Brasil
THE VALUE OF TIME: de Africa Creative DDB, San Pablo para Itaú. Brasil
D03 (Launch/Relaunch)
GRAD IN BLACK: deGut, San Pablo para Vult. Brasil
5 DAYS? GIVE ME A BREAK: deAlmaPBBDO, San Pablo para O Boticário. Brasil
D05 (Use of Technology)
THE DOVE CODE: de Soko, San Pablo para Dove. Brasil
E03 (Crisis Communications & Issue Management
WHAT HAPPENED AT BANK OF BOGOTA’S END OF YEAR PARTY?: de Weber Shandwick, Bogotá / McCann, Bogotá para Banco de Bogotá. Colombia
F03 (Single-Market Campaign)
ADIDAS SUPERSTAR CONCHA:Adidas, Ciudad de México / Makken, Ciudad de México para Adidas. México
EL CARRO FORD: de VML, Bogotá para Ford. Colombia
VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil
F04 (Social Behaviour & Cultural Insight)
BOOMERANG 104: de Maruri, Guayaquil para Quito Sin Minería. Ecuador
GUARDED BUS STOP: deAlmaPBBDO, San Pablo para Eletromidia. Brasil
HEAVEN FISH: de Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras
F07 (Corporate Purpose & Social Responsibility)
WELCOME TO THE GROUP: de PHD, San Jose / TBWARIOT, San José para Cambiemos la Regla. Costa Rica
GRAD IN BLACK: de Gut, San Pablo para Vult. Brasil
THE GENDER DISCOUNT: de BETC Havas, San Pablo para Santander Bank. Brasil
COTONA ANTIBALAS: deBBDO CHile, Santiago para Fundación País Seguro. Chile
F08 (Market Disruption)
TAKE MY LAWYERS: de BBDO Colombia, Bogotá / Proximity BBDO, Bogotá para Wom. Colombia
Social & Influencer
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
WHOPPER ISLAND: deDM9, San Pablo para Burger King. Brasil
A06 (Consumer Services/Business to Business)
MEET MARINA PRIETO: deDavid, Madrid para JCDecaux. España
B02 (Audience Targeting/Engagement Strategies)
MAYO HATERS: de Gut, Miami para NotCo. Estados Unidos
B04 (Social Listening & Insight)
ABSURD PROMISES: de VML, Buenos Aires para ASDRA. Argentina
THE WILD ALGORITHM: de Edelman Spain, Madrid para Instituto Ampara Animal. España
B06 (Innovative Engagement of Community)
MAYO HATERS: de Gut, Miami para NotCo. Estados Unidos
C02 (Creator, Influencer and Celebrity Partnerships)
LAY"S CHIP CAM: Slap Global, Buenos Aires para PepsiCo Purchase. Argentina
NO FILTER CONTRACT: de SOlo, San Pablo para Dove. Brasil
THE CRUISE HEIST: de404, San Pablo / Galeria, San Pablo para Netflix. Brasil
THE WORLD"S MOST FAMOUS HAND MODEL: deGut, Miami para Stella Artois. Estados Unidos
MALEKUS. THE LAST 600: de Havas Costa Rica, San Antonio / BETC Havas, San Pablo para Rainforest Lab. Costa Rica / Brasil
THE FACE OF 10: Ogilvy, London / David, Madrid para Dove. Reino Unido / España
C03 (Innovative Use of Creators, Influencers or Celebrities)
THE WORLD"S MOST FAMOUS HAND MODEL: de Gut, Miami para Stella Artois. Estados Unidos
UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina
ALCARAZ SIGNS: de David, Madrid para Netflix. España
MEET MARINA PRIETO: de David, Madrid para JCDecaux. España
D04 (Co-Creation & User Generated Content)
GHOST CAMPAIGN David, Madrid para Burger King. España
REVIEWS: de Africa Creative DDB, San Pablo para Heinz. Brasil
FANS REPORTERS: de Africa Creative DDB, San Pablo para Guaraná. Brasil
D05 (Social Commerce)
ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos
E02 (Sponsorship & Brand Partnership)
LAY"S CHIP CAM: de Slap Global, Buenos Aires para PepsiCo Purchase. Argentina
THE SHAMELESS PAD: de FCB Brasil, San Pablo para Intimus. Brasil
E03 (Social Purpose)
SHIELD AGAINST CANCER: Hoy, Buenos Aires para Fuca, Racing and Kappa. Argentina
THE MISSING REVIEW: de República Havas, Miami para Amigos for Kids. Estados Unidos
THE FACE OF 10: de Ogilvy, London / David, Madrid para Dove. Reino Unido / España
F03 (Single-Market Campaign)
THE PRINCESS AND THE CROWN: de Soko, San Pablo para Sunsilk. Brasil
VW 70 YEARS CAMPAIGN: de AlmaPBBDO, San Pablo para Volkswagen. Brasil
F04 (Social Behaviour & Cultural Insight)
THE PRINCESS AND THE CROWN SOKO, San Pablo para Sunsilk. Brasil
THIS IS NOT A GAME: de VML, México City para Movistar. México
F05 (Use of Humour)
IPAGER: de David, Miami para Google. Estados Unidos
F06 (Breakthrough on a Budget)
GHOST CAMPAIGNi: deDavid, Madrid para Burger King. España
Media
A01 (Consumer Goods)
LAY"S CHIP CAM: deSlap Global, Buenos Aires para Pepsico Purchase. Argentina
CLEAN SPONSORSHIP:de DM9, San Pablo para Consul. Brasil
RENT YOUR SUNSET:Fahrenheit DDB, Lima para Corona. Perú
A02 (Healthcare)
NO AD:de Lew’laraTbwa, San Pablo para Pague Menos. Brasil
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
HANDSHAKE HUNT: de Gut, San Pablo para Mercado Libre. Brasil
BALLBOARDS:de Gut, San Pablo para Mercado Libre. Brasil
ADSCAN: deVML, Bogotá para Makro Colombia. Colombia
A05 (Media/Entertainment)
ALCARAZ SIGNS: deDavid, Madrid para Netflix. España
A06 (Consumer Services/Business to Business)
MEET MARINA PRIETO: de David, Madrid para JCDecaux. España
SUNSET O" CLOCK: deDavid, Bogotá para Corona. Colombia
LIVE INSURANCE BY MAPFRE: de Mapfre, Madrid / McCANN. España, Madrid para Mapfre. España
INSTALL OUR LOGO: de Leo Burnett, Ciudad de México para ADT Security. México
A07 (Not-for-Profit / Charity / Government)
VOICE OF SILENCE: de WE, San Pablo para Fala Mulher Association. Brasil
B01 (Use of Screens & Audio Visual Platforms)
HANDSHAKE HUNT: deGut, San Pablo para Mercado Libre Brasil
B02 (Use of Audio Platforms)
UNINTERRUPTAD: de Africa Creative DDB, San Pablo para Budweiser. Brasil
COKE SOUNDZ: de AKQA, San Pablo / AKQA, Los Ángeles para Coca-Cola Brasil / Estados Unidos
B03 (Use of Print)
TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España
B04 (Use of Outdoor)
SIGHTWALKS: de Circus Grey, Lima para Sol Cement. Perú
B05 (Small-Scale Media)
THE CUSHIONING ROUTE: de Boost Brand Accelerator, Barranco para Nike. Perú
B05/012 THE SKIN TEST SOAP: deThe Table By De Ferrari Borrell, Santo Domingo para Amadita Clinical Laboratories. República Dominicana
THE SWEAT SIDE OF SPONSORSHIP: de Isla República, San Pablo para Gatorade. Brasil
B06 (Large-Scale Media
RENT YOUR SUNSET: de Fahrenheit DDB, Lima para Corona. Perú
B07 (Use of Events & Stunts)
THE NAME CONFUSION: de República Havas, Miami para The Fight Against Alzheimer’s Association. Estados Unidos
AUDIENCE DELIVERY: deDM9, San Pablo para IFood. Brasil
FRAME THE MAGIC: deDavid, Miami para Coca-Cola. Estados Unidos
SPOT THE RED FLAGS: de Mullenlowe Delta, Quito / AB InBev/Cervecería Nacional, Guayaquil para AB InBev. Ecuador
HIDDEN SIGNS: de Artplan, Brasilia para Gloria Institute. Brasil
SPONSORSHIP: de DM9, San Pablo para Consul. Brasil
OUT-OF-HOME MATCHES: de Lepub, San Pablo para Heineken. Brasil
B08 (Use of Digital Platforms)
GATORADE MATCH SAVER: deSpringtime, Buenos Aires para Gatorade. Argentina
E-POLICE STATION: de AlmaPBBDO, San Pablo para Wonder Women Tech. Brasil
B09 (Use of Mobile
ADSCAN: de VML, Bogotá para Makro Colombia. Colombia
B10 (Use of Social Platforms
ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos
B11 (Innovative Use of Influencers/Creators
LAY’S CHIP CAM: de Slap Global, Buenos Aires para Pepsico Purchase. Argentina
THE CRUISE HEIST: de 404, San Pablo / Galería, San Pablo para Netflix. Brasil
UNSEEN FACES: de Ogilvy Argentina, Buenos Aires para Missing Children & Unicef. Argentina
ERRATA AT 88: de AlmaPBBDO, San Pablo para Diageo. Brasil
B12 (Metaverse, New Realities & Emerging Tech
THE UNCRASHABLE TUCSON: de From, Montevideo para Hyundai. Uruguay
C01 (Audience Insights)
NO AD: deLEW’LARATBWA, San Pablo para Pague Menos. Brasil
C02 (Use of Brand or Product Integration into a Programme or Platform)
LAY"S CHIP CAM: de Slap Global, Buenos Aires para Pepsico Purchase. Argentina
HANDSHAKE HUNT: de Gut, San Pablo para Mercado Libre. Brasil
ALCARAZ SIGNS: de David, Madrid para Netflix. España
C04 (Use of Branded Content Created for Digital or Social
ROMCOMMERCE: de Publicis, Nueva York / The Community, Miami / Contender, Chicago / Fallon, Minneápolis / Digitas, Nueva York para Walmart. Estados Unidos
E-POLICE STATION: de AlmaPBBDO, San Pablo para Wonder Women Tech. Brasil
D01 (Local Brand)
SIGHTWALKS: de Circus Grey, Lima para Sol Cement. Perú
D02 (Challenger Brand)
CREDIT IN CREDITS: de BETC Havas, San Pablo para Santander Bank. Brasil
TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España
D03 (Single-Market Campaign)
VOICE OF SILENCE: de WE, San Pablo para Fala Mulher Association. Brasil
D04 (Social Behaviour & Cultural Insight)
VOICE OF SILENCE WE, San Pablo para Fala Mulher Association. Brasil
SIGHTWALKS: deCircus Grey, Lima para Sol Cement. Perú
CLEAN SPONSORSHIP: deDM9, San Pablo para Consul. Brasil
UNINTERRUPTAD: Africa CreativeDDB, San Pablo para Budweiser. Brasil
LOST CHILD ALERT: de AlmaPBBDO, San Pablo para Eletromidia. Brasil
NEW YEAR’S ROBBERY: de CYW, Madrid para Netflix/ Hijos de Rivera. España
D05 (Use of Humour)
D06 (Breakthrough on a Budget)
DON"T DELETE MENU: de VML, Nueva York / VML Commerce, Buenos Aires / VML Commerce, Nueva York para Wendy’s. Estados Unidos / Argentina
THE SWEAT SIDE OF SPONSORSHIP: de Isla República, San Pablo para Gatorade. Brasil
ALCARAZ SIGNS: deDavid, Madrid para Netflix. España
TRIP MY PIC: de DDB España, Madrid para Halcón Viajes. España
D07 (Corporate Purpose & Social Responsibility)
ATACAMA FASHION WEEK: de Artplan, San Pablo para Desierto Vestido & Fashion Revolution. Brasil
SIGHTWALKS CIRCUS: de Grey, Lima para Sol Cement. Perú
BEER POWER TO THE GAMERS: deLepub, San Pablo para Heineken. Brasil
EMPTY SEATS: deOgilvy, Ciudad de México para Aeroméxico. México
Direct
A01 (Consumer Goods)
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil
ANDES HENS: Circus Grey, Lima / Grey, Sao Paulo para La calera Perú / Brasil
A02 (Healthcare)
NO AD: Lew"laraTBWA, Sao Paulo para Pague menos Brasil
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
HANDSHAKE HUNT: Gut, Sao Paulo para Mercado Libre Brasil
WHOPPER ISLAND: DM9, Sao Paulo para Burger King Brasil
BALLBOARDS: Gut, Sao Paulo para Mercado Libre Brasil
A06 (Consumer Services/Business to Business)
IMPROBABLE HOUSEMATES: Dentsu Creative, Lisbon para Meo Portugal
A07 (Not-for-Profit / Charity / Government)
THE NAME CONFUSION: República Havas, Miami para The fight against alzheimer’s association Estados Unidos
LET´S CHANGE THE STORY: Grey Argentina, Buenos Aires para Lalcec Argentina
B02 (Small-Scale Media)
BETIS PREGNANCY TEST: VML, Madrid para Real Betis España
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
SUNSET O" CLOCK: David, Bogotá para Corona Colombia
BRAHMA PHONE: Africa Creative DDB, Sao Paulo para Brahma Brasil
B03 (Large-Scale Media)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
B04 (Use of Broadcast)
EURO BABIES: Bar Ogilvy, Lisbon para Meo Portugal
ALCARAZ SIGNS: David, Madrid para Netflix España
B05 (Use of Print/Outdoor)
REPRINTING NICA: Havas Costa Rica, San Antonio / BETC Havas, Sao Paulo para La Prensa Newspaper Costa Rica / Brasil
LUPIN ON THE MOVE: David, Madrid para Netflix España
UNSEEN FACES: Ogilvy Argentina, Buenos Aires para Missing childreen & Unicef Argentina
BALLBOARDS: Gut, Sao Paulo para Mercado libre Brasil
C01 (Data-Driven Direct Strategy)
BLOOD AID: DM9, Sao Paulo para Dasa integrated health system Brasil
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil
GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador
C02 (Data-Driven Targeting)
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
C03 (Use of Real-Time Data)
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
C04 (Metaverse, New Realities & Emerging Tech)
ARA: Brands&People, San Pedro Garza Garcia / Strap Tech, Austin para Strap tech México / Estados Unidos
C05 (Gaming)
ANTI-LAG SQUAD: VML, Buenos Aires para Movistar Argentina
ANTIBAN-AD: Gut, Buenos Aires para Sprite Argentina
GAMER LOAN: Paradais DDB, Guayaquil para Banco del pacífico Ecuador
D01 (Use of Digital Platforms)
NO AD: Lew"laraTBWA, Sao Paulo para Pague menos Brasil
IN-GAME INVESTORS: Gut, Sao Paulo para Mercado pago Brasil
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
UNINTERRUPTAD: Africa Creative DDB, Sao Paulo para Budweiser Brasil
D02 (Use of Mobile)
NOT SO HAPPY ANIMALS: Gut, México City para Notco México
D05 (Co-Creation & User-Generated Content)
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-cola Estados Unidos / Brasil
E02 (Art Direction/Design)
THE ONE EXHIBITION: DM9, Sao Paulo para Photoglobal Brasil
E03 (Experience Design)
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
KINTSUGI OREO: Leo Burnett Tailor Made, Sao Paulo / Leo Burnett, México City para Oreo Brasil / México
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs PBC & Greenpeace Brasil
E04 (Launch/Relaunch)
CLEAN SPONSORSHIP: DM9, Sao Paulo para Consul Brasil
RICE OF GLORY: Maruri, Guayaquil / Grey Argentina, Buenos Aires / Grey, Sao Paulo para Super extra Ecuador / argentina / Brasil
F01 (Local Brand)
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia
F03 (Single-Market Campaign)
AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood Brasil
LUPIN ON THE MOVE: David, Madrid para Netflix España
IMPROBABLE HOUSEMATES: Dentsu Creative, Lisbon para Meo Portugal
F04 (Social Behaviour & Cultural Insight)
NO AD: Lew"laraTBWA, Sao Paulo para Pague menos. Brasil
SIGHTWALKS: Circus Grey, Lima para Sol cement Perú
IMAGINE WITH PETACOS: Buentipo Anchor, Bogotá / DDB Colombia, Bogotá para Poker beer Colombia
AUDIENCE DELIVERY: DM9, Sao Paulo para Ifood Brasil
CLEAN SPONSORSHIP DM9, Sao Paulo para Consul Brasil
UNSEEN FACES: Ogilvy Argentina, Buenos Aires para Missing childreen & unicef Argentina
TRUCKER NAPP: AlmapBBDO, Sao Paulo para Volkswagen & livelo Brasil
F05 (Use of Humour)
BETIS PREGNANCY TEST: VML, Madrid para Real betis España
DERBY CASHBACK BY ZÉ DELIVERY: Jogo, Sao Paulo para Zé delivery Brasil
EURO BABIES BAR: Ogilvy, Lisbon para Meo Portugal
GHOST CAMPAIGN: David, Madrid para Burger king España
THE BALD THRU: David, Sao Paulo para Burger king Brasil
TEST-ICLES: Ogilvy, México City / Ogilvy Health, New York para Fundación de alba, a.c. México / Estados Unidos
F06 (Breakthrough on a Budget)
DON"T DELETE MENU: VML, New York / VML Commerce, Buenos Aires / VML COMMERCE, New York para Wendy"s Estados Unidos / Argentina
F07 (Corporate Purpose & Social Responsibility)
FLYING GUARDIANS: AlmapBBDO, Sao Paulo para Planet labs pbc & greenpeace Brasil
GRAD IN BLACK: Gut, Sao Paulo para Vult Brasil
REVIEWS: Africa Creative DDB, Sao Paulo para Heinz Brasil
THE QLTURE: Code Star5 Creative, Panama para Gotuuri Panamá
FILTER CAPS: Ogilvy Colombia, Bogotá para Filsa Colombia
Industry Craft
A03 (Typography: Print & Publishing)
AMBUSH"S SHOP - SOUTH AFRICA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
MAMA DILA – INDONESIA: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
LAS DELICIAS – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
BOMBÓN Y CONFETI – MEXICO: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
A04 (Typography: Packaging Design)
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
B01 (Art Direction: Brand & Communications Design)
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
HEAVEN FISH: Ogilvy Honduras, Tegucigalpa para Regal Springs. Honduras
B02 (Art Direction: Outdoor)
HUTUKARA: Academicos Do Salgueiro, Andarai / DM9, Sao Paulo / Hutukara Associacao Yanomami, Boa Vista / Urihi Associacao Yanomami, Boa Vista para Salgueiro & urihi yanomami. Brasil
BACARDI: Alma DDB, Miami para Pepsi. Estados Unidos
CAPTAIN MORGAN: Alma DDB, Miami para Pepsi. Estados Unidos
B03 (Art Direction: Print & Publishing)
BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & goma/empregue afro & museu AFRO-UFBA. Brasil
B04 (Art Direction: Packaging Design)
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
C03 (Illustration: Print & Publishing)
BLACK LIGHTS: AlmapBBDO, Sao Paulo para Bradesco Seguros & goma/empregue afro & museu AFRO-UFBA. Brasil
C04 (Illustration: Packaging Design)
THANKS FOR COKE-CREATING: VML, New York / VML, Kansas City / VML, Sao Paulo para Coca-Cola Estados Unidos / Brasil
D01 (Photography: Brand & Communications Design)
ATACAMA FASHION WEEK: Artplan, São Paulo para Desierto vestido & fashion revolution. Brasil
FIND YOUR SUMMER: Lola MullenLowe, Madrid para Magnum. España
D03 (Photography: Print & Publishing)
RED: República Havas, Miami para The Fight Against Alzheimer’s Association Estados Unidos
GREEN: República Havas, Miami para The Fight Against Alzheimer’s Association Estados Unidos
E02 (Copywriting: Outdoor)
DAROCO: Ogilvy Spain, Barcelona / Ogilvy, London para S. Pellegrino España / Reino Unido
VAUDEVILLE: Ogilvy Spain, Barcelona / Ogilvy, London para S. Pellegrino España / Reino Unido
E03 (Copywriting: Print & Publishing)
ESCAPE: DDB Latin Puerto Rico para L"Oréal de Puerto Rico
INNOVATION
Early-Stage Technology
-Vanishing emails, de VML Perú para Amazon Web Services. Perú
Product Innovation
-Samsung Impulse, de Cheil Worldwide para Samsung Galaxy Watch6. España
Societal Innovation
-Address The Invisible, de Archer Troy para Techo & Google. México
-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil
-Filter Caps, de Ogilvy Colombia para Filsa. Colombia
GLASS
-Welcome To The Group, de PHD/TBWA Costa Rica para Cambiemos la regla. Costa Rica
-Starther, de Soko para Stella Artois. Brasil
-The Dove Code, de Soko para Dove. Brasil
-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil
-5 Days? Give me a break, de Almap BBDO para O Boticario. Brasil
TITANIUM
-The Dove Code, de Soko para Dove. Brasil
-Meet Marina Prieto, de David Madrid para JCDecaux. España
-Thanks For Coke-Creating, de VML, New York / VML, Kansas City / VML, Sao Paulo / VML Commerce, Mexico City / VML, Johannesburg para Coca-Cola. Global
-Ipager, de David Miami para Google. Estados Unidos
-Guarded Bus Stop, de Almap BBDO para Eletromidia. Brasil
-The Gift Card Of Life, de McCann Lima para Tottus Supermarket. Perú
