GANADORES IBEROAMERICANOS DE PLATA Y BRONCE
Brand Experience & Activation
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | SOS POS | BCP | Circus Grey, Lima | Perú |
| Plata | The Thousand Sponsors of Muni | Club Deportivo Municipal | McCann Lima | Perú |
| Plata | CIF Clean My Name | CIF | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
| Plata | Santa Maria Pueblo Hotel | Senatur | OniriaTBWA, Asuncion | Paraguay |
| Plata | The Last Coke in the Desert | Coca-Cola | VML, New York / VML, Sao Paulo / VML, Mexico City | Estados Unidos / Brasil / México |
| Plata | IKEA Preowned/Second-Hand Marketplace | IKEA | McCANN Spain, Madrid | España |
| Bronce | Santa Maria Pueblo Hotel | Senatur | OniriaTBWA, Asuncion | Paraguay |
| Bronce | The Shakespeare Bic | Bic | VML, Sao Paulo | Brasil |
| Bronce | You Must Love Coke | Coca-Cola | Grey, New York / Grey Argentina, Buenos Aires / VML, Sao Paulo / VML, New York | Estados Unidos / Argentina / Brasil |
| Bronce | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
Innovation
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Bronce | SOS POS | BCP | Circus Grey, Lima | Perú |
Luxury
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Code for the Protection and Inclusion of Black Consumers | L"Oréal Luxe | Beta Collective, Sao Paulo | Brasil |
| Bronce | Owners Reunions | Porsche Latin American | The Community, Miami | Estados Unidos |
Creative Effectiveness
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
| Plata | IKEA Hidden Tags | IKEA | Uzina, Lisbon | Portugal |
| Bronce | Pedigree Caramelo | Pedigree | AlmapBBDO, Sao Paulo | Brasil |
Creative Commerce
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Oreo Cows | Oreo | VML, New York / VML, Mexico City | México |
| Plata | Mandatory Vacation Packages | Cámara Colombiana de Comercio Electrónico | Name, Bogota | Colombia |
| Plata | A Drugstore in Your Pesebre | Farmacias Económicas | Be Flamingo, Quito / Publifyer, Quito | Ecuador |
| Bronce | Resize the Price | Aguila | David, Bogota / David, Madrid | Colombia / España |
| Bronce | The Golden Zone | McDonald"s | TBWA Colombia, Bogotá / DDB Colombia, Bogota | Colombia |
| Bronce | An Agent "Como a Gente" | Magazine Luiza | Ogilvy, Sao Paulo | Brasil |
| Bronce | CIF Clean My Name | CIF | Droga5, Part of Accenture Song, Sao Paulo | Brasil |
Creative Strategy
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Bronce | Dove R/Eal Reviews | Dove Hair | David, London / David, Madrid | España |
Creative Transformation Business
| Premio | Título | Marca | Agencia | País |
|---|---|---|---|---|
| Plata | Code for the Protection and Inclusion of Black Consumers | L"Oréal Luxe | Beta Collective, Sao Paulo | Brasil |
| Bronce | IKEA Preowned/Second-Hand Marketplace | IKEA | McCANN Spain, Madrid | España |
