Fiat Pulse
Crema 2021 TOP

Adlatina en asociación con Adage

Newsletter

Jueves 18 de agosto de 2022

Publicidad EEUU Hispano | ALMA DDB FUE LA AGENCIA DEL AÑO

Por Redacción Adlatina |

We Believers y Saltwater Brewery tuvieron la mejor idea del año en los USH Idea Awards

(Miami, jueves 13 de octubre, 10:00 hs - hora local) - En la última y renovada edición de los premios del Círculo de Creativos Hispano de EE.UU., la campaña “Edible Six Pack Rings” de la agencia liderada por Gustavo Lauría y Marco Vega sumó otro reconocimiento. Alma DDB fue reconocida como Agencia del Año. En la nota, la lista completa de los ganadores.

We Believers y Saltwater Brewery tuvieron la mejor idea del año en los USH Idea Awards
La idea de un pack de latas de cerveza que los peces pueden comer cosechó otro premio.

La entrega de premios de la edición 2016 de los U.S.H. Idea Awards tuvo lugar el día de ayer en Miami.
Alma DDB se coronó como Agencia del Año, con tres Oros, 15 Platas y 14 Bronces. Además, su campaña The Last Emoji, para Sprint, estuvo entre las Best Ideas de la noche.

La campaña Edible Six Pack Rings, de We Believers para Saltwater Brewery, se llevó el reconocimiento a la mejor idea del año. La iniciativa modificó el proceso productivo de la cervecería: con los desechos de la producción de cerveza ahora se fabrican los anillos que sostienen las latas. Éstos no contaminan y pueden ser comidos por la fauna marina.



USH Idea Awards 2016 – Lista de Ganadores


Ranking Top 3 Agencias
1) Alma DDB
2) the community
3) We Believers


BEST IDEA OF THE YEAR
-Edible Six Pack Rings, de We Believers para Saltwater Brewery.
2nd BEST IDEA OF THE YEAR
-Never Stop Riding Campaign: Dog, Baby & Squirrel, de the community para City of Buenos Aires.
3rd BEST IDEA OF THE YEAR
-The Last Emoji, de Alma DDB.
4th BEST IDEA OF THE YEAR
-Jack, de LatinWorks para Music Has No Enemies.
5th BEST IDEA OF THE YEAR
-Devices, de Shooters Films para United Communities of San Antonio.

BEYOND HISPANIC
Craft
-Plata: Race in Monaco, de Conill.
-Bronce: Welcome Ibrahim, de Landia.
Cyber & Mobile
-Bronce: Earthquake Heroes - San Andreas, de Circus.
Design
-Oro: Never Stop Riding Campaign: Dog, Baby, Moths & Squirrel (C), de the community.
-Plata: Don't Act Like a Pedestrian - Dog, de the community.
-Bronce: Don't Act Like a Pedestrian - Coffee, de the community.
Film
-Oro: Devices, de Shooters Films.
-Bronce: Day jobbers Telemarketer, de the community.
Outdoor
-Oro: Never Stop Riding Campaign: Dog, Baby, Moths & Squirrel (C), de the community.
-Bronce: Don't Act Like a Pedestrian Campaign: Dog & Coffee (C), de the community.
Planning & Strategy
-Plata: #BonesLoveMilk, de Grupo Gallegos.
-Bronce: “Dicen”, de Marca Miami.
Print & publishing
-Oro: Never Stop Riding - Dog, de the community.
-Plata: Never Stop Riding: Baby, Squirrel, Moths (C), de the community.
-Bronce: You Give More Than Just Blood Campaign: Andy Warhol, Stephen King, George Lucas (C), de the community.
Radio
-Plata: Auctioneer & Horse Race (C), de Alma DDB.
-Bronce: Big Bang & Gravity (C), de Alma DDB.

CRAFT 
Digital Craft – Content
-Plata: Camellos Vs. Renos, de Casanova//McCann.
Film Craft - Achievement in Production
-Plata: Comcast - Xfinity Voice Perfect For Me (Collector), de ACA Films.
-Bronce: Comcast - Xfinity Voice Perfect For Me (DraWing), de ACA Films.
Film Craft – Animation
-Plata: Camellos Vs. Renos, de Casanova//McCann.
Film Craft - Casting & Performance
-Oro: Stream Better, de the community.
-Plata: Milkshake, de the community.
Film Craft – Cinematography
-Oro: Jack, de LatinWorks.
-Plata: Boss & Salt of the Earth (C), de Lopez Negrete Communications.
-Bronce: Race in Monaco, de Conill.
Film Craft – Copywriting
-Oro: Dear Summer, de the community.
-Plata: Salt of the Earth, de Lopez Negrete Communications.
Film Craft – Direction
-Bronce: Bandits, de Landia.
Film Craft – Editing
-Bronce: Corona Summer Sofa, de Vaporpost.
Film Craft – Music
-Oro: Bold Wishes, de Personal Music.
-Plata: Library, de papamusic.
-Bronce: Lovin' (The Musical), de Alma DDB.
Film Craft - Production Design / Art Direction
-Bronce: Fútbol en Todas Partes, de Bravo/Y&R Miami.
Film Craft - Sound Design
-Oro: Sip It, de República.
-Plata: McDonalds Lovin' El Musical, de Vaporpost.
Film Craft - Visual effects
-Oro: Devices, de Shooters Films.
-Bronce: Sprint Whistle, de Vaporpost.
Print & Publishing / Outdoor / Design Craft - Art Direction
-Plata: Fresh vs Rotten, de Alma DDB.
-Bronce: One bead at a time billboards, de Zubi Advertising.
Print & Publishing / Outdoor / Design Craft – Illustration
-Plata: Predators (Eagle), de Alma DDB.
-Bronce: Predators (Cobra), de Alma DDB.
Print & Publishing / Outdoor / Design Craft – Photography
-Plata: Frozen, de Richards/Lerma.
-Bronce: Problems - Don't Judge, de Wing.
Radio Craft - Casting & Performance
-Bronce: Kitty - General Market, de Casanova//McCann.
Radio Craft – Copywriting
-Plata: The Facts Now (Auctioneer), de Alma DDB.
-Bronce: Big Bang, de Alma DDB.

CYBER & MOBILE
Cyber / Branded games
-Bronce: Earthquake Heroes - San Andreas, de Circus.
Cyber / Social media
-Plata: Budget For The People, de We Believers.
-Bronce: #AvosInSpace Super Bowl Social Media Campaign, de Richards/Lerma.
Cyber / Web banner & online ad
-Plata: Hijacked banner, de Conill.
Mobile / Use of mobile technology
-Bronce: Earthquake Heroes - San Andreas, de Circus.
-Bronce: Future Reality, de Casanova//McCann.

DESIGN
Packaging & Product design
-Oro: Edible Six Pack Rings, de We Believers.
Self-promotion. Posters. Flyers, tickets, invitations, postcards, holiday and other greeting cards. Calendars. Books. Promotional Items. Annual reports & information design
-Plata: Latino Emoji, de Zubi Advertising.

DIRECT, PROMO & ACTIVATION
Direct / Ambient Media: Large or Small scale
-Oro: The Last Emoji, de Alma DDB.
Direct / Use of digital marketing, digital platforms, mobile marketing, social commerce
-Plata: Wash Away Labels, de Conill.
Promo & Activation / New product launch/re-launch or multi-product promotion
-Oro: Edible Six Pack Rings, de We Believers.
Promo & Activation / Use of Customer in-store experience
-Bronce: The Volvo Self Confidence Challenge, de We Believers.
Promo & Activation / Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign
-Plata: Help Kenya Not Kanye, de Alma DDB.
Promo & Activation / Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations
-Plata: The Last Emoji, de Alma DDB.
-Bronce: Mirror Mates, de Alma DDB.

FILM
Alcoholic & Non-alcoholic drinks. Tobacco and cigarettes
-Plata: Dear Summer, de the community.
-Bronce: Greg el Mexican, de the community.
Cars & automotive services.
-Plata: Clowns, de Conill.
Consumer telecommunication & utility services
-Bronce: Crying, de We Believers.
Corporate image
-Oro: Jack, de LatinWorks.
-Plata: Willie, de LatinWorks.
Public awareness messages. Fundraising, donations, charities & appeals
-Oro: Jack, de LatinWorks.
-Plata: Willie, de LatinWorks.
-Bronce: Devices, de Shooters Films.

INNOVATION
Innovative use of media
-Plata: The Last Emoji, de Alma DDB.
Innovative use to change the world
-Oro: Edible Six Pack Rings, de We Believers.
-Plata: The Last Emoji, de Alma DDB.
Product innovation
-Oro: Edible Six Pack Rings, de We Believers.
Creative & Strategy innovation
-Oro: Edible Six Pack Rings, de We Believers.

MEDIA
Cyber & Mobile
-Plata: Budget For The People, de We Believers.
-Bronce: Hijacked banner, de Conill.
Outdoor
-Oro: The Last Emoji, de Alma DDB.
-Plata: The Last Emoji, de Alma DDB.

OUTDOOR
Ambient: Special solutions, live events, outdoor experiences
-Plata: The Last Emoji, de Alma DDB.
-Bronce: Remind me Soap, de Zubi Advertising.
-Bronce: Fresh vs Rotten, de Alma DDB.
Cars & automotive services
-Bronce: Runway Rats (Blonde), de Alma DDB.
Household. Cosmetics, beauty & Toiletries. Pharmacy
-Plata: Predators: Chameleon, Eagle (C), de Alma DDB.
-Bronce: Runway Rats - Red Head, de Alma DDB.
Public awareness messages. Fundraising, donations, charities & appeals
-Plata: The Last Emoji, de Alma DDB.
-Bronce: A Real Friend: Soccer & Singer (C), de Alma DDB.

PLANNING & STRATEGY
Planning & Strategy Hispanic
-Plata: Language Choice, de Grupo Gallegos.
-Bronce: Library, de Alma DDB.

PR
Alcoholic & Non-alcoholic drinks. Tobacco and cigarette
-Oro: Edible Six Pack Rings, de We Believers.
Public awareness messages. Fundraising, donations, charities & appeals
-Plata: Help Kenya Not Kanye, de Alma DDB.
-Bronce: The Last Emoji, de Alma DDB.

PRINT & PUBLISHING
Household. Cosmetics, beauty & Toiletries. Pharmacy
-Plata: Predators: Chameleon, Eagle, Cobra (C), de Alma DDB.
-Bronce: Runway Rats: Blonde, Red Head, Punk (C), de Alma DDB.
Public awareness messages. Fundraising, donations, charities & appeals
-Plata: People - Don't Judge, de Wing.
-Bronce: A Real Friend: Soccer & Singer (C), de Alma DDB.
-Bronce: Don't Judge: Walls & Problems (C), de Wing.

RADIO
Household. Cosmetics, beauty & Toiletries. Pharmacy
-Oro: Clog Free Pipes (Evidence), de Alma DDB.
-Plata: Shapes: Rolled & Rounded (C), de Alma DDB.
-Bronce: Clog Free Pipes: Engagement Ring, Memory Stick, Cigarette, Goldfish (C), de Alma DDB.
Public awareness messages. Fundraising, donations, charities & appeals
-Bronce: Unnoticed Radio, de Dieste.

SPECIAL AWARD: MUSIC IN ADVERTISING
Best use of licensed music
-Oro: My Martha, de Dieste.


Redacción Adlatina


La Caja 500 x 60 Mayo 2022