Ganadores de The One Show 2024

Premios especiales

Agencia del año: FCB New York

Agencia independiente del año: Rethink Toronto

Firma de diseño del año: King Henry Studios London

Agencia in house del año: Apple Marcom Cupertino

Red del año: FCB

Red del año independiente: Rethink

Compañía holding del año: Interpublic Group

Compañía productora del año: Helo West Hollywood

Compañía de Música y Sonido del año: Citizen Music New York/Los Angeles

Anunciante del año: AB InBev

Non-Profit Client del año: Digital Public Library of America

Marca del año: Michelob Ultra

Best of Discipline 2024

Brand-Side/In-House:An Unnecessary Love Story Lazada

Branded Entertainment:Play It Safe, de Revolver x Somesuch Sydney with The Monkeys Sydney para Sydney Opera House

Creative Effectiveness:Runner 321, de FCB Canadá Toronto para Adidas

Creative Use of Data:Inflation Cookbook, de Dentsu Creative Toronto para SkipTheDishes

Creative Use of Technology:ADLaM, de McCann New York para Microsoft

Cultural Driver:ADLaM, de McCann New York para Microsoft

Design:My Japan Railway, de Dentsu Inc. Tokyo para JR Group

Direct Marketing:H150 Anniversary, de LePub Milán, Boomerang Amsterdam, Prettybird London, y Massive Music Amsterdam para Heineken

Experiential & Immersive:The DiversiTree Project, de Energy BBDO Chicago, CANJA Audio Culture Curitiba, Coyne PR New York, y Twelvenote New York para Bayer Consumer Health / Claritin

Film & Video:WoMen’s Football, de Marcel Paris, Les Artisans du Film Paris, y Prodigious Paris para Orange

Health & Wellness:The Cost of Beauty, de Ogilvy UK London, Ogilvy Canada Toronto para Dove

Integrated/Omnichannel:DoorDash-All The Ads, de Wieden+Kennedy Portland, Superette San Francisco, Lord Danger Los Angeles, Modern Logic Los Angeles para DoorDash

Interactive & Mobile Craft:Dreamcaster, de FCB New York, 456 Studios New York para AB InBev, Michelob ULTRA

Interactive, Online & Mobile:WoMen’s Football, de Marcel Paris, Les Artisans du Film Paris, y Prodigious Paris para Orange

IP & Product Design:ADLaM, de McCann New York para Microsoft

Moving Image Craft & Production:Play It Safe, de Revolver x Somesuch Sydney with The Monkeys Sydney para Sydney Opera House

Music & Sound Craft:Dreamcaster, de FCB New York, 456 Studios New York para AB InBev, Michelob ULTRA

Out of Home:Coors Lights Out, de Rethink Toronto para Coors Light

Pharma:Scrolling Therapy, de Dentsu Creative Argentina Buenos Aires, Dentsu Creative Chicago, y Dentsu Creative New York para Eurofarma

Print & Promotional: Heinz Ketchup Fraud, de Rethink Toronto para Kraft Heinz

Public Relations: Just Date a Farmer, de Rethink New York para Kraft Heinz - Just Crack an Egg

Radio & Audio-First: Dreamcaster, de FCB New York, 456 Studios New York para AB InBev, Michelob ULTRA

Social Media: DoorDash-All The Ads, de Wieden+Kennedy Portland, Superette San Francisco para DoorDash

CREATIVE EFFECTIVENESS

Creative Effectiveness - B2B Communications

-Bronce: Eart4, de AlmapBBDO, UN Global Compact, B3 (Brasilian Stock Exchange), Raw Audio para UN Global Compact + B3, Brasil

Creative Effectiveness - Non-Profit / Charity

-Oro: Morning After Island, de Ogilvy Honduras para GE PAE, Honduras

Creative Effectiveness - Consumer / Brand

-Bronce: Life Is, de Ogilvy Madrid para Suchard, España

CREATIVE USE OF TECHNOLOGY

Technology for Good

-Bronce: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

-Bronce: Album of the Future, de Energy BBDO San Pablo para Unilever, Brasil

Use of AI - Visuals

-Plata: Album of the Future, de Energy BBDO San Pablo para Unilever, Brasil

-Bronce: The Greatest Guide to Jochos & Burgers, de Vector B McCann México,

Performance Art Toronto para Grupo Bimbo, México y Canadá

Technology as a Creative Tool

-Bronce: Promos De Barrio, de David Bogotá, DraftLine Bogotá, Zenith Bogotá, Tonka films Bogotá para AB InBev / Cerveza Póker, Colombia

Commerce

-Plata: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Innovation - Use of Media in Technology

-Bronce: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

CREATIVE USE OF DATA

Data Visualization - Static

-Oro: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

CULTURAL DRIVER

Popular Culture Impact

-Oro: Heaven Fish, de Ogilvy Honduras para Regal Springs, Honduras

Cultural Driver

CULTURAL DRIVER

Multicultural Impact

-Oro: Dogs Without Borders, de VML New York, VML Madrid, Digital 21 San Pablo, My Props Factory Río de Janeiro para SFBO (French-Brasilian Society of Oncology), Estados Unidos, España, Brasil

DESIGN

Design for Good

-Oro: The Cost Of Gold, de DM9 San Pablo, Hungry Man para Urihi Yanomami, Brasil

Packaging - Sustainable

-Bronce: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

Design for Good

-Oro: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

DIRECT MARKETING

Digital & Online - Gaming

-Bronce: Mission: Whopper, de David San Pablo para Burger King, Brasil

Out of Home - P.O.P. & In-Store

-Plata: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

Commerce

-Plata: Unofficial Goals, de David Bogotá, Mara Post Bogotá, Duro Estudio Bogotá, Macarena & Co Bogotá para AB InBev Cerveza Águila, Colombia

Direct Marketing for Good

-Bronce: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

-Bronce: Heaven Fish, de Ogilvy Honduras para Regal Springs, Honduras

-Bronce: The Forgotten Team, de Dentsu Creative Portugal para MEO, Portugal

Gaming

Product Packaging

-Oro: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

Innovation - Use of Media in Direct Marketing

-Plata: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Commerce

-Bronce: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Physical Items

-Bronce: Betis Test, de VML, Hogarth Worldwide Madrid para Betis Football Club, España

EXPERIENTIAL & IMMERSIVE

Experiential & Immersive for Good

-Bronce: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

-Bronce: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

Craft - Use of Technology

-Bronce: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Physical Products

-Bronce: Cashback For Your Jersey"s Back, de FCB Brasil San Pablo, Flash San Pablo, Shuffle Audio San Pablo, FCB Studio para Flash, Brasil

Events - Hybrid

-Plata: The Exiled Team, de Africa Creative San Pablo, Brahma San Pablo

Moonheist San Pablo Space Gorila para Brahma, Brasil

EXPERIENTIAL & IMMERSIVE

Commerce

-Oro: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Innovation - Use of Media in Experiential & Immersive

-Oro: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

-Plata: Cashback For Your Jersey"s Back, de FCB Brasil San Pablo, Flash San Pablo, Shuffle Audio San Pablo, FCB Studio para Flash, Brasil

-Bronce: Redesigning for E-nclusion, de Fahrenheit DDB Lima, Quechua Films Lima para Plaza Vea, Perú

Events - In-Person

-Bronce: Unofficial Goals, de David Bogotá, Mara Post Bogotá, Duro Estudio Bogotá, Macarena & Co Bogotá para AB InBev Cerveza Águila, Colombia

-Plata: The Shameless Pad, de FCB Brasil San Pablo, Kimberly-Clark San Pablo, FCB Studio para Kimberly-Clark/Intimus, Brasil

FILM & VIDEO

Cinema Advertising

-Plata: Huracán Ramírez vs. La Piñata Enchilada, de TBWA Media Arts Lab Los Ángeles, The Lift TRAFIK para Apple México, Estados Unidos, México

Low Budget

-Plata: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

TV, VOD, & Online - 30 Seconds and Under - Series

-Oro: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

GAMING

Brand Placement

-Bronce: Anti-Lag Squad, de VML Argentina para Movistar, Argentina

Use of Gaming as a Tool

-Bronce: Anti-Lag Squad, de VML Argentina para Movistar, Argentina

-Bronce: V-Land, de  Dentsu Creative México, Dentsu Creative Italia, Saba México, Gato México City para Saba México, México e Italia

Gaming for Good

-Plata: Avatars of Hope, de  Druid Creative Gaming San Pablo, Mães da Sé para Mães da Sé, Brasil

HEALTH & WELLNESS

Creative Use of Data

-Bronce: Promises Syndrome, de VML Argentina para Asdra, Argentina

Products

-Bronce: Trucss, de África Creative San Pablo, Trucss San Pablo, Mosaico Filmes San Pablo, Mission Music para Trucss, Brasil

Craft - Use of Technology

-Oro: Unfear, de Cheil España, Samsung España, Somos 5 para Samsung, España

Innovation - New Ideas in Health & Wellness

-Bronce: Unfear, de Cheil España, Samsung España, Somos 5 para Samsung, España

INTERACTIVE & MOBILE CRAFT

Creative Use of Data

-Oro: The Artois Probability, de Gut Buenos Aires, AB Inbev, Stella Artois Buenos Aires, Genosha Buenos Aires, Ketama Collective Buenos Aires para ABInveb/ Stella Artois, Argentina

INTERACTIVE, ONLINE & MOBILE

Innovation - Use of Media in Interactive, Online, & Mobile

-Oro: World Cup delivery, de Gut / Buenos Aires, Lanzallamas Buenos Aires,

Paisanos.io Buenos Aires para Delivery Hero PedidosYa, Argentina

Augmented, Virtual & Mixed Reality (AR, VR, MR)

-Bronce: The Artois Probability, de Gut Buenos Aires, AB Inbev, Stella Artois Buenos Aires, Genosha Buenos Aires, Ketama Collective Buenos Aires para ABInveb/ Stella Artois, Argentina

Interactive & Mobile for Good

-Bronce: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Utility

-Plata: Promos De Barrio, de David Bogotá, DraftLine Bogotá, Zenith Bogotá, Tonka films Bogotá para AB InBev / Cerveza Póker, Colombia

Online Advertising - Display Ads

-Oro: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

-Bronce: TransfHerMarkt, de MullenLowe SSP3 Bogotá, Mullenlowe Yeti Bogotá, Zenith Bogotá para AB InBev Cerveza Águila, Colombia

Commerce

-Plata: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Innovation - Use of Media in Interactive, Online, & Mobile

-Bronce: Don"t Delete Menu, de VML New York, VML Buenos Aires para Wendy"s, Estados Unidos, Argentina

Innovation - New Ideas in Interactive, Online, & Mobile

-Plata: Unfear, de Cheil España, Samsung España, Somos 5 para Samsung, España

INTEGRATED / OMNICHANNEL

Customer Experience / CX

-Oro: Freedom Comes in all sizes, de Gut Buenos Aires, Mercado Libre Buenos Aires Rebolucion Buenos Aires BAMBA Buenos Aires para Mercado Libre, Argentina

B2B Communications

-Bronce: Eart4, de AlmapBBDO, UN Global Compact, B3 (Brasilian Stock Exchange), Raw Audio para UN Global Compact + B3, Brasil

IP & PRODUCT DESIGN

Products for Good

-Plata: The Smart Legacy, de El Taier DDB centro Guatemala para IF THEN inc., Guatemala

-Bronce: Trucss, de Africa Creative San Pablo, Trucss San Pablo, Mosaico Filmes San Pablo, Mission Music para Trucss, Brasil

 -Bronce: Dogs Without Borders, de VML New York, VML Madrid, Digital 21 San Pablo, My Props Factory Río de Janeiro para SFBO (French-Brasilian Society of Oncology) , Estados Unidos, España, Brasil

-Bronce: Unfear, de  Cheil España, Samsung España, Somos 5 para Samsung, España

MOVING IMAGE CRAFT & PRODUCTION

Low Budget

-Plata: Carl Sagan Message, de Boiler Filmes San Pablo, AlmapBBDO, Pacto Global Das Nações Unidas para Instituto Red Brasil Do Pacto Global, Brasil

Direction - Series

-Oro: The Stories That Killed Us, de Propuesta Cívica A.C. México City, LANDIA  México City para Propuesta Cívica A.C., México

Cinematography - Single

-Bronce: Find Your Summer, de LOLA-MULLENLOWE S.L.U Madrid, MJZ para Magnum, España

-Bronce: Huracán Ramírez vs. La Piñata Enchilada, de TBWA Media Arts Lab Los Ángeles, The Lift TRAFIK para Apple México, Estados Unidos, México

Direction - Single

-Plata: Huracán Ramírez vs. La Piñata Enchilada, de TBWA Media Arts Lab Los Ángeles, The Lift TRAFIK para Apple México, Estados Unidos, México

Special Effects - Single

-Bronce: Huracán Ramírez vs. La Piñata Enchilada, de TBWA Media Arts Lab Los Ángeles, The Lift TRAFIK para Apple México, Estados Unidos, México

OUT OF HOME

Experiential & Immersive

-Plata: The Artois Probability, de Gut Buenos Aires, AB Inbev, Stella Artois Buenos Aires, Genosha Buenos Aires, Ketama Collective Buenos Aires para ABInveb/ Stella Artois, Argentina

-Bronce: 0,0 Barriers, de Le Pub Brasil San Pablo, iProspect (Red Star) San Pablo,

Lema San Pablo, Be 180 para Heineken, Brasil

Billboards & Transit - Series

-Oro: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

-Plata: Our Kind Of Party, de David Buenos Aires AB Inbev para Michelob Ultra México, Argentina y México

-Bronce: We didn"t write this campaign, de MRM Chile Santiago, NotCo Santiago para NotCo/NotMilk, Chile

-Bronce: Georgina"s Billboard Collection, de David Madrid, Netflix Madrid,

Wavemaker Madrid, Sal Gorda para Netflix, España

-Bronce: Ballots Against Bullets-Survivors, de Alma DDB, Change the Ref, Not Normal Films para Change the Ref, Estados unidos hispano

Out of Home for Good

-Bronce: Guarded Bus Stop, de AlmapBBDO, Eletromidia, San Pablo Cine, Antfood Music & Sound Design para Eletromidia, Brasil

Craft - Art Direction

-Bronce: The One Exhibition, de DM9 San Pablo para Photo Global Leica Brasil, Brasil

Brand Installations

-Oro: The One Exhibition, de DM9 San Pablo para Photo Global Leica Brasil, Brasil

P.O.P. & In-Store - Series

-Oro: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

-Oro: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

B2B Communications

-Bronce: Promos De Barrio, de David Bogotá, DraftLine Bogotá, Zenith Bogotá, Tonka films Bogotá para AB InBev / Cerveza Póker, Colombia

Innovation - Use of Media in Out of Home

-Plata: Georgina"s Billboard Collection, de David Madrid, Netflix Madrid, Wavemaker Madrid, Sal Gorda para Netflix, España

-Plata: Lupin on the Move, de David Madrid, Netflix Paris para Netflix, España y Francia

Craft - Photography

-Plata: Find Your Summer, de LOLA-MULLENLOWE S.L.U Madrid, MJZ para Magnum, España

Innovation - Execution in Out of Home

-Bronce: Life Extending Stickers, de VML Colombia Bogotá, Grey Colombia, Bogotá para Makro Colombia, Colombia

Billboards & Transit - Series

-Oro: Find Your Summer, de LOLA-MULLENLOWE S.L.U Madrid, MJZ para Magnum, España

PHARMA

Innovation - Use of Media in Pharma

-Bronce: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Online & Mobile

-Oro: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Craft - Use of Technology

-Oro:  Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Social Media

-Plata: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Direct Marketing

-Bronce: Dogs Without Borders, de VML New York, VML Madrid, Digital 21 San Pablo, My Props Factory Río de Janeiro para SFBO (French-Brasilian Society of Oncology), Estados Unidos, España, Brasil

Innovation - New Ideas in Pharma

-Oro: Dogs Without Borders, de VML New York, VML Madrid, Digital 21 San Pablo, My Props Factory Río de Janeiro para SFBO (French-Brasilian Society of Oncology) , Estados Unidos, España, Brasil

PRINT & PROMOTIONAL

Newspaper - Series

-Oro: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

-Plata: Our Kind Of Party, de David Buenos Aires AB Inbev para Michelob Ultra México, Argentina y México

-Bronce: We didn"t write this campaign, de MRM Chile Santiago, NotCo Santiago para NotCo/NotMilk, Chile

Craft - Art Direction

-Bronce: The One Exhibition, de DM9 San Pablo para Photo Global Leica Brasil, Brasil

-Bronce: The Future is Black, de FCB Brasil San Pablo, VoxHaus San Pablo,

FCB Studio San Pablo, Raça Magazine para Raça Magazine, Brasil

Books / Booklets / Brochures

-Oro:  The One Exhibition, de DM9 San Pablo para Photo Global Leica Brasil, Brasil

Posters - Series

-Plata: Proudly Second Best, de David Madrid, Ingo Hamburgo, Ikea Estocolmo, Sal Gorda Madrid para Ikea, España, Alemania, Suecia

PUBLIC RELATIONS

B2B Communications

-Plata: Eart4, de AlmapBBDO, UN Global Compact, B3 (Brasilian Stock Exchange), Raw Audio para UN Global Compact + B3, Brasil

Public Relations for Good

-Plata: The Cost Of Gold, de DM9 San Pablo, Hungry Man para Urihi Yanomami, Brasil

-Plata: Popeyes 50+, de Gut México City para Restaurant Brands International, México

Events & Experiential

-Plata: BlindSeats, de MullenLowe SSP3 México para Music Vibe Fun Ticket, México

SOCIAL MEDIA

Innovation - Use of Media in Social Media

-Plata: Scrolling Therapy, de Dentsu Creative Argentina, Dentsu Creative Chicago, Dentsu Creative New York para Eurofarma, Argentina y Estados Unidos

Commerce

-Bronce: Cashback for Your Jersey"s Back, de FCB Brasil San Pablo, Flash San Pablo, Shuffle Audio San Pablo, FCB Studio para Flash, Brasil

RADIO & AUDIO-FIRST

Craft - Casting

-Bronce: Roller Radio Coaster, de Niña Buenos Aires para Parque de la Costa, Argentina

Broadcast - Series

-Bronce: Breathe Through It, de David Madrid, Mondelez, Zurich, Deseif Madrid,

Pickle Music Madrid para Mondelez, España, Suiza

Craft - Writing - Series

-Plata: It"s All a Little Confusing, de David Madrid, Blur Madrid, Pickle Music Madrid para Burger King, España