Executive creative director: Néstor García & Nacho Oñate

Creative director: Saray González

Copywriter: Guillem Zuazola

Art director: Libe Amunarriz

Global business Director: Yann Baudoin

Head of strategy: Gem Romero

Account director: Irene Mosquera

Account supervisor: Iratxe Garitagoitia

Project manager: Mónica Menéndez

Head of PR & comms: Saskia van Liempt

Comms manager: Enrique Caballero

Production house: CANADA

Producer: Freelance For

Post production: McNulty

Responsable por el cliente: Jon Mielgo (Marketing Director), Fini Alvarez (Brand Manager BTM & Cereals), Eudoxia de la Peña (Marketing Manager Infant Categories), Elena Mellado (Senior Brand Manager Baby) y Antonio Felices (Jr .Marketing Manager Natural Spreads & Others)