The One Show 2025 dio a conocer a los ganadores de su certamen, donde se entregaron 23 oros, 26 platas y 47 bronces para agencias de todo el mundo, en Iberoamérica los ganadores pertenecen a países como Argentina, Brasil, Colombia, Ecuador, España, Estados Unidos hispano, Honduras, México, Portugal y Puerto Rico.
Los premios especiales The One Show 2025 (Best of Show, Best of Discipline, AI Pioneer Awards, ganadores del premio “del año” y más) se anunciarán hoy (16 de mayo) antes de la ceremonia de premios The One Show en Nueva York.
El ranking creativo global One Show 2025 se anunciará el 19 de mayo de 2025.
GANADORES IBEROAMERICANOS DE THE ONE SHOW 2025
INTEGRATED OMNICHANNEL
Integrated omnichannel campaigns for good
-Bronce: Undeleted, de VML Argentina para Unilever, Argentina
B2B Communications
-Plata: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
CREATIVE EFFECTIVENESS
Creative Effectiveness - Retail
-Plata: World Cup Delivery, de Gut Buenos Aires, PedidosYa/Buenos Aires, Lanzallamas Buenos Aires, Paisanos.io Buenos Aires para Delivery Hero/ PedidosYa, Argentina
-Bronce: Samsung ThrowBack Deals, de MRM Brasil San Pablo, Samsung Brasil San Pablo para Samsung, Brasil
Creative Effectiveness - Publications & Media Books News
-Oro: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
Creative Effectiveness - Consumer Services
-Oro: Install Our Logo, de Leo México México, GATO México para ADT Security, México
EXPERIENTIAL & IMMERSIVE
Commerce
-Plata: Rice of Glory, de Grey Buenos Aires, Maruri Guayaquil, Grey San Pablo para Súper Extra, Argentina, Ecuador y Brasil
Physical Products
-Bronce: Filter Caps, de Ogilvy Colombia Bogotá para Filsa, Colombia
Experiential & Immersive For Good
-Bronce: Filter Caps, de Ogilvy Colombia Bogotá para Filsa, Colombia
-Plata: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Innovation - New Ideas in Experiential & Immersive
-Plata: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
SOCIAL MEDIA
Social Post - Single Platform Series
-Bronce: One Second Ads, de Africa Creative San Pablo, Budweiser San Pablo para Budweiser, Brasil
Use Of Humor
-Bronce: The Whopper Island, de DM9 Pablo para Burger King, Brasil
Stunts & Activations
-Bronce: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
-Plata: The Whopper Island, de DM9 Pablo para Burger King, Brasil
Commerce
-Bronce: The Heaviest Jersey, de LePub San Pablo para New Balance, Brasil
-Bronce: W1ng Cod3s, de Havas HOY México City para Volaris Airlines, México
Innovation - Use Of Media In Social Media
-Oro: One Second Ads, de Africa Creative San Pablo, Budweiser San Pablo para Budweiser, Brasil
Social Post - Real-Time Response
-Plata: MUSTAAAAAAAARD, de Africa Creative San Pablo, Kraft Heinz San Pablo para Kraft Heinz, Brasil
Stunts & Activations
-Oro: Alcaraz Signs, de DAVID Madrid, Netflix Madrid, Morena Films Madrid,
Sistema del Solar Valencia para Netflix, España
PUBLIC RELATIONS
Current Event Response
-Bronce: MUSTAAAAAAAARD, de Africa Creative San Pablo, Kraft Heinz San Pablo para Kraft Heinz, Brasil
Public Relations For Good
-Bronce: The Unskippable Opening, de AlmapBBDO San Pablo, TV GLOBO San Pablo,
Cabaret San Pablo, Monster Films San Pablo para O Boticário, Brasil
Brand Partnerships
-Oro: MorumBIS, de DAVID San Pablo, Mondelēz San Pablo, Hogarth Worldwide San Pablo, PROS San Pablo para Mondelēz International, Brasil
-Plata: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Out of Home
-Oro: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Innovation - Use Of Media In Public Relations
-Oro: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Innovation - Use of Media in Public Relations
-Bronce: Alcaraz Signs, de DAVID Madrid, Netflix Madrid, Morena Films Madrid,
Sistema del Solar Valencia para Netflix, España
B2B Communications
-Oro: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
RADIO & AUDIO-FIRST
Innovation - New Ideas In Radio & Audio
-Bronce: Rock DNA, de AlmapBBDO San Pablo, Acaca San Pablo, Punch Audio San Pablo, 20DASH San Pablo para Billboard, Brasil
Broadcast - Series
-Bronce: Breathe Through It, de David Madrid, Mondelez Zürich, Hogarth Madrid,
Pickle Music Madrid para Mondelez, España y Suiza
CREATIVE USE OF DATA
Creative Use of Artificial Intelligence
-Bronce: The Missing PortrAIts, de Ampfy San Pablo, A9 Sound San Pablo,
Piloto San Pablo, Fiteiro San Pablo para Piracanjuba, Brasil
-Bronce: NotTurtle, de Gut Miami para NotCo, Estados Unidos hispano
Storytelling
-Bronce: IKEA Hidden Tags, de Uzina Lisbon, Playground Lisboa, Mute Sound Design Lisbon para IKEA, Portugal
Use of Technology
-Bronce: Impulse, de Cheil Madrid, Samsung España Madrid para Samsung España, España
OUT OF HOME
P.O.P. & In-Store - Series
-Bronce: Pizzaria Di Yesterday, de DM9 Pablo para Consul Appliances, Brasil
Use Of Humor
-Bronce: Prize On The Bone, de DM9 Pablo para KFC, Brasil
Craft - Illustration
-Plata: Shot on Faber-Castell, de DAVID San Pablo, Faber-Castell San Pablo para Faber-Castell, Brasil
Experiential & Immersive
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
-Plata: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Innovation - Use Of Media In Out Of Home
-Plata: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Use Of Humor
-Bronce: CHECOLAND, de Wieden Kennedy México, Uber Eats México CDMX para Uber Eats, México
Out of Home for Good
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Innovation - Execution In Out Of Home
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Innovation - New Ideas in Out of Home
-Bronce: Meet Marina Prieto, de DAVID Madrid, JCDecaux Madrid, FAR Media Madrid,
Deseif Films Madrid para JCDecaux, España
Posters - Series
-Oro: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
B2B Communications
-Oro: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
Craft Photography
-Bronce: For Every Slice of Sun, de David Miami para Corona, Estados Unidos hispano
DIRECT MARKETING
Craft - Data-Driven Personalization
-Bronce: Blood Aid, de DM9 Pablo para DASA Health Diagnostics, Brasil
Out of home - p.o.p. & in-store
-Bronce: Imagine With Petacos, de DDB Colombia Bogotá D.C., BUENTIPO Bogotá D.C. para Ab InBev Colombia - Poker Beer, Colombia
Direct Marketing For Good
-Bronce: Beer Retirement Account, de Monks Bogotá, Draftline Bogotá, ABinBev Bogota para AB InBev Colombia, Colombia
B2B Communications
-Plata: Beer Retirement Account, de Monks Bogotá, Draftline Bogotá, ABinBev Bogotá para AB InBev Colombia, Colombia
Direct Marketing for Good
-Plata: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
B2B Communications
-Oro: Meet Marina Prieto, de David Madrid, JCDecaux Madrid, FAR Media Madrid, Deseif Films Madrid para JCDecaux, España
PRINT & PROMOTIONAL
Physical Products & Apparel
-Oro: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
-Plata: Blood Aid, de DM9 Pablo para DASA Health Diagnostics, Brasil
-Bronce: Prize On The Bone, de DM9 Pablo para KFC, Brasil
-Bronce: The Antiracist Bag, de Grey Brasil San Pablo, University Zumbi dos Palmares San Pablo para University Zumbi dos Palmares, Brasil
PRINT & PROMOTIONAL
-Plata: Consul Clean Sponsorship, de DM9 Pablo para Consul Appliances, Brasil
Newspaper - Single
-Plata: Reprinting Nica, de Havas Costa Rica Heredia, BETC HAVAS San Pablo para La Prensa Newspaper, Costa Rica y Brasil
Product Packaging
-Bronce: Heaven Fish, de Ogilvy Honduras Tegucigalpa, Regal Springs Tegucigalpa para Regal Springs, Honduras
Print & Promotional for Good
-Bronce: Braided History, de DDB Latina Puerto Rico Guaynabo, L"Oréal Caribe Guaynabo para L"Oréal Caribe Mizani, Puerto Rico
FILM & VIDEO
Innovation - Use Of Media In Film
-Bronce: The Interrupted Goal, de Leo San Pablo, FIAT San Pablo para FIAT, Brasil
Cinema Advertising
-Bronce: This is not a game, de VML México México, Telefónica Movistar México México, Landia México para Telefónica Movistar, México
Film & Video for Good
-Plata: This is not a game, de VML México, Telefónica Movistar México, Landia México para Telefónica Movistar, México
Tv, Vod, & Online - Over 90 Seconds - Single
-Oro: This is not a game, de VML México, Telefónica Movistar México, Landia México México para Telefónica Movistar, México
-Bronce: FER, de Anónimo Ciudad de México, Anónimo Bogotá D.C., CATATONIA México para Save the children, México y Colombia
TV, VOD, & Online - 61-90 Seconds - Series
-Bronce: The Power of a Fragrance, de Lola Mullenlowe S.L.U Madrid,
Big Sync Music London, CZAR.BE Bruselas para Lynx, España y Reino Unido y Bélgica
DESIGN
Packaging - Mass-market
-Bronce: Ekos Ryos Packaging, de Tátil Design San Pablo, GAZPACHO PRODUCOES San Pablo, BLACK LETRA San Pablo, InariType San Pablo para Natura, Brasil
Out of Home - Brand Installations
-Bronce: Imagine With Petacos, de BUENTIPO Bogotá D.C., DDB Colombia Bogotá D.C. para Ab InBev Colombia - Poker Beer, Colombia
Innovation - Execution In Design
-Bronce: Filter Caps, de Ogilvy Colombia Bogotá para Filsa, Colombia
Spatial Design - Wayfinding
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Craft Photography
-Bronce: For Every Slice of Sun, de David Miami para Corona, Estados Unidos hispano
INTERACTIVE, ONLINE & MOBILE
Commerce
-Oro: The Heaviest Jersey, de LePub San Pablo para New Balance, Brasil
Use Of Smart Devices & Voice Assistants
-Plata: Menopause Mode, de AlmapBBDO San Pablo, Compañia San Pablo, Ganso Music San Pablo, 20DASH San Pablo para LG Brasil, Brasil
Online Community Platform
-Plata: The Whopper Island, de DM9 Pablo para Burger King, Brasil
Physical Product & Mobile Integration
-Bronce: Motorola Deep Connect, de Dentsu Creative Gurugram, Dentsu Creative Lisbon, Morphedo Technologies Noida, Useful Garbage Creations Mumbai para Motorola, India y Portugal
Online Advertising-Native Ads
-Bronce: The Missing Review, de Republica Havas para Amigos for Kid, Estados Unidos hispano
Interactive & Mobile for Good
-Bronce: The Missing Review, de Republica Havas para Amigos for Kid, Estados Unidos hispano
CREATIVE USE OF TECHNOLOGY
Technology As A Creative Tool
-Plata: Menopause Mode, de AlmapBBDO San Pablo, Compañía San Pablo, Ganso Music San Pablo, 20DASH San Pablo para LG Brasil, Brasil
Experiential - In-Person
-Plata: Motorola Deep Connect, de Dentsu Creative Gurugram, Dentsu Creative Lisbon, Morphed o Technologies Noida, Useful Garbage Creations Mumbai para Motorola, India y Portugal
Innovation - New Ideas in Technology
-Bronce: Impulse, de Cheil Madrid, Samsung España Madrid para Samsung España, España
MOVING IMAGE CRAFT & PRODUCTION
Production Design
-Plata: Tormenta, de AlmapBBDO San Pablo, MyMama Entertainment San Pablo, Satelite Audio San Pablo, NASH San Pablo para O Boticário, Brasil
Low Budget
-Bronce: FER, de Anónimo Ciudad de México, Anónimo Bogotá D.C., CATATONIA México para Save the children, México y Colombia
IP & PRODUCT DESIGN
Products for Good
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
-Bronce: Filter Caps, de Ogilvy Colombia Bogotá para Filsa, Colombia
BRANDED ENTERTAINMENT
Long Form Video - Single
-Plata: This is not a game, de VML México, Telefónica Movistar México, Landia México para Telefónica Movistar, México
Craft - Art Direction
-Plata: Shot on iPhone - ¡Suerte!, de TBWAMedia Arts Lab Los Angeles ,
Exile Los Ángeles, Pariah Creative Los Ángeles, Landia México para Apple, Estados Unidos y México
INTERACTIVE, ONLINE & MOBILE
Commerce
-Plata: W1ng Cod3s, de Havas HOY México City para Volaris Airlines, México
HEALTH & WELLNESS
Integrated Omnichannel Campaign
-Bronce: TEST-ICLES, de Ogilvy México, Ogilvy Health Nueva York, Fundación De Alba México, Estudios Machina para Fundación de Alba, México y Estados Unidos
Experiential Immersive Events
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Out of Home
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Innovation - New Ideas In Health & Wellness
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
-Bronce: Impulse, de Cheil Madrid, Samsung España Madrid para Samsung España, España
CULTURAL DRIVER
Multicultural Impact
-Oro: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
Design
Design for Good
-Plata: Sightwalks, de Circus Grey Perú Lima, Apoyo Comunicación Perú Lima, LLYC Lima, DINAMO Lima para UNACEM - Cemento Sol, Perú
MUSIC & SOUND CRAFT
Original Music - Score - Short Form
-Bronce: The Surrender by Hans Zimmer, de Ogilvy Madrid para Turismo de Andalucía, España
CREATIVE USE OF ARTIFICIAL INTELLIGENCE
Innovation in AI
-Oro: Impulse, de Cheil Madrid, Samsung España Madrid para Samsung España, España
