Publicidad Cannes

LUEGO SE UBICARON FRANCIA (34), INGLATERRA (26) Y LOS ESTADOS UNIDOS (18)

Outdoor: en finalistas, primero Alemania (53) y segundo Brasil (37)

(Lunes 21, 7:30 pm hora de Cannes - Por enviados especiales) – En la Vía Pública se confirmó una tendencia que nació en la Gráfica y que, de repetirse en Film –cosa menos probable–, cambiará por completo el panorama geográfico de la creatividad publicitaria más premiada del mundo. Porque ni en Outdoor ni en Press quedaron, como era habitual, los Estados Unidos e Inglaterra al frente, sino en cuart

B02 Sweet Foods Category
• “MOTHER’S DAY”, BAZOOKA, BAZOOKA BUBBLE GUM, CRAVEROLANIS EURO RSCG, ARGENTINA
B04 Non-Alcoholic Drinks Category
• “BELLY, GENERAL BRANDS, CAMP LIGHT JUICE, AGE.COMUNICACOES, BRAZIL
• “LOST PUPPY”, GENERAL BRANDS, CAMP LIGHT JUICE, AGE.COMUNICACOES, BRAZIL
B05 Household Category
• “LOGO”, PROCTER & GAMBLE, ACE DETERGENT, LEO BURNETT ARGENTINA, ARGENTINA
B06 Home Appliances/Furnishings/Electronics & Audio Visual Category
• “FLYING AWAY”, SOMELA, VENTILATOR, LEO BURNETT, CHILE
B07 Cosmetics & Beauty Category
• “SOCCER”, SCHERING PLOUGH, COPPERTONE SPORT SUNBLOCK, J WALTER THOMPSON DE MEXICO, MEXICO
B08 Toiletries & OTC Pharmacy Category
• “CEREAL WITH OLIVE OIL”, SC JOHNSON, OFF INSECT REPELLENT, GIOVANNI FCB, BRAZIL
• “ICE CREAM WITH KETCHUP”, SC JOHNSON, OFF INSECT REPELLENT, GIOVANNI FCB, BRAZIL
• “MOON”, PROCTER & GAMBLE, VICKS VAPORUB, PUBLICIS SALLES NORTON, BRAZIL
• “WATERMELON WITH MUSTARD”, SC JOHNSON, OFF INSECT REPELLENT, GIOVANNI FCB, BRAZIL
B09 Clothing, Footwear & Accessories Category
• “BLACK”, SETE LEGUAS, WORK BOOTS, LEW LARA ,BRAZIL
• “CRUCIFIX”, MOVIMENTO NATURAL, PUSH-UP BRA, F/NAZCA SAATCHI & SAATCHI, BRAZIL
B10 Miscellaneous Category
• “ANXIETY, SANFORD ARGENTINA, PARKER PEN, OGILVY & MATHER ARGENTINA, ARGENTINA
• “HAPPINESS”, SANFORD ARGENTINA, PARKER PEN, OGILVY & MATHER ARGENTINA, ARGENTINA
• “MELANCHOLY”, SANFORD ARGENTINA, PARKER PEN, OGILVY & MATHER ARGENTINA, ARGENTINA
B11 Cars & Automotive Services Category
• “BIRDS”, LAND ROVER, LAND ROVER, OGILVY & MATHER MEXICO, MEXICO
• “DEFORESTATION”, LAND ROVER, LAND ROVER, OGILVY & MATHER MEXICO, MEXICO
• “DISAPPEARING”, MITSUBISHI, LANCER EVOLUTION, NEOGAMABBH, BRAZIL
• “MAN”, MITSUBISHI, MONTERO SPORT, NEOGAMABBH, BRAZIL
• “MECHANIC ADHESIVE”, FIAT CAR DEALERS, FIAT, OGILVY BRASIL, BRAZIL
• “TEST-DRIVE”, IZZO MOTORCYCLES, HARLEY-DAVIDSON MOTORCYCLES, LODUCCA PUBLICIDADE, BRAZIL
B12 Retail Stores Category
• “TREE”, THE COSTUME’S HOUSE, COSTUME RENTAL, QUORUM/NAZCA SAATCHI & SAATCHI, PERU
B15 Entertainment & Leisure Category
• “DYSLEXIC, MATTEL, PICTIONARY DRAWING GAME, OGILVY & MATHER MEXICO, MEXICO
• “FIVE SETS OF TEN”, UNISYS ARENA, GYM CLUB, OGILVY BRASIL, BRAZIL
• “FOUR SETS OF TEN”, UNISYS ARENA, GYM CLUB, OGILVY BRASIL, BRAZIL
• “LENNON”, ROLLING STONE, PHOTOGRAPHY EXHIBITION, LA COMUNIDAD, ESTADOS UNIDOS
• “RICHARDS”, ROLLING STONE, PHOTOGRAPHY EXHIBITION, LA COMUNIDAD, ESTADOS UNIDOS
B16 Publication & Media Category
• “BIN LADEN”, EDITORA ABRIL, VEJA MAGAZINE, ALMAPBBDO, BRAZIL
• “BUSH”, EDITORA ABRIL, VEJA MAGAZINE, ALMAPBBDO, BRAZIL
• “DUMPSTERS”, MTV, JACKASS ON MTV, AGE.COMUNICACOES, BRAZIL
• “ELECTIONS”, FOLHA DE S. PAULO, NEWSPAPER SUBSCRIPTION, LEW LARA , BRAZIL
• “FIDEL CASTRO”, EDITORA ABRIL, VEJA MAGAZINE, ALMAPBBDO, BRAZIL
• “LENTICULAR CAMERA”, TVI, BIG BROTHER TV PROGRAMME, EURO RSCG PORTUGAL, PORTUGAL
• “POWER”, FOLHA DE S. PAULO, NEWSPAPER SUBSCRIPTION, LEW LARA ,BRAZIL
• “SADDAM”, EDITORA ABRIL, VEJA MAGAZINE, ALMAPBBDO, BRAZIL
B17 Banking, Investment & Insurance Category
• “BABY”, FENDA SEGUROS, LIFE INSURANCE AND RETIREMENT PLANS, GIOVANNI FCB, BRAZIL
• “CAR”, PACIFICO GRUPO ASEGURADOR, CAR INSURANCE, LEO BURNETT PERU, PERU
B18 Business Equipment & Services Category
• “POLAROID”, TAM AIRLINES, TAM EXPRESS COURIER SERVICE, DDB BRASIL, BRAZIL
B19 Commercial Public Services Category
• “ECONOMIST”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “HI LINDA”, LET’S TALK, LET’S TALK ENGLISH COURSES, ALMAPBBDO, BRAZIL
• “JOHN BOUGHT A NEW CAR”, LET’S TALK, LET’S TALK ENGLISH COURSES, ALMAPBBDO, BRAZIL
• “MERCEDES-BENZ”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “PIANO LESSONS”, RODRIGO ALZUGUIR, PIANO LESSONS, OGILVY BRASIL COMUNICACAO, BRAZIL
• “SILVER VIOLIN”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
• “TELEPHONE”, TELEFONICA, WEATHER FORECAST SERVICE, DDB BRASIL, BRAZIL
• “WONDERBRA”, MIAMI AD SCHOOL/ESPM, MIAMI AD SCHOOL, LEO BURNETT, BRAZIL
B20 Corporate Image Category
• “BED”, NIKE, CURSA BOMBERS RUNNING RACE SPONSORSHIP, VILLAR & ROSAS, SPAIN
• “CHAIR”, NIKE, CURSA BOMBERS RUNNING RACE SPONSORSHIP, VILLAR & ROSAS, SPAIN
• “HANDS”, BUENOS AIRES ZOO, ZOO ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA
• “SOFA”, NIKE, CURSA BOMBERS RUNNING RACE SPONSORSHIP, VILLAR & ROSAS, SPAIN
• “WRINKLES”, BUENOS AIRES ZOO, ZOO ANNIVERSARY, DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA
B21 Public Health & Safety Category
• “OLD COUPLE”, GRUPO PELA VIDDA, AIDS PREVENTION CAMPAIGN, PUBLICIS SALLES NORTON, BRAZIL
• ”YOUNG COUPLE”, GRUPO PELA VIDDA, AIDS PREVENTION CAMPAIGN, PUBLICIS SALLES NORTON, BRAZIL
B22 Public Awareness Messages Category
• “EXECUTION”, AMNESTY INTERNATIONAL, ANNIVERSARY IN SPAIN, CONTRAPUNTO, SPAIN
• “GROWING OLD”, RADIO BANDEIRANTES, SOCIAL AWARENESS, ALMAPBBDO, BRAZIL
• “PRISONER”, AMNESTY INTERNATIONAL, 25TH ANNIVERSARY, CONTRAPUNTO, SPAIN
• “SOLDIER CHILD”, AMNESTY INTERNATIONAL, 25TH ANNIVERSARY, CONTRAPUNTO, SPAIN
• “TORTURE”, AMNESTY INTERNATIONAL, 25TH ANNIVERSARY, CONTRAPUNTO, SPAIN
B23 Fund-Raising & Appeals Category
• “CARPET”, CASA DA CRIANÇA, CHILDREN’S HOME PROJECT, ALMAPBBDO, BRAZIL
• “TABLE”, CASA DA CRIANÇA, CHILDREN’S HOME PROJECT, ALMAPBBDO, BRAZIL
C02 Street Furniture Category
• “MAN”, POSTERMEDIA, DRIVE SAFELY MESSAGE, ZONAZERO, MEXICO
• “WOMAN”, POSTERMEDIA, DRIVE SAFELY MESSAGE, ZONAZERO, MEXICO
C03 Transit Category
• “BABY ON BOARD”, MAV, CAMPAIGN TO STOP ABORTIONS, NORTHCOTE OGILVY & MATHER, CHILE
C04 Ambient Category
• “IT’S NOT WET”, VILEDA, FLOOR CLEANER, LEO BURNETT, CHILE
• “MECHANIC ADHESIVE”, FIAT CAR DEALERS, FIAT, OGILVY BRASIL, BRAZIL

por Redacción Adlatina • 21 de junio de 2004