Platas y bronces iberoamericanos
BRAND EXPERIENCE & ACTIVATION
A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
PLATA: A04/039 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU
A06 (Consumer Services/Business to Business)
PLATA: A06/013 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL
C02 (Retail Promotions & Competitions)
PLATA: C02/060 FICTIONAL INSURANCE , de DDB COLOMBIA, Bogota para RCN/PRIME COLOMBIA
BRONCE: C02/026 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL
BRONCE: C02/066 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
C03 (Customer Acquisition & Retention)
PLATA: C03/007 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL
D01 (Live Brand Experience or Activation)
PLATA: D01/064 FISHERMEN STORYTELLERS , de AFRICA CREATIVE DDB, Sao Paulo para CORONA BRAZIL
D02 (Guerrilla Marketing & Stunts)
PLATA: D02/047 LESSONS OF SHAME , de HAVAS COSTA RICA, San Antonio para WORLD VISION COSTA RICA
BRONCE: D02/117 REPORT THIS AD , de PARADAIS DDB, Guayaquil para VERIS ECUADOR
D03 (Brand-Owned Experiences)
PLATA: D03/070 CLANDESTINATION , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA
D05 (Launch/Relaunch)
BRONCE: D05/024 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
BRONCE: D05/052 LYNX WITH CATNIP , de LOLA MULLENLOWE, Madrid para AXE/LYNX SPAIN
E01 (Local Brand)
PLATA: E01/023 THE KIMBERLY PRICE , de FAHRENHEIT DDB, Lima para PLAZA VEA PERU
E03 (Single-Market Campaign)
BRONCE: E03/074 SHADES OF RED , de DAVID, Madrid para COCA-COLA SPAIN
E04 (Social Behaviour)
BRONCE: E04/041 THANKS FOR COKE-CREATING , de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL
BRONCE: E04/070 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
E07 (Corporate Purpose & Social Responsibility)
BRONCE: E07/067 BUILDING FUTURES , de DM9, Sao Paulo para MRV BRAZIL
CREATIVE BUSINESS TRANSFORMATION
A01 (Transformative Strategy)
BRONCE: A01/018 RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL
CREATIVE COMMERCE
A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
PLATA: A04/026 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
B05 (Innovative use of Commerce Channel)
PLATA: B05/028 MAKEUP PAYMENT , de MRM, Sao Paulo para MASTERCARD BRAZIL
BRONCE: B05/022 TRASH TALK CODES , de AFRICA CREATIVE DDB, Sao Paulo para BRAHMA BRAZIL
C01 (Targeting, Insights and Personalisation)
BRONCE: C01/011 BAD LUCK REVERSER , de NAME, Bogota / VML, New York para REFISAL COLOMBIA / UNITED STATES
D04 (Sustainable Commerce)
BRONCE: D04/008 EFFICIENT WAY TO PAY , de DM9, Sao Paulo para CONSUL APPLIANCES BRAZIL
E02 (Social Behaviour)
PLATA: E02/006 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL
BRONCE: E02/046 BAR DATING – POWERED BY HEI! , de LEPUB, Sao Paulo / LEPUB, Milan para HEINEKEN BRAZIL / ITALY
CREATIVE EFFECTIVENESS
B02 (Multi-Market)
PLATA: B02/008 HANDSHAKE HUNT , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL
B04 (Creative Effectiveness for Good)
BRONCE: B04/025 SIGHTWALKS , de CIRCUS GREY, Miraflores para CEMENTO SOL PERU
C08 (Breakthrough on a Budget)
PLATA: C08/002 SAMSUNG THROWBACK DEALS , de MRM, Sao Paulo para SAMSUNG BRAZIL BRAZIL
C10 (Market Disruption)
PLATA: C10/014 FIND YOUR SUMMER , de LOLA MULLENLOWE, Madrid para MAGNUM SPAIN
CREATIVE STRATEGY
B02 (Audience Insight)
PLATA: B02/036 -THE PRINCESS & THE CROWN , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para SEDA BRAZIL
C07 (Cultural Engagement)
PLATA: C07/004 -FOUND IN TRANSLATION , de DDB LATINA PUERTO RICO para MEDALLA LIGHT PUERTO RICO
LUXURY
A10 (Social Campaign)
BRONCE: A10/012 LOEWE TIKTOK , de LOEWE, Madrid para LOEWE SPAIN
INNOVATION
PLATA: -Beer retirement acount, de Monks para Poker, Colombia
BRONCE: -Living Fabric, de VML para Universidad de San Andrés, Colombia
BRONCE: -Pain visible, de VML para Aritium, España
