Ganadores iberoamericanos de plata y bronce

CREATIVE B2B

A04 (Targeting & Engagement)      

PLATA: A04/041 -ESTIBADORES , de CIRCUS GREY, Miraflores para MIBANCO PERU

A05 (Effectiveness & Measurement)      

PLATA: A05/001 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL

CREATIVE DATA

A01 (Data-Enhanced Creativity)

BRONCE: A01/045 -HUMANIMAL TOURISM , de DDB COLOMBIA, Bogota para PROCOLOMBIA COLOMBIA

A02 (Data-Driven Targeting)      

PLATA: A02/039 -PIXVERTISING , de ALMAPBBDO, Sao Paulo para BURGER KING BRAZIL

A06 (Data Technology)      

PLATA: A06/015 -THE AMAZON GREENVENTORY , de AFRICA CREATIVE DDB, Sao Paulo para NATURA BRAZIL

A10 (Data Integration)      

BRONCE: A10/004 -RECIPE FOR GROWTH , de DM9, Sao Paulo para IFOOD BRAZIL

B07 (Corporate Purpose & Social Responsibility)      

BRONCE: B07/009 -THE MISSING PORTRAITS , de AMPFY, Sao Paulo para PIRACANJUBA BRAZIL

B09 (Cultural Engagement)      

PLATA: B09/021 -HEALTH TRACKER , de VML, Buenos Aires para ELEA LABORATORY ARGENTINA

DIRECT

A01 (Consumer Goods)      

PLATA: A01/009 IKEA HIDDEN TAGS , de UZINA, Lisbon para IKEA PORTUGAL

BRONCE: A01/078 DANCING WASHERS , de VML, Mexico City  para WHIRLPOOL MEXICO

B02 (Small-Scale Media)      

PLATA: B02/026 PRIZE ON THE BONE , de DM9, Sao Paulo para KFC BRAZIL

BRONCE: B02/086 SIX BACK , de GUT, Mexico City para VICTORIA MEXICO

B04 (Use of Broadcast)    

BRONCE: B04/012 DRINKABLE ANTHEM , de JUDAS, Lisbon para SUPER BOCK PORTUGAL 

BRONCE: B04/027 01. THE INTERRUPTED GOAL , de LEO BRAZIL, Sao Paulo para FIAT BRAZIL

B05 (Use of Print/Outdoor) 

PLATA: B05/048 NIGHT SIGNALS , de OGILVY DOMINICAN REPUBLIC, Santo Domingo para CHEVROLET DOMINICAN REPUBLIC  DOMINICAN REPUBLIC

BRONCE: B05/059 COUPON RAIN , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL  

C02 (Data-Driven Targeting)      

PLATA: C02/007 FOLLOWERS STORE , de LEPUB, Sao Paulo para NEW BALANCE BRAZIL

PLATA: C02/022 RESALE , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL

D03 (Use of Social Platforms)      

PLATA: D03/056 ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL

E03 (Experience Design)      

BRONCE: E03/017 PLASTIC BLOOD , de DM9, Sao Paulo para OKA BIOTECH BRAZIL

F01 (Local Brand)      

PLATA: F01/027 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO

F03 (Single-Market Campaign)

BRONCE: F03/074 ANTENAGUILA , de DAVID, Buenos Aires para AGUILA ARGENTINA     

F06 (Breakthrough on a Budget)      

BRONCE: F06/017 W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO

F07 (Corporate Purpose & Social Responsibility)      

PLATA: F07/100 PEDIGREE CARAMELO , de ALMAPBBDO, Sao Paulo para PEDIGREE BRAZIL

BRONCE: F07/092 RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL

SOCIAL & CREATOR

Innovative Engagement of Community

BRONCE: -TRASH TALK CODES, de Africa Creative DDB, San Pablo para Brahma Brasil

BRONCE: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil

Content Placement

PLATA: -CALL OF DISCOUNTS, de Gut, San Pablo para Mercado Livre Brasil

PLATA: -ONE SECOND ADS, de Africa Creative DDB, San Pablo para Budweiser Brasil

Co-Creation & User Generated Content

PLATA: -RETRO INFLUENCERS, de Gut, San Pablo para Skol Brasil

Multi-Platform Social Campaign

PLATA: -LAY"S BAR CRAWL, de Slap Global, Buenos Aires / Pepsico, Harrison para Lay"s Argentina / Estados Unidos

Corporate Purpose & Social Responsibility

BRONCE: -UNDELETED, de VML, Buenos Aires para Dove Argentina

BRONCE: -PEDIGREE CARAMELO, de AlmapBBDO, San Pablo para Pedigree Brasil

Market Disruption

PLATA: -GULF OF MEXICO (BAR), de LePub, México City para Tecate México

Cultural Engagement

BRONCE: -TRACKING BAD BUNNY, de DDB Latina Puerto Rico para Rimas Music Puerto Rico

MEDIA

Consumer Goods

BRONCE: -AD-FREE MOVIES , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL

Consumer Services/Business to Business

BRONCE: -BAIT BOARDS , de GUT, Buenos Aires para MERCADO ADS ARGENTINA

Use of Audio Platforms

PLATA: -DIRTY MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL

Use of Outdoor

PLATA: -SPEED COUPONS , de GUT, Sao Paulo para MERCADO LIVRE BRAZIL

BRONCE: -BOXED ADS , de GUT, Buenos Aires para MERCADO LIBRE ARGENTINA

Large-Scale Media

BRONCE: -W1NG COD3S , de HAVAS HOY, Mexico City para VOLARIS AIRLINES MEXICO

Use of Events & Stunts

PLATA:-GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO

BRONCE: -TOUCHBOARDS DISCOUNT , de AFRICA CREATIVE DDB, Sao Paulo para ITAÚ UNIBANCO BRAZIL

Use of Digital Platforms

BRONCE: -RE-COMMERCE ATACAMA , de ARTPLAN, Sao Paulo para VTEX BRAZIL

Use of Social Platforms

BRONCE: -ONE SECOND ADS , de AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER BRAZIL

Audience Insights

PLATA: -REPORT THIS AD , de PARADAIS DDB, Guayaquil para VERIS ECUADOR

Co-Creation of Branded IP

PLATA: -THANKS FOR COKE-CREATING, de VML, New York / VML, Kansas City / VML, Sao Paulo para COCA-COLA UNITED STATES / BRAZIL

Challenger Brand

BRONCE: -THE LUCKY SPONSOR, de MERCADO McCANN, Buenos Aires para SCHNEIDER ARGENTINA

Use of Humour

BRONCE: -LAY"S BAR CRAWL, de SLAP GLOBAL, Buenos Aires / PEPSICO, Harrison para LAY"S ARGENTINA / UNITED STATES

PR

B06 (Innovative Use of Influencers/Creators)

BRONCE: B06/032 DIRTY -MOUTH SPONSORSHIP , de DROGA5, PART OF ACCENTURE SONG, Sao Paulo / UNILEVER BRASIL, Sao Paulo para CIF BRAZIL 

D02 (Use of Events & Stunts)      

BRONCE: D02/121 GULF OF MEXICO (BAR) , de LEPUB, Mexico City para TECATE MEXICO

F07 (Corporate Purpose & Social Responsibility)    

BRONCE: F07/088 FILTER CAPS , de OGILVY COLOMBIA, Bogota para FILSA COLOMBIA

F08 (Market Disruption)      

PLATA: F08/013 -BACK HOME , de JOYSTICK, FIFCO, San Jose para IMPERIAL COSTA RICA