Grand Clio Awards
Agencia del año: Publicis Conseil
Anunciante del año: Michelob Ultra
Agencia independiente del año: Rethink Canadá
Red del año: Ogilvy
Compañía productora del año: Prodigious Paris
Audio: You can buy a radio station, de Havas Gurisa para Lotería y Quinielas del Uruguay
Audio: Undercover, de Ogilvy Hong Kong para Women Helping Women
Audio Craft: Breathe Through It campaign, de David Madrid para Halls
Branded Entertainment & Content: WoMen’s football, de Marcel para Orange
Creative Business Transformation: Renault-Plug Inn, de Publicis Conseil para Renault
Creative Business Transformation: Working with Cancer, de Publicis Groupe para Working with Cancer
Creative Effectiveness: WoMen"s football, de Marcel para Orange
Creative Use of Data: Nativa Meter, de L&C for AB InBev-Bavaria-Cerveza Nativa
Creative Use of Data: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro Colombia
Creative Use of Data: Cutcakes, de TBWA Zurich para Terre des Femmes
Design: My Japan Railway, de Dentsu Inc. para JR Group
Design: The Dropstore, de Publicis Groupe Benelux para Ministry of Foreign Affairs of The Kingdom of Países Bajos
Design Craft: AdLam, de McCann Nueva York para Microsoft
Design Craft: Channel 4 Idents, de 4creative + Art Practice para Channel 4
Direct: Where to Settle, de McCann Polonia & McCann Nueva York para Mastercard
Direct: Waiting to Live, de VML Reino Unido para NHS Blood & Transport
Digital/Mobile: Where to Settle, de McCann Polonia & McCann Nueva York para Mastercard
Digital/Mobile & Social Media Craft: AdLam, de McCann Nueva York para Microsoft
Experience/Activation: Driving While Black, de Goodby, Silverstein & Partners/Critical Mass para Courageous Conversation Global Foundation
Experience/Activation: Pop Tarts: The First Edible Mascot, de Weber Shandwick para Kellanova
Film: WoMen’s football, de Marcel for Orange
Film Craft Music Original: Play It Safe, de The Monkeys, part of Accenture Song para Sydney Opera House
Integrated: Barbie The Movie, de Mattel para Barbie
Media: San Émission, de VML Canadá y Type1 para Volkswagen Canadá
Out of Home: Coors Lights Out, de Rethink para Coors Light
Partnerships & Collaborations: Barbie The Movie, de Mattel para Barbie
Print: Solar Impulse - Prêt à Voter, de Publicis Conseil para Solar Impulse
Print & OOH Craft: The One Exhibition, de DM9 for Leica Photoglobal
Public Relations: Aizome Wastecar Industrial waste — certified as skincare, de Serviceplan Germany para Aizome
Social Media: WoMen"s football, de Marcel para Orange
AUDIO
Radio
-Oro: Breathe Through It campaign, de David Madrid para Halls, España
-Plata: Roller Radio Coaster, de Niña para Parque de la Costa, Argentina
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
-Bronce: Susuradios, de Alma DDB para Change The Ref, Estados Unidos hispano
Use of Technology
-Oro: Samsung Unfear, de Cheil España para Samsung, España
-Plata: The Unsilenced Server, de Druid Creative Gaming para O Boticario, Brasil
Otras
-Oro: Jingle Therapy, de VML Puerto Rico para Asociación de Alzheimer, Puerto Rico
AUDIO CRAFT
Casting/Performance
-Plata: Roller Radio Coaster, de Niña para Parque de la Costa, Argentina
Copywriting
-Plata: The Global Calming Crisis, de Zubi Advertising para The Cleo Institute, Estados Unidos hispano
BRANDED ENTERTAINMENT & CONTENT
Games
-Oro: Mission: Whopper, de David San Pablo para Burger King, Brasil
Experience/Activation
-Plata: Rural Pride, de El Ruso de Rocky para J&B, España
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: You can buy a radio station, de Havas Gurisa para Lotería y Quinielas del Uruguay, Uruguay
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Film- Scripted
-Plata: Christmas Always Finds Its Way, de Grey Argentina para Coca-Cola, Argentina
Partnerships/Co-Cration
-Plata: Inflation Proof Prize, de Gut Buenos Aires para Mercado Pago, Argentina
Social Media
-Bronce: Influencers’ Friends, de DDB Colombia para Poker, Colombia
CREATIVE BUSINESS TRANSFORMATION
Products
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
Operations
-Bronce: Beer Power, de Le Pub San Pablo para Heineken, Brasil
-Bronce: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
CREATIVE COMMERCE
Acquisition & Retention
-Oro: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
-Plata: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
Inclusive Commerce
-Plata: The Greatest Guide to Jochos & Burgers, de Vector B McCann México para Grupo Bimbo, México
Innovation Use of Channel
-Plata: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
Mobile-Led Commerce
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
Partnerships/Co-Cration
-Bronce: Corona Extra Lime, de David Bogotá para Corona, Colombia
Sustainable Commerce
-Bronce: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
CREATIVE EFFECTIVENESS
Multi-Country
-Oro: Piñatex, de L&C para Ananas Anam y Dole, Estados Unidos hispano
-Plata: Bring Home the Bud, de África para Budweiser, Brasil
CREATIVE USE OF DATA
Real Time
-Oro: Samsung Unfear, de Cheil España para Samsung, España
Creativity/Storytelling
-Plata: The Senior Economy, de Paradais DDB para Banco del Pacífico, Ecuador
-Bronce: The Artois Probability, de Gut Buenos Aires para Stella Artois, Argentina
Specific Target Audience
-Plata: The Smart Legacy, de El Taier DDB Centro para If Then Inc., Guatemala
Visualization
-Bronce: Nativa Meter, de L&C para AB InBev Bavaria cerveza Nativa, Estados Unidos hispano
DESIGN
Digital/Mobile
-Plata: V-Land, de Dentsu Creative México e Italia para Saba, México e Italia
Packaging
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Sustainability
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
DESIGN CRAFT
Art Direction
-Bronce: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Bronce: V-Land, de Dentsu Creative México e Italia para Saba, México e Italia
DIGITAL/MOBILE
Apps
-Plata: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
-Bronce: Samsung Unfear, de Cheil España para Samsung, España
Emerging Technology
-Oro: The Smart Legacy, de El Taier DDB Centro para If Then Inc., Guatemala
Real Time
-Oro: World Cup Delivery, de Gut Buenos Aires para PedidosYa, Argentina
-Bronce: Turn Your Back, de David Madrid para Dove, España
Games
-Plata: Mission: Whopper, de David San Pablo para Burger King, Brasil
Voice Activated
-Oro: Magic Audios, de Ogilvy Brasil para Coca-Cola, Brasil
Use of Platform/Native Integration
-Plata: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Website
-Bronce: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
Wereables
-Plata: Beer Badge, de VML para Corona, México
DIGITAL MOBILE & SOCIAL MEDIA CRAFT
User Experience
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
DIRECT
Audio
-Plata: Jingle Therapy, de VML Puerto Rico para Asociación de Alzheimer, Puerto Rico
-Oro: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Digital/Mobile
-Plata: Mission: Whopper, de David San Pablo para Burger King, Brasil
-Bronce: Turn Your Back, de David Madrid para Dove, España
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Receipts to keep (fighting), de Grey San Pablo para Universiti Zumbi Dos Palmares, Brasil
Experience/Activation
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
-Plata: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
Out of Home
-Plata: Georgina’s Billboard Collection, de David Madrid para Netflix, España
-Plata: The Sticker Deal, de David San Pablo para Burger King, Brasil
Use of Product
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
Social Media
-Bronce: Turn Your Back, de David Madrid para Dove, España
EXPERIENCE/ACTIVATION
Digital/Mobile
-Oro: The Artois Probability, de Gut Buenos Aires para Stella Artois, Argentina
-Plata: Eat Like a Champ, de Gut Buenos Aires para Pedidos Ya, Argentina
-Bronce: Turn Your Back, de David Madrid para Dove, España
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Events
-Oro: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
-Plata: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
Special Build
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Bronce: Mission: Whopper, de David San Pablo para Burger King, Brasil
Other
-Bronce: Nativa Meter, de L&C para AB InBev Bavaria, Estads Unidos hispano
-Bronce: Corona Extra Lime, de David Bogotá para Corona, Colombia
FASHION AND BEAUTY
Use of Fashion and Beauty
-Plata: Beer Badge, de VML para Corona, México
-Plata: The New Crown, de David San Pablo para Burger King, Brasil
-Bronce: Blooming Collection, de DPZ para DPZ (YPE), Brasil
FILM
30 seconds and under
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Bronce: The Wait, de 1984 para Heinz, Chile
61 seconds to five minutes
-Oro: Rain, de Grey México para Save the Children, México
-Plata: Taxi, de Sra. Rushmore para Atlético de Madrid, España
-Plata: Tres, de Grey México para Reinserta, México
-Bronce: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
FILM CRAFT
Animation
-Plata: Heartsteel-Paranoia, de Sauvage.TV para League of Legends, España
-Bronce: Life Is, de Ogilvy para Suchard, España
Cinematography
-Oro: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
Copywriting
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
Direction
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Plata: Tres, de Grey México para Reinserta, México
Production Design
-Plata: Carl Sagan Message, de Boiler Filmes para Instituto Rede Brasil Do Pacto Global, Brasil
INTEGRATED
-Plata: TurnYourBack, de David Madrid para Dove, España
-Bronce: Dogs Without Borders, de VML para Dogs Without Borders, Nueva York y España
INNOVATION
Creative Commerce
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
MEDIA
Experience/Activation
-Plata: The Exiled Team, de Africa para Brahma, Brasil
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Digital Mobile
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
-Bronce: Harassment Advisory, de WMcCann para L’Oreal Paris, Brasil
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Out of Home
-Plata: Donate Siren, de VML para The Mexican Red Cross, México
-Bronce: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: True Love Does Not Kill, de Havas Perú para Amnesty International, Perú
Partnerships & Collaboration
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
Retail
-Oro: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Specific Target Audience
-Oro: The Cushioning Route, de Boost Brand Accelerator para Nike, Perú
-Plata: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
-Plata: Voice of Silence, de We para Fala Mulher Association, Brasil
Social Media
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Bronce: Anti-Lag Squad, de VML Argentina para Movistar, Argentina
OUT OF HOME
Ambient
-Plata: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Billboard
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
Digital
-Bronce: Lupin on the Move, de David Madrid para Netflix, España
Interactive Experiential
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Mixed Campaign
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Takeover
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
-Bronce: Lupin on the Move, de David Madrid para Netflix, España
Transit
-Plata: Donate Siren, de VML para The Mexican Red Cross, México
Other
-Bronce: Nativa Meter, de L&C for AB InBev-Bavaria-Cerveza Nativa, Estados Unidos hispano
Poster
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Oro: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
PARTNERSHIPS & COLLABORATIONS
-Oro: An Absolutely Good Collaboration, de VML España para Heinz Pasta Sauces, España
-Plata: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
PEPSI EMERGING CREATIVE AWARD
-Oro: Flavor Filter, de Berlin para Pepsi, Chile
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Oro: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Oro: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Plata: Made From Recycle Materials, de BBDO Chile y BBDO Ecuador para Volkswagen, Chile y Ecuador
-Plata: Second, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
PRINT & OUT OF HOME CRAFT
Art Direction
-Oro: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
Copywriting
-Plata: It’s All A Little Confusing, de David Madrid para Burger King, España
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Photography
-Oro: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Bronce: Second, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
PUBLIC RELATIONS
Brand Development
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
-Bronce: Self Love Bouquet, de Gut Los Ángeles para DoorDash, Estados Unidos hispano
-Bronce: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Crisis Management
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Environmental
-Bronce: Beer Power, de Le Pub San Pablo para Heineken, Brasil
Launch Relaunch
-Bronce: Heaven Fish, de Ogilvy para Regal Springs, Honduras
Special Event/Activation
-Bronce: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
Use of talent & influencers
-Bronce: Ready Player Mom, de MRM España para Enterogermina. Sanofi, España
SOCIAL MEDIA
Single-Platform
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
Specific Target Audience
-Plata: Ready Player Mom, de MRM España para Enterogermina. Sanofi, España
-Bronce: Ipager, de David Miami para Android, Estados Unidos hispano
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Plata: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
