DESIGN
A01 (Creation of a New Brand Identity)
-Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
A02 (Rebrand / Refresh of an Existing Brand)
-Festival Iminente, de Solid Dogma Lisboa para Iminente, Portugal
A03 (Design-driven Effectiveness)
-Piñatex, de Lanfranco & Cordova para Ananás Anam, Estados Unidos
B01 (Posters)
-The Polygraph, de Almap BBDO para CNN Brasil, Brasil
-Better with Pepsi - McDonald’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
B03 (Promotional Item Design)
-CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal
-The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
-The Real Phoenix, Almap BBDO para National Museum & Mantis Project, Brasil
-Piñatex, de Lanfranco & Cordova para Ananás Anam, Estados Unidos
B04 (Publications & Editorial Design)
-Girls Define Girl, de MullenLowe SSP3 para ABINBEV, Colombia
B05 (Books)
-The One Word Dictionary, de Betc Havas Sao Paulo para Hershey"s, Brasil
-Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
B06 (Data Visualisation)
-Real Street Style, de Gut Buenos Aires para Mercado Libre, Argentina
B08 (Special Editions & Bespoke Items)
-The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
-Real Soaps, de MullenLowe SSP3 Bogotá para Dove, Colombia
-Palate Care Dispenser, de Wunderman Thompson para Operation Smile, Colombia
D04 (Spatial & Sculptural Exhibitions and Experiences)
-Natural Bar: The Bar That Leaves No Trace, de David Bogotá y David Madrid para ABINBEV, Colombia/ España
-Signs From Beyond, de Commonwealth Mccann para General Motors y Chevrolet, México
E01 (Food)
-Oreo Thins Protection Program, de The Community Miami para Oreo Thins. Estados Unidos
E05 (Sustainable Packaging)
-Plasticoff, de VMLY&R México para Whirlpool, México
E06 (Special Editions & Promotional Packaging)
-Oreo Thins Protection Program, de The Community Miami para Oreo Thins. Estados Unidos
F02 (Lifestyle, Fashion, Leisure, Sports & Outdoor)
-CO2AT, Azgard Nine Limited, Lahore, This Is Pacifica, Stream and Tough Guy, para Azgard 9, Pakistán/Portugal
-Piñatex, de Lanfranco & Cordova para Ananás Anam, Estados Unidos
DIGITAL CRAFT
A06 (UX & Journey Design)
-E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
A07 (Experience Design: Multi-platform)
-E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
B03 (Personalised Storytelling & Experience)
-The Battle Inside, de Cheil Worldwide para Cris Cancer Foundation, España
C01 (Data Storytelling)
-Black Characters, de FCB Brasil para Revista Raça, Brasil
C04 (Curation of Data)
-Real Street Style, de Gut, Buenos Aires para Mercado Libre, Argentina
C05 (AI Storytelling)
-E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
D03 (Technological Achievement in Digital Craft)
-E-nterpreters, deFahrenheit DDB para Pilsen Callao, Perú
ENTERTAINMENT
A01 (Fiction Film: Up to 5 minutes)
-Victoria Cempasúchil: The Taste Of Reunion, de Ogilvy para AbInbev, México
A10 (Brand Integration & Sponsorships / Partnerships)
-Getting Luis Miguel On Board, de Slap Global para Pepsico México, Argentina
-Doritos X Acme, de Almap BBDO para Pepsico, Brasil
B02 (Talent: Live Experience)
-Native Sportscasters, de We Believers para AbInbev, Estados Unidos hispano
B03 (Talent: Digital & Social)
-Series Tour, de Wolf BCPP para Netflix, Chile
-Trapped In The 90s, de McCann para Ikea, España
-The Legacy Of Tomiii11, de BBDO Chile para Fundación Nuestros Hijos, Chile
-What Whack Wears, de Pereira O’Dell para Adobe, Estados Unidos hispano
B04 (Partnerships with Talent)
-Invaluable Food, de Leo Burnett Madrid para Madrid Fusión, España
-Keep It Real Meals, de David Madrid y David Miami para Burger King, España/Estados Unidos
-Billie X Adobe Partnership, de Pereira O’Dell para Adobe, Estados Unidos hispano
C01 (Digital & Mobile Games)
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
C02 (Brand Integration for Games)
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
E01 (Innovation in Branded Content)
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
ENTERTAINMENT FOR MUSIC
A01 (Excellence in Music Video)
-Sonho, de AKQA para Nego Bala, Brasil
B02 (Fan Engagement / Community Building)
-Whtspp Records, de David para ABINBEV, Colombia
D01 (Use of Original Composition)
-Unbreakable Courts, de Africa DDB Institutional, Brasil
D04 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)
-Black Business Beats, de Gut para Mercado Livre (Ebazar), Brasil
D05 (Brand Partnership / Endorsement)
-The Lockdown Zooms, de AKQA para sir Elton John y Zoom, Brasil
ENTERTAINMENT FOR SPORTS
A01 (Film Series and Audio)
-The Dream, de DDB España, Madrid para Heroes of Today Platform, España
A02 (Live Broadcast / Live Streaming)
-I Don"t Remember, de Hoy, Buenos Aires para Alma, Argentina
-The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
-Native Sportscasters, de We Believers para AbInbev, Estados Unidos hispano
A04 (Gaming)
-E-nterpreters, de Fahrenheit DDB para Pilsen Callao, Perú
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
B01 (Sports Live Experience)
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
-Native Sportscasters, de We Believers para AbInbev, Estados Unidos hispano
C01 (Fan Engagement)
-Unbreakable Courts, de Africa DDB Institutional, Brasil
C02 (Influencer & Co-creation)
-The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
C03 (Social)
-The Foamy Haircut, de Africa DDB para Brahma Beer, Brasil
D01 (Innovative Use of Tech & Platforms for Sport)
-E-nterpreters, deFahrenheit DDB para Pilsen Callao, Perú
-The Pirate Match, de Mirum Agency Brasil para Directvgo, Brasil
-Michelob Ultra - Save It See It, de Gut Miami para Michelob Ultra, Estados Unidos hispano
E02 (Brand Storytelling)
-The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
-A Victory To Be Repeated, de Tech And Soul para Mitsubishi Motors, Brasil
-Stuck In The 80s, de Soko para ABINBEV - Guaraná Antarctica, Brasil
-Unbreakable Courts, de Africa DDB Institutional, Brasil
-Los Santos +3ºC, de VMLY&R para Greenpeace, Brasil
E03 (Audience Targeting or Distribution Strategy)
-The Pirate Match, de Mirum Agency Brasil para Directvgo, Brasil
E05 (Sports for Good)
-The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
-The Sacrifice - The Most Dangerous Surf Tournament, de McCann para Greenpeace, Chile
E06 (Diversity & Inclusion in Sport)
-The Uniform That Never Existed, Tracy Locke Brasil para Centauro, Brasil
-Michelob Ultra - Save It See It, de Gut Miami para Michelob Ultra, Estados Unidos hispano
FILM CRAFT
A01 (Art Direction)
-Match, de Primo, Buenos Aires y Rock para Fundación Argentina de Transplante Hepático, Argentina / México
-Christmas Clowns, de Senor Z Sac, Lima y Fahrenheit DDB para Real Plaza, Perú
-The Dream, de DDB Madrid para Heroes of Today Platform, España
-Sonho, de Stink Films AKQA para Nego Bala, Brasil
A02 (Script)
-Even More Confusing Times, de David Madrid para Burger King, España
B01 (Editing)
-Virus, de The Non-Violence Project Foundation, Genève y Anónimo para The Non-Violence Project Foundation, Suiza/ México
-Sunshine, Anytime, de David Miami para Corona, Estados Unidos hispano
B03 (Sound Design)
-The Orchestra of Life, de Suno United Creators para YDUQS, Brasil
INDUSTRY CRAFT
A01 (Brand & Communications Design)
-Rio Carnaval - New Brand, de Tatil Designing Ideas para Rio Carnaval, Brasil
A03 (Print & Publishing)
-The Handwriting Of God, de Lola Mullenlowe para Panenka Magazine, España
B02 (Outdoor)
-Signs From Beyond, de Commonwealth Mccann para General Motors y Chevrolet, México
-Better with Pepsi - McDonald’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Better with Pepsi –Wendy’s, de Alma DDB, Miami, para Pepsi. Estados Unidos
-Better with Pepsi – Burger King, de Alma DDB, Miami, para Pepsi. Estados Unidos
B03 (Print & Publishing)
-Radicchio, de David para Burger King, España
-Red Bell Pepper, de David para Burger King, España
C03 (Print & Publishing)
-Portuguese (Re) Constitution, de FCB para Penguin Books, Portugal
D02 (Outdoor)
-Beetroot, de David para Burger King, España
-Radicchio, de David para Burger King, España
-Red Bell Pepper, de David para Burger King, España
-Nonartificial Mexico, de We Believers para Corona, Estados Unidos hispano
D03 (Print & Publishing)
-Airbag Alive Collection, de Ogilvy, Madrid para DGT (Directorate-General For Traffic), España
-Radicchio, de David para Burger King, España
-Red Bell Pepper, de David para Burger King, España
-Nonartificial Mexico, de We Believers para Corona, Estados Unidos hispano
E03 (Print & Publishing)
-A Dog"s Name,de David para Burger King, España
-Hydroalcoholic,de David para Burger King, España
-The Wrong Message, de David para Burger King, España
Publicidad Global
EN EL DÍA QUE COMIENZA EL FESTIVAL
Cannes Lions: 95 finalistas iberoamericanos en Design, Digital Craft, Entertainment, Music, Sport, Film Craft e Industry Craft
(Cannes, lunes 20 de junio de 2022, 12 pm hora local - Por enviados especiales) - Hoy se anunciaron siete shortlists más, cuyos ganadores se conocerán mañana por la tarde. Los países con más finalistas son Brasil (33), España y Estados Unidos hispano (20 cada uno), Perú (7), México (6), la Argentina y Colombia (5 cada uno) y Chile y Portugal (3 cada uno). En la nota, el listado.
