Chief Executive Officer: Francisco Samper

Chief Creative Officer: Carlos Andrés Rodríguez

Chief Operating Officer: Juan Pablo García

Chief Innovation Officer: Camilo Plazas

Creative Director: Jorge Eliécer Pinto

Creative Director: Guillermo Siachoque

Copywriter: Laura Medina

Art Director. Gabriel Felipe Muñoz Lara

Account Director: Fabiana Manzi

Account executive: Juan Sebastián Arévalo

Digital Director: Jennifer Boshell

Marketing Director ABI: Juan Alonso Torres

Brand Manager ABI: Dubraska Arguinzonez

Planner: Laura Torres

Production Director: Jose Vicente Altamar

Animation: Andrés Torres / Julián David González / Javier Cáceres / Nicolás Fuenmayor

Music: Camilo Andrés Medina